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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Shirkah: Journal of Economics and Business JURNAL MANAJEMEN BISNIS JURNAL PEMASARAN KOMPETITIF Jurnal Manajemen Bisnis Jurnal Ilmiah Edunomika (JIE) Islam Universalia : International Journal of Islamic Studies and Social Sciences Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam International Journal Of Science, Technology & Management (IJSTM) International Journal of Social and Management Studies (IJOSMAS) Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Journal Of World Science ADPEBI International Journal of Business and Social Science Husnayain Business Review Jurnal Pengabdian Masyarakat Akademisi JEBI (Jurnal Ekonomi dan Bisnis Islam) Maqdis: Jurnal Kajian Ekonomi Islam International Journal of Entrepreneurship and Business Management Asean International Journal of Business Journal of Business, Social and Technology Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied International Journal of Management and Digital Business Adpebi Science Series International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies International Journal of Digital Marketing Science Eko dan Bisnis: Riau Economic and Business Review Global Academy of Business Studies
Dedi Iskamto
Universitas Telkom
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Penerapan Information Adoption Model Untuk Mengukur Pengaruh Electronic Word Of Mouth Terhadap Niat Beli Scarlett Whitening di Media Sosial Tiktok Iskamto, Dedi; Zumarnis, Silfadila
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1296

Abstract

Technological developments have increased from year to year, starting from the first industrial revolution technology 1.0 until now the ongoing revolution is named industry 4.0 by the World Economic Forum in 2016 which is called the digital era. The industrial revolution 4.0 involves all activities centered on the internet or often called the Internet of Things. TikTok has experienced a rapid increase where in 2022 it will be 61.3% of the total population and in 2021 it will be 38.7%. Based on these data, TikTok is the social media that has experienced the most rapid increase as the most active social media application in Indonesia. Scarlett Whitening is one of the most viewed brands on the Tiktok app. This study aims to better understand the effect of eWOM based on the TikTok application on Scarlett Whitening's purchase intention. To understand the impact of eWOM, I apply the information adoption model as a model that has been widely used in previous eWOM studies. Research using quantitative methods with the aim of this research is causal. Data collection used the non-probability sampling method with the convenience sampling type of 385 respondents using Scarlett. This study used a questionnaire data collection technique with a Likert scale and data analysis techniques using Partial Least Square Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software.
Pengaruh Electronic Word of Mouth (E-Wom) Melalui Media Sosial Terhadap Minat Beli pada Produk Kosmetik Maybelline Dedi Iskamto; Amalia, Erika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5085

Abstract

Advancements in information technology and the internet have transformed how people communicate and share information. E-WOM. Maybelline is one of the most popular and recognizable cosmetic brands, as seen by its #1 sales ranking in Indonesia. This study aims to determine the effectiveness of Maybelline's e-WOM strategy on social media influences consumers' intentions to make purchases. This is inspired by the occurrence and corroborating data showing, although Maybelline has the highest sales proportion of any cosmetic brand in Indonesia, that percentage has been declining year. Furthermore, this research aims to determine the relationship and effect of each element, including information quality, quantity, reliability, usefulness, adoption information, and purchase intention. This study employs a quantitative methodology. Data were gathered through a questionnaire and analyzed using structural equation modeling (SEM) with SmartPLS software. The findings show that information usefulness is positively and significantly impacted by information quantity, quality, and credibility. Adoption of information is positively and significantly impacted by information quality, quantity, reliability, and usefulness. Information adoption has a positive and significant effect on purchase intention. In order to forecast information uptake, this study advises adding more factors related to information quality, quantity, and trustworthiness. Furthermore, the same concept may be applied by future researchers to more niche social media networks.
ANALISIS FAKTOR KONFIRMATORI KONSTRUKSI PADA PERDAGANGAN SOSIAL PADA MEDIA SOSIAL TIKTOK Iskamto, Dedi; Saladin, Thoriq
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9153

