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Dedi Iskamto

Universitas Telkom

Author-ID : 2683764

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

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ANALISIS FAKTOR KONFIRMATORI KONSTRUKSI PADA PERDAGANGAN SOSIAL PADA MEDIA SOSIAL TIKTOK Dedi Iskamto; Thoriq Saladin
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9153

Tujuan dari penelitian ini adalah untuk mengetahui apakah variabel rekomendasi dan referral, peringkat dan ulasan, serta forum dan komunitas merupakan variabel yang membangun sebuah perdagangan sosial atau social commerce. Atau bisa disebut sebagai variabel konstruk dari perdagangan sosial atau social commerce. Dengan menggunakan Teknik purposive sampling dalam non-probability sampling, didapat sampel responden sebanyak 472 responden dengan 401 diantaranya merupakan para pengguna Tiktok dan pernah menggunakan atau setidaknya mengetahui layanan Tiktok Shop. Data dari kuesioner yang telah disebarkan kemudian diolah menggunakan metode analisis konfirmatori menggunakan aplikasi SmartPLS. Dari hasil pengolahan data yang telah dilakukan menggunakan metode CFA second order, didapat hasil yang menunjukkan bahwa rekomendasi dan referral, forum dan komunitas, serta peringkat dan ulasan merupakan variabel yang membangun social commerce. Hasil dari penelitian ini diharapkan mampu memberikan pencerahan pada pelaku bisnis khususnya yang menggunakan fitur Tiktok Shop. Selain itu, diharapkan juga penelitian ini bisa menjadi acuan pada penelitian selanjutnya mengingat adanya keterbatasan dalam penulisan penelitian ini.

Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image Iskamto, Dedi; Rahmalia, Khaerunnisa Fauziah
Shirkah: Journal of Economics and Business Vol 8, No 3 (2023)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v8i3.601

Investigating the increasing prominence of influencer endorsements and customer reviews represents a crucial and compelling area of research. Influencer endorsement and customer reviews can influence a customer's purchasing interest in a product. This study aims to examine the influence of consumer reviews and influencer endorsement on the purchase intention of Avoskin products, taking into account the role of brand image as a moderator. The study involved 385 skincare enthusiast respondents in Indonesia and used a questionnaire as the data collection instrument. Employing multiple linear regression, the results showed that consumer reviews and influencer endorsement have a positive and significant effect on the purchase intention of Avoskin products. The brand image also plays an important role as a moderator in the relationship between consumer reviews, influencer endorsement, and purchase intention. These findings provide advice to Avoskin to improve product and service quality to improve brand image, and to increase consumer purchase intention through influencer support and customer reviews.

IMPACT SOCIAL MEDIA MARKETING AND BRAND LOYALTY ON PURCHASE DECISION FOR BRAND LOVE KPOP TREASURE MUSIC ALBUMS Christivany, Christivany; Iskamto, Dedi
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 9, No 2 (2023): Vol 9, No. 2 (2023)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v9i2.8118

ABSTRACTThis study aimed to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop Treasure music albums. This research uses a quantitative approach combined with descriptive statistics. The number of research samples was 400 samples using the non-probability sample method. This research uses Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that brand love has a positive and significant effect on purchasing decisions, brand loyalty has a positive and significant effect on brand love, brand loyalty has a positive and significant effect on purchasing decisions, social media marketing has a positive and significant effect on brand love, social media marketing has a positive and significant effect on purchasing decisions. Brand love significantly mediates the relationship between brand loyalty and purchasing decisions, and brand love significantly mediates the relationship between social media marketing and purchasing decisions.ABSTRAKTujuan penelitian ini untuk menguji peran brand love sebagai moderator antara pengaruh social media marketing dan brand loyalty terhadap pilihan membeli album music K-pop Treasure. Penelitian ini menggunakan pendekatan kuantitatif yang dipadukan dengan statistik deskriptif. Jumlah sampel penelitian sebanyak 400 sampel dengan menggunakan metode sampel non-probabilitas. Penelitian ini menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa brand love berpengaruh positif dan signifikan terhadap keputusan pembelian, Brand Loyalty berpengaruh positif dan signifikan terhadap brand love, Brand loyalty berpengaruh positif dan signifikan terhadap keputusan pembelian, social media marketing berpengaruh positif dan signifikan terhadap brand love, Social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand love signifikan memediasi hubungan antara brand loyalty dan keputusan pembelian, dan Brand love berpengaruh signifikan memediasi hubungan antara social media marketing dan keputusan pembelian.

