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All Journal IQTISHADIA JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Shirkah: Journal of Economics and Business JURNAL MANAJEMEN BISNIS JURNAL PEMASARAN KOMPETITIF Jurnal Manajemen Bisnis Jurnal Ilmiah Edunomika (JIE) Islam Universalia : International Journal of Islamic Studies and Social Sciences Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam International Journal Of Science, Technology & Management (IJSTM) International Journal of Social and Management Studies (IJOSMAS) Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Journal Of World Science ADPEBI International Journal of Business and Social Science Husnayain Business Review Jurnal Pengabdian Masyarakat Akademisi JEBI (Jurnal Ekonomi dan Bisnis Islam) Maqdis: Jurnal Kajian Ekonomi Islam International Journal of Entrepreneurship and Business Management Asean International Journal of Business Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied International Journal of Management and Digital Business Adpebi Science Series International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies International Journal of Digital Marketing Science Eko dan Bisnis: Riau Economic and Business Review
Dedi Iskamto
Universitas Telkom
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Does store atmosphere support consumers' desire to shopping? Dedi Iskamto; Hendrayani Hendrayani; Cornelis Dehotman; Wirdayani Wahab; Jeli Nata Liyas; Siti Syahsudarmi; Asnahwati Asnahwati
Jurnal Pemasaran Kompetitif Vol 6, No 2 (2022): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i2.27344

Abstract

Store atmosphere is one of the factors owned by the store to attract consumers. Each store has a physical layout that makes it easy and difficult for shoppers to move around in it. Each store has a shop appearance that shapes the atmosphere according to its target market and can attract consumers to buy.This study aims to determine the effect of store atmosphere on consumer decisions in shopping. This study used a quantitative method using SPSS software version 25. Research resultsthat the store atmosphere has a significant effect on consumer decisions in shopping. It was also found that the atmosphere of the store had an influence of 35.6% on consumer decisions in shopping, the remaining 64.4% was influenced by factors not examined in this study.
Does store atmosphere support consumers' desire to shopping? Dedi Iskamto; Hendrayani Hendrayani; Cornelis Dehotman; Wirdayani Wahab; Jeli Nata Liyas; Siti Syahsudarmi; Asnahwati Asnahwati
Jurnal Pemasaran Kompetitif Vol 6, No 2 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i2.27344

Abstract

Store atmosphere is one of the factors owned by the store to attract consumers. Each store has a physical layout that makes it easy and difficult for shoppers to move around in it. Each store has a shop appearance that shapes the atmosphere according to its target market and can attract consumers to buy.This study aims to determine the effect of store atmosphere on consumer decisions in shopping. This study used a quantitative method using SPSS software version 25. Research resultsthat the store atmosphere has a significant effect on consumer decisions in shopping. It was also found that the atmosphere of the store had an influence of 35.6% on consumer decisions in shopping, the remaining 64.4% was influenced by factors not examined in this study.
Pelatihan Pembuatan Bahan Ajar Dengan Canva dan Kahoot! Pada MTs Qirotussab’ah Kudang Kabupaten Garut Riski Taufik Hidayah; Dedi Iskamto; Ratna Komala Putri
Jurnal Pengabdian Masyarakat Akademisi Vol. 2 No. 2 (2023)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v2i2.609

