Garuda - Garba Rujukan Digital

Millennials' Deals with Plastic: The Effect of Natural Environmental Orientation, Environmental Knowledge, and Environmental Concern on Willingness to Reduce Plastic Waste Solekah, Nihayatu Aslamatis; Handriana, Tanti; Usman, Indrianawati
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.116-134

To maintain environmental sustainability can be managed and resolved by changing human behavior, especially by reducing plastic waste. This study investigated whether natural environmental orientation, environmental knowledge, environmental concern, and environmental attitude affect the extent to which millennials avoid or reduce the purchase of single-use plastic tableware, food with plastic packaging, and plastic water bottles called Willingness to Reduce Plastic Waste (WRPW). This study used quantitative using the purposive sampling method. Data collection techniques using online questionnaires were sent to respondents with criteria for educated millennial Muslims at Islamic universities in East Java, Central Java, and West Java. The survey was conducted for three months and obtained 369 respondents. The questionnaire is processed by using SEM analysis with Smart PLS. The results show that environmental knowledge provides a direct and an indirect effect on willingness to reduce plastic waste through environmental attitude. Meanwhile, environmental concern has no direct effect on willingness to reduce plastic waste, yet it has an indirect effect through environmental attitude. This research implies that concern for the environment is not necessarily accompanied by the willingness to reduce the use of plastic. However, adequate knowledge about the environment can increase the willingness to reduce the use of plastic among millennial generations who prioritize logical thinking and adapt to their knowledge.

Understanding Zillennials Consumer Green Behavior of Reducing Plastic Bag Use through the Theory of Planned and Interpersonal Behavior Solekah, Nihayatu Aslamatis; Handriana, Tanti; Usman, Indrianawati
Journal of Consumer Sciences Vol. 9 No. 2 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.2.206-225

Adopting cloth bags over single-use plastic bags is a significant consumer behavior. Employing the theory of of planned and interpersonal behavior, this study aimed to understand the relationship between customers' intentions to use cloth bags and their awareness of the environmental impact of plastic bags. Through purposive sampling, 277 individuals born after 1980 and making at least one to three in-person retail and Internet purchases each month were selected as participants. The data were processed using descriptive and quantitative analysis tools using SEM (Structural Equation Model) analysis. The findings reveal that creating the next generation of habit bags can significantly enhance social awareness of plastic bag usage and the environment. However, no evidence suggests that the EAPB increases the intention to use cloth bags. The more the SP and SBPB intervene, the more the IUCB contributes to changing consumer behavior to use fewer plastic bags. Therefore, Habit Bag Use can positively influence pro-environmental behavior, as this study combined the theory of Interpersonal Behavior and the theory of Planned Behavior. These results contribute to the theoretical framework for understanding how the millennial generation's interpersonal conduct, reflected in their bag-using behaviors, influences their behavior in minimizing plastic bag usage. These findings imply that the adoption of single-use or non-plastic bag habits can motivate people to reduce their usage of plastic bags, a behavior that is further encouraged by laws prohibiting the use of plastic bags.

Applying Structural Equation Modeling to Explore the Intention to Use Midi Kriing App Sangadji, Suwandi S.; Handriana, Tanti; Wisnujati, Nugrahini Susantinah; Karim, Sarbaini A.
Journal of Applied Data Sciences Vol 5, No 1: JANUARY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i1.157

In the rapidly evolving digital landscape, the surge in e-commerce transactions underscores the need for innovative strategies to enhance user satisfaction, trust, and sustainable app usage. This research focuses on the Midi Kriing App, operated by PT Midi Utama Indonesia Tbk, a key player in the e-commerce industry. The study aims to bridge knowledge gaps by investigating factors influencing user intention, specifically e-service quality and e-trust, and their impact on user satisfaction. Employing a quantitative approach with an associative design, data was gathered from 190 Midi Kriing App users in Surabaya, Indonesia. Structural Equation Modeling (SEM), particularly Partial Least Squares (PLS) in SmartPLS, was utilized to explore relationships between variables. Research findings indicate that e-service quality and e-trust significantly impact user satisfaction, with a p-value of 0.00. Similarly, user satisfaction significantly influences the intention to use the Midi Kriing App, with a p-value of 0.00. Among these hypotheses, the statistical t-value of user satisfaction with the intention to use the Midi Kriing App, at 9.871, is higher than the relationship between e-service quality and e-trust with user satisfaction. Nevertheless, these hypothesis tests confirm statistically significant relationships, supporting the reliability and significance of each construct's measurement instruments. In conclusion, this research emphasizes the pivotal role of satisfaction in its relation to e-service quality, e-trust, and the intention to use the Midi Kriing App. Managerial implications stress the importance of enhancing these factors to drive app usage. Improving e-service quality can be achieved through active efforts such as enhancing responsiveness, reliability, and user-friendliness. Similarly, building e-trust involves securing user data and providing a positive user experience.

