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Journal : JAM : Jurnal Aplikasi Manajemen

INCREASE CUSTOMER AFFECTION: FOCUSING ON JUSTICE PERCEPTION EFFECT TO THE LOYALTY Pramono, Aditya; Rahayu, Mintarti; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.14

Abstract

This research was aimed to determine the direct and indirect effect of justice perception, which would be analyzed in this research and based on three dimensions as distributive justice, interactional justice, and procedural justice to the customer affection and loyalty of patients in Xxx Hospital Malang. The research population covered the patients or families who have complained about service failure in the hospital. This data was based on the data from the public relation of Xxx Hospital Malang in 2018. The total sample was 232 respondents who had been selected through the saturated sampling method. The data was analyzed through the Partial Least Square PLS technique in SmartPLS 3.0 program application. The research finding indicated that distributive justice did not significantly affect customer affection from the three construct dimensions of justice perception. In contrast, the interactional justice and procedural justice affected positively and significantly the customer affection, and then the customer affection affected positively and significantly patient loyalty. This result showed that the higher interactional justice and procedural justice of patients would determine the higher customer affection of patients to Xxx Hospital Malang. The higher customer affection would determine the higher patient loyalty. For further research is recommended to re-explore the research variables that might affect the customer affection and loyalty directly on similar research objects or other hospitals, for instance, customer satisfaction, revisit intention, WOM, and other aspects. The next researches should also be done by developing the research model and using samples with different characteristics. 
Analisis Kepuasan Pasien sebagai Mediasi Pengaruh Kualitas Pelayanan Kesehatan terhadap Citra Rumah Sakit Umum Daerah (RSUD) Arifin Achmad Pekanbaru Marzaweny, Diskha; Hadiwidjojo, Djumilah; chandra, teddy
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.812 KB)

Abstract

The purpose of this research is to investigate the relationship between healthcare quality, patient satisfaction and the image of Arifin Achmad Pekanbaru General Hospital, and the mediating effect of patient satisfaction. Healthcare quality in this research was measured using Servqual model from Parasuraman et al. Sample in this research were 100 inpatients who are undergoing treatment at the Arifin Achmad Pekanbaru General Hospital at the time of data collection / interviews conducted in July 2011, with the following criteria: a) Patients had undergone inpatient treatment for a minimum of 2 days. b) Patients was conscious and able to communicate properly. c) Patients are not children. d) Patients are not hospital employees or their families. Hypotheses testing in this research were analysed using Path Analysis. The results indicate that healthcare quality has a positive and significant impact on patient satisfaction and the hospital image. Patient satisfaction has also significant impact on hospital image. Moreover, patient satisfaction appears to play mediating role in relationship between healthcare quality and the image of Arifin Achmad Pekanbaru General Hospital.
THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION Vidyanata, Deandra; Sunaryo, Sunaryo; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 16 No. 3 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.127 KB) | DOI: 10.21776/ub.jam.2018.016.03.04

Abstract

The growth of Instagram continues, with the majority of its users being millennial consumers who share all aspects of their life on social media. One of the most popular advertising strategies is using celebrity endorsers. The purpose of this study is to investigate the role of brand attitude and brand credibility as a mediator of the celebrity endorsement to purchase intention. This study can be categorized as explanatory research and the sampling technique used in this research is purposive sampling. The result of this study showed that celebrity endorsement would not directly affect purchase intention, though celebrity endorsement can enhance brand attitude and brand credibility which in turn increase purchase intention.This study only focused on apparel products. Thus future research may consider using another type of product. Further, future research is expected to use another social media other than Instagram and to consider using another variable as the mediator.
LEAN AND GREEN SUPPLY CHAIN MANAGEMENT IN IMPROVING OPERATIONAL PERFORMANCE IN SUGAR INDUSTRY Suhardini, Prasis Nursyam; Sudjatno, Sudjatno; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.18

