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All Journal Media Wisata Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pariwisata Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Abdimas Pariwisata JUSIE (Jurnal Sosial dan Ilmu Ekonomi) Jurnal Kajian Pariwisata JELAJAH: Journal of Tourism and Hospitality Jurnal Sains Terapan Pariwisata Gastronomy and Culinary Art (Gastronary) Journal of Tourism Sciences, Technology and Industry Jurnal Ilmiah Pariwisata Journal of Sharia Tourism and Hospitality
Hary Hermawan
Sekolah Tinggi Pariwisata AMPTA Yogayakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : Media Wisata

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The Feasibility of Museum Social Media for Millenial: A Case Study in Sonobudoyo and Sandi Museums Yogyakarta Indonesia Ayu Hellena Cornellia; Hary Hermawan; Nikasius Jonet Sinangjoyo; Prihatno
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

The raising awareness of social media museums has developed gradually. A previous study related to the topic which found out that it was not properly managed is now defeated with a better solution of having a consultant or outsource staff in the museum. As social media has a great role in improving museum visitors and awareness in society, a deeper understanding and method of its application is explored in this study. The general purpose of this research is to find out the suitable Social Media Marketing method for Millennial targets as they are very active on social media compared to other generations. The method of this research was mix qualitative-quantitative approach and the sample was Sonobudoyo and Sandi museums in Yogyakarta, Indonesia was selected based on the active use of social media especially Instagram. The respondents were thirty-nine Instagram followers of Sonobudoyo and thirty-eight Instagram followers of Sandi. This study concludes that both museums have a good implementation of Social Media Marketing as the number of Instagram followers is above 5,000. It is suggested that the result of this study could provide input for other museums in Indonesia to become preferred tourism destinations while carrying out proper Social Media Marketing (SMM) especially for Millennials through updated and exciting content.
The Role of Tourist Satisfaction in The Relationship of Destination Image to The Loyalty of Tourists Visiting Coban Rondo Waterfall Tour Alvianna, Stella; Hermawan, Hary; Hidayatullah, Sy; Aristanto, Eko
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.336

Abstract

This study discusses destination image consisting of cognitive destination image (X1), unique destination image (X2) and affective destination image (X3) which are associated with visitor/tourist satisfaction (Y1) and loyalty (Y2). The type of research is explanatory research, while this research focuses on Coban Rondo tourist attractions in Malang Regency. The population of this research is all tourists/visitors at Coban Rondo tourist attractions, Malang Regency. the sample criteria used in this study were respondents at least 1 (once) time visiting CobanRondo  Waterfall with a sample size of 300 respondents. Questionnaires are distributed by visiting tourist destinations by providing a questionnaire link to visitors/tourists who are visiting CobanRondo. The collected questionnaires were then tabulated and analyzed using SPSS to determine the direct effect (multiple regression test of 2 models) and to determine the indirect effect by multiplying the direct effect of the path traversed. Results From the results of the analysis with the SPSS program and the previous discussion, it was found that the cognitive, unique and effective destination image variables directly affect tourist satisfaction and when viewed from a direct influence on loyalty also have an influence. Including the satisfaction-to-loyalty pathway also has an influential outcome. There is one path in this research that does not have an indirect effect, namely the influence between cognitive destination image and loyalty through satisfaction, which results in no indirect effect but directly this variable has an influence. While the unique and affective images directly or indirectly have influential results.
Tourist Behavior is Changing as a Result of The Mini Vlog Trend Siwiningtyas, Margareta Lingga; Prihatno; Hermawan, Hary
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.492

Abstract

Social media platforms like Tiktok and Instagram have been shown to affect how contemporary tourists act. Since the mini vlog trend began, creating tiny vlogs has spread to the world of tourism, particularly in tourist destinations, for their personal needs and employment. It has become a must for those who experience the slight vlog trend. This study aims to analyse the pattern of changes in tourist behaviour in tourist hotspots brought on by the micro vlog trend. This paper employs a phenomenological approach and a qualitative research methodology. The main focus of the study is the experience of research participants who have accounts and actively use the social media platforms Tiktok and Instagram during the two stages, namely before and after the mini vlog craze. The mini-vlog trend in tourist places impacts each subject's psychological dynamics and behavioural patterns in two different phases, namely the phase before and after the mini-vlog trend, according to the research findings on four subjects presented in this article. Changes can be seen in travel locations, prepared travel gear, and activities when visiting tourist destinations. This article aims to enlighten readers about mini-vlog trends that influence tourist behaviour and how mini-vlog trends might enhance the tourism industry by serving as a promotional tool for tourist locations.
Leadership Rooted in Community-Based Local Wisdom Values Hermawan, Hary; Nugroho, Dhimas Setyo; Afif, Fuadi; Wijayanti, Anita; Ahmad, Albattat; Valeri, Marco
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.762

