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Inovasi Layanan Melalui Taktik Loyalty Program dan Self-Service Pada Toko Retail “Arafah” Sebagai Respon Membesarnya Pasar Ekonomi Bawah Akibat Dampak Covid-19 Syarif Hidayatullah, Mohammad; Beni Dwi Komara
Jurnal Adijaya Multidisplin Vol 2 No 03 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Terjadi pergeseran jumlah masyarakat menengah menjadi masyarakat dengan ekonomi bawah karena dampak ekonomi covid-19. Ini memunculkan peluang baru untuk usaha retail kalangan bawah. Tujuan penelitian untuk mengetahui inovasi bisnis apa saja yang dilakukan oleh Toko Retail Arafah sehingga mampu meningkatkan pendapatan disaat pasar kelas bawah semakin besar. Penelitian ini menggunakan metode kualitatif deskriptif kepada Toko Retail Arafah yang berada di Jl. Raya Mojopuro kec, Balongpanggang Kabupaten Gresik. Data penelitian didapatkan ini melalui wawancara, observasi dan dokumentasi. Wawancara kepada pemilik usaha, 4 orang karyawan, 3 orang supplier dan 10 orang konsumen. Adapun teknik analisis data menggunakan metode Miles & Huberman. Hasil penelitian menunjukkan bahwa strategi inovasi loyalty & self service program mampu meningkatkan pendapatan penambahan customer dari masyarakat ekonomi bawah.

INOVASI BISNIS “ROMLAH SNACK" OLEH PEKERJA MIGRAN INDONESIA DI TAIWAN BERBASIS DESIGN THINKING DAN BUSINESS MODEL CANVAS PADA MASA COVID-19 Hulam Mahmud; Beni Dwi Komara
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): Nopember : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i3.776

Many businessman fail when creating a business, it is due to a discrepancy between the business created and the problem of customer needs. For this reason, a product innovation is needed using business methods. Understand the process of designing Romlah Snack business innovations by PMI Taiwan participants using the Design Thinking and Business Model Canvas methods during the Covid-19 pandemic. The research used a descriptive qualitative method, and a PAR (Participatory Action Research) approach which was carried out to PMI Taiwan participants in an Online Entrepreneurial Workshop held by Muhammadiyah Gresik University with CLC-BJI Taiwan. The result of this study is, the beginning of the innovation of the Typical Indonesian snack business using the Design Thinking method. After conducting customer research, the most dominant customer problem emerged, namely indonesian snacks that were ordered online expired and destroyed. After searching and designing ideas through crazy 8 ideas and solution sketches, the Romlah Snack Online Store was found as the solution. Based on the results of Usability Testing indicates "Easy" and "Like"; Heuruistic Testing result score of 85.4%; and the results of the Impact Testing index of 100%, it is certain that the Romlah Snack online store answers consumer needs. Then a prototype is made to be tested to the customer. The making of the Business Model invites several stakeholders such as snack producers, etc. and then testing is carried out. And of the 5 assumptions, as many as 3 assumptions are valid and 2 are invalid.

INOVASI BISNIS “ROMLAH SNACK" OLEH PEKERJA MIGRAN INDONESIA DI TAIWAN BERBASIS DESIGN THINKING DAN BUSINESS MODEL CANVAS PADA MASA COVID-19 Hulam Mahmud; Beni Dwi Komara
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): November : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i3.776

Many businessman fail when creating a business, it is due to a discrepancy between the business created and the problem of customer needs. For this reason, a product innovation is needed using business methods. Understand the process of designing Romlah Snack business innovations by PMI Taiwan participants using the Design Thinking and Business Model Canvas methods during the Covid-19 pandemic. The research used a descriptive qualitative method, and a PAR (Participatory Action Research) approach which was carried out to PMI Taiwan participants in an Online Entrepreneurial Workshop held by Muhammadiyah Gresik University with CLC-BJI Taiwan. The result of this study is, the beginning of the innovation of the Typical Indonesian snack business using the Design Thinking method. After conducting customer research, the most dominant customer problem emerged, namely indonesian snacks that were ordered online expired and destroyed. After searching and designing ideas through crazy 8 ideas and solution sketches, the Romlah Snack Online Store was found as the solution. Based on the results of Usability Testing indicates "Easy" and "Like"; Heuruistic Testing result score of 85.4%; and the results of the Impact Testing index of 100%, it is certain that the Romlah Snack online store answers consumer needs. Then a prototype is made to be tested to the customer. The making of the Business Model invites several stakeholders such as snack producers, etc. and then testing is carried out. And of the 5 assumptions, as many as 3 assumptions are valid and 2 are invalid.