Abstract

The purpose of this study is to understand supply chain management practices, Lean & Green management, and the integration of Lean & Green Supply Chain Management in PG. Krebet Baru - PG. Rajawali I in improving operational performance in supplier and manufacturing chains. The method used is case study qualitative research through interviews, observation, documentation, document review & corporate websites that produce data analysis. The results of this research data analysis produced the first proposition related to supply chain management practices, namely coordination in the flow of material, information, and finance that is being increased by PG Krebet efforts in maintaining better cooperative relations with farmer groups as suppliers. The second proposition relates to lean management practices, namely the efficiency of human resources and natural resources, reduction of lead time, and reduction of inventory is an activity that can increase added value to the company. The third proposition is related to green management practices, namely environmentally-friendly innovation in the operating system is a strategy to improve the application of environmental management. The synergy between the practice of lean and green supply chain in improving operational performance also results in a fourth proposition, namely the commitment of suppliers (farmer groups) to PG. Krebet will improve company efficiency and environmental performance which may improve product quality and flexibility and reduce costs. Suggestions for further research, which in this case study, can be continued in the entire supply chain from suppliers to consumers to better understand lean and green management practices in all sugar industry supply chain members.
Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan dan Loyalitas Pengguna Kawasan Industri Lesmana, Hendra; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 12 No. 2 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The objective of this research to measure empirically the effect of service quality which consists of seven dimensions including physical evidence, responsiveness, reliability, competence, confidence, recovery of complaints and external empathy to the satisfaction and loyalty of user of industrial area. The results of this research are expected to contribute in enriching the repertoire of knowledge in the field of marketing, especially the theory of marketing services business, especially in the industrial area, which is expected to provide benefits to academics and practitioners.This research using industrial area throughout the region that extends around the right side of the road toll Jakarta-Cikampek, as the object of researchis the company's industrial estate users. The selection was randomly sampled using a systematic sampling technique. Collecting data using a questionnaire filled out by the company's leaders industrial users, which is related to the level of director or manager. Data analysis using Structural Equation Modelling techniques. The results of this study found that: The quality of service on the company's industrial estate consisting of seven dimensions: physical evidence, responsiveness, reliability, competence, confidence and attention out to the strengthening of user satisfaction and loyalty of the industrial estate. Means the quality of service which consists of seven dimensions: physical evidence, responsiveness, reliability, competence, confidence, recovery of complaints, and external empathy can be carried out well and can improve user satisfaction and loyalty in the industrial estate. Quality of service on the company improve the industrial estate of satisfaction, but not to the industrial estate user loyalty. Conclusions are contained mean that although the quality of service is done well and able to improve satisfaction but not necessarily be able to increase loyalty of user of industrial estate.
Pengaruh Pembelajaran Organisasional, Orientasi Pasar dan Inovasi Organisasi terhadap Keunggulan Bersaing (Studi pada PT Bank Rakyat Indonesia (Persero) Tbk. Cabang Malang Raya Hapsari, Gusti Ruzayda Eka; Hadiwidjojo, Djumilah; Thoyib, Armanu
Jurnal Aplikasi Manajemen Vol. 12 No. 1 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study to analyze the influence of organizational learning, market orientation and organizational innovation to competitive advantage. Population of this research is the head unit PT Bank Rakyat Indonesia (Persero) Tbk Branch Malang with a sample of 64 respondents. Analysis of the data in this study using multiple regression. The results show that organizational learning, organizational, innovation and market orientation significantly influence competitive advantage. In order to gain a competitive advantage, then the leader must be able to increase the capacity of learning, by providing the opportunity to enhance their knowledge about ways to work better through education and training, in addition to develop themselves in the field of science and technology. As well as cultivate discussions in groups. in solving problems at work, leadership always pay attention to the orientation of the market by focusing on the quality of services provided by competing banks. This is done as an evaluation for improvement, do develop or innovation related to banking information system, in addition to redevelop products/ services that already exist on an ongoing basis, such as Core Banking System (CBS), Electronic Banking, Enterprise Data Model, Business Continuity Plan and Disaster Recovery Plan, and communicates availability Network Security System.
Analisis Faktor-faktor yang Mempengaruhi Penghimpunan Deposito Mudharabah Perbankan Syariah di Indonesia Novianto, Abdullah Syakur; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 11 No. 4 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to analyze the factors that affect the collection of mudaraba deposits in Islamic banks in Indonesia, with observation period since 2005 to 2013. Vector auto regression (VAR) is used to analysis data in this study. The results showed that gross domestic product (GDP) and number of offices have significant effect on mudaraba deposits, while inflation rate and rate of profit sharing not affect mudaraba deposits.  
Preferensi Merek Sebagai Pemediasi Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Loyalitas Konsumen (Studi Produk Insektisida Merek Asmec 36 EC di Malang Raya) Purwanto, Edi; Hadiwidjojo, Djumilah; Ratnawati, Kusuma
Jurnal Aplikasi Manajemen Vol. 11 No. 2 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

