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All Journal Seminar Bahasa dan Sastra Indonesia Journal of Applied Studies in Language Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BERKAT: Jurnal Pemberdayaan Masyarakat Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Journal of Economic, Business and Engineering (JEBE) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi International Journal of Economic, Technology and Social Sciences (Injects) Journal of Management Specialists GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat)
Wiana, Desri
Politeknik Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Journal : Jurnal Riset Manajemen dan Ekonomi

 1 
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Laptop Asus Ilham Sembiring; Safaruddin Safaruddin; Desri Wiana; Harris Pinagaran Nst; Anggiat Parlindungan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2484

Abstract

Nowadays, technological advances are growing rapidly, where every company is competing to create new products and follow the trends of what customers want. This is very influential in facilitating activities carried out by consumers. Laptops are now really needed by students to support their mobility in carrying out assignments and reports that must be done and submitted to their lecturers, especially for final year students to write their theses as graduation requirements. This research aims to examine the influence of product quality and price on the decision to purchase Asus laptops among Medan city students. This researcher needs to know which variable dominates. The type of research used is correlational research. This research is quantitative. The population and sample in this study were 100 students in the city of Medan, data was taken through a questionnaire distributed online to respondents. The independent variables in this research are product quality (X1) and price (X2), while the dependent variable is purchasing decision (Y). Data were analyzed using Instrument Tests, Classical Assumption Tests, and Multiple Linear Regression. The results of this research show that product quality partially has a positive and significant effect on the decision to purchase Asus laptops among students in the city of Medan, while the price variable has no effect on the decision to purchase Asus laptops and simultaneously has a positive and significant effect on the decision to purchase Asus laptops among students in the city of Medan and The more dominant variable in this research is the product quality variable.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan pada PT PLN (PERSERO) UPDL Tuntungan, Medan M. Risky Kudadiri; Safaruddin Safaruddin; Desri Wiana; Dewi Comala Sari; Sarah Rouli Tambunan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2485

Abstract

Employee performance is the result of work given to the company as a form of contribution from each employee in the process of achieving company goals both in the short and long term. In order for employees to work with high productivity, effective, efficient, and targeted motivation and work discipline are needed so that they will produce positive performance so that employee work performance increases. This study aims to determine the effect of motivation and work discipline on employee performance. The research method used is a quantitative method and the research location is at PT PLN (Persero) UPDL Tuntungan, Medan. The population in this study were employees working at PT PLN (Persero) UPDL Tuntungan, Medan, totaling 58 people and all of them were sampled using a sampling technique, namely the Sensu/Saturated Sampling technique. Data collection techniques used include interviews, observations and questionnaires. The data analysis method in this study is validity testing, reliability testing, classical assumption testing, multiple linear regression and hypothesis testing. The data processing technique uses IBM SPSS 27 Statistics. Based on the results of partial research from the two independent variables that most influence employee performance is the work motivation variable. Simultaneously explains that motivation and work discipline have a positive and significant influence on employee performance at PT PLN (Persero) UPDL Tuntungan, Medan. The results of the determination test show that motivation and work discipline have an influence on employee performance at PT PLN (Persero) UPDL Tuntungan, Medan by 65.6% and the remaining 34.4% is influenced by other factors outside the research.
Pengaruh Sosial Media Marketing terhadap Keputusan Pembelian Konsumen pada Coffee Shop Makecents Yohanes Infan Doli; Agus Mariani Saragih; Desri Wiana; Jenny Sari Tarigan; Dewi Comala Sari
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2546

Abstract

The development of the coffee shop business in Indonesia is now showing rapid growth. One of the cities in Indonesia that has a rapidly growing coffee shop business is Medan. With the emergence of more coffee shops, there can be more intense competition in the coffee industry, to gain this competitive advantage, one of the things that can be done is to do social media marketing. One of the coffee shops in Medan city that does social media marketing is Makecents Coffee Space, Makecents Coffee Space does social media marketing through social media Instagram, Facebook, and Tiktok to promote their products and places. This study aims to determine the effect of social media marketing on consumer purchasing decisions for Makecents coffee shop. The type of research used in this research is quantitative. The population used in this study were visitors to Makecents coffee shop. The number of respondents consisted of 100 people, with incidental sampling techniques and sample determination using the Lemeshow formula. The results showed that all social media marketing variables influenced the purchasing decisions of Makecents coffee shop consumers, which amounted to 73.5%, the remaining 26.5% was influenced by other variables not examined in this study.
Pengaruh E-Trust dan E-Service Quality terhadap Repurchase Intention E-Commerce Shopee pada Mahasiswa di Kota Medan Danise Ramadhani; Vivianti Novita; Desri Wiana; Edi Putra Berutu; Djames Siahaan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2586

Abstract

E-trust has an important role for consumers because especially transactions carried out by consumers through the Marketplace (online) have quite high potential risks compared to offline purchases, e-service quality indirectly provides customersatisfaction so that if consumers feel satisfied they will want to buy again will alsoincrease. The research method used is a quantitative research method. Sampling was carried out using incidental sampling technique with a total of 96 respondents and data collection was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression using SPSS version 22 statistics. The research results show was e-trust has an effect on repurchase intention with a t value of 6.050 and a significance value of 0.000, e-service quality has an effect on repurchase intention with a tcount value of 6.505 and a significance value of 0.000, simultaneously e-trust and e-service quality influence repurchase intention with a fcount of 241.902 and a significance value of 0.000, the adjusted R square coefficient of determination test result is 0.835 which means that 83, 5% of Shopee e- commerce repurchase intention is influenced by e-trust and e-service quality while the remaining 16.5% repurchase intention isinfluenced by other variables not examined in this research.
Co-Authors Agus Mariani Saragih Anggiat P. Simbolon Arinda Shafa Nabila Danise Ramadhani Dewi Comala Sari Edi Putra Berutu Efni Siregar Eunike Julianti Christine Telaumbanua Faulina Faulina Fitri, Nursiah Harris Pinagaran Nasution Harris Pinagaran Nst Harris Pinagaran Nst Ika Mary Pasaribu Ilham Sembiring Irwan Musriza Harahap Jenny Sari Tarigan Jumjuma Khairani, Ade Irma Lily Maryam Nasution Lukcyhasnita, Andam M. Risky Kudadiri Melinda Pratiwi Monalisa Juniartha Damanik Nadya Tasya Rawi Nor Aziza Binti Abdul Aziz Nor Haniza Binti Mohamad Nst, Lily Maryam Nursiah Fitri Nursiah Fitri Nursiah Fitri Nursiah Fitri Nursiah Mustari Nursiah Nursiah Prasanna Kesavan Putri Theresia Dory Rangkuti, Agus Edy Rika Fadhila Rikki Ricardo Limbong RR. Ella Evrita Hestiandari Safaruddin Sarah Rouli Tambunan, Sarah Rouli Siahaan, Djames Simbolon, Anggiat Parlindungan Suhaini Binti Mat Daud Suri Purnami Vina Estetica Situmorang Vivianti Novita Vivianti Novita Yohanes Infan Doli