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All Journal JPM17: Jurnal Pengabdian Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI Al-Khidmah BULETIN AL-RIBAATH JURNAL PRODUKTIVITAS Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Jurnal Abdimas Mahakam Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Community Empowerment Ahmar Metakarya: Jurnal Pengabdian Masyarakat Electronic Journal of Education, Social Economics and Technology Journal of Economics and Management Scienties
Helman Fachri
Universitas Muhammadiyah Pontianak
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
Converse: Brand Image & Product Quality Effect through Customer Satisfaction toward Repurchase Intention Al Farez, Muhammad Rifky; Fachri, Helman; Ramadhan, Muhammad Ebuziyya Alif
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.715

Abstract

The Aim of this research is to identify the effect of brand image and product quality toward repurchase intention of Converse Shoes in Pontianak City with customer satisfaction as intervening variable. Method used in this research is associative. Sample used in this research are 100 persons with decided criteria such as the customers used the shoes or they had bought the Converse shoes. The data analysis technique in this research are conducted with Structural Equation Model (SEM) assisted by SmartPLS. 3.0 software.   Based on the finding, the direct effect among brand image, product quality and customer satisfaction resulted positively significant toward repurchase intention. Yet, brand image did not affect customer satisfaction significantly, moreover product quality successfully affected toward customer satisfaction positive and significantly. The indirect effect of brand image intervened by customer satisfaction toward repurchase intention resulted insignificantly yet positive, lastly, the indirect effect of product quality intervened by customer satisfaction toward repurchase intention resulted positively significant. Further study is needed as the coverage of samples is limited. Converse as the corporate needs to improve the quality of their produced shoes rather than their brand image.
THE EFFECT OF SERVICE QUALITY AND PROMOTION TOWARDS CUSTOMER DECISION Pradaka, Izmi Fikadillah; Fachri, Helman
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.929

Abstract

This study investigates the influence of service quality and promotion on consumer decision-making regarding the use of Lash by Vie services in Pontianak City. Using an associative research approach, the study gathered data from 100 female respondents who had previously utilized the salon's services. Multiple regression analysis was employed as the primary analytical method, using SPSS version 25. Validity and normality tests confirmed that all items were both reliable and normally distributed. The findings reveal that, individually (through T-tests), both service quality and promotion have a positive and significant impact on consumer decision-making. Furthermore, the F-test results demonstrate that, when considered together, service quality and promotion significantly and positively influence consumers' decisions. These results underscore the importance of both factors in shaping consumer choices regarding beauty services.
Losing Moment Project Accessories: The Impact of Product Quality & Promotion toward Repurchase Intention through Costumer Satisfaction Kamitha, Adella; Fachri, Helman; Ramadhan, Muhammad Ebuziyya Alif
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.968

Abstract

This research investigates the influence of Product Quality and Promotion on the Repurchase Intention of Losing Moment Project accessories in Pontianak, with Customer Satisfaction acting as a mediating variable. The study utilizes an associative approach, with a sample of 100 respondents comprising individuals who have previously purchased and used Losing Moment Project accessories. Data analysis is conducted using Structural Equation Modeling (SEM) via SmartPLS 3.0 software. The findings from hypothesis testing demonstrate that Product Quality positively and significantly impacts both Customer Satisfaction and Repurchase Intention. While Promotion positively and significantly affects Customer Satisfaction, it does not directly influence Repurchase Intention. Additionally, Customer Satisfaction has a significant positive impact on Repurchase Intention. Mediation analysis further reveals that Product Quality and Promotion, when mediated by Customer Satisfaction, exhibit a significant positive influence on Repurchase Intention.
Co-Authors Abd. Rasyid Syamsuri Ade Fitri Agustin, Devi Al Farez, Muhammad Rifky Anggara, Bintang Anggi Yoga Pratama Arfan, Iskandar Asbani A Bejo Bejo Cahyadi, Refan Dedi Hariyanto Desti Ratnasari Devi Yasmin Dita Afrila Dwi Utami Kliman Eko Prasetyo Eko Sarwono Fahreza, Naufal Dwi Fenni Supriadi Ferry Kurniawan, Ferry Fita Kurniasari Harry A. P. Sitaniapessy Hawari, Delvin Herawaty, Rhesa Heriansyah . Ida Gustina Iin Maulina Indah Sari Joko Rizkie Widokarti Kamitha, Adella Linda Suwarni Mahendra Mahendra Markani Markani Marnia Marnia Meisya, Detia Midun Midun Muhammad Ebuziyya Alif Ramadhan Muslimin Muslimin Nanda Yustinur Nilam Sari Ocktolius Syaputra Pradaka, Izmi Fikadillah Pratamadilla, Intannia Feronika Prawira, Heru Priyanda, Tazkia Rasina Rasina Ria Risti K. D Riska Citra Sabilah Rochmawati, Rochmawati Samsuddin Samsuddin Selviana Selviana Selviana Setyo Kuncoro Sukardi Sukardi Sumiyati Sumiyati Syamsi Hidayat Wahyu Maulana Waspodo, Waspodo Wulan Purnama Sari Yanti Yanti Yulanda, Risqi Zainuddin 01