Understanding Zillennials Consumer Green Behavior of Reducing Plastic Bag Use through the Theory of Planned and Interpersonal Behavior Solekah, Nihayatu Aslamatis; Handriana, Tanti; Usman, Indrianawati
Journal of Consumer Sciences Vol. 9 No. 2 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.2.206-225

Adopting cloth bags over single-use plastic bags is a significant consumer behavior. Employing the theory of of planned and interpersonal behavior, this study aimed to understand the relationship between customers' intentions to use cloth bags and their awareness of the environmental impact of plastic bags. Through purposive sampling, 277 individuals born after 1980 and making at least one to three in-person retail and Internet purchases each month were selected as participants. The data were processed using descriptive and quantitative analysis tools using SEM (Structural Equation Model) analysis. The findings reveal that creating the next generation of habit bags can significantly enhance social awareness of plastic bag usage and the environment. However, no evidence suggests that the EAPB increases the intention to use cloth bags. The more the SP and SBPB intervene, the more the IUCB contributes to changing consumer behavior to use fewer plastic bags. Therefore, Habit Bag Use can positively influence pro-environmental behavior, as this study combined the theory of Interpersonal Behavior and the theory of Planned Behavior. These results contribute to the theoretical framework for understanding how the millennial generation's interpersonal conduct, reflected in their bag-using behaviors, influences their behavior in minimizing plastic bag usage. These findings imply that the adoption of single-use or non-plastic bag habits can motivate people to reduce their usage of plastic bags, a behavior that is further encouraged by laws prohibiting the use of plastic bags.

Peningkatan Manajemen BUMDES dan Pengembangan Kewirausahaan Anggota Karang Taruna Berbasis Sumber Daya Lokal dan Ekonomi Kreatif di Desa Kutu Kulon Kecamatan Jetis Kabupaten Ponorogo Setianto, Rahmat Heru; Handriana, Tanti; Arina, Nidya Ayu
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar

Village-Owned Enterprises (BUMDesa) and Karang Taruna Desa Kutukulon since the establishment of BUMDesa in 2016 have not been able to significantly contribute to the development of economy of the society. Based on the analysis, some fundamental problems are observed, namely: traditional business management, production skills, materials and means of production, and marketing reach. The management problem is related to the managers' lack of understanding of the principles of modern management in business. The problem of production skills is related to the ability and skill to produce quality products as well as meet market tastes. Material problems and business facilities are related to the unavailability of adequate business tools/facilities to be able to produce quality products at an efficient cost. Marketing problems include managers' lack of understanding of effective marketing strategies and techniques. Community service activities aim to overcome the problems in these various problems. This program provides training and assistance in relation to each problem identified, as well as the procurement of materials and production facilities to improve the quality and competitiveness of BUMDesa products. The output of this program is the implementation of modern management principles in the BUMDesa, increasing the quality and quantity of products, increasing marketing reach, increasing revenues of BUMDesa and the income of society. This community service program is expected to produce outcomes in the form of (1) publications in ISSN/Proceedings (published) journals; (2) publication in print/online/repository mass media; (3) videos of activities that were published in campus media; (4) the development of BUMDesa so that it can increase community empowerment

PENGARUH BRAND TRUST PADA PERCEIVED VALUE DAN PERCEIVED RISK DAMPAKNYA TERHADAP PURCHASE INTENTION PADA JASA EKSPEDISI JNE DI MARKETPLACE SHOPEE Sya'diyah, Lailatul; Handriana, Tanti
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 3 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i3.9780

One of the key successes of online transactions lies in the final outcome of a product delivery transaction. In this context, the shipping and delivery services plays the pivotal role in the success of such transaction. This research will discuss how an expedition service, JNE is able to create Brand trust so that its existence is recognized by consumers and can generate sustainable purchase intention. The objective of this study is to a positive relationship between Brand trust on perceived value and perceived risk, also the relationship perceived value and perceived risk on purchase intention. The research method employed is quantitative, involving an online survey of 100 respondents. Data analysis in this study utilizes Structural Equation Modeling - Partial Least Square (SEM-PLS) using PLS Version 4 software. The results of this research indicate that Brand trust has a positive influence on perceived value and perceidev risk, perceived value has a positive influence on purchase intention. But, perceived risk has no correlation on purchase intention. The benefits of this research contribute to the study of consumer behavior, particularly regarding brand trust in a courier service, which can positively influence perceived value and negatively affect perceived risk. Additionally, it explores its impact on purchase intention.

