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Iip Permana
Universitas Negeri Padang
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Journal : Mimbar Administrasi

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Analisis Penerimaan Aplikasi Samsat Digital Nasional (SIGNAL) di Kota Padang Menggunakan Technology Acceptance Model (TAM) Rahmadani Rahmadani; Iip Permana
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 1 (2025): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v22i1.2961

Abstract

This study is motivated by the low utilization rate of the National Digital Samsat (SIGNAL) application in Padang City, which only reached 2.1%. According to Grajek and Kretschmer (2008), a digital technology can be considered to have reached the critical mass phase when adoption rates range between 10% and 25% of the target market (Mahler & Rogers, 1999; Cool et al., 1995). Therefore, the adoption level of SIGNAL in Padang is still considered very low and has not yet entered a self-sustaining phase. This study aims to analyze the factors that influence the acceptance of the SIGNAL application using the Technology Acceptance Model (TAM). A quantitative method was applied, using data from 99 respondents analyzed through PLS-SEM with SmartPLS 4.0. The results show that Perceived Ease of Use (PEU) significantly affects both Perceived Usefulness (PU) and Attitude Toward Using (ATU), while PU does not significantly influence ATU. PU and ATU have a significant influence on Intention to Use (ITU), which subsequently affects Actual System Usage (USE). The strongest outer loading indicators were: “easy to understand” (0.854) for PEU, “improves productivity” (0.803) for PU, “rejecting alternative options” (0.861) for ATU, “motivation to continue using” (0.852) for ITU, and “user satisfaction” (0.856) for USE.
Co-Authors Agamuddin, Agri Americo Akmal, Artha Dini Alhadi, Zikri Anggraini, Ezi Aprilorenza, Ciyeng Artha Dini Akmal Aulia, Tasya Ayang Adra Azizah, Yori Boni Saputra Dini Akmal, Artha Eka Putri, Mery Fadhila, Putri Fitri Eriyanti Hanoselina, Yulia Hapsari, Aprilia Hidayatul Fajri Hidayatul Fajri Karida, Yovika Arfatul Karjuni Dt Maani Kemal, Taufik Krismena Tovalini Leni, Putri Maianda Muhammad Raafiq Namora Nila Wahyuni Nila Wahyuni Pratiwi Nurhabibi Putri, Natasya Aurora Rahmadani Rahmadani Rahmadhona Fitri Helmi Rammadani Yusran Ruddin, Fajar Salsa, Sufinidea Sari, Winda Yulia Sriwindy, Nickita Sriwindy Subuh, Mutia Utami Fajria Syafril, Rizki Syafrinaldi Syafrinaldi Ulfia Izzati Valentina, Indira Restu Yoserizal Yoserizal Yulia Hanoselina Yuliarti Yuliarti Yuliarti