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All Journal Jurnal Bisnis dan Ekonomi Ekonomi Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business Journal of Consumer Science Jurnal Manajemen Dayasaing Jurnal Manajemen Teori dan Terapan Jurnal Manajemen dan Bisnis Indonesia Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Journal of Consumer Sciences International Journal of Supply Chain Management Jurnal Sains Sosio Humaniora Dialektika: Jurnal Ekonomi dan Ilmu Sosial Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Bussines (JOMB) Journal of Applied Data Sciences Jurnal Ekonomi FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi BISMA (Bisnis dan Manajemen) International Journal Management and Economic (IJME) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Riwayat: Educational Journal of History and Humanities Southeast Asian Business Review
Tanti Handriana
Fakultas Ekonomi Dan Bisnis Universitas Airlangga Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Transportation Other

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Purchase Intention in Luxury Food: The Role of Materialism, Social Comparison, and Bandwagon Effect Andriana, Rinda; Handriana, Tanti; Dunstan, Crisphine Lyana
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 17 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v17i1.52307

Abstract

Objective: This research aims to examine the influence of materialism, social comparison, and the bandwagon effect on purchase intention for luxury food products. Design/Methods/Approach: This study adopts a quantitative approach and employs Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using the SmartPLS 3 software. An online survey was conducted by distributing a questionnaire among 200 respondents. Findings: The results indicate a significant influence of materialism and the bandwagon effect on purchase intention. In contrast, no significant influence is found in the effect of social comparison on purchase intention. Originality/Value: This research contributes to the academic and marketing fields by providing insights into the role of materialism, social comparison, and the bandwagon effect on purchase intention, particularly in the luxury food product category. Practical/Policy implications: The findings of this study could be beneficial for marketers looking to promote their products, specifically in the luxury food category. Businesses could create distinctive products and promotions, such as offering limited edition menus or exclusive deals for VIP members, like access to secret menus or unique discounts. Marketers could utilize social media platforms by selecting influencers that align with the brand's luxury concept and appeal to the target audience. Viral campaigns also encourage audiences to compare themselves with social media celebrities, leading to a bandwagon effect and increasing brand loyalty.
Pemetaan Tema Penelitian Tentang Manajemen Strategi dan Pemasaran: Analisis Bibliometrik Sanjaya, Febry Prima; Aisyah, Vella Nur; Handriana, Tanti
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 1 (2024): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i1.3491

Abstract

This research aims to map research themes related to strategic management and marketing. The research method used is bibliometric analysis, where the research data source comes from the Scopus database. This study found that these two disciplines are closely related, with themes such as stakeholder engagement, employee participation, and human resource management being the main focus of the research—a new theme developing marketing strategy. A marketing strategy is a detailed plan that formulates how a company will achieve its marketing and business goals by identifying target markets, competitors, and the resources used. This research suggests future research to reveal more detailed insights into how companies develop, implement, and evaluate marketing strategies in various business situations. These findings imply the importance of integrating aspects of these two disciplines in the development of successful business strategies.
EWOM CREDIBILITY, TRUST, PERCEIVED RISK, AND PURCHASE INTENTION IN THE CONTEXT OF E-COMMERCE: MODERATING ROLE OF ONLINE SHOPPING EXPERIENCE Amarullah, Dudi; Handriana, Tanti; Maharudin, Achmad
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 1 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.986 KB) | DOI: 10.26418/jebik.v11i1.50594

Abstract

This study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data were collected from 247 e-commerce consumers in Indonesia through the distribution of online questionnaires. The PLS-SEM technique was applied to perform hypothesis testing. The results of this study showed that eWOM credibility has a positive and significant effect on consumer trust toward e-retailers and purchase intentions, but not on perceived risk. In addition, the results showed that consumer trust toward e-retailers has a positive and significant effect on purchase intention. Meanwhile, perceived risk has a negative and significant effect on purchase intention. Moreover, while online shopping experience positively moderated the relationship between perceived risk and purchase intention, online shopping experience did not moderate the relationship between consumer trust toward e-retailers and purchase intention. The findings of this study make a significant contribution both to business actors in e-commerce and to policymakers.JEL: M31.
Nilai Tambah, Digitalisasi Pemasaran Produk Tanaman Siwalan dan Legalitas Usaha bagi Usaha Mikro Desa Gunungsari, Kecamatan Beji, Kabupaten Pasuruan, Provinsi Jawa Timur dalam Rangka Meningkatkan Pendapatan Masyarakat Sylviana, Widya; Sari, Dyah Wulan; Handriana, Tanti; Purmiyati, Atik
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21183

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan di Desa Gunungsari, Kecamatan Beji, Kabupaten Pasuruan, dengan tujuan meningkatkan kapasitas usaha mikro berbasis potensi lokal, khususnya tanaman siwalan. Program difokuskan pada tiga aspek utama, yaitu peningkatan nilai tambah melalui pelatihan pengolahan siwalan menjadi manisan, digitalisasi pemasaran produk, serta pendampingan penerbitan Nomor Induk Berusaha (NIB). Metode pelaksanaan dilakukan melalui sosialisasi, pelatihan, pendampingan, serta evaluasi dengan pre-test dan post-test untuk mengukur peningkatan pengetahuan dan keterampilan peserta. Peserta tidak hanya mampu mengolah siwalan menjadi produk bernilai tambah dengan kemasan lebih higienis, tetapi juga memahami strategi pemasaran digital untuk memperluas pasar serta memperoleh legalitas usaha berupa NIB. Dengan demikian, kegiatan ini berhasil meningkatkan literasi bisnis, keterampilan, dan legalitas usaha masyarakat, yang diharapkan mampu mendorong pertumbuhan ekonomi lokal secara berkelanjutan.
Co-Authors Achmad Sani Supriyanto Agustinus Prastyawan Aisyah, Vella Nur Almira, Winona Andriana, Rinda Arina, Nidya Ayu Arini Falahiyah Atik Purmiyati Dewa Ayu Mitha Avriyanti Dimas Agus Hairani Dudi Amarullah Dunstan, Crisphine Lyana Giovanni, Erick Hardian Hairani, Dimas Agus Indrianawati Usman Karim, Sarbaini A. Maharudin, Achmad Marditaputri, Lila Sabrinta Maria Sylvia Agustin Dwi Afrianti* Muhammad Ghusti Rakha Pratama Nadia Ramadhani Nugroho Putri Ni Made Sukartini Nihayatu Aslamatis Solekah Putri, Nadia Ramadhani Nugroho Rahmat Heru Setianto Ratih Sawindri Rina Dewi Rullyta Indrianti Safuddin Zuhri Sanaji, Sanaji Sanjaya, Febry Prima Sari, Dyah Wulan Sawindri, Ratih Sugiharti, Lilik Suwandi S. Sangadji Sya'diyah, Lailatul Syarifah Nur Latifah Syarifah, Novi Dewi Wahyu Rahman Wisandiko Widya Sylviana Winona Almira Wisnujatia, Nugrahini Susantinah