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All Journal IQTISHADIA JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Shirkah: Journal of Economics and Business JURNAL MANAJEMEN BISNIS JURNAL PEMASARAN KOMPETITIF Jurnal Manajemen Bisnis Jurnal Ilmiah Edunomika (JIE) Islam Universalia : International Journal of Islamic Studies and Social Sciences Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam International Journal Of Science, Technology & Management (IJSTM) International Journal of Social and Management Studies (IJOSMAS) Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Journal Of World Science ADPEBI International Journal of Business and Social Science Husnayain Business Review Jurnal Pengabdian Masyarakat Akademisi JEBI (Jurnal Ekonomi dan Bisnis Islam) Maqdis: Jurnal Kajian Ekonomi Islam International Journal of Entrepreneurship and Business Management Asean International Journal of Business Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied International Journal of Management and Digital Business Adpebi Science Series International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies International Journal of Digital Marketing
Dedi Iskamto
Universitas Telkom
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Green Enterprises as a Catalyst for Strengthening Community Capacity in Local Reconstruction Efforts in Western Nepal Chongbang , Nirmal; Rawal, Dipina Sharma; Iskamto, Dedi
ADPEBI International Journal of Business and Social Science Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v5i2.1330

Abstract

This study examines how rational contributing on green reconstruction support from establishment of 26 green enterprises in these regions, supported by local, provincial, and federal governments with development partners, aimed at generating local employment, fostering a circular economy, and reducing carbon emissions. The use of CSEBs provides a sustainable alternative to traditional building materials, with an estimated reduction of 15 million tons of CO2 emissions compared to conventional red-brick construction. These enterprises, empowered by local governments and external stakeholders, promote eco-friendly and thermal-efficient construction practices, contributing to both environmental sustainability and economic resilience. Through a qualitative approach, this research employs quantitative calculation, qualitative data collection, multiple reality as ontology, interpretivism as epistemology, and inductive methodology to explore how these green enterprises contribute to climate-resilient infrastructure and sustainable development in western rural Nepal. The study underscores the potential of green technology-driven local enterprise solutions in post-disaster reconstruction, advocating for sustainable, low-carbon building practices as a model for future disaster recovery efforts.
The Influence of Social Media Marketing Features on Purchase Decisions Riverside Forest Football Club Football Club's Jersey: Brand Trust As A Mediator Idris, Fahmi Zain; Iskamto, Dedi
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51362

Abstract

In analyzing the factors of consumer purchasing decisions through social media marketing, companies need to pay attention to the features in social media marketing that influence consumer purchasing decisions. This study aims to analyze the effect of features in social media marketing, namely: interactivity, informativeness, entertainment, and perceived relevance on purchasing decisions for Riverside Forest Football Club Jersey through brand trust as a mediator variable. This research uses quantitative methods. Data collection techniques are conducted through questionnaires distributed to supporters who have bought Riverside Forest Football Club Jerseys and follow their social media. This study uses a non-probability sampling method of purposive sampling with the Cochran formula for sample selection. Hypothesis testing is then conducted using the PLS-SEM (Partial Least Squares Structural Equation Modeling) approach. The data analysis techniques used are descriptive analysis and Partial Least Square (PLS) analysis. Theoretically, this study advances the current literature by exploring the mediating effect of brand trust among the four features of social media marketing and purchase decisions.
The Effect of E-Service Quality on E-Customer Loyalty with E Customer Satisfaction as a Mediation Variable Case Study on the My BCA Mobile Banking Application Sembiring, Irvandeo Wandinata; Iskamto, Dedi
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51449

