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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Shirkah: Journal of Economics and Business JURNAL MANAJEMEN BISNIS JURNAL PEMASARAN KOMPETITIF Jurnal Manajemen Bisnis Jurnal Ilmiah Edunomika (JIE) Islam Universalia : International Journal of Islamic Studies and Social Sciences Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam International Journal Of Science, Technology & Management (IJSTM) International Journal of Social and Management Studies (IJOSMAS) Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Journal Of World Science ADPEBI International Journal of Business and Social Science Husnayain Business Review Jurnal Pengabdian Masyarakat Akademisi JEBI (Jurnal Ekonomi dan Bisnis Islam) Maqdis: Jurnal Kajian Ekonomi Islam International Journal of Entrepreneurship and Business Management Asean International Journal of Business Journal of Business, Social and Technology Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied International Journal of Management and Digital Business Adpebi Science Series International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies International Journal of Digital Marketing Science Eko dan Bisnis: Riau Economic and Business Review Global Academy of Business Studies
Dedi Iskamto
Universitas Telkom
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Analyzing eWOM Dimensions on TikTok and Its Impact on First-Time Voters in the 2024 Presidential Election: A Confirmatory Factor Analysis Fathimatuz, Zahra; Iskamto, Dedi; Trianasari, Nurvita
International Journal of Digital Marketing Science Vol. 2 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v2i1.1076

Abstract

This paper seeks to examine the dimensions of electric word of mouth (eWOM), namely information quality, information quantity, information credibility, information task-fit, needs of information, and attitude towards information in terms of political marketing. The survey was distributed to 30 respondents who are first-time voters in the 2024 presidential election and seek information on TikTok. It can be concluded that electronic word of mouth through TikTok application affects first-time voters’ decision in Presidential Election 2024 through some dimensions. Various studies have compared the effectiveness of eWOM communication, but research on eWOM in the context of political marketing remains limited. The rise of technology has introduced new campaign strategies, such as those on TikTok, making it essential to understand how eWOM influences voting decisions, particularly among first-time voters.
Green Enterprises as a Catalyst for Strengthening Community Capacity in Local Reconstruction Efforts in Western Nepal Chongbang , Nirmal; Rawal, Dipina Sharma; Iskamto, Dedi
ADPEBI International Journal of Business and Social Science Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v5i2.1330

Abstract

This study examines how rational contributing on green reconstruction support from establishment of 26 green enterprises in these regions, supported by local, provincial, and federal governments with development partners, aimed at generating local employment, fostering a circular economy, and reducing carbon emissions. The use of CSEBs provides a sustainable alternative to traditional building materials, with an estimated reduction of 15 million tons of CO2 emissions compared to conventional red-brick construction. These enterprises, empowered by local governments and external stakeholders, promote eco-friendly and thermal-efficient construction practices, contributing to both environmental sustainability and economic resilience. Through a qualitative approach, this research employs quantitative calculation, qualitative data collection, multiple reality as ontology, interpretivism as epistemology, and inductive methodology to explore how these green enterprises contribute to climate-resilient infrastructure and sustainable development in western rural Nepal. The study underscores the potential of green technology-driven local enterprise solutions in post-disaster reconstruction, advocating for sustainable, low-carbon building practices as a model for future disaster recovery efforts.
Behavioral Intention Analysis on Aspiring Geopark Tourists: A Case Study in Pangandaran Hidayah, Riski Taufik; Iskamto, Dedi; Utami, Eristy Minda
International Journal of Entrepreneurship and Business  Management Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v2i1.585

Abstract

Purpose –Pangandaran is still the prima donna of beach tourism in West Java and a favorite tourist destination for domestic tourists so that the Pangandaran area becomes one of the leading tourist areas that has the potential to become a Global Geopark area. This condition is in line with Pangandaran's strength as a mainstay natural tourist destination in West Java which displays aspects of its geodiversity through unique and distinctive rock formations and natural phenomena. Geopark status owned by an area is expected to be able to increase the number of tourist visits that contribute to local economic development. However, there is an imbalance in the visits of domestic tourists and foreign tourists to the Pangandaran tourist area. Methodology/approaches –The method used in this study is verification with the population, namely tourists who have visited the Pangandaran Tourism Area throughout 2021 at least once. The analytical method used is Spearman's rank correlation, the coefficient of determination, and the t test with a significance level of five percent. Findings –This study supports previous studies where the destination image has an influence on the behavioral intention of tourists with a magnitude of 62.09%.  
The Influence of The Entrepreneurial Environment And Government Support on The Performance of MSMEs in Bandung Iskamto, Dedi; Tresnamurti, Galuh; Indrajaya, Danang
International Journal of Entrepreneurship and Business  Management Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v3i1.969

