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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Martabe : Jurnal Pengabdian Kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Syntax Idea Dinasti International Journal of Education Management and Social Science JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Business Preneur : Jurnal Ilmu Administrasi Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ekuitas Jurnal Pnedidikan Ekonomi

Kokom Komariah

Universitas Muhammadiyah Sukabumi

Author-ID : 2713992

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Analisis Citra Merek dan Kepercayaan Merek terhadap Loyalitas Pelanggan Pada PD. Ikram Nusa Persada Kota Sukabumi Reza Eka Perdana; Kokom Komariah; Faizal Mulia
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1216

The purpose of this study is to analyze brand image and brand trust towards customer loyalty in PD. Ikram Nusa Persada, Sukabumi City, knows how the brand image of PD. Ikram Nusa Persada, Sukabumi City, knows how the brand believes in PD. Ikram Nusa Persada Kota Sukabumi, knowing how customer loyalty to PD. Ikram Nusa Persada, Sukabumi City, knows how much influence the brand image and brand trust have on customer loyalty in PD. Ikram Nusa Persada, Sukabumi City. The method used in this study is to use random sampling by distributing 66 questionnaires to PD customers. Ikram nusa persada. The results of the study show that the results of data analysis obtained in the brand image F test (X1) and brand confidence (X2) on customer loyalty (Y) show that the calculated Fcount value is greater than the Ftable value. Conclusions, the influence of brand image and customer loyalty on customer loyalty can positively and significantly affect customer loyalty PD dolphin stamp wax products. Ikram Nusa Persada. Keywords: Brand Image, Brand Trust, Customer Loyalty

Analisis Kelompok Acuan dan Atribut Produk terhadap Keputusan Pembelian Konsumen Tas Eiger pada Eiger Store Kota Sukabumi Sansan Nurhasanah; Asep M Ramdan; Kokom Komariah
COSTING : Journal of Economic, Business and Accounting Vol 2 No 2 (2019): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Purchasing decisions are often made by consumers based on their wants and needs. If the company is unable to fulfill it, it is likely to experience a decline in marketing the product. The purpose of this study was to determine the analysis of the reference group and product attributes to the purchasing decisions of eiger bag consumers in the eiger store in the city of sukabumi. The research method used in this study was to use a random sampling method, by distributing questionnaires as many as 87 respondents to eiger bag consumers. The analysis technique used in this study is to use multiple linear regression analysis techniques and coefficient of determination. To test the hypothesis in this study using partial statistical tests (t test) and simultaneous tests (Test f). The results of this study indicate that the reference group has a significant influence on purchasing decisions. Product attributes have a positive and significant influence on purchasing decisions. Simultaneously the reference group and product attributes have a positive and significant influence on purchasing decisions. Keywords: Reference Group, Product Attributes, Purchasing Decisions

Analisis Laporan Keuangan dengan Menggunakan Metode Trend sebagai Dasar Menilai Kondisi Perusahaan Nur Ilmi Octaviani; Erry Sunarya; Kokom Komariah
COSTING : Journal of Economic, Business and Accounting Vol 3 No 1 (2019): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Financial statements are actually still a problem in a company that really needs to be taken seriously because the good and bad financial statements describe the company's financial condition. The purpose of this research is to find out how the company's financial condition and comparison of predictions of financial statements at PT. Three Pillars of Prosperous Food Tbk. The research method used in this study is a descriptive method with a quantitative approach, in which the authors collect data in the form of balance sheet financial position reports. Data collection techniques used were documentation and literature study. The results of this study indicate that there is a fluctuating development in the balance sheet and income statement, even in the balance sheet from year to year it also fluctuates, the income statement has increased from 2014 to 2016 and always decreases in 2017 Conclusion, by using trend analysis it can be predicted that the value of the postal year will come to experience a fluctuating development which is also the same as in previous years. Keywords: Financial Statements, Trend Methods, Company Conditions

Analisis Pengaruh Firm Size dan Sales Growth Terhadap Return Saham Anisa Maramis; Nor Norisanti; Kokom Komariah
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 1 (2021): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.2418

The purpose of this study was to determine the effect of Firm Size and Sales Growth on Stock Return in food and beverage sub-sector companies in 2017-2020. The method used is a quantitative method through an associative descriptive approach. The sample used in this study is by using purposive sampling. Of the 30 members of the food and beverage sub-sector companies, 10 companies were selected as samples. Using secondary data collection techniques and multiple linear regression analysis methods to test this research. The results of this study indicate that there is no influence between firm size on stock returns and there is an influence between sales growth on stock returns in food and beverage sub-sector companies listed on the Indonesia Stock Exchange. Keywords : Firm Size, Sales Growth, Stock Return

Analisis Tingkat Kecukupan Dana, Likuiditas, Dan Beban Klaim Terhadap Kesehatan Perusahaan Asuransi Syariah Dara Almira; Dicky Jhoansyah; Kokom Komariah
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.2477