Abstract

Nowadays, as competition between banks intensifies, they must provide the best service to each client in order to grow and strengthen their competitive advantage. This research investigates the impact of e-service quality on e-customer loyalty, with e-customer satisfaction as a mediating variable, specifically focusing on the My BCA Mobile Banking Application. The study aims to analyze how various dimensions of e-service quality—such as site organization, reliability, responsiveness, user-friendliness, personal needs, and efficiency—affect customer satisfaction and loyalty. The study uses a quantitative research method, with data collected from 385 active users of the My BCA mobile banking application in Indonesia. The findings reveal that e-service quality significantly influences e-customer satisfaction, which in turn positively impacts e-customer loyalty. Among the six dimensions of e-service quality, site organization, user-friendliness, personal needs, and efficiency show significant effects on both customer satisfaction and loyalty. The study emphasizes the importance of enhancing service quality to improve customer experience and foster loyalty in the competitive banking sector.
Behavioral Intention Analysis on Aspiring Geopark Tourists: A Case Study in Pangandaran Hidayah, Riski Taufik; Iskamto, Dedi; Utami, Eristy Minda
International Journal of Entrepreneurship and Business  Management Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v2i1.585

Abstract

Purpose –Pangandaran is still the prima donna of beach tourism in West Java and a favorite tourist destination for domestic tourists so that the Pangandaran area becomes one of the leading tourist areas that has the potential to become a Global Geopark area. This condition is in line with Pangandaran's strength as a mainstay natural tourist destination in West Java which displays aspects of its geodiversity through unique and distinctive rock formations and natural phenomena. Geopark status owned by an area is expected to be able to increase the number of tourist visits that contribute to local economic development. However, there is an imbalance in the visits of domestic tourists and foreign tourists to the Pangandaran tourist area. Methodology/approaches –The method used in this study is verification with the population, namely tourists who have visited the Pangandaran Tourism Area throughout 2021 at least once. The analytical method used is Spearman's rank correlation, the coefficient of determination, and the t test with a significance level of five percent. Findings –This study supports previous studies where the destination image has an influence on the behavioral intention of tourists with a magnitude of 62.09%.  
The Influence of The Entrepreneurial Environment And Government Support on The Performance of MSMEs in Bandung Iskamto, Dedi; Tresnamurti, Galuh; Indrajaya, Danang
International Journal of Entrepreneurship and Business  Management Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v3i1.969

Abstract

Entrepreneurs is an important factor in the entrepreneurial process. Entrepreneurs who are prosperous tend to continue their business, whereas entrepreneurs who are not prosperous will abandon their business. This research aims to determine the factors that influence the welfare of MSME (Micro, Small and Medium Enterprises) entrepreneurs in the city of Bandung. Entrepreneurs play a big role in improving the economy of developing countries, such as Indonesia. The research methodology used is a quantitative method where the data collective by quisenare and Smar PLS use to data calculate.. it can be concluded that Government support and the External Environment have a significant influence on MSME performance in Bandung City. Apart from that, it is known that MSME performance influences the well-being of entrepreneurs.
The Influence of Reputation Perception on Customer Behavioral Intentions in Mobile Banking Adoption Based on the Technology Acceptance Model Iskamto, Dedi; Jenita, Jenita; Nabila, Syadza Muthi; Aftanorhan, Asyraf; Karim, Kurniati
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.932

Abstract

This study aims to describe the mechanism by which perceived reputation influences customers' behavioral intentions related to mobile banking adoption. The study consisted of 385 samples analyzed using a Structural Equation Model (SEM). The results indicate thatPerceived reputation has a positive and significant relationship with trust, perceived ease of use, and behavioral intention. However, it has a positive but insignificant relationship with perceived risk and perceived benefit. Furthermore, trust has a positive and significant relationship with perceived benefit, perceived ease of use, and behavioral intention. However, it has a negative and significant relationship with perceived risk. Furthermore, perceived risk has a positive but insignificant relationship with perceived benefit and perceived ease of use. However, it has a negative and insignificant relationship with behavioral intention. Furthermore, perceived ease of use has a positive and significant relationship with perceived benefit and behavioral intention.Finally, perceived benefits have a positive and significant relationship with behavioral intentions.
The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand Christalia, Windy; Ariyanti, Maya; Iskamto, Dedi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): JETBIS : Journal of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.187

