Articles
<![CDATA[Understanding Zillennials Consumer Green Behavior of Reducing Plastic Bag Use through the Theory of Planned and Interpersonal Behavior ]]>
<![CDATA[Solekah, Nihayatu Aslamatis]]>;
<![CDATA[Handriana, Tanti]]>;
<![CDATA[Usman, Indrianawati]]>
<![CDATA[ Journal of Consumer Sciences Vol. 9 No. 2 (2024): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.9.2.206-225
<![CDATA[Adopting cloth bags over single-use plastic bags is a significant consumer behavior. Employing the theory of of planned and interpersonal behavior, this study aimed to understand the relationship between customers' intentions to use cloth bags and their awareness of the environmental impact of plastic bags. Through purposive sampling, 277 individuals born after 1980 and making at least one to three in-person retail and Internet purchases each month were selected as participants. The data were processed using descriptive and quantitative analysis tools using SEM (Structural Equation Model) analysis. The findings reveal that creating the next generation of habit bags can significantly enhance social awareness of plastic bag usage and the environment. However, no evidence suggests that the EAPB increases the intention to use cloth bags. The more the SP and SBPB intervene, the more the IUCB contributes to changing consumer behavior to use fewer plastic bags. Therefore, Habit Bag Use can positively influence pro-environmental behavior, as this study combined the theory of Interpersonal Behavior and the theory of Planned Behavior. These results contribute to the theoretical framework for understanding how the millennial generation's interpersonal conduct, reflected in their bag-using behaviors, influences their behavior in minimizing plastic bag usage. These findings imply that the adoption of single-use or non-plastic bag habits can motivate people to reduce their usage of plastic bags, a behavior that is further encouraged by laws prohibiting the use of plastic bags.]]>
<![CDATA[Peningkatan Manajemen BUMDES dan Pengembangan Kewirausahaan Anggota Karang Taruna Berbasis Sumber Daya Lokal dan Ekonomi Kreatif di Desa Kutu Kulon Kecamatan Jetis Kabupaten Ponorogo ]]>
<![CDATA[Setianto, Rahmat Heru]]>;
<![CDATA[Handriana, Tanti]]>;
<![CDATA[Arina, Nidya Ayu]]>
<![CDATA[ Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 13 No. 3 (2020) ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
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<![CDATA[Village-Owned Enterprises (BUMDesa) and Karang Taruna Desa Kutukulon since the establishment of BUMDesa in 2016 have not been able to significantly contribute to the development of economy of the society. Based on the analysis, some fundamental problems are observed, namely: traditional business management, production skills, materials and means of production, and marketing reach. The management problem is related to the managers' lack of understanding of the principles of modern management in business. The problem of production skills is related to the ability and skill to produce quality products as well as meet market tastes. Material problems and business facilities are related to the unavailability of adequate business tools/facilities to be able to produce quality products at an efficient cost. Marketing problems include managers' lack of understanding of effective marketing strategies and techniques. Community service activities aim to overcome the problems in these various problems. This program provides training and assistance in relation to each problem identified, as well as the procurement of materials and production facilities to improve the quality and competitiveness of BUMDesa products. The output of this program is the implementation of modern management principles in the BUMDesa, increasing the quality and quantity of products, increasing marketing reach, increasing revenues of BUMDesa and the income of society. This community service program is expected to produce outcomes in the form of (1) publications in ISSN/Proceedings (published) journals; (2) publication in print/online/repository mass media; (3) videos of activities that were published in campus media; (4) the development of BUMDesa so that it can increase community empowerment]]>
<![CDATA[PENGARUH BRAND TRUST PADA PERCEIVED VALUE DAN PERCEIVED RISK DAMPAKNYA TERHADAP PURCHASE INTENTION PADA JASA EKSPEDISI JNE DI MARKETPLACE SHOPEE ]]>
<![CDATA[Sya'diyah, Lailatul]]>;
<![CDATA[Handriana, Tanti]]>
<![CDATA[ Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 3 (2024) ]]>
Publisher : <![CDATA[Universitas Gunadarma ]]>
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DOI: 10.35760/eb.2024.v29i3.9780
<![CDATA[One of the key successes of online transactions lies in the final outcome of a product delivery transaction. In this context, the shipping and delivery services plays the pivotal role in the success of such transaction. This research will discuss how an expedition service, JNE is able to create Brand trust so that its existence is recognized by consumers and can generate sustainable purchase intention. The objective of this study is to a positive relationship between Brand trust on perceived value and perceived risk, also the relationship perceived value and perceived risk on purchase intention. The research method employed is quantitative, involving an online survey of 100 respondents. Data analysis in this study utilizes Structural Equation Modeling - Partial Least Square (SEM-PLS) using PLS Version 4 software. The results of this research indicate that Brand trust has a positive influence on perceived value and perceidev risk, perceived value has a positive influence on purchase intention. But, perceived risk has no correlation on purchase intention. The benefits of this research contribute to the study of consumer behavior, particularly regarding brand trust in a courier service, which can positively influence perceived value and negatively affect perceived risk. Additionally, it explores its impact on purchase intention.]]>