Abstract

Guru-guru MTS Pondok Pesantren Al-Quran Qirotussab'ah Garut saat ini masih menerapkan model pembelajaran konvensional, sementara peserta didik merupakan generasi yang lebih tertarik dengan pengajaran berbasis teknologi. Sehingga perlu adanya upaya untuk memperpendek jarak tersebut melakui pelaksanaan pelatihan. Tujuan dari pengabdian masyarakat ini untuk memberikan pelatihan kepada para guru-guru MTS tentang penerapakan metode pembelajaran menggunakan aplikasi Canva dan Kahoot dan berbasis Teknologi Informasi, sehingga metode pembelajaran yang diterapkan oleh guru-guru di sekolah lebih menarik. Pelaksanaan pengabdian masyarakat dilakukan secara langsung di kawasan MTS Pondok Pesantren Al-Quran Qirotussab’ah Garut, diikuti oleh 25 guru MTS serta turut dihadiri oleh pihak Yayasan, kepala sekolah dan sejumlah Dosen serta dibantu oleh mahasiswa Fakultas Ekonomi dan Bisnis Telkom University. Pelatihan kepada para guru-guru MTS Pondok Pesantren Al-Quran Qirotussab’ah Garut akan memberikan pengetahuan dan metode pembelajaran dengan memanfaatkan teknologi. Pelaksanaan Pendidikan yang didukung penerapan teknologi Informasi menjadi kebutuhan penting masyarakat saat ini karena memberikan kemudahan dalam mengakses informasi dan dapat menjangkau semua lapisan masyarakat.
Pelatihan Pemanfaatan Pengembangan Tanaman Organik Penunjang Ekonomi Keluarga Kurniati Karim; Masrida Zasriati; Dedi Iskamto
Jurnal Pengabdian Masyarakat Akademisi Vol. 2 No. 1 (2023)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v2i1.517

Abstract

Kegiatan pengabdian kepada masyarakat (PKM) yang dilakukan di Desa Mukai Seberang Kecamatan Siulak Mukai Kabupaten Kerinci bertujuan memberikan informasi atau transfer ilmu pengetahuan mengenai pemanfaatan lahan pekarangan dalam pengembangan tanaman organic sebagai penunjang ekonomi keluarga khususnya bagi rumah tangga yang melakukannya. Waktu kegiatan PKM dilaksanakan pada bulan November sampai dengan bulan Januari 2023 dengan sasaran mitra kegiatan adalah bapak-bapak dan ibu-ibu rumah tangga Desa Mukai Seberang yang berjumlah 1.282 orang. Evaluasi kegiatan PKM dilakukan dengan cara membandingkan pengetahuan dan pemahaman warga sebelum dan sesudah kegiatan. Secara umum menunjukkan bahwa terjadi peningkatan pengetahuan mitra mengenai pemanfaatan lahan pekarangan dari yang belum tahu menjadi lebih paham dan termotivasi. Sebelum ada kegiatan PKM hanya sebagian warga desa yang memanfaatkan lahan pekarangan dan sifatnya hanya sambilan. Setelah adanya kegiatan PKM, mitra semakin paham manfaat dan metode pemanfaatan lahan pekarangan dan mitra yang belum memanfaatkan lahan pekarangan termotivasi untuk memanfaatkan lahan pekarangan sehingga dapat memenuhi kebutuhan rumah tangga.
Impulse Purchase Behaviour on The Shopee Platform and The Role of Real-Time Commerce Marketing Dedi Iskamto; Ravi Irfandy Gunawan
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.623

Abstract

The objective of this research is to investigate the potential correlation, encompassing good and negative aspects, between individuals' purchasing decisions and Live Commerce events, which are presently prevalent among the Indonesian population. The present study used survey methodology to collect data from participants through the use of structured questionnaires, employing a quantitative research strategy. The research study is comprised of a sample size of 400 persons. The researcher employs a cross-sectional methodology. The data analysis technique employed in this study is descriptive analysis, utilising the SmartPLS 4 software. The research findings suggest that there is a notable and favourable impact of various factors, namely Anchor characteristic, Online Comment, Logistic Service Quality, and Promotion Incentive Information, on the perception of trust. Additionally, the findings also indicate that Anchor characteristic, Logistic Service Quality, and Promotion Incentive Information have a positive influence on the perceived value. Furthermore, the mediator Perceived Trust and Value has a beneficial impact on Impulse Buying Behaviour.
Workload and Employee Performance in the Plantation Industry in Indonesia Puspa Liza Ghazali; Dedi Iskamto; Asyraf Aftanorhan
Husnayain Business Review Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v3i2.744