Abstract

Entrepreneurs is an important factor in the entrepreneurial process. Entrepreneurs who are prosperous tend to continue their business, whereas entrepreneurs who are not prosperous will abandon their business. This research aims to determine the factors that influence the welfare of MSME (Micro, Small and Medium Enterprises) entrepreneurs in the city of Bandung. Entrepreneurs play a big role in improving the economy of developing countries, such as Indonesia. The research methodology used is a quantitative method where the data collective by quisenare and Smar PLS use to data calculate.. it can be concluded that Government support and the External Environment have a significant influence on MSME performance in Bandung City. Apart from that, it is known that MSME performance influences the well-being of entrepreneurs.
The Influence of Reputation Perception on Customer Behavioral Intentions in Mobile Banking Adoption Based on the Technology Acceptance Model Iskamto, Dedi; Jenita, Jenita; Nabila, Syadza Muthi; Aftanorhan, Asyraf; Karim, Kurniati
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.932

Abstract

This study aims to describe the mechanism by which perceived reputation influences customers' behavioral intentions related to mobile banking adoption. The study consisted of 385 samples analyzed using a Structural Equation Model (SEM). The results indicate thatPerceived reputation has a positive and significant relationship with trust, perceived ease of use, and behavioral intention. However, it has a positive but insignificant relationship with perceived risk and perceived benefit. Furthermore, trust has a positive and significant relationship with perceived benefit, perceived ease of use, and behavioral intention. However, it has a negative and significant relationship with perceived risk. Furthermore, perceived risk has a positive but insignificant relationship with perceived benefit and perceived ease of use. However, it has a negative and insignificant relationship with behavioral intention. Furthermore, perceived ease of use has a positive and significant relationship with perceived benefit and behavioral intention.Finally, perceived benefits have a positive and significant relationship with behavioral intentions.
The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand Christalia, Windy; Ariyanti, Maya; Iskamto, Dedi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): JETBIS : Journal of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.187

Abstract

The beauty industry in Indonesia is increasingly competitive with local brands such as Somethinc using celebrity endorsements as a marketing strategy. This study analyzes the influence of celebrity endorsement (attractiveness, trustworthiness, and expertise) on repurchase intention with brand image, brand credibility, and brand trust as mediation variables. The research method used a quantitative approach with 397 respondents analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study show that celebrity endorsements have a significant effect on brand image, brand credibility, and brand trust. Brand image and brand credibility have been shown to have a positive effect on repurchase intention, while brand trust does not show a significant influence. In mediation analysis, brand image mediates the relationship between trustworthiness and expertise and repurchase intention, while brand credibility mediates the relationship between attractiveness and expertise and repurchase intention. However, brand trust does not significantly mediate the relationship between celebrity endorsement and repurchase intention. This research provides practical implications that companies need to select endorsers based on trust and expertise, as well as build a strong brand image and credibility to increase consumer loyalty.
Organizational Culture and Its Impact on Employee Performance Iskamto, Dedi
International Journal of Management and Digital Business Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v2i1.584

Abstract

This study aims to analyze the influence of organizational culture on employee performance, explore the factors that influence an effective organizational culture. This research uses quantitative methods. Processing and hypothesis testing using SPSS version 25. The research location is a government institution in Riau Province. The population in the study were all office employees. In this study, sampling used a saturated sample, that is, if the population is smaller than 100 people, then the population is used as a sample, so that the number of samples studied is 35 employees. the results indicated that Organizational culture significant effect on performance. . It was found that Organizational Culture contributed 26.6% to employee performance, the remaining 73.4% was influenced by factors not examined in this study.
The Role of Supply Chain Capability as Mediation Between Digitalization and Digital Connectivity on Operational Performance Aulia Fariha Fauzi, Putri; Hendayani, Ratih; Iskamto, Dedi
Journal of World Science Vol. 2 No. 10 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i10.436