 This study is directed to obtain empirical evidence about the effect of brand awareness and brand association toward brand preference and seek the role of brand preference as the mediating variable among brand association brand awareness toward brand loyalty. Population of this research is the assisted- farmers of PT.Agro Sejahtera Indonesia (Asterindo) located in Wajak ad Batu. The sample consists of 80 respondents. The data analysis used in the study utilizes path analysis. The results showed that brand awareness and brand association directly affect brand preferences and the preferences are able to mediate the influence of brand awareness and brand association to brand loyalty. To increase awareness and brandassociation, organization should improve the company's brand image through accessible media such as the internet, radio, and television. Companies need to conduct event marketing activities, such as directionalactivities and products trial on the field for mutual exchange of ideas and information to the fellow users; thus it will be able to create emotional bonds with brands. In addition, it needs to conduct an analysis on the map of competitors'strength related to the promotional activities maps undertaken.
Kapabilitas Pemasaran sebagai Mediasi Pengaruh Orientasi Pasar Orientasi Pembelajaran dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran (Studi pada Usaha Menengah di Sulawesi Tenggara) .., Halim; Hadiwidjojo, Djumilah; .., solimun; .., Djumahir
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.122 KB) | DOI: 10.21776/

Abstract

The purpose of this research is to develop market orientation and learning orientation and entrepreneurial orientation with reviewing the role of marketing in an effort to increase the capabilities of performance marketing. Research contributions are expected to be able to develop a marketing startegi which is a blend of marketing and strategic management. Sample research as much as 158 companies spread over 7 county/city in Southeast Sulawesi. Results of the analysis, with path analysis, found that the marketing capabilities serve as a full mediation which connects learning orientation and entrepreneurial orientation with the performance marketing. However the marketing capabilities haven't been able to market orientations mediated the relationship between on performance marketing. Market orientation of individually determine the performance marketing. Additional, The study found that the marketing capabilities influenced directly by the entrepreneurial orientation and learning orientation, but the orientation of the market instead of deciding the marketing capabilities.
Daya Saing Daerah Tujuan Wisata (Studi Kasus Rendahnya Daya Saing Taman Wisata Alam Kawah Ijen Banyuwangi) Riyadi, Slamet; Hadiwidjojo, Djumilah; .., Djumahir; Hakim, Luchman
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.058 KB) | DOI: 10.21776/

Abstract

Competition Level of Tourism Resort: A Case Study in Low Competition Level of Ijen Crater Tourism Resort in Banyuwangi. Doctorate Program in Management Science, Faculty of Economics and Business, University of Brawijaya. Promoter: Djumilah Hadiwidjojo; Co-Promoters: Djumahir and Luchman Hakim. This research aims at revealing and examining: (1) Low number of visitors and low competition level of Ijen Crater Tourism Resort in Banyuwangi; (2) Characteristic stagnancy of Ijen Crater Tourism Resort in Banyuwangi; (3) The best strategy to rise competition level of Ijen Crater Tourism Resort in Banyuwangi. The research is conducted in Ijen Crater Tourism Resort in Banyuwangi using Positivistic Approach. This research is designed to apply interpretative study case, particularly single case interpretative study case. Additionally, Milles'and Huberman's Interactive Model is used in the analysis. The prominent findings of this research are: (1) Ijen Crater Tourism Resort is beautiful and unique, but the number of visitors and its competition level are relatively low. The low number of visitors is due to its characteristic which belongs to special tourism destination which is only for those who love adventure. Moreover, the location is very difficult to reach. The low competition level is resulted from unsupportive influential factors; (2) Characteristic stagnancy of Ijen Crater Tourism Resort is triggered by managerial aspect, in which the communication between Department of Natural Resources Conservation or Balai Besar Konservasi Sumber Daya Alam (BBKSDA), as the management, and Indonesia Culture and Tourism Ministry is not effective; (3) Niche Marketing Strategy and Marketing Mix can be effectively used to rise the competition level; (4) Resource-Based View (RBV) is applied to determine competition level of Ijen Crater Tourism Resort by using its natural resources, uniqueness, and capability. Its natural resources and uniqueness, which are the core competencies, must be well maintained as the strongest factors to attract visitors; (5) Destination Management Organization (DMO) as a means of tourim resorts management is not yet applied in the management of Ijen Crater Tourism Resort. The application of the management system is expected to rise number of visitors and competition level of Ijen Crater Tourism Resort. The success of the application requires a good team work of related stakeholders in tourism industry.