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All Journal E-Journal Of Cultural Studies Linguistika JURNAL KEPARIWISATAAN Jurnal Bali Membangun Bali Jurnal Kepariwisataan International Journal of Travel, Hospitality and Events JASL - Journal of Applied Studies in Language International Journal of Green Tourism Research and Applications Journal of Social Service and Empowerment
Gede Ginaya
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Compensation Fairness and Driver Switching Intention: Evidence from KSU Sedana Murti Megano, I Wayan Julyan Satria; Mudana, I Gede; Murni, Ni Gst Nym Suci; Sutama, I Ketut; Ginaya, Gede
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 3 (2025): Desember 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i3.478

Abstract

Purpose: This study aims to examine the relationship between compensation fairness and driver switching intention, with empirical evidence drawn from Koperasi Serba Usaha (KSU) Sedana Murti in Bali. Research methods: A mixed-method exploratory sequential design was employed, beginning with qualitative exploration through Focus Group Discussions (FGDs) and in-depth interviews, followed by quantitative analysis using multiple regression. Findings: The qualitative phase revealed that drivers’ reluctance to remain on online platforms is shaped by perceptions of external fairness (full income without commission deductions and competitive fares), internal fairness (transparent operations and proportional incentives), and individual fairness (income adequacy to support personal and family needs). Additional non-financial factors such as professional pride, guest satisfaction, and work comfort also reinforced the preference for tourist taxi systems. Quantitative results confirmed that external fairness (X₁), internal fairness (X₂), and individual fairness (X₃) all significantly affect switching intention (Y), with an Adjusted R² value of 0.907. Among them, individual fairness emerged as the most dominant factor. Implication: These results validate the relevance of Compensation Fairness Theory and Switching Intention Theory within the framework of the Theory of Planned Behavior, demonstrating that perceived fairness strongly drives occupational decisions in Bali’s tourism transport sector.
Co-Authors A.A. Ketut Agung Cahyawan W A.A. Ngr. Anom Kumbara Adam Rahmadi Akbar Dewa Made Suria Antara I Gede Arimbawa I Gede Mudana I Gusti Agung Bagus Mataram I Ketut Budarma I Ketut Suparta I Ketut Sutama I Nyoman Darma Putra I Nyoman sukiada I Putu Budiarta Ida Ayu Kade Werdika Damayanti Megano, I Wayan Julyan Satria Murni, Ni Gst Nyoman Suci Ni Gst Nym Suci Murni Ni Made Dwi Yulianti Ni Made Rai Sukmawati Ni Made Sudarmini Ni Made Sudarmini Ni Nyoman Triyuni Ni Putu Wiwiek Ary Susyarini Sadia, I Ketut Somawati, Ni Putu Sri Astuti Trisnayoni, Raden Ayu Wandikbo, Ima