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All Journal EkoBis ( Ekonomi & Bisnis ) E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Almana : Jurnal Manajemen dan Bisnis Procuratio : Jurnal Ilmiah Manajemen JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Syntax Idea JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Preneur : Jurnal Ilmu Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi Journal of Ekonomics, Finance, and Management Studies
Kokom Komariah
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Iklan TV Menggunakan Celebrity Endorse terhadap Sikap Konsumen serta Dampaknya pada Niat Beli Produk Honda Alwi Noer Muhamad; Asep M. Ramdan; Kokom Komariah
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.737

Abstract

This study aimed to analyze the trends of celebrity and consumer support for the intention to buy consumers on Honda products at PT. Happy Lestari Mandiri City Sukabumi. The method used was simple random sampling by distributing 188 questionnaires to consumers. The data analysis technique used is the analysis path. In this method, simultaneous and partial methods are used. As a step in testing the partial influence are as follows coefficient testing, coefficient testing, coefficient determination, calculating the influence of other variables and simple linear regression. While the calculation of influence simultaneously the steps are as follows double counting, determination coefficient, other influence variables and multiple linear regression, after that calculate directly and indirectly and finally use the test simultaneously (F test) and test using partial (T test) . Keywords: celebrity endorse, consumer attitude towards advertising, consumer purchase intention
Millenials Lifestyle Phenomenon dan Store Atmosphere terhadap Buying Decision Sulastri Fazriah; Nor Norisanti; Kokom Komariah
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i2.748

Abstract

The purpose of this study was to determine the effect of store lifestyle on purchasing decisions. The research method in this study uses the type of sample included in the random sampling sample and by distributing questionnaires as many as 100 to consumers. The analysis technique used is multiple linear analysis techniques, and for hypothesis testing is a statistical test using simultaneous (f test). Based on the results of the F test the probability value sig 0,000 <0.1. In conclusion, life style (X1) and Store Atmosphere (X2) have a significant effect on purchasing decisions (Y). Keywords: Purchasing Decisions, Lifestyle, Store Atmosphere
Analisis Penentuan Harga Pokok Produksi berdasarkan Metode Full Costing pada UMKM Sehi Kerpik Shasa Yuni Nofiani; Kokom Komariah; Acep Syamsudin
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.768

Abstract

The purpose of this study was to analyze the allocation and calculation of the cost of production of cassava chips. This research method is a full costing method. The results show that the calculation of the cost of production using the full costing method does not include general and administrative costs in overhead costs, because these costs are a cost component in the company's income statement. In conclusion, the calculation of the cost of production as the basis for determining the selling price according to the full costing method is better in analyzing production costs Keywords: Full costing, Cost of Production
Analisis Citra Merek dan Kepercayaan Merek terhadap Loyalitas Pelanggan Pada PD. Ikram Nusa Persada Kota Sukabumi Reza Eka Perdana; Kokom Komariah; Faizal Mulia
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1216

Abstract

The purpose of this study is to analyze brand image and brand trust towards customer loyalty in PD. Ikram Nusa Persada, Sukabumi City, knows how the brand image of PD. Ikram Nusa Persada, Sukabumi City, knows how the brand believes in PD. Ikram Nusa Persada Kota Sukabumi, knowing how customer loyalty to PD. Ikram Nusa Persada, Sukabumi City, knows how much influence the brand image and brand trust have on customer loyalty in PD. Ikram Nusa Persada, Sukabumi City. The method used in this study is to use random sampling by distributing 66 questionnaires to PD customers. Ikram nusa persada. The results of the study show that the results of data analysis obtained in the brand image F test (X1) and brand confidence (X2) on customer loyalty (Y) show that the calculated Fcount value is greater than the Ftable value. Conclusions, the influence of brand image and customer loyalty on customer loyalty can positively and significantly affect customer loyalty PD dolphin stamp wax products. Ikram Nusa Persada. Keywords: Brand Image, Brand Trust, Customer Loyalty
Analisis Kelompok Acuan dan Atribut Produk terhadap Keputusan Pembelian Konsumen Tas Eiger pada Eiger Store Kota Sukabumi Sansan Nurhasanah; Asep M Ramdan; Kokom Komariah
COSTING : Journal of Economic, Business and Accounting Vol 2 No 2 (2019): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.62 KB) | DOI: 10.31539/costing.v2i2.589

