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All Journal Jurnal Manajemen dan Organisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) IIJSE International Journal of Indonesian Business Review Green Inflation: International Journal of Management And Strategic Business Leadership E-JURNAL AKUNTANSI
Suyono Saputra
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

 1 
PENGARUH E-WOM, CITRA MEREK, HARGA, DAN KEPERCAYAAN TERHADAP MINAT BELANJA KONSUMEN E-COMMERCE Suyono Saputra
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.953 KB) | DOI: 10.34308/eqien.v10i1.476

Abstract

The purpose of this study is to analyze factors that influence consumer purchase intention using e-commerce service in Batam city. Respondents who were the object of this study were 233 samples using judgemental sampling and processed using Partial Least Square (PLS) program. The results of this study indicate that e-WOM has no significant effect on consumer purchase intention, but e-WOM has significant effect on brand image and brand image has significant effect on purchase intention. Furthemore, price and trust also proven to have a significant effect on purchase intention. The conclusion of this study can be input for e-commerce service providers to pay attention to brand image enchancement programs through e-WOM intensity in various media channels, as well as paying attention to trust dan product selling prices to increase consumer purchase intention using e-commerce services in Batam city.
Analisis Faktor yang Mempengaruhi Inovasi Layanan dan Internasionalisasi terhadap Profitabilitas UMKM di Indonesia Sahara, Putri; Saputra, Suyono
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2083

Abstract

Abstract This study aims to analyze the factors influencing service innovation, internationalization, and profitability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Specifically, it examines the role of entrepreneurial orientation dimensions—innovativeness, proactiveness, and risk-taking—as well as human capital in fostering internationalization and service innovation. The research employs a quantitative approach using Structural Equation Modeling (SEM) with the SmartPLS software, analyzing data collected from 140 MSMEs engaged in international activities. The findings reveal that risk-taking and skill & know-how have a significant positive influence on internationalization, while innovativeness and proactiveness show significant negative effects. Surprisingly, service innovation has a negative impact on profitability, indicating that the costs associated with implementing service innovation may outweigh short-term benefits. Furthermore, creativity, proactiveness, and human capital do not significantly influence service innovation, suggesting that additional resources, technology, and strategic planning are needed to strengthen service innovation efforts.These results emphasize the importance of risk management, strategic planning, and skill development in supporting MSME internationalization and innovation. Policymakers and stakeholders must provide financial incentives, technological support, and capacity-building programs to enhance MSME competitiveness in global markets.
Co-Authors Agustinus Sri Wahyudi Angelyn Angelyn Anggita Wulan Dari Atnan Ari Anderson Azwin Handoko Christella Christella Dadan Umar Daehani Diana Vimalakirit Chow Edric Fortunius Evelyn Loo Ewaldo, Davin Fharis Aditya Kusworo Figo Winnerko Hardi Suandri Hendra Dewantara Hendri Wijaya, Hendri Hendro Hendry Charles Hendy Wiliyan Herman Herman Hernandez, Louis Iveren Monica Jacky, Jacky Jasa, Ryan Harsana Jihan Karisma Josline, Josline Joslyn Volensya June Alvina Kelvin Kelvin Kelvin Yovanka Kezia Yohanna Zai Khesi Khesi Khornida Marheni, Dewi Khusnul khotimah Lady Lady Leonard, Rivaldo Lilis Cinthya Lionna, Febby Maryati Maryati Melissa Melissa Merlin Leona Micel Thai Monica, Iveren Nasyah Amanda Natalia, Via Marselina Nelson Handoko Ng, Cindy Novi Angelina Novi Novi Noviani Noviani Prissilia Angelika Putri Wulandari Rangkuti Putri Wulandari Rangkuti Rachmi, Tio Sania Rahmadhanti Rahmadhanti Ricky Ricky Rico Sinaga Ridhayati Farid Rovina Rovina Rovina, Rovina Sahara, Putri Salsabilla Febriatul Husna Sandy Putra Selina Phang Selina. Ng selli, Selli Setiawan Setiawan Sie Thai Ping STELLA STELLA Sukiantono Tang Tan Wan I Tjoa, Kevin Via Marselina Natalia Vivin Mayviana William William Winson Winson Wira Erlangga Pratama Wisnu Yuwono Yulfiswandi Yulfiswandi Yulfiswandi Yulfiswandi, Yulfiswandi Yuliyanti Zhangrinto, Febbryan