Abstract

This study aims to determine the effect of workload on employee performance at PT. Perkebunan Nusantara V Administrative Division of Human Resources/General Sei Galuh Gardens. The population in this study were employees of the Human Resources/General Administration Section, namely as many as 50 people. In this study, researchers took all employees, namely 50 people. To get a sample of this study researchers used the census method. For data analysis and hypothesis testing using SPSS version 25. Hypothesis testing was carried out to determine the relationship between the independent variable and the dependent variable. The results of the hypothesis show that workload has an effect on employee performance. The determinant test shows that the R Squere value is 90.2%, meaning that there is an effect of workload on employee performance, while the remaining 9.8% is influenced by other variables outside of this research.
Customer Experience, Customer Service Quality, Customer Perceived Value, and Customer Satisfaction As Impact on Cinema XXI Customer Loyalty in Bandung City Rifa’atul Mahmudah; Dedi Iskamto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine how significant the influence of customer experience and customer service quality on customer loyalty is through customer perceived value and customer satisfaction at Cinema XXI in Bandung City, West Java. The quantitative method is the method used in this research. The sample size was taken from 384 people based on the Coacran formula from an unknown population. Purposive non-probability with data collection through questionnaires measured on a Likert scale is the technique used in sampling. Smart PLS software version 4.0.9.8 using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method is the tool used in this study. The test results show that all independent variables, namely Customer experience and Customer service quality, through intervening variables, namely Customer perceived value and Customer Satisfaction, significantly affect Customer Loyalty at Cinema XXI in Bandung City.
ANALISIS FAKTOR KONFIRMATORI KONSTRUKSI PADA PERDAGANGAN SOSIAL PADA MEDIA SOSIAL TIKTOK Dedi Iskamto; Thoriq Saladin
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9153

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah variabel rekomendasi dan referral, peringkat dan ulasan, serta forum dan komunitas merupakan variabel yang membangun sebuah perdagangan sosial atau social commerce. Atau bisa disebut sebagai variabel konstruk dari perdagangan sosial atau social commerce. Dengan menggunakan Teknik purposive sampling dalam non-probability sampling, didapat sampel responden sebanyak 472 responden dengan 401 diantaranya merupakan para pengguna Tiktok dan pernah menggunakan atau setidaknya mengetahui layanan Tiktok Shop. Data dari kuesioner yang telah disebarkan kemudian diolah menggunakan metode analisis konfirmatori menggunakan aplikasi SmartPLS. Dari hasil pengolahan data yang telah dilakukan menggunakan metode CFA second order, didapat hasil yang menunjukkan bahwa rekomendasi dan referral, forum dan komunitas, serta peringkat dan ulasan merupakan variabel yang membangun social commerce. Hasil dari penelitian ini diharapkan mampu memberikan pencerahan pada pelaku bisnis khususnya yang menggunakan fitur Tiktok Shop. Selain itu, diharapkan juga penelitian ini bisa menjadi acuan pada penelitian selanjutnya mengingat adanya keterbatasan dalam penulisan penelitian ini.
Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image Iskamto, Dedi; Rahmalia, Khaerunnisa Fauziah
Shirkah: Journal of Economics and Business Vol 8, No 3 (2023)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v8i3.601

Abstract

Investigating the increasing prominence of influencer endorsements and customer reviews represents a crucial and compelling area of research. Influencer endorsement and customer reviews can influence a customer's purchasing interest in a product. This study aims to examine the influence of consumer reviews and influencer endorsement on the purchase intention of Avoskin products, taking into account the role of brand image as a moderator. The study involved 385 skincare enthusiast respondents in Indonesia and used a questionnaire as the data collection instrument. Employing multiple linear regression, the results showed that consumer reviews and influencer endorsement have a positive and significant effect on the purchase intention of Avoskin products. The brand image also plays an important role as a moderator in the relationship between consumer reviews, influencer endorsement, and purchase intention. These findings provide advice to Avoskin to improve product and service quality to improve brand image, and to increase consumer purchase intention through influencer support and customer reviews.
IMPACT SOCIAL MEDIA MARKETING AND BRAND LOYALTY ON PURCHASE DECISION FOR BRAND LOVE KPOP TREASURE MUSIC ALBUMS Christivany, Christivany; Iskamto, Dedi
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 9, No 2 (2023): Vol 9, No. 2 (2023)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v9i2.8118