Abstract

Purchasing decisions are often made by consumers based on their wants and needs. If the company is unable to fulfill it, it is likely to experience a decline in marketing the product. The purpose of this study was to determine the analysis of the reference group and product attributes to the purchasing decisions of eiger bag consumers in the eiger store in the city of sukabumi. The research method used in this study was to use a random sampling method, by distributing questionnaires as many as 87 respondents to eiger bag consumers. The analysis technique used in this study is to use multiple linear regression analysis techniques and coefficient of determination. To test the hypothesis in this study using partial statistical tests (t test) and simultaneous tests (Test f). The results of this study indicate that the reference group has a significant influence on purchasing decisions. Product attributes have a positive and significant influence on purchasing decisions. Simultaneously the reference group and product attributes have a positive and significant influence on purchasing decisions. Keywords: Reference Group, Product Attributes, Purchasing Decisions
Analisis Laporan Keuangan dengan Menggunakan Metode Trend sebagai Dasar Menilai Kondisi Perusahaan Nur Ilmi Octaviani; Erry Sunarya; Kokom Komariah
COSTING : Journal of Economic, Business and Accounting Vol 3 No 1 (2019): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.658 KB) | DOI: 10.31539/costing.v3i1.696

Abstract

Financial statements are actually still a problem in a company that really needs to be taken seriously because the good and bad financial statements describe the company's financial condition. The purpose of this research is to find out how the company's financial condition and comparison of predictions of financial statements at PT. Three Pillars of Prosperous Food Tbk. The research method used in this study is a descriptive method with a quantitative approach, in which the authors collect data in the form of balance sheet financial position reports. Data collection techniques used were documentation and literature study. The results of this study indicate that there is a fluctuating development in the balance sheet and income statement, even in the balance sheet from year to year it also fluctuates, the income statement has increased from 2014 to 2016 and always decreases in 2017 Conclusion, by using trend analysis it can be predicted that the value of the postal year will come to experience a fluctuating development which is also the same as in previous years. Keywords: Financial Statements, Trend Methods, Company Conditions
Analisis Pengaruh Firm Size dan Sales Growth Terhadap Return Saham Anisa Maramis; Nor Norisanti; Kokom Komariah
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 1 (2021): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.2418

Abstract

The purpose of this study was to determine the effect of Firm Size and Sales Growth on Stock Return in food and beverage sub-sector companies in 2017-2020. The method used is a quantitative method through an associative descriptive approach. The sample used in this study is by using purposive sampling. Of the 30 members of the food and beverage sub-sector companies, 10 companies were selected as samples. Using secondary data collection techniques and multiple linear regression analysis methods to test this research. The results of this study indicate that there is no influence between firm size on stock returns and there is an influence between sales growth on stock returns in food and beverage sub-sector companies listed on the Indonesia Stock Exchange. Keywords : Firm Size, Sales Growth, Stock Return
Analisis Tingkat Kecukupan Dana, Likuiditas, Dan Beban Klaim Terhadap Kesehatan Perusahaan Asuransi Syariah Dara Almira; Dicky Jhoansyah; Kokom Komariah
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.2477

Abstract

Insurance institutions must grant the best company performance so that they can be comprised in the criteria for a healthy and appropriate insurance company in paying their customers' claims. Public trust in insurance is influenced by the health of the insurance company and the accuracy of insurance in paying claims. One way to assess the health condition of an insurance company is to use Return on Equity. Return on Equity at PT AIA Financial was still below the unsafe percentage because almost all the percentage of Return on Equity had been below 40%. Therefore, it was important to know what things influenced Return on Equity so that Return on Equity of PT. AIA Financial could be able to be in a safe spot. Furthermore, the way to observe the financial performance of an insurance company required to calculate the level of adequacy of funds, liquidity, and claims expense in advance. The research was aimed at determining the influence of the Adequacy of Funds, Liquidity, and Claims Expenses toward Company's Health Level which was projected in Return On Equity. The research methods applied in the research were descriptive and associative. The result of the research shows that the Adequacy level of Funds does not influence Return On Equity. Meanwhile, Liquidity and Claims Expenses does influence Return On Equity. Keyword : Adequacy of Funds, Liquidity, Claims Expense, and Return On Equity
Analisis Kualitas Produk Dan Kepercayaan Merek Terhadap Loyalitas Merek Viscal Muhamad Khalis; Kokom Komariah; Faizal Mulia Z
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.3540