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah variabel rekomendasi dan referral, peringkat dan ulasan, serta forum dan komunitas merupakan variabel yang membangun sebuah perdagangan sosial atau social commerce. Atau bisa disebut sebagai variabel konstruk dari perdagangan sosial atau social commerce. Dengan menggunakan Teknik purposive sampling dalam non-probability sampling, didapat sampel responden sebanyak 472 responden dengan 401 diantaranya merupakan para pengguna Tiktok dan pernah menggunakan atau setidaknya mengetahui layanan Tiktok Shop. Data dari kuesioner yang telah disebarkan kemudian diolah menggunakan metode analisis konfirmatori menggunakan aplikasi SmartPLS. Dari hasil pengolahan data yang telah dilakukan menggunakan metode CFA second order, didapat hasil yang menunjukkan bahwa rekomendasi dan referral, forum dan komunitas, serta peringkat dan ulasan merupakan variabel yang membangun social commerce. Hasil dari penelitian ini diharapkan mampu memberikan pencerahan pada pelaku bisnis khususnya yang menggunakan fitur Tiktok Shop. Selain itu, diharapkan juga penelitian ini bisa menjadi acuan pada penelitian selanjutnya mengingat adanya keterbatasan dalam penulisan penelitian ini.
ANALISIS PROGRAM REPLANTING KEBUN KELAPA SAWIT ANGGOTA KUD MAKARTI JAYA DI DESA KUMAIN KECAMATAN TANDUN KABUPATEN ROKAN HULU Risman, Risman; Iskamto, Dedi
Eko dan Bisnis: Riau Economic and Business Review Vol. 9 No. 2 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v9i2.21

Abstract

This research was conducted at KUD Makarti Jaya Desa Kumain Kec. Tandun Kab. Rokan Hulu. The formulation of the problem in this research is how the constraints and solutions in the replanting program of oil palm plantation member Karti Makarti Jaya village Kumain Tandun District Rokan Hulu District. The purpose of this research is to know the obstacle constraint which inhibit replanting program and to know the solution of palm oil replanting program of KUD makarti member Jaya Desa Kumain Tandun District Rokan Hulu Regency. The research method using qualitative descriptive method, the researcher use informant or resource as data source, this research can be concluded that the replanting constraint of oil palm plantation in KUD Makarti Jaya Desa Kumain is the debt of Cooperative member to bank and certificate of plot as the benefit, the cost of replanting is big enough. the cost of living of cooperative members during replanting is done until the plant produces (productive) returns, lack of awareness of members in building cooperatives in the future. The solution is to avoid the debt when the oil palm plant near the time of replanting, planting other plants or open new gardens so that farmers' income members uninterrupted during the replanting, intercropping system at the beginning of rejuvenation, between 1-3 years on the land, awareness of cooperative members about the importance of togetherness, please help and participation of members in advancing cooperative organizations
PENGARUH PERENCANAAN KERJA, MOTIVASI KERJA DAN KOORDINASI KERJA TERHADAP KINERJA PEGAWAI DI KECAMATAN SIPORA UTARA KABUPATEN KEPULAUAN MENTAWAI Yulihardi, Yulihardi; Iskamto, Dedi
Eko dan Bisnis: Riau Economic and Business Review Vol. 9 No. 2 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v9i2.24

Abstract

This study aims to analyze, Influence Work Planning, Work Motivation, and Work Coordination either partially or jointly to the Performance of North Sipora Subdistrict, Mentawai Islands District. The main problem in this research is "Performance of North Sipora Sub-district of Mentawai Islands Regency. The variables in this research are Work Planning, Work Motivation and Work Coordination (as independent variable) and Employee Performance (as dependent variable). The method used in this study is a survey method, with a population of 47 employees and a sample of 39 employees who are staff. The conclusion from the research that the hypothesis together and partially from the variables of Work Planning, Work Motivation and Work Coordination proved to have a positive and significant influence on the Performance of North Sipora Sub-District employee Mentawai Islands District as for the contribution of these three variables is 56,30% where motivation Work as the most dominant variable. Suggestions To focus more on improving work planning and coordination of work variables by taking into account the indicators. Creative, Innovative, adaptive, procedural and systematic for work planning. As well as communication model, how to convey instruction (command), and Ability to Accommodate an Interest for work coordination variable
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DI BADAN USAHA MILIK DESA (BUMDES) Iskamto, Dedi; Risman, Risman; Alwifari, Abuzar
Eko dan Bisnis: Riau Economic and Business Review Vol. 9 No. 3 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v9i3.32

