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All Journal Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Syntax Literate: Jurnal Ilmiah Indonesia Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal International of Lingua and Technology Journal International Inspire Education Technology (JIIET) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal Neosantara Hybrid Learning International Journal of Language and Ubiquitous Learning Journal of Computer Science Advancements Journal of Social Entrepreneurship and Creative Technology
Rizky Wardhani
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal of Social Entrepreneurship and Creative Technology

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Effects of Network Externality on Startup Growth in the Creative Industries Wardhani, Rizky; Zelia, Vanya; Hasan, Hasan; Andini, Nailah Putri
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2046

Abstract

The growth of startups, particularly in the creative industries, has been significantly influenced by various external factors. Among these, network externalities play a crucial role in shaping startup development. Network externalities refer to the phenomenon where the value of a product or service increases as more people use it, creating a positive feedback loop. Understanding how network externalities impact startup growth is essential for entrepreneurs, investors, and policymakers. This study investigates the effects of network externality on the growth of startups in the creative industries, focusing on how these externalities contribute to market expansion and innovation. The research aims to explore the relationship between network externalities and the scalability of creative startups. It examines how startups can leverage external networks, both digital and social, to enhance their visibility, collaboration opportunities, and customer base. The study adopts a mixed-methods approach, combining quantitative surveys of creative entrepreneurs with qualitative case studies of successful startups. Data was collected from 150 creative startups across various sectors, including digital media, design, and entertainment. The findings suggest that network externalities significantly accelerate startup growth, especially in digital platforms where user engagement creates momentum. Startups that effectively harness network externalities experience faster customer acquisition, higher brand recognition, and increased opportunities for collaboration.  
Co-Authors Aditya, Rendy Aldi Bastiatul Fawait Fawait Alfredo, Yoel Frans Andini, Nailah Putri Ayu Trihardini Aziz, Safiullah B. Kristiono Soewardjo cahyono, didik Cheriani, Cheriani Dedi Zulkarnain Pulungan Delsa Miranty, Delsa Dwi Priyatno, Dwi Ely Rusliawati Fatmawati Sabur Fauzi Fauzi Fitriani, Nining Gilaa, Thitus Guntur Arie Wibowo, Guntur Arie Haris Danial Hasan Hasan Irawan, Dodi Khan, Jamil Magry Novdelia Marlen, Karyn Olivia Ninuk Lustyantie Novi Anoegrajekti Oktaviana, Ariana Prasetyaningtyas, Hudiyekti Rahmi, Hanifatul Siswanty, Fitri Siti Gomo Attas Utami, Heryanti Zelia, Vanya Zuriyati Zuriyati