Abstract

ABSTRACTThis study aimed to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop Treasure music albums. This research uses a quantitative approach combined with descriptive statistics. The number of research samples was 400 samples using the non-probability sample method. This research uses Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that brand love has a positive and significant effect on purchasing decisions, brand loyalty has a positive and significant effect on brand love, brand loyalty has a positive and significant effect on purchasing decisions, social media marketing has a positive and significant effect on brand love, social media marketing has a positive and significant effect on purchasing decisions. Brand love significantly mediates the relationship between brand loyalty and purchasing decisions, and brand love significantly mediates the relationship between social media marketing and purchasing decisions.ABSTRAKTujuan penelitian ini untuk menguji peran brand love sebagai moderator antara pengaruh social media marketing dan brand loyalty terhadap pilihan membeli album music K-pop Treasure. Penelitian ini menggunakan pendekatan kuantitatif yang dipadukan dengan statistik deskriptif. Jumlah sampel penelitian sebanyak 400 sampel dengan menggunakan metode sampel non-probabilitas. Penelitian ini menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa brand love berpengaruh positif dan signifikan terhadap keputusan pembelian, Brand Loyalty berpengaruh positif dan signifikan terhadap brand love, Brand loyalty berpengaruh positif dan signifikan terhadap keputusan pembelian, social media marketing berpengaruh positif dan signifikan terhadap brand love, Social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand love signifikan memediasi hubungan antara brand loyalty dan keputusan pembelian, dan Brand love berpengaruh signifikan memediasi hubungan antara social media marketing dan keputusan pembelian.
Co-Authors Aftanorhan, Asyraf Afthanorhan, Asraf Afthanorhan, Asyraf Alam, Salman Ramadan Nur Alwifari, Abuzar Amalia, Erika arhipen yapentra, arhipen Asnahwati Asnahwati Asraf Afthanorhan Asyraf Aftanorhan Asyraf Aftanorhan Aulia Fariha Fauzi, Putri Budi Santosa Budi Santosa Chongbang , Nirmal Christalia, Windy Christivany, Christivany Cornelis Dehotman Danang Indrajaya Elida Gultom Fathimatuz, Zahra Galuh Tresna Murti Ghazali , Puspa Liza Ghazali, Puspa Liza Hendrayani Hendrayani Idris, Fahmi Zain Jeli Nata Liyas Jeli Nata Liyas jenita jenita, jenita Juhariyah, Lohana Kurniati Karim Lohana Juariyah Masrida Zasriati Maya Ariyanti Nabila, Syadza Muthi Narti, Seflira Nurvita Trianasari Pramono, Indro Puspa Liza Ghazali Puspa liza Ghazali Puspa Liza Ghazali Putra Budi Ansori Rahmalia, Khaerunnisa Fauziah Ratih Hendayani Ratna Komala Putri Ravi Irfandy Gunawan Rawal, Dipina Sharma Rifa’atul Mahmudah Riski Taufik Hidayah Risman Risman Saladin, Thoriq Seflira Narti Sembiring, Irvandeo Wandinata Siti Syahsudarmi Sri Widiyanesti Teguh Hendra Thoriq Saladin Tory, Fadil Athariq Utami, Eristy Minda Wicaksono, Adryan Edhie Wirdayani Wahab Yulia Harwina Yulihardi Zumarnis, Silfadila