Abstract

The objective of this research is to determine the effect of service quality on customer satisfaction in BUMDes Mitra Baru Desa Teratak kecamatan Rumbio Jaya. In analyzing the data generated from the research using descriptive and quantitative analysis using SPSS program. Based on the results In this research we get conclude that the quality of service Have a significant and positive influence To the customer satisfaction in BUMDes Mitra Baru Desa Teratak kecamatan Rumbio Jaya. From the regression results in this research , can be seen the regression equation as follows: Y = Y=10.679+ 0.745X. The meaning of regression equation above is: Constant value (a) velocity 10.679, meaning if independent variable that is service quality equal to zero, hence positive customer satisfaction 10.679. The value of regression reports of education and training variables of 0 .745, said increased increase in quality of service one unit meal customer satisfaction will increase by 0.745 units. Test Result t arithmetic (7.092)> t table (2.00856) and signifikasni (0,000) <0.05. Thus H0 is rejected and. What is meant by a significant influence on customer satisfaction on BUMDes Mitra Baru Desa Teratak kecamatan Rumbio Jaya.. The direction of its influence is positive. This means that the better the service quality will increase customer satisfaction BUMDes Mitra Baru Desa Teratak kecamatan Rumbio Jaya. The value of determination (R2) is 0.497. (Preferential relationship) to the dependent variable (satisfaction) of 49.7%. While the remaining 50.3% is not owned in this study
Analisis Kepuasan Pelanggan pada Alfa Mart Kalisari Jakarta Iskamto, Dedi
Eko dan Bisnis: Riau Economic and Business Review Vol. 8 No. 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v8i1.44

Abstract

This study aims to find out how much customer satisfaction at Alfa Mart Kalisari Pasar Rebo Jakarta to the quality of service that has been given. Where organiasasi required to be able to meet customer satisfaction and adjust customer desires so the company should be able menditeksi what the market needs or consumer desires and read and translate any changes in the situation as an opportunity. The company will not grow without customers. The more customers, the company will be able to compete with other companies in this era of globalization. The company should be able to satisfy and retain existing customers Research location in Alfa mart Husnayain Kalisari Pasar Rebo East Jakarta with The analysis of data is descriptive Quantitative, Data analysis tools used are: Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and Gap Analysis (GAP). With a total of 120 respondents and a confidence level of 95 percent
Religiosity and Trust in Islamic Banking in Pekanbaru City Indonesia Iskamto, Dedi; Yapentra, Arhipen
Eko dan Bisnis: Riau Economic and Business Review Vol. 9 No. 4 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v9i4.132

Abstract

This research is intended to examine the level of Religiosity towards trust in Islamic banking. This research was conducted in Pekanbaru City, Riau Province, Indonesia with a sample of 400 people. The research was conducted from May to August 2018. Indications of Religiosity are associated with the dimensions of the dimensions of religious practice, the dimensions of beliefs-creeds, the dimensions of religious knowledge, and the dimensions of practice ..From the results of the study obtained the value of the determinant coefficient (R Square) of 0.062. This means that the effect of Religiosity on trust in Islamic banks is 6.2% while the remaining 93.8% is influenced by other variables.Partial regression analysis between Religiustisa (X1) on Trust in Islamic Banks (Y) has a significant influence this can be seen from the results of data processing obtained that testing hypotheses with t test there is an t count of 5.120 means tcount> t table = 1.966 which means Religiosity significant effect on trust in Islamic banks.linear analysis From the results of the SPSS data, the regression equation is obtained as follows: Y = 26,939 + 0,263 X1 
Stress and Its Impact on Employee Performance Iskamto, Dedi
International Journal of Social and Management Studies Vol. 2 No. 3 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.557 KB) | DOI: 10.5555/ijosmas.v2i3.42

