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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Martabe : Jurnal Pengabdian Kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Syntax Idea Dinasti International Journal of Education Management and Social Science JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Business Preneur : Jurnal Ilmu Administrasi Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ekuitas Jurnal Pnedidikan Ekonomi
Kokom Komariah
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Masa Pandemi Covid-19 Dengan Kepercayaan Pelanggan Sebagai Variabel Intervening Rin Rin Riyanti; Kokom Komariah; Erry Sunarya
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.2542

Abstract

The research was aimed atdeterminating Influences service quality toward customer loyalty during the Covid-19 pandemic with case Studies to Matahari Departement Store Costumers of Sukabumi City throgh the mediation of Costumer Trust. The research method used in the research was descriptive and associative with purposive sampling technique in which questionnaires were distributed to 400 respondents who were the customers of Matahari Department Store of Sukabumi City. The technique of analyzing data applied by the researcher was Structural Equation Modelling (SEM) with the help of data tabulating software IBM SPSS AMOS 24. The results of the research show that service quality influence positively and significantly toward customer trust customer trust influences positively and significantly toward customer loyalty, and customer trust mediates the relationship between service quality with customer loyalty. Keywords: Service Quality, Customer Trust, Customer Loyalty
Abstrak Analisis Orientasi Pasar Dan Keunggulan Bersaing Dalam Melakukan Upaya Keberlangsungan UMKM Pada Masa Covid-19 (Survey Pada UMKM Minuman Di Kota Sukabumi) Fitriani Fitriani; R Muhammad Danial; Kokom Komariah
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.2573

Abstract

The research was aimed at determining the amount of the influence of market orientation and competitive advantage toward sustainability caused by a decline in sales of beverage Small-Middle Enterprises (SMEs) in Sukabumi City. The objects of the research were Market Orientation (variable X1), Competitive Advantage (variable X2) and Sustainability (variable Y). The research methods applied was quantitative method with descriptive and associative approach, namely a method that deployed statistical calculations aimed to determine the influence or relationship of two or more variables. The techniques of analyzing data applied were commenced from validity test, reliability and normality tests, also supported by the Test-F, multiple correlation coefficient, determination coefficient, multiple linear regression and Test-T to determine the extent of the influence of the two independent variables studied on the dependent variable. Based on the results of the research, the relationship between market orientation and sustainability is amounted to -0.265 and the significant value is amounted to 0.793, indicating that there is a negative and insignificant influence. In addition to that, the competitive advantage is amounted to 14,412 and the significant value is amounted to 0.000 which means there is a positive and significant influence because t > 0. The influence of market orientation and competitive advantage toward sustainability is aggregated to 0.856 or namely 85.6%. Therefore, it can be observed that the influence of market orientation and competitive advantage toward sustainability has a strong influence. Thus, the one that has the biggest influence on sustainability is the competitive advantage variable. Keywords: Market Orientation, Competitive Advantage, Sustainability
Analisis Promosi Penjualan Dan Kemudahan Terhadap Keputusan Penggunaan Shopeepay (Survei Pada Mahasiswa Universitas Muhammadiyah Sukabumi) Mochamad Iqbal Zulfikar; Kokom Komariah; Acep Samsudin
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.2642

Abstract

The development of technology in Indonesia in the era of globalization is very rapid, one of which is progress in the economic field, namely in payment transactions using e-money. The development of e-money is directly proportional to the increase in public purchases through the marketplace. Shopee as one of the marketplaces provides e-money shopeepay as a payment method. Promotion and ease of use are important factors for consumers in deciding which payment method to use. The results showed that there was a positive influence of sales promotion on the decision to use shopeepay as evidenced by the t-count value of 4.095 and the regression coefficient of 0.326. Ease of use also has a positive effect on the decision to use shopeepay as evidenced by the t-count value of 8.339 and the regression coefficient of 0.832. From the results of simultaneous testing using the F test, it shows that sales promotion and ease of use have a positive effect on the decision to use shopeepay with a calculated F value of 83,319.
Peran Viral Marketing Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Rizky Anugerah Pratama; Kokom Komariah; Dicky Jhoansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.3361

Abstract

The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnaires, documentation, and literature study. The data analysis technique starts from data compilation, data tabulation to the testing stage, namely using multiple correlation coefficients, coefficients of determination, multiple linear regression, simultaneous hypothesis testing (F test) and partial hypothesis testing (T test). Based on the results obtained, the study showed a positive and significant effect. The results of the f test showed that the independent variables, namely viral marketing and consumer trust, had a positive and significant influence together on the dependent variable, namely purchasing decisions. With a value of Fcount 43,452 > Ftable 1.65. While the results of the coefficient of determination of 0.570 which means that the influence of viral marketing and consumer trust on purchasing decisions is 57% while the remaining 43% is influenced by other factors not examined. The t-test results show that the viral marketing variable has a Tcount of 8.687 > Ttable 1.65 with a significant value of 0.000 <0.05, which means that there is a positive and significant influence between viral marketing on purchasing decisions. Then the consumer confidence variable has a Tcount of 6.589> 1.65 with a significant value of 0.000 <0.05, which means that there is a positive and significant influence between consumer confidence on purchasing decisions. Keywords: Viral Marketing, Consumer Trust, Purchase Decision
Pengaruh Efikasi Diri Dan Komunikasi Terhadap Kinerja Karyawan Ahmad Pauzi; Faizal Mulia Z; Kokom Komariah
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.3375