Abstract

Leadership in tourism villages that implement community-based tourism governance presents distinct challenges compared to company leadership. Tourism village leaders often encounter complex socio-cultural issues and conflicts, so leadership strategies and approaches are required to align with the local community's character and values. The research focuses on applying leadership that prioritizes local wisdom in community-based tourism management in tourism villages. The research method employed is qualitative, utilizing a grounded theory approach. The approach is used to dig the data from nine informants or participants. The participants in this research include heads of tourism villages who have successfully managed their villages for more than five years. The research results indicate that: (1) leadership based on local community wisdom values is a key element in ensuring the successful management and development of tourism villages. Effective leaders can mobilize and motivate the community, shift the mindsets, accommodate the volunteers, and optimize the community's social role. This leadership fosters a sustainable tourism village, positively impacting the economy and community welfare. (2) An inclusive, participative and deliberation-oriented approach becomes the leadership characteristic which prioritizes local wisdom values. This approach unites the community's vision and mission, listens to and accommodates aspirations, makes decisions democratically, and organizes active community participation effectively. (3) The success of leadership based on local wisdom values is measured not only by financial achievements but also by the ability to enhance community happiness, preserve the environment, ensure active community participation, and achieve predetermined goals. (4)The leadership model which prioritizes local wisdom values reflects a holistic and sustainable approach in tourism management. Local values and community participation are considered as the key success factors. This leadership illustrates the commitment to maintaining the local identity while creating sustainable benefits for the community and the surrounding environment.
Co-Authors A.A. Ketut Agung Cahyawan W Ahmad, Albattat Alvianna, Stella Amelia Lintang Mahiswara Amelia Tri Wahyuni Anita Wijayanti Ardanari, Fransisca Ratna Arif Dwi Saputra Aristanto, Eko Ayu Helena Cornellia Ayu Hellena Cornellia Bin Noh Seth, Muhammad Najib Budi Hermawan Budi Hermawan Bulqis Purnama Dewi Cahyani, Andhira Chandrawati, Nadita Eka Chelsiana, Hilaria Cornellia, Ayu Helena Debi Srinatami Dhawe, Eprilia Ribianti Dhimas Setyo Nugroho Din Dinar Safira Kamal Dwi Sarina, Kristiana Erlangga Brahmanto Erythrea Nur Islami, Mona Fadhilah, Regit Yasyifa Faizal Hamzah Faizal Hamzah Faizal Hamzah, Faizal Fian Damasdino Fithriya, Dwi Nur Laela Fuadi Afif Fuadi Afif Girsang , Pitta Theresia br Girsang, Pitta Theresya Br Hamdan Anwari Hamdan Anwari Hamdan Anwari, Hamdan Hamzah, Faizal Hardi Wahyono Hendrajaya, Agnestasya Monica Putri Hendro Prasetyo Heni Susilawati Heni Susilowati Hermawan Prasetyanto Immanuel Widi, Fricilya Gladys Islami, Mona Erythrea Nur Iswari, Febri Nandia Sri Ita Nurjanah Kalore, Agustina Toya Khairu Farras Shidqi Kristianus, Micheal Valerian Maharani, Akilah Diva Mahiswara, Amelia Lintang Meilinda, Yuanita Metti, Lusia Leka Monica Putri Hendrajaya, Agnestasya Musafa Musafa Naim, Haniifan Muhammad Nikasius Jonet Sinangjoyo Nikasius Jonet Sinangjoyo Nikasius Jonet Sinangjoyo Nugroho, Dhimas Setyo Nugroho, Setyo Prasiyono Nurjanah, Ita Pitta Theresya Br Girsang Pratika, Diah Agih Prihatno Prihatno Prihatno Purnama, Ica Putri, Yuliani Putrie, Chientya Rahmadhani, Arifa Rajusky, Yosafat Retnosari, Ashar Riani , Tiara Desta Rias Arasy Arung Mallangke Safarohmah, Ayu Nandia Santosa Santoso, Agus Wibowo Setyo Budi Sari, Dera Puspita Sentosa, Ilham shidqi, Khairu Farras Shidqi Siwiningtyas, Margareta Lingga Srinatami, Debi sugesti, sahlit Suryana Suryana SUYATNO Syarif Hidayatullah Titah Sholihah Umar Khusairi, Muhammad Zidane Valeri, Marco Veronica, Audiea Wahyuni, Amelia Tri Wibowo, Valen Nugraheni Widagda, Sidiq Pramana Widianingrum, Retno Moortrisari Wigati Wigati Yosef Abdul Ghani Yudha, Dinda Aini Nur Amalina Yulianto, Gunawan