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All Journal Mediator Jurnal Ilmu Komunikasi Isamic Communication Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia JURNAL PUSTAKA KOMUNIKASI Jurnal Ranah Komunikasi Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Journal Of Human And Education (JAHE) Makara Human Behavior Studies in Asia Petanda : Jurnal Ilmu Komunikasi dan Humaniora Eduvest - Journal of Universal Studies Jurnal Keamanan Nasional Jurnal Dinamika Ilmu Komunikasi
Ibnu Hamad
Lecturer in Communication Department University of Indonesia
Religion Aerospace Engineering Arts Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Personal Social Responsibility Campaign for Helping Others in Facing COVID-19 Pandemic Ganiem, Leila Mona; Hamad, Ibnu
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.818

Abstract

As one can see, people who have tested positive for COVID-19 and self-isolated are at a risk of experiencing inconvenience such as stigma, lack of   support from the environment, loneliness, depression, and anxiety, which may increase premature mortality. They may save their lives if they receive greater attention and support, especially from the closest people in their community besides people who have got support from the community to recover faster from the virus. The act of kindness is a prosocial action in this form called personal social responsibility (PSR). The objectives of the study are to elaborate on the prosocial behavior of PSR and provide a campaign strategy for encouraging people to carry out PSR activities in their community as prosocial action or altruism to support COVID-19 sufferers, especially those who self-isolate and are infected by COVID-19. This study uses a systematic literature review as its method. Data was collected by searching and accessing relevant literature. The data was analysed based on a thematic and descriptive analysis of the selected literature. The study found that PSR plays a significant role in overcoming social burdens among citizens, including in dealing with the COVID-19 pandemic. To articulate the PSR Campaign, the researcher refer to communication strategies and social campaign models. Through the campaign, prosocial behaviors must generate in many terms of giving product, money, thought, time, or other forms of concern related to feelings.
Co-Authors Ainurridha, Muhammad Andi Faisal Bakti & Venny Eka Meidasari Eriyanto Fathullah, Gerry Febryanti, Dian Rousta FRANKY, FRANKY Haroni, Nanang Harry Nenobais Ikhtiram, Annisa Nuril Istyanto, Agatha Dwi Kartika Sari Jamil, Husnul Kokom Komariah Leila Mona Ganiem Marwan, Jubery Mediana Handayani Muhammad Afif Nilamsari, Natalina Novita Damayanti Permana, Prisma Hanindita Inggit Prasetya, Hendri Puspitasari Puspitasari Santoso, Prasetya Yoga Santoso, Yedi Supriadi, Idris Syauqillah, Muhammad Tambunan, Riama Juliana Udi Rusadi Yasa, Ecep Suwardani Yunita Sari