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All Journal APTEKINDO Sainstek Jurnal Teknik Jurnal Penelitian Pertanian Terapan MUDRA Jurnal Seni Budaya Jambura Journal of Informatics Vocatech : Vocational Education and Technology Journal Jurnal Pendidikan Teknologi Informasi dan Vokasional IJITEE (International Journal of Information Technology and Electrical Engineering) Indonesian Journal of Electrical Engineering and Computer Science Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Teknika Jurnal Dedikasi Journal Automation Computer Information System (JACIS) Inverted Jurnal Rekayasa elektrika Jurnal Vokasi Sains dan Teknologi Empiris Jurnal Pengabdian Pada Masyarakat (EJPPM) Diffusion: Journal of Systems and Information Technology Jurnal Vokasi Keteknikan
Mukhlisulfatih Latief
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Teknika

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Understanding Student Sentiment Towards Informatics Engineering: Strategies to Attract High School and Vocational Graduates Bau, Rahmat Taufik R. L.; A, Hermila; Latief, Mukhlisulfatih
Teknika Vol. 14 No. 1 (2025): March 2025
Publisher : Center for Research and Community Service, Institut Informatika Indonesia (IKADO) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/teknika.v14i1.1165

Abstract

Higher education plays a crucial role in shaping the future of the younger generation, and in the ever-evolving digital era, technology has become an integral part of the education process. Amid the ongoing digital transformation, students’ interest in the Informatics Engineering major is increasing; however, challenges remain in attracting high school (SMA) and vocational school (SMK) students to pursue this field. This research aims to provide a deeper understanding of students' sentiments toward the Informatics Engineering major and to formulate an effective promotional strategy to encourage high school and vocational school graduates to choose this path. To achieve these objectives, the research employs the TextBlob classification method, a natural language processing tool that assigns sentiment polarity scores (positive, neutral, or negative) to textual data. Sentiment analysis was conducted on responses collected through questionnaires, involving number of high school and vocational school students. The results of the sentiment analysis for high school (SMA) students reveal that out of 209 data points, 93 tweets (44.5%) were categorized as positive sentiment, citing career prospects and academic opportunities as key motivators. In contrast, For vocational school (SMK) students, among 135 data points analyzed, 50 tweets (37.0%) were categorized as positive sentiment, prioritizing practical skills and industry readiness. Based on the findings, the study formulates targeted promotional strategies. For SMA students, the focus should be on showcasing career prospects, technical skill development, and success stories in the tech industry. For SMK students, the promotion should emphasize practical, hands-on skills, industry partnerships, and job-readiness. This research provides recommendations for tailored promotional approaches to enhance students’ awareness and interest in Informatics Engineering, thereby encouraging greater enrollment in the field.
Co-Authors Abdul Aziz Bouty Abdul Muis Mappalotteng Abdul Muis Mappalotteng Agus Lahinta Agustian Asril Ahmad Azhar Kadim Ahmad Musa Alfian Zakaria Amirudin Y. Dako Arip Mulyanto Astuti, Wahyu Bait Syaiful Rijal Budiyanto Ahaliki Dadi, Heru Hartato Dai, Roviana H. Dian Novian Dwinanto, Arif Edi Setiawan Eka Vickraien Dangkua, Eka Vickraien Fadila N Sagi Fikran Mahmud Friscilla Anggriani Husain H, Haeriani H. Dai, Roviana Hasda Damopolii Hayatiningsih Gubali Hermila A Huraju, Risnawati M Huraju, Risnawati M. Husen, Parif Priano Palewangi Ihsanulfu’ad Suwandi Ihza Zubair Abdullah Indhitya R Padiku isra, mohamad nur Jemmy A Pakaya Jumiati Ilham K Wakiden, Yurahma Desqia Kamba, Ainun Labuna, Ardiyanita R Lalu, Widi Natasya Lanto Miriatin Amali Lanto Ningrayati Amali Latena, Greys Manda Rohandi Mangundap, Kirana Zahra M. Mania, Nurpita Sukmaya Mas'ud, Huzaima Mas'ud, Huzaimah Maudy Putery Hasan Moh Ramdhan Arif Kaluku Moh. Hidayat Koniyo Mohamad Ikbal Bahua Mohamad Lihawa, Mohamad mohammad syafri tuloli Muchlis Polin Murni Setyani Gusti Muthia Muthia Muthia, Muthia Nikmah Musa Nova Damayanti Girsang Novri Youla Kandowangko Nur Afifah Olii, Salahuddin Ongku, Sriwahyuni A. Pakaya, Jemmy A Pakaya, Jemmy A. Pakaya, Nikmasari Paputungan, Salsabila Nakia Pomalo, Nurdian Potohu, Rahmatika Putri, Muthiah Rahman Takdir Rahmat Taufik R.L Bau Rampi Yusuf Rochmat Mohammad Thohir Yassin Roviana Dai S Supriyadi Sagga, Hairun Nissa Salahudin Olii Salmawaty Tansa Sardi Salim Septiyanti Puti Sitti Suhada Sri Ayu Ashari Suleman, Adriansyah R Sunardi Sunardi Suwandi, Ihsanulfu'ad Suwandi, Ihsanulfu’ad Syahrul Syahrul Syahrul Syahrul Tajuddin Abdillah Tuloli, Moh.Syafri Wulan Natasya Umar Yassin, Rochmad M Thohir Yassin, Rochmad Mohammad Thohir Zulzain Ilahude