Insurance institutions must grant the best company performance so that they can be comprised in the criteria for a healthy and appropriate insurance company in paying their customers' claims. Public trust in insurance is influenced by the health of the insurance company and the accuracy of insurance in paying claims. One way to assess the health condition of an insurance company is to use Return on Equity. Return on Equity at PT AIA Financial was still below the unsafe percentage because almost all the percentage of Return on Equity had been below 40%. Therefore, it was important to know what things influenced Return on Equity so that Return on Equity of PT. AIA Financial could be able to be in a safe spot. Furthermore, the way to observe the financial performance of an insurance company required to calculate the level of adequacy of funds, liquidity, and claims expense in advance. The research was aimed at determining the influence of the Adequacy of Funds, Liquidity, and Claims Expenses toward Company's Health Level which was projected in Return On Equity. The research methods applied in the research were descriptive and associative. The result of the research shows that the Adequacy level of Funds does not influence Return On Equity. Meanwhile, Liquidity and Claims Expenses does influence Return On Equity. Keyword : Adequacy of Funds, Liquidity, Claims Expense, and Return On Equity

Analisis Kualitas Produk Dan Kepercayaan Merek Terhadap Loyalitas Merek Viscal Muhamad Khalis; Kokom Komariah; Faizal Mulia Z
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.3540

The purpose of this research is to measure how much influence product quality and brand trust have on brand loyalty. The method used in this study is a quantitative method with descriptive and associative methods. The population in this study were customers of PT. INSPIRA SNACK BARING CHIPS Sukabumi City and the sample used is 150 respondents. The data analysis technique used is multiple linear regression which in this method uses the partial influence method and the simultaneous effect and the sample technique used is saturated sampling. The results obtained indicate a positive and significant influence. The f test results show that the independent variables, namely product quality and brand trust, have a positive and significant influence on the dependent variable, namely brand loyalty. with a value of Fcount 104.097 > 3.06 Ftable. While the coefficient of determination (Adjusted R2) is 0.586, which means that the effect of product quality and brand trust on brand loyalty is 59% and the remaining 41% is influenced by other factors not examined. The results of the t test show that the product quality variable has a Tcount value of 6.841 > 1.976 T table and a significant value of 0.000 < 0.05, which means that there is a positive and significant effect between product quality on brand loyalty. Then the brand trust variable has a Tcount of 4.436 > 1.976 and a significant value of 0.000 <0.05, which means that there is a positive and significant influence between brand trust and brand loyalty. Keywords: Product Quality, Brand Trust, Brand Loyalty

SOCIAL MEDIA AND VIRAL MARKETING ANALYSIS OF PURCHASE DECISIONS THROUGH TIKTOK APPLICATIONS Aulia Asri Fawwazi Haryanto; Kokom Komariah; R Deni Muhammad Danial
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2252

The purpose of this study was to determine the effect of social media and viral marketing on purchase decisions through tiktok apps. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling technique in this study used non-probability sampling with purposive sampling type, and in this case only 190 respondents. The data analysis technique used is multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficient, simultaneous test (F test) and partial test (T test). The results of the study, using the F test the probability value of sig. 0.00 < 0.05 which means that together social media and viral marketing have a significant influence on purchase decisions. While the t test shows that social media has a significant influence on purchase decisions and viral marketing has a significant influence on purchase decisions.

Analisis Abnormal Return dan Volume Activity terhadap Stock Repurchase Siti Nur Syipa; Dicky Jhoansyah; Kokom Komariah
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 3, No 1 (2020)
Publisher : Fakultas Ekonomi Universitas Kadiri

Penelitian ini bertujuan untuk mengetahui pengaruh Abnormal return dan volume activity terhadap Stock repurchase pada perusahaan sub sektor kontruksi non bangunan. Metode penelitian yang digunakan adalah metode kuantitatif pendekatan dekriptif, kuantitatif dan asosiatif. Sampel yang digunakan yaitu dengan nonprobability sampling dan metode purposive sampling. Pada 10 perusahaan anggota subsektor Kontruksi non Bangunan yang terdaftar di BEI terpilihlah 6 perusahaan yang dijadikan sebagai sample. Data penelitian ini adalah laporan keuangan tahunan yang diterbitkan dalam periode 2017 hingga 2018. Teknik pengumpulann data yitu dengan mengunakan data sekunder ialah regresi linier sederhana. Hasil dari penelitian ini menunjukan adanya pengaruh abnormal return dan volume activity secara positif dan signifikan terhadap stock repurchase pada perusahaan subsektor kontruksi non bangunan yang terdaftar di Bursa Efek Indonesia.