Pelatihan dan Pendampingan “Penguatan Nilai – Nilai Pemasaran dan Kewirausahaan pada Siswa Putri SMK Taruna Jaya” Vembri Aulia Rahmi; Ifahda Pratama Hapsari; Hadi Ismanto; Beni Dwi Komara
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 1 (2025): Februari : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i1.642

This community service is intended to introduce marketing and entrepreneurship values in the form of mentoring to female students in vocational schools which are expected to foster creativity and create positive attitudes in life. Community service methods include: socialization and lectures. Marketing training teaches students how to carry out marketing activities. Meanwhile, understanding entrepreneurship teaches students to interpret the business process and changing the value of an object or material into benefits. Socialization by introducing methods, tools for marketing. The development of the digital world provides opportunities to take advantage of available opportunities by using digital devices. Female students' understanding of marketing values in the digital era supports teaching and learning activities and students become responsive to environmental changes and are able to utilize digital devices for useful information. Entrepreneurial values teach students to do innovative things. Apart from technological developments in implementing marketing values and entrepreneurial practices, through lectures on how to wisely use digital media. Guidance to students regarding positive activities, such as product marketing and creativity upholds an entrepreneurial culture in schools.

The Polemic of Charging Interest (Riba) Amoung Conventional Bank Employees Nanang Bagus Setiawan; Aries Kurniawan; Ilham; Beni Dwi Komara; Nuzulul Fatimah; Tatag Herbayu Latukismo; Heri Cahyo Bagus Setiawan; Riyan Sisiawan Putra
Journal of Islamic Economics Perspectives Vol. 3 No. 1 (2021): February (2021) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v3i1.40

This study aims to determine the polemic experienced by a number of conventional bank employees, who know and realize that bank interest is usury or who still believe that bank interest is not usury, because they are only employees who work in banking companies and do not practice usury individually. per individual. From the two attitudes of banking employees in responding to the bank interest usury mentioned above, the study will focus on employees who have the attitude that bank interest is usury, while those who have the opposite attitude are clearly not going to take action to resign from their office. After focusing on anti-anti rip banking employees, it was found that them there were several obstacles to resigning, the first obstacle was internal, namely the lack of support from the family, both the nuclear family and the extended family, while the second obstacle was the repayment of employee loans that they enjoyed before knowing. and realize that bank interest is charging interest or usury (riba). Of the two obstacles or resign constraints will lead to further attitudes for a number of these employees. The attitude of a number of employees who have not received family support, some continue to return to work in a professional manner and some work just to abort their obligations or in other words work not seriously because they are not in accordance with their conscience. While the attitudes of a number of employees who are still in debt are more varied in attitude, some of them continue to work as usual while waiting for the right moment to pay off their debts, some are still working even though half-heartedly while trying to find a way out so that their debts can be paid off. and some of them are unanimously determined to leave office immediately or borrow a term in the military world, namely by deserting or leaving work by temporarily leaving the debt unpaid, even though they plan to pay it off at a later date. This study used a qualitative research method, namely the collection of in-depth interview data with former employees and active banking employees. Researchers also conducted focus group discussions / FGDs (Forum Group Discussion) among bank employees who were anti-microbial but still active and former bank employees who had resigned. As a result, there are five attitudes of banking employees in facing the resignation polemic due to bank interest rates in Indonesia. First, employees return to work professionally because they still get salaries from banking companies. Second, employees work only to abort obligations because they are not in accordance with their conscience. Third, employees who are still in debt continue to work professionally while looking for a way to pay off their debts. Fourth, employees who work half-heartedly while looking for ways to pay off loans. Fifth, if their resignation application by leaving debt and willing to pay off in installments is refused by the office, they prefer to leave the company unilaterally or go out of business.