<![CDATA[The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention ]]>
<![CDATA[Putri, Nadia Ramadhani Nugroho]]>;
<![CDATA[Handriana, Tanti]]>
<![CDATA[ Southeast Asian Business Review Vol. 1 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
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DOI: 10.20473/sabr.v1i1.45844
<![CDATA[The aims of this study to see whether there is an effect of product-influencer congruence on influencer credibility and attitude toward advertising and how it impacts purchase intention. This study examines the suitability of Avoskin Your Skin Bae Shield of Sun Essence products and influencer Refal Hady who is the star of advertisements that uploaded via Instagram reels. Using a quantitative approach, this research examines data through SEM (Structural Equation Modeling) analysis techniques based on Partial Least Square (PLS) and uses the SmartPLS 3 application. Respondents in this study are Instagram users who have watched Avoskin Your Skin Bae Shield of Sun Essence advertisement. starring Refal Hady but have never bought the product, are over 18 years old and there are 175 respondents who have fulfilled the screening. The results of this study indicate that product-influencer congruence has a positive influence on influencer credibility and attitude toward advertising, and has an impact on purchase intention, and attitude toward advertising has a positive influence on purchase intention. However, influencer credibility has no influence on purchase intention.]]>
<![CDATA[FINANCIAL RATIOS AND FIRM VALUE OF FOOD & BEVERAGE COMPANIES BEFORE AND AFTER COVID-19 ]]>
<![CDATA[Muhammad Ghusti Rakha Pratama]]>;
<![CDATA[Tanti Handriana]]>
<![CDATA[ International Journal Management and Economic Vol. 3 No. 1 (2024): January: International Journal Management and Economic ]]>
Publisher : <![CDATA[Asosiasi Dosen Muda Indonesia ]]>
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DOI: 10.56127/ijme.v3i1.1176
<![CDATA[This study examines the firm values (Tobin's Q) which are affected by a few financial ratio parameters, including profitability using return-on-equity (ROE), asset management using total asset turnover (TATO), and leverage using debt-to-equity ratio (DER) before and after the Covid-19 period. The population used in this study were 42 non-cyclic consumer manufacturing sub-sector companies with F&B products listed on the Indonesia Stock Exchange during the 2019-2022 period. The data collection used in this study is by secondary collection method from annual financial reports and the official website of each company. The study's findings showed that DER and TATO respectively did not significantly affect firm value, while ROE had a favorable and noteworthy effect on company value both sometime recently and after the COVID-19 pandemic. This study is more recent after COVID-19 so it can describe the most real conditions.]]>
<![CDATA[The Influence Hedonic Shopping Motivation and Positive Emotions On Online Implusive Buying Of Shopee Application Users ]]>
<![CDATA[Giovanni, Erick Hardian]]>;
<![CDATA[Handriana, Tanti]]>
<![CDATA[ Riwayat: Educational Journal of History and Humanities Vol 7, No 4 (2024): October, Social Issue and Education ]]>
Publisher : <![CDATA[Universitas Syiah Kuala ]]>
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DOI: 10.24815/jr.v7i4.41967
<![CDATA[Flash sale has become a very popular strategy because it effectively attracts consumer interest and increases sales. Flash sale promotions have a strong relationship with impulsive buying. This study aims to analyze the effect of Hedonic Shopping Motivation on Online impulse buying through Positive Emotions. The research method used in this study is a quantitative approach. The objects of this study were 30 Shopee users using the purposive sampling method. Hypothesis testing was analyzed using PLS analysis. The results of this study show that hedonic shopping motivation significantly affects positive emotions and online impulse buying, and positive emotions have a substantial effect on online impulse buying.]]>
<![CDATA[Millennials' Deals with Plastic: The Effect of Natural Environmental Orientation, Environmental Knowledge, and Environmental Concern on Willingness to Reduce Plastic Waste ]]>
<![CDATA[Solekah, Nihayatu Aslamatis]]>;
<![CDATA[Handriana, Tanti]]>;
<![CDATA[Usman, Indrianawati]]>
<![CDATA[ Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.7.2.116-134
