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All Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Jurnal Minds: Manajemen Ide dan Inspirasi JBTI : Jurnal Bisnis : Teori dan Implementasi JIPAGS (Journal of Indonesian Public Administration and Governance Studies) Wikrama Parahita : Jurnal Pengabdian Masyarakat IJoLE: International Journal of Language Education JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Progress: Jurnal Pendidikan, Akuntansi dan Keuangan Jurnal Abdimas Bina Bangsa Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ad'ministrare Jurnal Pengabdian Pada Masyarakat Journal of Language Learning and Assessment
Mirza Abdi Khairusy
Kewirausahaan, Universitas Banten Jaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Mantik

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Marketing innovation for higher education a bibliometric analysis using the VOS viewer application Khairusy, Mirza Abdi; Gaffar, Vanessa; Karsikah, Karsikah; Suprayogi, Yogi; Ardie Putra, Alfian Prayana; Haryadi, Didit
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5002

Abstract

The purpose of this research is to carry out a bibliometric analysis of marketing innovation in higher education using VOSviewer. This study uses a quantitative description method. The data used in this study are search results based on the keyword "Marketing Innovation" sourced from Google Scholar using publish or perish software. The search results found 981 articles published between 2018-2022. The results of the research show that research on marketing innovation has decreased in 2018-2022. In conclusion, this research needs to be carried out to show the importance of conducting bibliometric analysis, especially in the field of marketing innovation. It is hoped that this research can become a reference for further research in conducting and determining research themes, especially on the theme of marketing innovation. This research is expected to contribute theoretically to the literature in the context of marketing management
Co-Authors Ahmad Najiyullah Ahmad Saputra Anis Fuad Salam Ardie Putra, Alfian Prayana Ardiyansah, Ardiyansah Arsyad, Azimi Faqqihuddin Atmaja, Sukarta Dede Kurnia, Dede Delly Maulana Derry Kurniawan Didi Wandi Didit Haryadi Fathurrohman Fathurrohman Fidziah Fidziah Johan, Ahmad Kahpi, Heri Sapari Karsikah, Karsikah Linardita Ferial, Linardita Luckyardi, Senny Mayasari Mayasari Nugraha Nugraha Puspo Dewi Dirgantari Putra, Alfian Prayana Ardie Ratih Hurriyati Reni Febriani Sriwardini Sriwardini Suheri Sukarta Atmaja Vanessa Gaffar Yogi Suprayogi Yogi Suprayogi Sugandi Yuda Nabella Prameswari Zaenal Abidin