The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention Putri, Nadia Ramadhani Nugroho; Handriana, Tanti
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.45844

The aims of this study to see whether there is an effect of product-influencer congruence on influencer credibility and attitude toward advertising and how it impacts purchase intention. This study examines the suitability of Avoskin Your Skin Bae Shield of Sun Essence products and influencer Refal Hady who is the star of advertisements that uploaded via Instagram reels. Using a quantitative approach, this research examines data through SEM (Structural Equation Modeling) analysis techniques based on Partial Least Square (PLS) and uses the SmartPLS 3 application. Respondents in this study are Instagram users who have watched Avoskin Your Skin Bae Shield of Sun Essence advertisement. starring Refal Hady but have never bought the product, are over 18 years old and there are 175 respondents who have fulfilled the screening. The results of this study indicate that product-influencer congruence has a positive influence on influencer credibility and attitude toward advertising, and has an impact on purchase intention, and attitude toward advertising has a positive influence on purchase intention. However, influencer credibility has no influence on purchase intention.

FINANCIAL RATIOS AND FIRM VALUE OF FOOD & BEVERAGE COMPANIES BEFORE AND AFTER COVID-19 Muhammad Ghusti Rakha Pratama; Tanti Handriana
International Journal Management and Economic Vol. 3 No. 1 (2024): January: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i1.1176

This study examines the firm values (Tobin's Q) which are affected by a few financial ratio parameters, including profitability using return-on-equity (ROE), asset management using total asset turnover (TATO), and leverage using debt-to-equity ratio (DER) before and after the Covid-19 period. The population used in this study were 42 non-cyclic consumer manufacturing sub-sector companies with F&B products listed on the Indonesia Stock Exchange during the 2019-2022 period. The data collection used in this study is by secondary collection method from annual financial reports and the official website of each company. The study's findings showed that DER and TATO respectively did not significantly affect firm value, while ROE had a favorable and noteworthy effect on company value both sometime recently and after the COVID-19 pandemic. This study is more recent after COVID-19 so it can describe the most real conditions.

The Influence Hedonic Shopping Motivation and Positive Emotions On Online Implusive Buying Of Shopee Application Users Giovanni, Erick Hardian; Handriana, Tanti
Riwayat: Educational Journal of History and Humanities Vol 7, No 4 (2024): October, Social Issue and Education
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i4.41967

Flash sale has become a very popular strategy because it effectively attracts consumer interest and increases sales. Flash sale promotions have a strong relationship with impulsive buying. This study aims to analyze the effect of Hedonic Shopping Motivation on Online impulse buying through Positive Emotions. The research method used in this study is a quantitative approach. The objects of this study were 30 Shopee users using the purposive sampling method. Hypothesis testing was analyzed using PLS analysis. The results of this study show that hedonic shopping motivation significantly affects positive emotions and online impulse buying, and positive emotions have a substantial effect on online impulse buying.

Millennials' Deals with Plastic: The Effect of Natural Environmental Orientation, Environmental Knowledge, and Environmental Concern on Willingness to Reduce Plastic Waste Solekah, Nihayatu Aslamatis; Handriana, Tanti; Usman, Indrianawati
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.116-134

To maintain environmental sustainability can be managed and resolved by changing human behavior, especially by reducing plastic waste. This study investigated whether natural environmental orientation, environmental knowledge, environmental concern, and environmental attitude affect the extent to which millennials avoid or reduce the purchase of single-use plastic tableware, food with plastic packaging, and plastic water bottles called Willingness to Reduce Plastic Waste (WRPW). This study used quantitative using the purposive sampling method. Data collection techniques using online questionnaires were sent to respondents with criteria for educated millennial Muslims at Islamic universities in East Java, Central Java, and West Java. The survey was conducted for three months and obtained 369 respondents. The questionnaire is processed by using SEM analysis with Smart PLS. The results show that environmental knowledge provides a direct and an indirect effect on willingness to reduce plastic waste through environmental attitude. Meanwhile, environmental concern has no direct effect on willingness to reduce plastic waste, yet it has an indirect effect through environmental attitude. This research implies that concern for the environment is not necessarily accompanied by the willingness to reduce the use of plastic. However, adequate knowledge about the environment can increase the willingness to reduce the use of plastic among millennial generations who prioritize logical thinking and adapt to their knowledge.

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