<![CDATA[To maintain environmental sustainability can be managed and resolved by changing human behavior, especially by reducing plastic waste. This study investigated whether natural environmental orientation, environmental knowledge, environmental concern, and environmental attitude affect the extent to which millennials avoid or reduce the purchase of single-use plastic tableware, food with plastic packaging, and plastic water bottles called Willingness to Reduce Plastic Waste (WRPW). This study used quantitative using the purposive sampling method. Data collection techniques using online questionnaires were sent to respondents with criteria for educated millennial Muslims at Islamic universities in East Java, Central Java, and West Java. The survey was conducted for three months and obtained 369 respondents. The questionnaire is processed by using SEM analysis with Smart PLS. The results show that environmental knowledge provides a direct and an indirect effect on willingness to reduce plastic waste through environmental attitude. Meanwhile, environmental concern has no direct effect on willingness to reduce plastic waste, yet it has an indirect effect through environmental attitude. This research implies that concern for the environment is not necessarily accompanied by the willingness to reduce the use of plastic. However, adequate knowledge about the environment can increase the willingness to reduce the use of plastic among millennial generations who prioritize logical thinking and adapt to their knowledge.]]>
<![CDATA[Analysis of donors trust and relationship commitment in lembaga amil zakat in Indonesia ]]>
<![CDATA[Handriana, Tanti]]>
<![CDATA[ Journal of Economics, Business, and Accountancy Ventura Vol. 19 No. 1 (2016): April - July 2016 ]]>
Publisher : <![CDATA[Universitas Hayam Wuruk Perbanas ]]>
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DOI: 10.14414/jebav.v19i1.529
<![CDATA[The purpose of this study is to investigate the role of donors trust and relationship commitment in a non-profit organization. This study used a survey method and takes individual donors of Lembaga Amil Zakat as the research samples. There are 117 respondents used in this research. Structural Equation Modeling (SEM) is selected as the analysis technique. The findings of the study reveal that (1) shared values have significant effect on trust; (2) relationship marketing investment has significant effect on trust; (3) trust has significant effect on relationship commitment; and (4) trust has significant effect on future intentions. The contribution of this study is mainly to broaden the application of social exchange theory and relationship marketing concept which are suitable not only for profit-oriented organizations, but also for nonprofit oriented organizations.]]>
<![CDATA[Purchase Intention in Luxury Food: The Role of Materialism, Social Comparison, and Bandwagon Effect ]]>
<![CDATA[Andriana, Rinda]]>;
<![CDATA[Handriana, Tanti]]>;
<![CDATA[Dunstan, Crisphine Lyana]]>
<![CDATA[ Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 17 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
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DOI: 10.20473/jmtt.v17i1.52307
<![CDATA[Objective: This research aims to examine the influence of materialism, social comparison, and the bandwagon effect on purchase intention for luxury food products. Design/Methods/Approach: This study adopts a quantitative approach and employs Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using the SmartPLS 3 software. An online survey was conducted by distributing a questionnaire among 200 respondents. Findings: The results indicate a significant influence of materialism and the bandwagon effect on purchase intention. In contrast, no significant influence is found in the effect of social comparison on purchase intention. Originality/Value: This research contributes to the academic and marketing fields by providing insights into the role of materialism, social comparison, and the bandwagon effect on purchase intention, particularly in the luxury food product category. Practical/Policy implications: The findings of this study could be beneficial for marketers looking to promote their products, specifically in the luxury food category. Businesses could create distinctive products and promotions, such as offering limited edition menus or exclusive deals for VIP members, like access to secret menus or unique discounts. Marketers could utilize social media platforms by selecting influencers that align with the brand's luxury concept and appeal to the target audience. Viral campaigns also encourage audiences to compare themselves with social media celebrities, leading to a bandwagon effect and increasing brand loyalty.]]>
<![CDATA[Pemetaan Tema Penelitian Tentang Manajemen Strategi dan Pemasaran: Analisis Bibliometrik ]]>
<![CDATA[Sanjaya, Febry Prima]]>;
<![CDATA[Aisyah, Vella Nur]]>;
<![CDATA[Handriana, Tanti]]>
<![CDATA[ DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 1 (2024): Dialektika : Jurnal Ekonomi dan Ilmu Sosial ]]>
Publisher : <![CDATA[Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang ]]>
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DOI: 10.36636/dialektika.v9i1.3491
<![CDATA[This research aims to map research themes related to strategic management and marketing. The research method used is bibliometric analysis, where the research data source comes from the Scopus database. This study found that these two disciplines are closely related, with themes such as stakeholder engagement, employee participation, and human resource management being the main focus of the research—a new theme developing marketing strategy. A marketing strategy is a detailed plan that formulates how a company will achieve its marketing and business goals by identifying target markets, competitors, and the resources used. This research suggests future research to reveal more detailed insights into how companies develop, implement, and evaluate marketing strategies in various business situations. These findings imply the importance of integrating aspects of these two disciplines in the development of successful business strategies.]]>
