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All Journal Jurnal Pendidikan dan Kewirausahaan Jurnal Bingkai Ekonomi (JBE) MANAJEMEN Journal of Community Empowerment and Innovation Indonesian Journal of Community Diversity and Engagement Media Bina Ilmiah Jurnal Kajian Penelitian Pendidikan dan Kebudayaan
Ahmad Hafas Rasyidi
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH KEUNIKAN PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA SEBLAK PRASMANAN MUNAWAROH DI SITUBONDO Ali Gufron; Dassucik Dassucik; Ahmad Hafas Rasyidi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/09ejpr54

Abstract

The culinary world in Indonesia continues to develop rapidly, with a wide variety of foods that are very popular with the public. As a result, many producers are opening up broad business opportunities and attracting the attention of consumers in Indonesia. Many new food brands are beginning to appear, each with its own uniqueness, making business competition in the culinary world increasingly fierce. The purpose of this study is to determine the influence of product uniqueness and price on consumer satisfaction at Munawaroh's  buffet in Situbondo. This study uses a quantitative approach. Quantitative research is a type of research that is systematic, planned, and clearly structured, from formulation to research design.  Based on the SPSS calculations above, it can be concluded that the correlation coefficient of 0.504 indicates the influence of product uniqueness and price on consumer satisfaction. In this case, the number of research respondents was 100 respondents. The R table value is obtained by calculating the degree of freedom (df) = 100 – 2 = 98, with df = 98 and alpha = 0.05, resulting in an R table value of 0.198. Therefore, r calculated > r table, 0.504 > 0.198, meaning the null hypothesis is rejected and the alternative hypothesis Ha is accepted, indicating that there is an influence of product uniqueness and price on consumer satisfaction, representing a high correlation. The calculated t-value for product uniqueness is 3.263, and the t-table value is 1.980. This means that the t-table value is greater than the calculated t-value (3.263 < 1.980). Therefore, it can be concluded that there is an influence of the product uniqueness variable on consumer satisfaction, so Ha is accepted. The calculated t-value for price is 3.662 and the table t-value is 1.980, meaning that the table t-value is greater than the calculated t-value (3.662 < 1.980). Therefore, it can be concluded that there is a simultaneous effect of the price variable on consumer satisfaction, so Ha is accepted and Ho is rejected.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PENGGUNA SMARTPHONE DI DESA KLAMPOKAN SITUBONDO Desy Fitriani; Ahmad Hafas Rasyidi; Dassucik Dassucik
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/gvmkbv65

Abstract

The objectives of this study are: (1) To determine whether product quality partially affects the satisfaction of smartphone users. (2) To determine whether price partially affects the satisfaction of smartphone users. (3) To determine whether product quality and price partially and simultaneously affect the satisfaction of smartphone users in Klampokan Village, Situbondo. This study employs multiple regression analysis with the assistance of SPSS 23 software. The results indicate that the partial test (t-test) for the product quality variable (X1) and the price variable (X2) positively and significantly influences consumer satisfaction. The simultaneous test (F-test) proves that the independent variables, namely product quality (X1) and price (X2), influence the dependent variable, which is consumer satisfaction (Y).
PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK TAWAS HILYA Habil Hasan; Lusi Endang Sri D; Ahmad Hafas Rasyidi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/55tke221

Abstract

This study aims to determine how the 4P marketing strategy is applied to Tawas Hilya products and to identify the role of Shopee in increasing the sales volume of Tawas Hilya products. The approach used in this study is a qualitative approach. Data was collected through direct observation, in-depth interviews with business owners, employees, and several consumers, as well as documentation from product packaging. The research findings indicate that Tawas Hilya products have good quality in terms of packaging, brand, and logo. The price of Tawas Hilya is also very affordable considering the size and weight of the product. Tawas Hilya products are well-known and their sales have increased because they are sold through the Shopee app by sharing sales links on various social media platforms such as Facebook, Instagram, and WhatsApp.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BENGKEL SEPEDA MOTOR YAMAHA SIP PANJI DI SITUBONDO Halisatil Imani; Dassucik Dassucik; Ahmad Hafas Rasyidi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/asa4j879

Abstract

In the business world, especially in the service sector such as motorcycle repair shops, fierce competition makes customer satisfaction a key factor in maintaining loyalty and attracting new customers. The data collection technique used in this study was the distribution of questionnaires. The data analysis method employed multiple linear regression. The research results are as follows: Based on the table, it can be seen that the significance level of 277.864 > 3.093. Therefore, it can be concluded that the F-test > F-table value indicates a significant influence between price and service quality on customer satisfaction. To test the significance of the influence of price and service quality on customer satisfaction, a partial test was conducted when testing the influence of the price variable, which showed that the calculated t-value for (X1) was 3.361, while the t-table value at a 95% confidence level was 2.000. Since the calculated t-value is less than the t-table value, H0 is rejected and H1 is accepted, meaning that there is a significant influence between price and customer satisfaction. The service quality variable showed that the calculated t-value for (X2) was 3.291, while the t-table value at a 95% confidence level was 2.000. Since the calculated t-value < t-table, H0 is rejected and Ha is accepted, which means that there is a significant influence between service quality and customer satisfaction.
PENGARUH HARGA, PROMOSI DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PRODUK UMKM  DI CAR FREE DAY SITUBONDO Arya Lenza Lambang; Ahmad Hafas Rasyidi; Sri Ayudha Mujiyanti
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/wv6xwb57

Abstract

The increasingly intense and competitive competition among companies in the business world has encouraged business actors to continuously strive to increase sales volume in order to maximize a company's sales profits. This study used multiple regression analysis and SPSS 23 software. The results of this study indicate that Price (X1) obtained a significant probability value of 0.003 from the SPSS test. Since the significance probability is less than 0.05, it can be concluded that price has a negative and significant effect on sales volume. Promotion (X2) obtained a significant probability value of 0.00 from the SPSS test. Since the significance probability is less than 0.05, it can be concluded that promotion has a positive and significant effect on sales volume. Distribution Channel (X3) The results of the test with SPSS obtained a significant probability value of 0.010. Since the significance probability is less than 0.05, it can be concluded that the distribution channel has a positive and significant effect on sales volume. Based on Table 5, the results of the coefficient of determination test obtained an Adjusted R Square value of 0.270, meaning that 27% of MSME sales volume in CFD is influenced by the variables of price, promotion, and distribution channel, while the remaining 73% is influenced by other variables. Based on Table 5, the results of the coefficient of determination test show that the Adjusted R Square value obtained is 0.270, which means that 27% of MSME sales volume in CFD is influenced by the variables of price, promotion, and distribution channel, while the remaining 73% is influenced by other variables.
Co-Authors Achmad Jaelani Ali Gufron Arico Ayani Arya Lenza Lambang Dassucik Dassucik . Dassucik Dassucik Dassucik Khotibul Desy Fitriani Dyah Ayu Puspitaningrum Firman Jaya Habil Hasan Halisatil Imani Ida Fitriana Ambarsari Iksan Hadi Intan Permatasari Irma Noervadila Lisma Dian Kartika Sari Lusi Endang Sri D Lutfil Amin Mathori Mathori Miftahus Surur Moch. Fauzi Nasiruddin Nasiruddin Nawawi Agus Jaya Sahwari, Sahwari Siti Seituni Siti seituni Acik Sri Ayudha Mujiyanti Tri Astindari Umam, Umam