Analisis EPS, PER, TVA dan PBV Terhadap Keputusan Stock Split: Studi pada Perusahaan Manufaktur yang Tercatat di BEI Tahun 2016-2020 Bima Zikrillah Haq; Dicky Jhoansyah; Kokom Komariah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.46807

The goals of the study was to measure the level of influence of the variable earning per share, price to earnings ratio, trading volume activity and price to book value on stock split decisions. This type of research was quantitative where the methods used are descriptive and associative methods. Sampling used in this study is by means of purposive sampling using 6 criteria. The analytical technique used is logistic regression, descriptive statistics, Hosmer and Lemeshow's Goodnes of Fit test, multicollinearity test, coefficient of determination testing and partial hypothesis testing used (t test) and simultaneous hypothesis used the F test. This study bring about, according to the t-test result shows PBV has a significant positive effect on stock split decisions, while EPS, PER, TVA, does not have a significant negative effect on stock split decisions, according to the f-test result shows EPS, PER, TVA and PBV have a simultaneous and significant influence on decisions stock splits.

Pengaruh Pengalaman Kerja Dan Tipe Kepribadian Terhadap Kinerja Karyawan (Studi SDM Pada: PT. Telkom Witel Sukabumi) Rifera Cita Adeba; Faizal Mulia Z; Kokom Komariah
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.2475

This study aims to determine the description of work experience and personality type on employee performance, determine the effect of work experience on employee performance and determine the effect of personality type on employee performance. The method used in this research is descriptive and associative method with a quantitative approach, and distributing questionnaires to 31 respondents, namely employees of PT. Telkom Witel Sukabumi. The data analysis technique used by the researcher is regression analysis with the help of SPSS 24 software. The sampling technique used is the saturated sample or census technique, which means that all members are sampled, namely employees at PT. Telkom Witel Sukabumi, totaling 31 people. The results of this study indicate that work experience has no positive and significant effect on employee performance. While Personality Type has a positive and significant effect on employee performance. Keywords: work experience, personality type, employee performance

Co-Authors Acep Samsudin Acep Syamsudin Ahmad Pauzi Alicia Puteri Herdiany Alwi Noer Muhamad Andyta Rizki Octaviana Ane Emigia Kusuma Angellita Zulfa Ferrati Vutri Anisa Maramis Anisa Nur Oktaviani Anissa Fitria Damayanti Annisa Ayulestari Noer Aris Juliansyah Asep M.Ramdan Asep Muhamad Ramdan Asriyanik . Aulia Asri Fawwazi Haryanto Ayatullah Rosyadi Bagus Muhammad Guntur Bima Zikrillah Haq Dara Almira Delen Alifian Noviansyah Dema Puteri Ayu Cahyani Deni Muhammad Danial Desi Permatasari Desta Riany Devi Ayulestari Diah Nurul Fauzi Dian Rahma Putri Dicky Jhoansyah Erry Sunarya Erry Sunarya Faizal Mulia Z fani Rismayanti Febriansyah Kurniawan Fitria Juliani Fitriani Fitriani Galis Garnia Hana Diawati Hanna Friska P Friska P Ilfam Yaksi Intana Audri Frikatiani Larasati Dewi Hermawann Leonita Siwiyanti Linda Novita Dewi Lulu Luthfiani Lusi Susilawati M Rizal Maulana M. Arief Ramdhany M. Riszhaldi Dwi Cahya N. Meilisya Nurfazzar Abdurohim Melati Putri Agustini Melinda Anastasya Mochamad Iqbal Zulfikar Mochammad Sigit Satibi Muhammad Dirham Muhammad Fauzan Mujahidy Mutiara Insani Mutiara Rayhan Fatyla Nabila Maulidina Nor Norisanti Nu Putri Novia Rizky Nur Ilmi Octaviani Nur Siti Rahma Putri Alisa Puspita Dewi Putri Salma Alifia R Deni Muhammad Danial R Muhammad Danial Rahayu Damayanti Ramdan Nurul Anwar Rana Putra Pamungkas Refi Sandria Oktapiadi Repita Pitriani Resa Nurmala Resa Nurmala Retla Della Rustawan Reza Aditya Nurmada Reza Eka Perdana Rifera Cita Adeba Rifki Ramdhan Rika Endah Budiharti Rin Rin Riyanti Risma Nurmilah Rizki Akbari Rizky Anugerah Pratama Sahira Nurjehan Sally Oktaviani Sandra Ayu A Sansan Nurhasanah Sarif Hidayatullah selvi rahmawati Shalwa Mega Mega Utami Shasa Yuni Nofiani Sintia Anjani Siska Hestiana Siti Latifah Siti Nur Syipa Sopyan Saori Suci Azzahra Adela Sulastri Fazriah Syifa Ikrima Fauziah Syifa Sofariah Syiffa Naimah Viscal Muhamad Khalis Wanda Meilanisari Widya Nindi Pratiwi Windi Yanti Wita Aulia Munandar Wulan Amalia Rizky Yoga Mudofar Bahri Yunie Mevia Zahra Syahmia Haidar Zia Rahmawati

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