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Journal : PRoMEDIA

THE INFLUENCE OF MILLENIAL'S RISK PERCEPTIONS ON E-COMMERCE SHOPEE PURCHASE DECISIONS Henilia Yulita; Koerniawan Hidajat
PRoMEDIA Vol 8, No 1 (2022): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v8i1.6060

Abstract

Online applications are currently an inseparable part of the role of the Millennial Generation as online shop consumers. E-commerce as an exchange of information using communication technology, with online shopping applications, purchases can be made without being limited by place. Risk perception is the consumer's perception of uncertainty and the negative consequences that may be received from online shopping, including financial risk, product risk, delivery risk, and time or convenience risk. The purpose of this study was to determine whether the millennial generation's risk perception has the ability to influence e-commerce purchasing decisions. This type of research is quantitative research by taking all millennial generations in Jakarta who have done online shopping as a population. Sampling in this study is non-probability sampling with reliance available sampling technique by relying on the presence of anyone who coincidentally meets the researcher and is deemed suitable as a sample. The results of this study state that there are no significant effects between Financial Risk and Time Convenience Risk variables on Purchasing Decision partially, but there are significant effects between Product Risk and Shipping Risk on Purchasing Decision partially, with the last there is no significant effect between Financial Risk, Product Risk, Shipping Risk, Time Convenience Risk on the Purchasing Decision simultaneously. The ongoing COVID-19 pandemic has also become one of the obstacles in the smooth running of the research process and conducting this research. Development by adding variables and research space can be considered as input for subsequent research to be carried out
“JANCOK": A Symbol of Popular Culture Identity Are'k Suroboyo Area in the Era of Digital Lifestyle Hidajat, Koerniawan; Nathadiharja, Sri Sukartono
PRoMEDIA Vol 10, No 2 (2024): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v10i2.7888

Abstract

AbstractThe accelerated development of information and communication technology including computers has made people live a digital lifestyle. The practice of using social media as part of a digital lifestyle has consequences for the community's adaptation to the transformation of the community's communication culture, so that the penetration of cultural clashes and fusion cannot be avoided due to the acceleration of digital trends without limits. The purpose of writing the article is to provide a description of the phenomenon of using the word “Jancok” as a symbol of the identity of the Surabaya regional popular culture or “Arek Suroboyo” language on social media as a feature of the digital lifestyle. The method of writing the article is based on a literacy review descriptive phenomenological approach. The cultural identity of the “Arek Suroboyo” region is characterized by three parts of formal language, inter-group language applies between groups and Javanese dialect Suroboyo. Symbol of actualization: egalitarian, democratic and solidarity. The origin or history of the use of the word “Jancok” is divided into two versions: 1) a symbol of the spirit of struggle against Dutch colonization, until now still used to symbolize the spirit in Surabaya. 2) the scientific research version, developing the use of the word “Jancok” scientifically both in terms of its culture and language. “Jancok” in the digital lifestyle varies in writing, and its meaning makes multiple opinions on ideas to get comments. It shows familiarity in friendship and does not have negative connotations, the language analysis points to pragmatic elements of implicature, swearing elements of affection, Slank language, cultural penetration.Keywords: Jancok, Popular Culture, Language, Digital Lifestyle, Socialmedia AbstraksiPercepatan perkembangan tehnologi informasi dan komunikasi termasuk komputer menjadikan masyarakat bergaya hidup digital. Praktek penggunaan media sosial bagian gaya hidup digital, berkonsekuensi adaptasi masyarakat terhadap transformasi budaya komunikasi masyarakat, sehingga penetrasi benturan dan peleburan budaya tidak bisa di hindari akibat untuk memberikan deskripsi fenomena penggunaan kata “Jancok” sebagai simbol identitas budaya poluler daerah Surabaya atau bahasa “Arek Suroboyo” pada media sosial merupakan ciri gaya hidup digital. Metode penulisan artikel berdasar literasi review pendekatan deskriptif fenomenologi. Identitas budaya daerah “Arek Suroboyo” di tandai tiga bagian bahasa formal, bahasa antar kelompok berlaku antar kelompok dan bahasa Jawa dialek Suroboyo. Simbol aktualisasi: egaliter, demoratis dan solidaritas. Asal atau sejarah penggunaan kata “Jancok”, di bagi 2 versi: 1) simbol semangat perjuangan melawan penjajahan Belanda, sampai sekarang masih di pakai untuk simbol pemicu semangat di Surabaya. 2) versi penelusuran ilmiah, mengembangkan penggunaan kata “Jancok” secara ilmiah baik dari sisi kulturnya dan bahasanya. “Jancok” dalam gaya hidup digital bervariasi penulisan, dan maknanya menjadikan multi opini atas ide untuk mendapatkan komentar. Menunjukkan keakraban dalam pertemanan dan tidak berkonotasi negatif, sisi analisa bahasa menunjuk pragmatis unsur implikatur, segi umpatan unsur afeksi, bahasa slank, penetrasi budaya.Kata Kunci: Jancok, Budaya Populer, Bahasa, Gaya Hidup Digital, Media Sosial