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Potensi Tongkol Jagung Sebagai Material Karbon Tinta Cetak Offset Alwi Gery Agustan Siregar; Yusnia Sinambela; Sri Zahrani Dwi Mauliyah Parinduri
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3445

Abstract

Pada Penelitian ini tongkol jagung mengandung senyawa kimia karbon yang berpotensi dimanfaatkan sebagai bahan dasar pembuatan tinta cetak karbon. Penelitian ini bertujuan untuk mengeksplorasi proses konversi tongkol jagung menjadi material karbon serta menganalisis sifat fisika tinta yang dihasilkan, khususnya densitas dan viskositas. Material karbon diperoleh melalui proses karbonisasi pada suhu 600 °C selama dua jam, diikuti dengan penyaringan menggunakan screen mesh. Tinta kemudian diformulasikan dengan mencampurkan material karbon tersebut bersama gum arab, aquades, dan metanol dalam variasi rasio karbon terhadap gum arab (10:02 hingga 10:05 gram/gram). Hasil menunjukkan bahwa peningkatan konsentrasi gum arab berbanding lurus dengan kenaikan nilai densitas dan viskositas tinta. Formulasi optimum yang memenuhi Standar Nasional Indonesia (SNI) diperoleh pada nilai densitas 0.95 gr/m dan viskositas 1.22 cP. Temuan ini menunjukkan bahwa sampah daun berpotensi sebagai bahan alternatif ramah lingkungan dalam produksi tinta cetak karbon
Content Marketing Strategy on Social Media to Increase Brand Awareness Evi Sirait; Iswanto; Ana Yuliana; Yusnia Sinambela; Rizal Perlambang CNAWP
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9958

Abstract

This study aims to analyze content marketing strategies on social media to increase brand awareness. The research method used is a qualitative approach with descriptive methods. Data collection was conducted through interviews, observations, and documentation of marketing activities on social media. The results show that an effective content marketing strategy includes targeted content planning, creative and engaging content creation, consistency in content publication, and active interaction with the audience. Furthermore, utilizing emerging trends on social media can also increase the reach and visibility of content. This strategy has been proven to increase brand awareness because the audience becomes more familiar with and remembers the brand promoted through social media. Therefore, content marketing on social media can be an effective strategy for companies or business actors to strengthen brand image and increase brand recognition among consumers.