Dyanamic Capability Pesantren Entrepreneur Heri Cahyo Bagus Setiawan; Nur Hidayat; Beni Dwi Komara; Sukaris; Aries Kurniawan
Journal of Islamic Economics Perspectives Vol. 3 No. 2 (2021): September (2021) The Journal of Islamic Economics Perspectives.
Publisher : Faculty of Islamic Economics and Business, State Islamic University of Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v3i2.45

The dynamic capabilities approach examines how organizations build and maintain their competitive position in situations of rapid and unpredictable organizational change. Teece (2008) states that the dynamic capability component involved in shaping (not just adjusting) the environment is an entrepreneurial characteristic. This means that an organization with strong dynamic capabilities is highly entrepreneurial. Where they not only adapt the business ecosystem, but also shape it through innovation and collaboration with other organizations or companies and institutions. Based on the background and several studies from the literature that the author reviewed, and the model contained in Figure 1 in this research report, the authors are interested in conducting a study of dynamic capabilities in relation to how to realize and develop entrepreneurship-based pesantren, or in this paper it is called as a pesantrenpreneur. A new concept that can be developed into a new theory about how pesantrenpreneurs are developed through dynamic capabilities. Furthermore, this study brings theoretical implications and directions for future research. Keywords: Dynamic Capabilities, Pesantrenpreneur

Foresting Entrepreneurial Spirit of Santri With Santripreneur Academy Program: Study on Pesantrenpreneur Mukmin Mandiri Bagus Setiawan, Heri Cahyo; Hidayat, Nur; Kurniawan, Aries; Komara, Beni Dwi
Journal of Islamic Economics Perspectives Vol. 4 No. 2 (2022): September (2022) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v4i2.77

Currently, pesantren must be able to produce graduates with various skills because not all outputs or alumni become scholars or kiai. One of the educations that are provided for students is entrepreneurship. This study will present an overview of how the efforts of Islamic boarding schools not only provide students with understanding religious knowledge (tafqquh-fiddin), but are taught about skills that can have economic value with entrepreneurship education. The Mukmin Mandiri Islamic Boarding School in Sidoarjo is the object of this research, in which students are taught religious knowledge and at the same time understand economics and business through the Santripreneur Academy program. The purpose of exploring and exploring the role of the entrepreneurship education program which is named the Santripreneur Academy program is interesting to answer the research question "how to grow an entrepreneurial or entrepreneurial spirit for students through the santripreneur academy program?". The research method uses an exploratory qualitative method with santri informants and the management of the Santripreneur Academy program at the Mukmin Mandiri Islamic Boarding School. In-depth interviews are something that must be done to explore and then analyze to answer the research questions that have been asked. As for the results of this study, there are three important things that are felt by the entrepreneurial spirit, including; entrepreneurship education, entrepreneurial motivation and entrepreneurial knowledge that encourage him to prepare himself to become an entrepreneur. The details can be read further in the research results in this article.

Inovasi Bisnis “Toko Barokah” Melalui Service Dan Customer Engagement Untuk Meningkatkan Keuntungan Nurus Sa’adah; Beni Dwi Komara
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 2 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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The number of modern retail businesses has an unfavorable impact on traditional retail businesses. The high level of competition in the business world makes traditional retail store entrepreneurs have to be wise in determining strategies so that their business can survive and be able to develop. Moreover, the covid19 pandemic, entrepreneurs are demanded to be more innovative because there have been so many changes in customer behavior and the decline in the middle-level market has turned into a lower economy. The purpose of this study is to find out the retail store business model, the impact of the covid-19 pandemic on retail stores and find out the innovations made by the Cahaya Putra store. Based on the results of research in the field and the business model of the Cahaya Putra store, the costumer segment of the Cahaya Putra store is factory workers, project workers. Value Propositions provide products that consumers need. The impact of the Covid-19 pandemic was also felt by the Cahaya Putra store, the existence of PPKM which made retail stores close faster which made the store's revenue decrease because they took a little profit so that customers did not switch to competitors. Toko Cahaya Putra innovates to maintain and improve its business through the implementation of Customer Engagement Innovation with tactical Personalization and Guarantee.

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