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Dedi Iskamto

Universitas Telkom

Author-ID : 2683764

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

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Pelatihan Pemanfaatan Pengembangan Tanaman Organik Penunjang Ekonomi Keluarga Kurniati Karim; Masrida Zasriati; Dedi Iskamto
Jurnal Pengabdian Masyarakat Akademisi Vol. 2 No. 1 (2023)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v2i1.517

Kegiatan pengabdian kepada masyarakat (PKM) yang dilakukan di Desa Mukai Seberang Kecamatan Siulak Mukai Kabupaten Kerinci bertujuan memberikan informasi atau transfer ilmu pengetahuan mengenai pemanfaatan lahan pekarangan dalam pengembangan tanaman organic sebagai penunjang ekonomi keluarga khususnya bagi rumah tangga yang melakukannya. Waktu kegiatan PKM dilaksanakan pada bulan November sampai dengan bulan Januari 2023 dengan sasaran mitra kegiatan adalah bapak-bapak dan ibu-ibu rumah tangga Desa Mukai Seberang yang berjumlah 1.282 orang. Evaluasi kegiatan PKM dilakukan dengan cara membandingkan pengetahuan dan pemahaman warga sebelum dan sesudah kegiatan. Secara umum menunjukkan bahwa terjadi peningkatan pengetahuan mitra mengenai pemanfaatan lahan pekarangan dari yang belum tahu menjadi lebih paham dan termotivasi. Sebelum ada kegiatan PKM hanya sebagian warga desa yang memanfaatkan lahan pekarangan dan sifatnya hanya sambilan. Setelah adanya kegiatan PKM, mitra semakin paham manfaat dan metode pemanfaatan lahan pekarangan dan mitra yang belum memanfaatkan lahan pekarangan termotivasi untuk memanfaatkan lahan pekarangan sehingga dapat memenuhi kebutuhan rumah tangga.

Impulse Purchase Behaviour on The Shopee Platform and The Role of Real-Time Commerce Marketing Dedi Iskamto; Ravi Irfandy Gunawan
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.623

The objective of this research is to investigate the potential correlation, encompassing good and negative aspects, between individuals' purchasing decisions and Live Commerce events, which are presently prevalent among the Indonesian population. The present study used survey methodology to collect data from participants through the use of structured questionnaires, employing a quantitative research strategy. The research study is comprised of a sample size of 400 persons. The researcher employs a cross-sectional methodology. The data analysis technique employed in this study is descriptive analysis, utilising the SmartPLS 4 software. The research findings suggest that there is a notable and favourable impact of various factors, namely Anchor characteristic, Online Comment, Logistic Service Quality, and Promotion Incentive Information, on the perception of trust. Additionally, the findings also indicate that Anchor characteristic, Logistic Service Quality, and Promotion Incentive Information have a positive influence on the perceived value. Furthermore, the mediator Perceived Trust and Value has a beneficial impact on Impulse Buying Behaviour.

Workload and Employee Performance in the Plantation Industry in Indonesia Puspa Liza Ghazali; Dedi Iskamto; Asyraf Aftanorhan
Husnayain Business Review Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v3i2.744

This study aims to determine the effect of workload on employee performance at PT. Perkebunan Nusantara V Administrative Division of Human Resources/General Sei Galuh Gardens. The population in this study were employees of the Human Resources/General Administration Section, namely as many as 50 people. In this study, researchers took all employees, namely 50 people. To get a sample of this study researchers used the census method. For data analysis and hypothesis testing using SPSS version 25. Hypothesis testing was carried out to determine the relationship between the independent variable and the dependent variable. The results of the hypothesis show that workload has an effect on employee performance. The determinant test shows that the R Squere value is 90.2%, meaning that there is an effect of workload on employee performance, while the remaining 9.8% is influenced by other variables outside of this research.

Customer Experience, Customer Service Quality, Customer Perceived Value, and Customer Satisfaction As Impact on Cinema XXI Customer Loyalty in Bandung City Rifa’atul Mahmudah; Dedi Iskamto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine how significant the influence of customer experience and customer service quality on customer loyalty is through customer perceived value and customer satisfaction at Cinema XXI in Bandung City, West Java. The quantitative method is the method used in this research. The sample size was taken from 384 people based on the Coacran formula from an unknown population. Purposive non-probability with data collection through questionnaires measured on a Likert scale is the technique used in sampling. Smart PLS software version 4.0.9.8 using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method is the tool used in this study. The test results show that all independent variables, namely Customer experience and Customer service quality, through intervening variables, namely Customer perceived value and Customer Satisfaction, significantly affect Customer Loyalty at Cinema XXI in Bandung City.