Abstract

This study aims to determine the effect of self-efficacy and communication on employee performance. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling technique used by the author is the census technique. PT. Ultimedia Group Saudara Sukabumi has 38 employees, and all employees are sampled. The data analysis technique used is multiple linear regression analysis which includes the coefficient of determination, multiple correlation coefficient, simultaneous test (F test) and partial test (T test). The results of the study using the F test the probability value of sig. 0.00 < 0.05 which means that jointly self-efficacy (X1) and communication (X2) have a significant effect on employee performance (Y). While the t test shows that self-efficacy (X1) has a significant effect on employee performance (Y) and communication (X2) has a significant effect on employee performance (Y).
Pengaruh Karakteristik Kerja Dan Persepsi Dukungan Organisasi Terhadap Produktivitas Kerja Karyawan (Studi SDM Pada Karyawan PT. Abacus Cash Solution Cabang Sukabumi) Putri Alisa Puspita Dewi; Faizal Mulia Z; Kokom Komariah
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.3402

Abstract

Based on the results of the questionnaire, it was found that problems in work productivity experienced a decline, this could be due to a lack of relationship between employees and superiors or a lack of improving relations so that it could result in a lack of work productivity for employees, and also their work characteristics. This research was carried out in order to aim to describe the characteristics of work, perceptions of organizational support, and also employee productivity at PT ABACUS Cash Solution Sukabumi employees. The reason for this research is that there are problems with work productivity. The object of this research is work characteristics, perceived organizational support and employee productivity. The research method used in this research is the associative and descriptive method with a quantitative approach. The population in this study were employees with a total of 153 employees using saturated sampling. The type of data used is primary and secondary data, and the measurement technique uses a semantic difference scale. The data analysis techniques used in this research are validity test, reliability test, multiple linear regression test, determination test and research model testing (F test) and also hypothesis testing (T test). The results of this study can show that the variables of work characteristics, perceptions of organizational support and employee work productivity have a strong correlation between work characteristics, perceptions of organizational support with a score of 0.769 and also the magnitude of the influence of work characteristics and perceptions of organizational support on work productivity of 59.1 % and the remaining 40.9% is influenced by other factors outside the study.
ANALYSIS OF THE INFLUENCE OF MARKET ORIEN-TATION AND KNOWLEDGE MANAGEMENT ON COM-PETITIVE ADVANTAGE M Rizal Maulana; R Deni Muhammad Danial; Kokom Komariah
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2374

Abstract

This research will focus on the SME creative industry, especially the craft sub-sector. In general, the craft industry must be able to produce quality products at competitive prices as their competitive advantage. From every fact that occurs in the field, the products offered by Craft MSMEs in Sukabumi Regency generally have high selling prices. This is because local craft products are made using human power and hands (handmade). Thus, most handmade products are not sold in large quantities and the price makes these products expensive. This study aims to determine the effect of market orientation and knowledge management on competitive advantage. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling technique used by the researcher is the saturated technique, namely a number of 35 craft SMEs in Sukabumi Regency. The data analysis technique used is multiple linear regression analysis which includes the coefficient of determination, multiple correlation coefficient and partial test (t test). The results of the study using the t test showed that market orientation (X1) had a significant effect on competitive advantage (Y) and knowledge management (X2) had a significant effect on competitive advantage (Y). The contribution of market orientation and knowledge management variables to competitive advantage is 78%. While the remaining 22% is influenced by other variables outside this regression equation or variables that are not examined
ANALYZE BRAND EQUITY AND COMPETITIVE ADVANTAGE ON MARKETING PERFORMANCE Ramdan Nurul Anwar; R. Deni Muhammad Danial; Kokom Komariah
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2358

Abstract

The purpose of this study is to analyze brand equity and competitive advantage on marketing performance. The method used in this research is descriptive method and associative method with a quantitative approach. The type of sampling technique used in this study is using a non-probability sampling approach. The data analysis technique used is multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficient, and partial test (T test). The results of the study, using the coefficient of determination test seen from the value (Adjusted R2) of 0.619, this means that the influence of brand equity and competitive advantage on marketing performance is 61.9%, the remaining 38.1% is influenced by other factors not explained in this study. . From the results of the correlation coefficient test, it can be seen that the R value of 0.787 indicates a strong relationship between brand equity and competitive advantage on marketing performance.
Analisis Short Video Marketing dan Persepsi Merek Terhadap Minat Beli (Survei pada Pengikut Akun Tiktok @vivo_indonesia) Shalwa Mega Mega Utami; Kokom Komariah; Deni Muhammad Danial
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 3 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i3.621

