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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mirai Management EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas Minda Baharu Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Procuratio : Jurnal Ilmiah Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) Journal of Global Business and Management Review TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Jurnal Ekonomi Dan Bisnis REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian UNDIKMA Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Community Empowerment Quantitative Economics and Management Studies Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Journal of Trends Economics and Accounting Research JOEL: Journal of Educational and Language Research IIJSE
Pristiyono Pristiyono
Fakultas Ekonomi Dan Bisnis Program Studi Manajemen Universitas Labuhanbatu, Rantauprapat, Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Quantitative Economics and Management Studies

 1 
Analysis of Online Shopping Choice through Shopping Experience and Ease of Transactions on Consumer Trust and Purchase Intention T. Malinda; Pristiyono Pristiyono; Marlina Siregar
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1630

Abstract

Online shopping or E-Commerce is a transaction process carried out through media or intermediaries, namely in the form of online buying and selling sites or social networks that provide goods or services that are traded. Now online shopping has become a habit for some people, because of the convenience it provides. The purpose of this study was to determine the relationship between shopping experience, ease of transaction, and consumer confidence in buying interest online. In this study, the sample used was 100 samples. Samples were taken randomly or often referred to as (Probability Sampling). The analysis technique used was the SmartPLS 4.0 application, and the method used was the Structural Equation Model - Partial Least Square (SEM-PLS). Based on the results of data analysis, several conclusions can be drawn, namely the shopping experience on consumer trust is not significant but has a positive effect, so H1 is rejected. The effect of ease of transaction on consumer trust has a positive effect. Then H2 is accepted. The influence of consumer confidence on purchase intention is not significant and has a negative effect. Then H3 is rejected . The effect of shopping experience on purchase intention is not significant but has a positive effect on consumer confidence. Then H4 is rejected . The influence of ease of transaction on purchase intention is significant and has a positive effect. Then H5 is accepted. The effect of ease of transaction on consumer trust has a positive effect. Then H2 is accepted. The influence of consumer confidence on purchase intention is not significant and has a negative effect. Then H3 is rejected . The effect of shopping experience on purchase intention is not significant but has a positive effect on consumer confidence. Then H4 is rejected . The influence of ease of transaction on purchase intention is significant and has a positive effect. Then H5 is accepted. The effect of ease of transaction on consumer trust has a positive effect. Then H2 is accepted. The influence of consumer confidence on purchase intention is not significant and has a negative effect. Then H3 is rejected . The effect of shopping experience on purchase intention is not significant but has a positive effect on consumer confidence. Then H4 is rejected . The influence of ease of transaction on purchase intention is significant and has a positive effect. Then H5 is accepted. The influence of ease of transaction on purchase intention is significant and has a positive effect. Then H5 is accepted. The influence of ease of transaction on purchase intention is significant and has a positive effect. Then H5 is accepted.
Analysis of Using Tiktok as Live Marketing in Attracting Consumers' Interest in Buying Ervi Nabila Siregar; Pristiyono Pristiyono; Muhammad Ali Al Ihsan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1633

Abstract

Live streaming marketing is a new trend that is attracting more and more people around the world. This allows businesses to reach their customers directly and provide them with a personalized experience without leaving their homes. For a company, it makes sense to use a live streaming marketing platform like TikTok because it helps them connect with their audience easily. This study aims to examine the driving factors that cause consumers to make purchases through the TikTok Shop application. This study uses a quantitative approach and the respondents in this study are students who have made purchases through the TikTok Shop application. Respondents in this study were 100 respondents. Data was collected using a questionnaire which was distributed online to consumers via the Google form. The results of the study indicate that the variables in this study have a positive and significant influence on consumer buying interest. From this research, sellers get inspiration in an effort to increase consumer buying interest. This research also contributes to the marketing literature and consumer behavior.
Co-Authors Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Ade Surya Pertiwi Agung Asdi Pratama Agung Pratama Nasution Arfi Syahputra Aulia Indra Christine Herawati Limbong Dahrul Aman Harahap Dandi Febrian Daslan Simanjuntak Daslan Simanjuntak Desi Wanda Sari Desi Wanda Sari Desmawati Hasibuan Dinda Inggit Garnasih Eltrisa Harahap Ervi Nabila Siregar Fadzil Hanafi Asnora Fauziah Hanum Fauziah Hanum Rambe Fitri Setiawati Hayanuddin Safri Hazrulta Aulia Indah Lestari Indah Roja Junaidi Irwana Pahutar Junita Lubis Junita Lubis Khomsiah Hasibuan Marlina Siregar Marlina Siregar Meisa Fitri Nasution Mesia Fitri Nasution Milliani Susantri Muhammad Ali Al Ihsan Mulya Rafika Mulya Rafika Nella Sari Novrihan Leily Nasution Nurainun Gulo Nurdiana Nurhamidah Nurhamidah Nurriski Maysari Nurul Hidayah Harahap Nur’ainun Gulo Nur’ainun Gulo Pitriyani Pitriyani Ratih Purwati Ratih Rahulina Reni Kartika Ningsih Rido Rido Ritonga, Mulkan Rizki Syahputra Sinta Kurnia Wati Siti Aminah Siregar Sri Wulan Hastuti Sukma Addryani Utami Bohalima Suniya Suniya Sutriani Sutriani Syaiful Zuhri Harahap T. Malinda Tika Wulan Widya Asvita Putri Nst Yudi Prayoga Yudi Prayoga Yulia Rahmawati Zuriani Zuriani