Blockchain Technology Challenge in the Future: : Data Security and Efficiency Iskamto, Dedi; Juariyah, Lohana
International Journal of Law, Policy, and Governance Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v2i2.708

The use of blockchain technology in digital data security and efficiency in the future can provide many benefits. However, this technology also has several challenges, therefore it is necessary to continue to develop blockchain technology and find ways to overcome existing challenges. Then with all the advances in blockchain technology whose existence has been felt by most people around the world, can blockchain technology provide efficiency in terms of time and cost? Does blockchain technology guarantee higher data security? Are there challenges faced by blockchain technology? What are the challenges faced by blockchain technology? How to deal with the challenges of this blockchain technology? The purpose of this writing is, It is hoped that this writing can explain about blockchain technology, the use of blockchain technology, how blockchain technology systems work, the challenges of blockchain technology, in digital data security, and the efficiency of blockchain technology in the future. So, it is hoped that this research can provide a better understanding of blockchain technology and the potential development of blockchain technology in the future. In this study, the method we will use is the Systematic Literature Review (SLR) method. It is hoped that by using this method blockchain research can get concrete or justifiable evidence so that the findings will be obtained from the results of the experts that were developed.

Does Career Development Effect on Professionalism? : A Case Study of State Civil Apparatus in Indonesia iskamto, Dedi
International Journal of Management and Business Applied Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v1i1.94

The purpose of this study was to determine the effect of Career Development on the professionalism of employees' work. In analyzing the data obtained from this study, the author uses linear regression method, hypothesis testing using SPSS software version 26. From the partial test results show that career development has a significant effect on Employee Professionalism. Based on the calculation of the coefficient of determination (R2) of 0.782. This means that the Career Development variable has an effect of 78.2% on the Professionalism of Employees' Work. While the remaining 21.8% is influenced by other variables outside of this study.

Business Implications of Using Virtual Currency Exchange (Bitcoin) in Commercial Transactions Iskamto, Dedi
Adpebi Science Series Vol. 1 No. 1 (2024): 2nd InCAFA
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.413

Virtual currencies such as Bitcoin and Ethereum have seen a rapid increase in their use over the past few years. Their speed, security, and minimal transaction costs have attracted worldwide attention as a new alternative in commercial transactions. Therefore, this study aims to explore the business implications of using virtual currencies in commercial transactions. This study will analyze how virtual currencies affect various aspects of business such as payments, financial management, and relationships with third parties. On the other hand, the use of virtual currencies also brings some business challenges such as price volatility and lack of mature regulations related to virtual currencies. Using a systematic literature review method, this study will provide insights into how virtual currencies can change the way businesses operate and interact with customers.

Pelatihan Penggunaan Canva Poster & Kahoot! Pada MAS Al-Quran Qirotussab’ah Kudang Garut Iskamto, Dedi; Hidayah, Riski Taufik; Putri, Ratna Komala
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 1 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i1.824

Para guru di MA Pondok Pesantren Al-Quran Qirotussab'ah Garut masih menggunakan metode pembelajaran konvensional pada saat ini. Namun, siswa-siswinya lebih tertarik pada pembelajaran yang berbasis teknologi. Oleh karena itu, diperlukan usaha untuk mengurangi kesenjangan ini melalui pelatihan. Tujuan dari program pengabdian ini adalah memberikan pelatihan kepada guru-guru MA tentang penggunaan aplikasi Canva dan Kahoot serta penerapan Teknologi Informasi dalam metode pembelajaran. Hal ini bertujuan agar metode pembelajaran yang digunakan oleh para guru di sekolah menjadi lebih menarik. Kegiatan pengabdian masyarakat dilakukan secara langsung di MA Pondok Pesantren Al-Quran Qirotussab’ah Garut, diikuti oleh 25 guru MA serta dihadiri oleh Yayasan, kepala sekolah, sejumlah Dosen, dan dibantu oleh mahasiswa Fakultas Ekonomi dan Bisnis Telkom University. Pelatihan ini bertujuan memberikan pengetahuan dan keterampilan pembelajaran kepada guru-guru MA agar dapat memanfaatkan teknologi. Penerapan pendidikan yang didukung oleh Teknologi Informasi menjadi kebutuhan penting masyarakat saat ini karena memberikan kemudahan akses informasi dan dapat diakses oleh semua kalangan

Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums Christivany, Christivany; Iskamto, Dedi
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 9 No. 1 (2024)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v9i4.2190

The purpose of this study was to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop treasure music albums. This research uses a quantitative approach combined with descriptive statistics. The number of research samples was 400 samples using the non-probability sample method. This research uses Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that brand love has a positive and significant effect on purchasing decisions, Brand Loyalty has a positive and significant effect on brand love, Brand loyalty has a positive and significant effect on purchasing decisions, Social media marketing has a positive and significant effect on brand love, Social media marketing has a positive and significant effect on purchasing decisions. Brand love significantly mediates the relationship between brand loyalty and purchasing decisions, and Brand love significantly mediates the relationship between social media marketing and purchasing decisions

Pengaruh Electronic Word of Mouth (E-Wom) Melalui Media Sosial Terhadap Minat Beli pada Produk Kosmetik Maybelline Dedi Iskamto; Erika Amalia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5085

Advancements in information technology and the internet have transformed how people communicate and share information. E-WOM. Maybelline is one of the most popular and recognizable cosmetic brands, as seen by its #1 sales ranking in Indonesia. This study aims to determine the effectiveness of Maybelline's e-WOM strategy on social media influences consumers' intentions to make purchases. This is inspired by the occurrence and corroborating data showing, although Maybelline has the highest sales proportion of any cosmetic brand in Indonesia, that percentage has been declining year. Furthermore, this research aims to determine the relationship and effect of each element, including information quality, quantity, reliability, usefulness, adoption information, and purchase intention. This study employs a quantitative methodology. Data were gathered through a questionnaire and analyzed using structural equation modeling (SEM) with SmartPLS software. The findings show that information usefulness is positively and significantly impacted by information quantity, quality, and credibility. Adoption of information is positively and significantly impacted by information quality, quantity, reliability, and usefulness. Information adoption has a positive and significant effect on purchase intention. In order to forecast information uptake, this study advises adding more factors related to information quality, quantity, and trustworthiness. Furthermore, the same concept may be applied by future researchers to more niche social media networks.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5085

Co-Authors Adryan Edhie Wicaksono Aftanorhan, Asyraf Afthanorhan, Asraf Afthanorhan, Asyraf Alam, Salman Ramadan Nur Asnahwati Asnahwati Asraf Afthanorhan Asyraf Aftanorhan Asyraf Aftanorhan Budi Santosa Budi Santosa Chongbang , Nirmal Christalia, Windy Christivany, Christivany Cornelis Dehotman Danang Indrajaya Elida Gultom Erika Amalia Fathimatuz, Zahra Galuh Tresna Murti Ghazali , Puspa Liza Ghazali, Puspa Liza Hendrayani Hendrayani Idris, Fahmi Zain Jeli Nata Liyas Jeli Nata Liyas jenita jenita, jenita Juhariyah, Lohana Kurniati Karim Lohana Juariyah Masrida Zasriati Maya Ariyanti Nabila, Syadza Muthi Narti, Seflira Nurvita Trianasari Pramono, Indro Puspa liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Putra Budi Ansori Putri Aulia Fariha Fauzi Rahmalia, Khaerunnisa Fauziah Ratih Hendayani Ratna Komala Putri Ravi Irfandy Gunawan Rawal, Dipina Sharma Rifa’atul Mahmudah Riski Taufik Hidayah Seflira Narti Sembiring, Irvandeo Wandinata Silfadila Zumarnis Siti Syahsudarmi Sri Widiyanesti Teguh Hendra Thoriq Saladin Tory, Fadil Athariq Utami, Eristy Minda Wirdayani Wahab Yulia Harwina Yulihardi

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