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh short video marketing terhadap minat beli dan pengaruh persepsi merek terhadap minat beli. Metode yang digunakan dalam penelitian ini adalah metode deskriptif asosiatif dengan pendekatan kuantitatif. Populasi pada penelitian ini yaitu pengikut akun Tiktok @vivo_indonesia dengan menggunakan metode simple random sampling dan melakukan penyebaran kuesioner online sebanyak 399 responden. Pengukuran penelitian ini menggunakan skala semantic differensial. Dalam teknis analisis data penelitian ini yaitu menggunakan uji validitas, uji realibilitas, uji normalitas, analisis kofisien korelasi, analisis koefisien determinasi, analisis regresi linear berganda dengan bantuan pengolahan data menggunakan software SPSS 26. Pengujian hipotesis secara simultan (Uji F), dan pengujian hipotesis secara parsial (Uji T) yang berfungsi untuk membuktikan hipotesis penelitian.   Kata kunci           : Short Video Marketing, Persepsi Merek, Minat Beli
Analisis Kinerja Keuangan Perusahaan Sebelum dan Sesudah Initial Public Offering (IPO) linda novita dewi; Dicky Jhoansyah; Kokom Komariah
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 3, No 1 (2020): Agustus 2020
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v3i1.59

Abstract

The purpose of this study was to determine whether there was an increase or not on the financial performance of the property, real estate and building construction sector which conducted in IPO 2017 on the Indonesia stock exchange. The research method used in this study is a quantitative research method with a descriptive analysis approach. The sampling technique used was purposive sampling technique with predetermined criteria. Of the 6 issuers conducting IPOs in 2017, there were 4 companies selected as research samples. Data collection techniques in this research is the study of literature and documentation. Data analysis techniques used in this study are horizontal analysis with liquidity ratios, activities, solvency and profitability using the CR, cash ratio, TATO, DER, LTDtER, ROA, and ROE models. The result of this study indicate an increase and decrease in financial performance after the IPO in each sample if measured using CR, cash ratio, TATO, DER LTDtER, ROA and ROE.
Co-Authors Acep Samsudin Acep Syamsudin Ahmad Pauzi Alicia Puteri Herdiany Alwi Noer Muhamad Andyta Rizki Octaviana Ane Emigia Kusuma Angellita Zulfa Ferrati Vutri Anisa Maramis Anisa Nur Oktaviani Anissa Fitria Damayanti Annisa Ayulestari Noer Aris Juliansyah Asep M.Ramdan Asep Muhamad Ramdan Asriyanik . Aulia Asri Fawwazi Haryanto Ayatullah Rosyadi Bagus Muhammad Guntur Bima Zikrillah Haq Dara Almira Delen Alifian Noviansyah Dema Puteri Ayu Cahyani Deni Muhammad Danial Desi Permatasari Desta Riany Devi Ayulestari Diah Nurul Fauzi Dian Rahma Putri Dicky Jhoansyah Erry Sunarya Erry Sunarya Faizal Mulia Z fani Rismayanti Febriansyah Kurniawan Fitria Juliani Fitriani Fitriani Galis Garnia Hana Diawati Hanna Friska P Friska P Ilfam Yaksi Intana Audri Frikatiani Larasati Dewi Hermawann Leonita Siwiyanti Linda Novita Dewi Lulu Luthfiani Lusi Susilawati M Rizal Maulana M. Arief Ramdhany M. Riszhaldi Dwi Cahya N. Meilisya Nurfazzar Abdurohim Melati Putri Agustini Melinda Anastasya Mochamad Iqbal Zulfikar Mochammad Sigit Satibi Muhammad Dirham Muhammad Fauzan Mujahidy Mutiara Insani Mutiara Rayhan Fatyla Nabila Maulidina Nor Norisanti Nu Putri Novia Rizky Nur Ilmi Octaviani Nur Siti Rahma Putri Alisa Puspita Dewi Putri Salma Alifia R Deni Muhammad Danial R Muhammad Danial Rahayu Damayanti Ramdan Nurul Anwar Rana Putra Pamungkas Refi Sandria Oktapiadi Repita Pitriani Resa Nurmala Resa Nurmala Retla Della Rustawan Reza Aditya Nurmada Reza Eka Perdana Rifera Cita Adeba Rifki Ramdhan Rika Endah Budiharti Rin Rin Riyanti Risma Nurmilah Rizki Akbari Rizky Anugerah Pratama Sahira Nurjehan Sally Oktaviani Sandra Ayu A Sansan Nurhasanah Sarif Hidayatullah selvi rahmawati Shalwa Mega Mega Utami Shasa Yuni Nofiani Sintia Anjani Siska Hestiana Siti Latifah Siti Nur Syipa Sopyan Saori Suci Azzahra Adela Sulastri Fazriah Syifa Ikrima Fauziah Syifa Sofariah Syiffa Naimah Viscal Muhamad Khalis Wanda Meilanisari Widya Nindi Pratiwi Windi Yanti Wita Aulia Munandar Wulan Amalia Rizky Yoga Mudofar Bahri Yunie Mevia Zahra Syahmia Haidar Zia Rahmawati