ANALISIS FAKTOR KONFIRMATORI KONSTRUKSI PADA PERDAGANGAN SOSIAL PADA MEDIA SOSIAL TIKTOK Dedi Iskamto; Thoriq Saladin
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9153

Tujuan dari penelitian ini adalah untuk mengetahui apakah variabel rekomendasi dan referral, peringkat dan ulasan, serta forum dan komunitas merupakan variabel yang membangun sebuah perdagangan sosial atau social commerce. Atau bisa disebut sebagai variabel konstruk dari perdagangan sosial atau social commerce. Dengan menggunakan Teknik purposive sampling dalam non-probability sampling, didapat sampel responden sebanyak 472 responden dengan 401 diantaranya merupakan para pengguna Tiktok dan pernah menggunakan atau setidaknya mengetahui layanan Tiktok Shop. Data dari kuesioner yang telah disebarkan kemudian diolah menggunakan metode analisis konfirmatori menggunakan aplikasi SmartPLS. Dari hasil pengolahan data yang telah dilakukan menggunakan metode CFA second order, didapat hasil yang menunjukkan bahwa rekomendasi dan referral, forum dan komunitas, serta peringkat dan ulasan merupakan variabel yang membangun social commerce. Hasil dari penelitian ini diharapkan mampu memberikan pencerahan pada pelaku bisnis khususnya yang menggunakan fitur Tiktok Shop. Selain itu, diharapkan juga penelitian ini bisa menjadi acuan pada penelitian selanjutnya mengingat adanya keterbatasan dalam penulisan penelitian ini.

Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image Iskamto, Dedi; Rahmalia, Khaerunnisa Fauziah
Shirkah: Journal of Economics and Business Vol 8, No 3 (2023)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v8i3.601

Investigating the increasing prominence of influencer endorsements and customer reviews represents a crucial and compelling area of research. Influencer endorsement and customer reviews can influence a customer's purchasing interest in a product. This study aims to examine the influence of consumer reviews and influencer endorsement on the purchase intention of Avoskin products, taking into account the role of brand image as a moderator. The study involved 385 skincare enthusiast respondents in Indonesia and used a questionnaire as the data collection instrument. Employing multiple linear regression, the results showed that consumer reviews and influencer endorsement have a positive and significant effect on the purchase intention of Avoskin products. The brand image also plays an important role as a moderator in the relationship between consumer reviews, influencer endorsement, and purchase intention. These findings provide advice to Avoskin to improve product and service quality to improve brand image, and to increase consumer purchase intention through influencer support and customer reviews.

IMPACT SOCIAL MEDIA MARKETING AND BRAND LOYALTY ON PURCHASE DECISION FOR BRAND LOVE KPOP TREASURE MUSIC ALBUMS Christivany, Christivany; Iskamto, Dedi
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 9, No 2 (2023): Vol 9, No. 2 (2023)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v9i2.8118

ABSTRACTThis study aimed to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop Treasure music albums. This research uses a quantitative approach combined with descriptive statistics. The number of research samples was 400 samples using the non-probability sample method. This research uses Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that brand love has a positive and significant effect on purchasing decisions, brand loyalty has a positive and significant effect on brand love, brand loyalty has a positive and significant effect on purchasing decisions, social media marketing has a positive and significant effect on brand love, social media marketing has a positive and significant effect on purchasing decisions. Brand love significantly mediates the relationship between brand loyalty and purchasing decisions, and brand love significantly mediates the relationship between social media marketing and purchasing decisions.ABSTRAKTujuan penelitian ini untuk menguji peran brand love sebagai moderator antara pengaruh social media marketing dan brand loyalty terhadap pilihan membeli album music K-pop Treasure. Penelitian ini menggunakan pendekatan kuantitatif yang dipadukan dengan statistik deskriptif. Jumlah sampel penelitian sebanyak 400 sampel dengan menggunakan metode sampel non-probabilitas. Penelitian ini menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa brand love berpengaruh positif dan signifikan terhadap keputusan pembelian, Brand Loyalty berpengaruh positif dan signifikan terhadap brand love, Brand loyalty berpengaruh positif dan signifikan terhadap keputusan pembelian, social media marketing berpengaruh positif dan signifikan terhadap brand love, Social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand love signifikan memediasi hubungan antara brand loyalty dan keputusan pembelian, dan Brand love berpengaruh signifikan memediasi hubungan antara social media marketing dan keputusan pembelian.

