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Analisis Kampanye Sosial Gempur Rokok Ilegal Bea Cukai Periode Tahun 2022 – 2023 Supriadi, Idris; Hamad, Ibnu; Sari, Yunita
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6000

Abstract

This research analyzes the strategic communication design and implementation of the "Gempur Rokok Ilegal" campaign conducted by the Directorate General of Customs and Excise during 2022–2023, as well as evaluating public awareness levels toward the campaign. The study employed a concurrent mixed methods approach with a constructivist paradigm, integrating the SOSTAC model and McQuail Windahl’s communication framework for qualitative analysis through case studies and in-depth interviews with campaign officials, while the quantitative analysis utilized an online survey of 1,000 validated respondents. Findings reveal the campaign demonstrates a strategic evolution from passive communication to participatory communication that integrates repressive and persuasive approaches. Multi-platform implementation with a dominance of social media achieved high effectiveness scores across three dimensions: affective (4.58), conative (4.55), and cognitive (4.53) on a 5.0 scale, indicating success in building emotional awareness, positive behavioral intentions, and factual understanding regarding illegal cigarettes. Instagram and TikTok effectively reached 66.1% of respondents with optimal exposure frequency, while content integration through news media and institutional accounts created dual credibility that strengthened message legitimacy.
The Impact of Cyber Attacks on National Data Centers on National Resilience: A Case Study of Soekarno Hatta Airport Immigration Checkpoints Annisa Nuril Ikhtiram; Ibnu Hamad
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.51206

Abstract

This study analyzes the impact of cyber attacks on the National Data Center (PDN) on national resilience, with a case study of the Immigration Checkpoint at Soekarno Hatta Airport. Cyber attacks on the PDN, which paralyzed the immigration system, exposed the vulnerabilities of digital infrastructure that is crucial to the continuity of public services. This study examines how disruptions to immigration services impact mobility, the economy, and the country's image. The economic impact is analyzed through potential losses due to flight delays, decreased tourism, and disruption to the supply chain. The social aspect is examined through the psychological impact on society due to uncertainty and discomfort. The weaknesses of the National Data Center (PDN) are not only understood as technical problems that disrupt administrative services, but also as issues that have a direct impact on the vital function of the Immigration Checkpoint (TPI). TPI has a strategic role in managing the flow of population migration, both Indonesian Citizens (WNI) and Foreign Citizens (WNA), who leave and enter through the country's border areas. Furthermore, this study explores how the attack affects public trust in the government's ability to protect vital data and infrastructure. The analysis of national resilience focuses on how cyber attacks can weaken the stability of the state and damage the government's ability to carry out its functions. This study emphasizes the need for investment in strengthening cybersecurity systems and increasing public awareness to minimize similar impacts in the future.
Personal Social Responsibility Campaign for Helping Others in Facing COVID-19 Pandemic Leila Mona Ganiem; Ibnu Hamad
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.818

Abstract

As one can see, people who have tested positive for COVID-19 and self-isolated are at a risk of experiencing inconvenience such as stigma, lack of   support from the environment, loneliness, depression, and anxiety, which may increase premature mortality. They may save their lives if they receive greater attention and support, especially from the closest people in their community besides people who have got support from the community to recover faster from the virus. The act of kindness is a prosocial action in this form called personal social responsibility (PSR). The objectives of the study are to elaborate on the prosocial behavior of PSR and provide a campaign strategy for encouraging people to carry out PSR activities in their community as prosocial action or altruism to support COVID-19 sufferers, especially those who self-isolate and are infected by COVID-19. This study uses a systematic literature review as its method. Data was collected by searching and accessing relevant literature. The data was analysed based on a thematic and descriptive analysis of the selected literature. The study found that PSR plays a significant role in overcoming social burdens among citizens, including in dealing with the COVID-19 pandemic. To articulate the PSR Campaign, the researcher refer to communication strategies and social campaign models. Through the campaign, prosocial behaviors must generate in many terms of giving product, money, thought, time, or other forms of concern related to feelings.