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Journal : Business Management Research

Dampak Work life balance dan Lingkungan Kerja terhadap Kinerja Karyawan Monivca, Olivia Arina; Alvianna, Stella; Hidayatullah, Syarif; Setioko, Danang
Business Management Research Vol 3, No 2 (2024): July 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v3i2.14286

Abstract

Hotel Santika is one of the 4-star hotels in Malang City, and is a favorite hotel in Malang City. Employee performance can be influenced by work life balance and work environment. The data collection technique used a questionnaire given to all employees of the food and beverage department. The analysis technique used in this study was multiple linear regression testing and hypothesis testing. The results of this study are that there is influence between work life balance on employee performance, but the work environment does not have a significant effect on employee performance.  This means that employees who work in the food and beverage department of Hotel Santika Premiere Malang have a balance between work life and personal life
The Role of Customer Satisfaction As A Mediator: The Relationship Between Product Quality, Service Quality, And Information Quality Towards Loyalty Dewi Wulan Noviasari; Syarif Hidayatullah; Ery Sulistyorini; Stella Alvianna; Ryan Gerry Patalo
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.16567

Abstract

The purpose of this study is to examine how product quality, service quality, and information quality affect customer loyalty, with customer satisfaction acting as an intermediary variable. This research specifically targets moisturizer products from “The Originote” through TikTok Shop. The study's population includes users of the TikTok app, though the exact number is not specified. A total of 125 respondents were sampled. A quantitative approach was employed, collecting data via surveys and interviews for primary data, alongside literature for secondary data. The analysis was conducted using multiple linear regression with two models. The findings reveal that both product quality and service quality positively and significantly influence customer satisfaction, while information quality does not have a notable effect. Additionally, product quality and customer satisfaction are shown to significantly enhance customer loyalty, whereas service quality and information quality do not. Customer satisfaction serves as a mediator that reinforces the impact of service quality and information on customer loyalty. These results underscore the significance of prioritizing product and service quality to foster customer loyalty. The implications of this research can help companies develop more effective marketing strategies, especially in utilizing the TikTok platform to boost customer satisfaction and loyalty.