Abstract

The purpose of this research is to measure how much influence product quality and brand trust have on brand loyalty. The method used in this study is a quantitative method with descriptive and associative methods. The population in this study were customers of PT. INSPIRA SNACK BARING CHIPS Sukabumi City and the sample used is 150 respondents. The data analysis technique used is multiple linear regression which in this method uses the partial influence method and the simultaneous effect and the sample technique used is saturated sampling. The results obtained indicate a positive and significant influence. The f test results show that the independent variables, namely product quality and brand trust, have a positive and significant influence on the dependent variable, namely brand loyalty. with a value of Fcount 104.097 > 3.06 Ftable. While the coefficient of determination (Adjusted R2) is 0.586, which means that the effect of product quality and brand trust on brand loyalty is 59% and the remaining 41% is influenced by other factors not examined. The results of the t test show that the product quality variable has a Tcount value of 6.841 > 1.976 T table and a significant value of 0.000 < 0.05, which means that there is a positive and significant effect between product quality on brand loyalty. Then the brand trust variable has a Tcount of 4.436 > 1.976 and a significant value of 0.000 <0.05, which means that there is a positive and significant influence between brand trust and brand loyalty. Keywords: Product Quality, Brand Trust, Brand Loyalty
SOCIAL MEDIA AND VIRAL MARKETING ANALYSIS OF PURCHASE DECISIONS THROUGH TIKTOK APPLICATIONS Aulia Asri Fawwazi Haryanto; Kokom Komariah; R Deni Muhammad Danial
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2252

Abstract

The purpose of this study was to determine the effect of social media and viral marketing on purchase decisions through tiktok apps. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling technique in this study used non-probability sampling with purposive sampling type, and in this case only 190 respondents. The data analysis technique used is multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficient, simultaneous test (F test) and partial test (T test). The results of the study, using the F test the probability value of sig. 0.00 < 0.05 which means that together social media and viral marketing have a significant influence on purchase decisions. While the t test shows that social media has a significant influence on purchase decisions and viral marketing has a significant influence on purchase decisions.
Co-Authors Acep Samsudin Acep Syamsudin Adinda Sofie Nurcahya Kamila Ahmad Pauzi Alicia Puteri Herdiany Alwi Noer Muhamad Andyta Rizki Octaviana Ane Emigia Kusuma Angellita Zulfa Ferrati Vutri Anisa Maramis Anisa Nur Oktaviani Anissa Fitria Damayanti Aris Juliansyah Asep M.Ramdan Asep Muhamad Ramdan Asriyanik . Asrori Muhtarom Asrori Muhtarom Aulia Asri Fawwazi Haryanto Ayatullah Rosyadi Bagus Muhammad Guntur Bima Zikrillah Haq Dara Almira Delen Alifian Noviansyah Dema Puteri Ayu Cahyani Deni Muhammad Danial Desi Permatasari Desta Riany Diah Nurul Fauzi Dian Rahma Putri Dicky Jhoansyah Dini Kartika Egivzi Arya Exacta Erry Sunarya Erry Sunarya Faizal Mulia Z fani Rismayanti Fauzi Ikhsan Fazrin Febriansyah Kurniawan Fitria Juliani Fitriani Fitriani Galis Garnia Hana Diawati Hanna Friska P Friska P Ilfam Yaksi Intana Audri Frikatiani Larasati Dewi Hermawann Leonita Siwiyanti Linda Novita Dewi Lulu Luthfiani Lusi Susilawati M Rizal Maulana M. Arief Ramdhany M. Riszhaldi Dwi Cahya N. Meilisya Nurfazzar Abdurohim Melati Putri Agustini Melinda Anastasya Mochamad Iqbal Zulfikar Mochammad Sigit Satibi Muhammad Dirham Muhammad Fauzan Mujahidy Mutiara Insani Mutiara Rayhan Fatyla Nor Norisanti Nu Putri Novia Rizky Nur Ilmi Octaviani Nur Siti Rahma Putri Alisa Puspita Dewi Putri Melati Putri Salma Alifia R Deni Muhammad Danial R Muhammad Danial Rahayu Damayanti Ramdan Nurul Anwar Rana Putra Pamungkas Refi Sandria Oktapiadi Reina Riswanti Pertiwi Repita Pitriani Resa Nurmala Resa Nurmala Resti Yunisa Retla Della Rustawan Reza Aditya Nurmada Reza Eka Perdana Riana Aulia R Rifera Cita Adeba Rifki Ramdhan Rika Endah Budiharti Rin Rin Riyanti Risma Nurmilah Rizki Akbari Rizky Anugerah Pratama Sahira Nurjehan Sally Oktaviani Sandra Ayu A Sansan Nurhasanah Sarif Hidayatullah selvi rahmawati Shalwa Mega Mega Utami Shasa Yuni Nofiani Sintia Anjani Siska Hestiana Siti Amanah Siti Latifah Siti Nur Syipa Sopyan Saori Sulastri Fazriah Syifa Ikrima Fauziah Syifa Sofariah Syiffa Naimah Viscal Muhamad Khalis Wanda Meilanisari Widya Nindi Pratiwi Windi Yanti Wita Aulia Munandar Yoga Mudofar Bahri Yunie Mevia Zahra Syahmia Haidar Zia Rahmawati