Abstract

The beauty industry in Indonesia is increasingly competitive with local brands such as Somethinc using celebrity endorsements as a marketing strategy. This study analyzes the influence of celebrity endorsement (attractiveness, trustworthiness, and expertise) on repurchase intention with brand image, brand credibility, and brand trust as mediation variables. The research method used a quantitative approach with 397 respondents analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study show that celebrity endorsements have a significant effect on brand image, brand credibility, and brand trust. Brand image and brand credibility have been shown to have a positive effect on repurchase intention, while brand trust does not show a significant influence. In mediation analysis, brand image mediates the relationship between trustworthiness and expertise and repurchase intention, while brand credibility mediates the relationship between attractiveness and expertise and repurchase intention. However, brand trust does not significantly mediate the relationship between celebrity endorsement and repurchase intention. This research provides practical implications that companies need to select endorsers based on trust and expertise, as well as build a strong brand image and credibility to increase consumer loyalty.
Organizational Culture and Its Impact on Employee Performance Iskamto, Dedi
International Journal of Management and Digital Business Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v2i1.584

Abstract

This study aims to analyze the influence of organizational culture on employee performance, explore the factors that influence an effective organizational culture. This research uses quantitative methods. Processing and hypothesis testing using SPSS version 25. The research location is a government institution in Riau Province. The population in the study were all office employees. In this study, sampling used a saturated sample, that is, if the population is smaller than 100 people, then the population is used as a sample, so that the number of samples studied is 35 employees. the results indicated that Organizational culture significant effect on performance. . It was found that Organizational Culture contributed 26.6% to employee performance, the remaining 73.4% was influenced by factors not examined in this study.
The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand Christalia, Windy; Ariyanti, Maya; Iskamto, Dedi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.187

Abstract

The beauty industry in Indonesia is increasingly competitive with local brands such as Somethinc using celebrity endorsements as a marketing strategy. This study analyzes the influence of celebrity endorsement (attractiveness, trustworthiness, and expertise) on repurchase intention with brand image, brand credibility, and brand trust as mediation variables. The research method used a quantitative approach with 397 respondents analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study show that celebrity endorsements have a significant effect on brand image, brand credibility, and brand trust. Brand image and brand credibility have been shown to have a positive effect on repurchase intention, while brand trust does not show a significant influence. In mediation analysis, brand image mediates the relationship between trustworthiness and expertise and repurchase intention, while brand credibility mediates the relationship between attractiveness and expertise and repurchase intention. However, brand trust does not significantly mediate the relationship between celebrity endorsement and repurchase intention. This research provides practical implications that companies need to select endorsers based on trust and expertise, as well as build a strong brand image and credibility to increase consumer loyalty.
Co-Authors Adryan Edhie Wicaksono Aftanorhan, Asyraf Afthanorhan, Asraf Afthanorhan, Asyraf Alam, Salman Ramadan Nur Asnahwati Asnahwati Asraf Afthanorhan Asyraf Aftanorhan Asyraf Aftanorhan Budi Santosa Budi Santosa Chongbang , Nirmal Christalia, Windy Christivany, Christivany Cornelis Dehotman Danang Indrajaya Elida Gultom Erika Amalia Fathimatuz, Zahra Galuh Tresna Murti Ghazali , Puspa Liza Ghazali, Puspa Liza Hendrayani Hendrayani Idris, Fahmi Zain Jeli Nata Liyas Jeli Nata Liyas jenita jenita, jenita Juhariyah, Lohana Kurniati Karim Lohana Juariyah Masrida Zasriati Maya Ariyanti Nabila, Syadza Muthi Narti, Seflira Nurvita Trianasari Pramono, Indro Puspa liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Putra Budi Ansori Putri Aulia Fariha Fauzi Rahmalia, Khaerunnisa Fauziah Ratih Hendayani Ratna Komala Putri Ravi Irfandy Gunawan Rawal, Dipina Sharma Rifa’atul Mahmudah Riski Taufik Hidayah Seflira Narti Sembiring, Irvandeo Wandinata Silfadila Zumarnis Siti Syahsudarmi Sri Widiyanesti Teguh Hendra Thoriq Saladin Tory, Fadil Athariq Utami, Eristy Minda Wirdayani Wahab Yulia Harwina Yulihardi