Abstract

The purpose of this study was to identify the factors that influence the operational performance of PT. Kereta Api Indonesia (Persero) or PT.KAI at Head Office in Indonesia using IPMA analysis on SmartPLS. This research develops theoretical aspects of understanding digitalization in Indonesia, which consists of supply chain capability variables mediating between digitalization and digital connectivity. Additionally, the study explores the roles of digital culture and technological turbulence as moderators influencing operational performance. Then, there is digital connectivity that will affect operational performance. This study uses a quantitative method with data sources derived from surveys through the distribution of online questionnaires to 48 Employees in the Logistics Department. The data analysis technique used is SEM-PLS and IPMA Analysis using SmartPLS software. Digitalization exhibits the greatest impact on operational performance in the presence of a mediating variable, which is the supply chain capability of PT. As supported by the IPMA analysis, KAI (Persero) at the Head Office indicates that digitalization holds the highest performance value compared to other variables—the management of PT. KAI must focus on digital culture, supply chain capability, and technological turbulence in conjunction with digitalization. This approach is crucial to ensure the company implements the Rapid Apps and maintains operational performance consistently. The study is the first study conducted to analyze the factors that influence operational performance in PT. KAI, so that it can be a reference and additional reference on academic knowledge and managerial aspects.  
Analysis of The Impact of Competence on Performance: An Investigative In Educational Institutions Iskamto, Dedi
Asean International Journal of Business Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1077.567 KB) | DOI: 10.54099/aijb.v1i1.74

Abstract

This study aims to determine the impact of competence on performance: an investigative study in educational institutions. This research is important to do to find out the variables to improve the quality of education by looking at the teacher's performance. This research is a quantitative research with data processing and hypothesis testing using SPSS version 25. The entire population of teachers from the two schools that became the object of the study was sampled. The influence of the competence variable on the performance variable is 57.8% while the remaining 42.2% is influenced by other variables that are ignored or not examined in this study.
Pengaruh Electronic Word of Mouth (E-Wom) Melalui Media Sosial Terhadap Minat Beli pada Produk Kosmetik Maybelline Dedi Iskamto; Amalia, Erika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5085

Abstract

Advancements in information technology and the internet have transformed how people communicate and share information. E-WOM. Maybelline is one of the most popular and recognizable cosmetic brands, as seen by its #1 sales ranking in Indonesia. This study aims to determine the effectiveness of Maybelline's e-WOM strategy on social media influences consumers' intentions to make purchases. This is inspired by the occurrence and corroborating data showing, although Maybelline has the highest sales proportion of any cosmetic brand in Indonesia, that percentage has been declining year. Furthermore, this research aims to determine the relationship and effect of each element, including information quality, quantity, reliability, usefulness, adoption information, and purchase intention. This study employs a quantitative methodology. Data were gathered through a questionnaire and analyzed using structural equation modeling (SEM) with SmartPLS software. The findings show that information usefulness is positively and significantly impacted by information quantity, quality, and credibility. Adoption of information is positively and significantly impacted by information quality, quantity, reliability, and usefulness. Information adoption has a positive and significant effect on purchase intention. In order to forecast information uptake, this study advises adding more factors related to information quality, quantity, and trustworthiness. Furthermore, the same concept may be applied by future researchers to more niche social media networks.
Co-Authors Adryan Edhie Wicaksono Aftanorhan, Asyraf Afthanorhan, Asraf Afthanorhan, Asyraf Ahmad Zainudin Awang Alam, Salman Ramadan Nur Alwifari, Abuzar Amalia, Erika arhipen yapentra, arhipen Asnahwati Asnahwati Asraf Afthanorhan Asyraf Aftanorhan Asyraf Aftanorhan Aulia Fariha Fauzi, Putri Ayub Ayub Budi Santosa Budi Santosa Chongbang , Nirmal Christalia, Windy Christivany, Christivany Cornelis Dehotman Danang Indrajaya Elida Gultom Fasya Hauna Fathimatuz, Zahra Galuh Tresna Murti Ghazali , Puspa Liza Ghazali, Puspa Liza Hendrayani Hendrayani Ibrahim, Maulana Malik Irvandeo Wandinata Sembiring Jeli Nata Liyas Jeli Nata Liyas Jenita Jenita jenita jenita, jenita Juhariyah, Lohana Khaerunnisa Fauziah Rahmalia Kiagus Muhammad Arsy Kurniati Karim Lohana Juariyah Maria Apsari Sugiat Masrida Zasriati Maya Ariyanti Nabila, Syadza Muthi Narti, Seflira Nurvita Trianasari Pahmi Ahmad Faruk Pramono, Indro Puspa Liza Ghazali Puspa liza Ghazali Puspa Liza Ghazali Putra Budi Ansori Ratih Hendayani Ratna Komala Putri Ravi Irfandy Gunawan Rawal, Dipina Sharma Rifa’atul Mahmudah Riski Taufik Hidayah Risman Risman Roni Irawan Saladin, Thoriq Seflira Narti Siti Syahsudarmi Sri Widiyanesti Teguh Hendra Thoriq Saladin Tory, Fadil Athariq Utami, Eristy Minda Windy Christalia Wirdayani Wahab Yulia Harwina Yulihardi Zumarnis, Silfadila