Abstract

The purpose of this study was to determine The Effect of Job Stress on Employee Performance. The research uses quantitative methods. For data analysis and hypothesis testing, SPSS version 26 is used. The test results show that work stress has a significant and negative effect on employee performance. Based on the coefficient of determination test (R2), the contribution of work stress to employee work performance is 0.783, or 78.3%, the rest is explained by other variables that do not exist in this study.
The effect of sales promotion and hedonic shopping motivation on impulse buying behavior and the impact to customer loyalty in social commerce TikTok shop Ibrahim, Maulana Malik; Ariyanti, Maya; Iskamto, Dedi
Global Academy of Business Studies Vol. 1 No. 4 (2025): April
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gabs.v1i4.3467

Abstract

Purpose: This study aimed to analyze the effects of sales promotion and hedonic shopping motivation on impulse buying behavior and its subsequent impact on customer loyalty among TikTok Shop fashion product buyers in Indonesia. This study seeks to understand how sales incentives and emotional shopping drives foster unplanned purchases that strengthen long-term customer relationships. Research Methodology: Quantitative method was used in this study with individual analysis units, and data collection was done through a questionnaire with a valid sample of 400 respondents. Data analysis techniques used the Structural Equation Model (SEM) and Partial Least Squares (PLS) using the SmartPLS 4.0 application. Results: The findings indicate that both sales promotion and hedonic shopping motivation significantly influence impulse buying behavior. In turn, impulse buying positively and significantly contributes to customer loyalty. Sales promotions also directly enhance loyalty, while hedonic motivation demonstrates both direct and indirect effects through impulse buying. The model achieved strong predictive relevance, with R ² values of 0.459 for impulse buying and 0.415 for customer loyalty. Conclusions: Sales promotions and hedonic motivations play crucial roles in shaping impulsive purchase tendencies, which increase customer loyalty. The TikTok Shop benefits from strategic promotions and the emotional appeal of shopping experiences to retain customers in a competitive social commerce landscape. Limitations: This study focused only on fashion product buyers within the TikTok Shop in Indonesia, limiting generalization to other product categories or platforms. Contribution: This study contributes to the e-commerce and consumer behavior literature by integrating hedonic and promotional factors with loyalty outcomes, offering managerial insights for optimizing digital marketing strategies.
Co-Authors Adryan Edhie Wicaksono Aftanorhan, Asyraf Afthanorhan, Asraf Afthanorhan, Asyraf Ahmad Zainudin Awang Alam, Salman Ramadan Nur Alwifari, Abuzar Amalia, Erika arhipen yapentra, arhipen Asnahwati Asnahwati Asraf Afthanorhan Asyraf Aftanorhan Asyraf Aftanorhan Aulia Fariha Fauzi, Putri Ayub Ayub Budi Santosa Budi Santosa Chongbang , Nirmal Christalia, Windy Christivany, Christivany Cornelis Dehotman Danang Indrajaya Elida Gultom Fasya Hauna Fathimatuz, Zahra Galuh Tresna Murti Ghazali , Puspa Liza Ghazali, Puspa Liza Hendrayani Hendrayani Ibrahim, Maulana Malik Irvandeo Wandinata Sembiring Jeli Nata Liyas Jeli Nata Liyas Jenita Jenita jenita jenita, jenita Juhariyah, Lohana Khaerunnisa Fauziah Rahmalia Kiagus Muhammad Arsy Kurniati Karim Lohana Juariyah Maria Apsari Sugiat Masrida Zasriati Maya Ariyanti Nabila, Syadza Muthi Narti, Seflira Nurvita Trianasari Pahmi Ahmad Faruk Pramono, Indro Puspa liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Putra Budi Ansori Ratih Hendayani Ratna Komala Putri Ravi Irfandy Gunawan Rawal, Dipina Sharma Rifa’atul Mahmudah Riski Taufik Hidayah Risman Risman Roni Irawan Saladin, Thoriq Seflira Narti Siti Syahsudarmi Sri Widiyanesti Teguh Hendra Thoriq Saladin Tory, Fadil Athariq Utami, Eristy Minda Windy Christalia Wirdayani Wahab Yulia Harwina Yulihardi Zumarnis, Silfadila