Blockchain Technology Challenge in the Future: : Data Security and Efficiency Iskamto, Dedi; Juariyah, Lohana
International Journal of Law Policy and Governance Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v2i2.708

The use of blockchain technology in digital data security and efficiency in the future can provide many benefits. However, this technology also has several challenges, therefore it is necessary to continue to develop blockchain technology and find ways to overcome existing challenges. Then with all the advances in blockchain technology whose existence has been felt by most people around the world, can blockchain technology provide efficiency in terms of time and cost? Does blockchain technology guarantee higher data security? Are there challenges faced by blockchain technology? What are the challenges faced by blockchain technology? How to deal with the challenges of this blockchain technology? The purpose of this writing is, It is hoped that this writing can explain about blockchain technology, the use of blockchain technology, how blockchain technology systems work, the challenges of blockchain technology, in digital data security, and the efficiency of blockchain technology in the future. So, it is hoped that this research can provide a better understanding of blockchain technology and the potential development of blockchain technology in the future. In this study, the method we will use is the Systematic Literature Review (SLR) method. It is hoped that by using this method blockchain research can get concrete or justifiable evidence so that the findings will be obtained from the results of the experts that were developed.

Does Career Development Effect on Professionalism? : A Case Study of State Civil Apparatus in Indonesia iskamto, Dedi
International Journal of Management and Business Applied Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v1i1.94

The purpose of this study was to determine the effect of Career Development on the professionalism of employees' work. In analyzing the data obtained from this study, the author uses linear regression method, hypothesis testing using SPSS software version 26. From the partial test results show that career development has a significant effect on Employee Professionalism. Based on the calculation of the coefficient of determination (R2) of 0.782. This means that the Career Development variable has an effect of 78.2% on the Professionalism of Employees' Work. While the remaining 21.8% is influenced by other variables outside of this study.

Business Implications of Using Virtual Currency Exchange (Bitcoin) in Commercial Transactions Iskamto, Dedi
Adpebi Science Series Vol. 1 No. 1 (2024): 2nd InCAFA
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.413

Virtual currencies such as Bitcoin and Ethereum have seen a rapid increase in their use over the past few years. Their speed, security, and minimal transaction costs have attracted worldwide attention as a new alternative in commercial transactions. Therefore, this study aims to explore the business implications of using virtual currencies in commercial transactions. This study will analyze how virtual currencies affect various aspects of business such as payments, financial management, and relationships with third parties. On the other hand, the use of virtual currencies also brings some business challenges such as price volatility and lack of mature regulations related to virtual currencies. Using a systematic literature review method, this study will provide insights into how virtual currencies can change the way businesses operate and interact with customers.

Co-Authors Aftanorhan, Asyraf Afthanorhan, Asraf Afthanorhan, Asyraf Alam, Salman Ramadan Nur Alwifari, Abuzar Amalia, Erika arhipen yapentra, arhipen Asnahwati Asnahwati Asraf Afthanorhan Asyraf Aftanorhan Asyraf Aftanorhan Aulia Fariha Fauzi, Putri Budi Santosa Budi Santosa Chongbang , Nirmal Christalia, Windy Christivany, Christivany Cornelis Dehotman Danang Indrajaya Elida Gultom Fathimatuz, Zahra Galuh Tresna Murti Ghazali , Puspa Liza Ghazali, Puspa Liza Hendrayani Hendrayani Ibrahim, Maulana Malik Idris, Fahmi Zain Irawan, Roni Jeli Nata Liyas Jeli Nata Liyas jenita jenita, jenita Juhariyah, Lohana Kurniati Karim Lohana Juariyah Maria Apsari Sugiat Masrida Zasriati Maya Ariyanti Nabila, Syadza Muthi Narti, Seflira Nurvita Trianasari Pramono, Indro Puspa liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Putra Budi Ansori Rahmalia, Khaerunnisa Fauziah Ratih Hendayani Ratna Komala Putri Ravi Irfandy Gunawan Rawal, Dipina Sharma Rifa’atul Mahmudah Riski Taufik Hidayah Risman Risman Saladin, Thoriq Seflira Narti Sembiring, Irvandeo Wandinata Siti Syahsudarmi Sri Widiyanesti Teguh Hendra Thoriq Saladin Tory, Fadil Athariq Utami, Eristy Minda Wicaksono, Adryan Edhie Wirdayani Wahab Yulia Harwina Yulihardi Zumarnis, Silfadila

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