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All Journal Journal of Business & Banking Jurnal Dimensi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) International Research Journal of Business Studies (E-Journal) EKONOMIS : Journal of Economics and Business Jurnal Penamas Adi Buana Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen JURNAL EKSBIS Dinasti International Journal of Education Management and Social Science Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business FiTUA : Jurnal Studi Islam Jurnal Kedaymas JWM (JURNAL WAWASAN MANAJEMEN) International Research Journal of Business Studies Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Soni Harsono
Universitas Hayam Wuruk Perbanas Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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MENGEMBANGKAN SERVICE ORIENTED-ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (SOCB) DAN KUALITAS LAYANAN (SERVQUAL)) Soni Harsono; Tjahjani Prawitowati; Basuki Rachmat; Harry Widyantoro
Jurnal Penamas Adi Buana Vol 3 No 2 (2020): Januari
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/penamas.vol3.no2.a2223

Abstract

Kegiatan pelatihan “Mengembangkan Service Oriented-Citizenship Behaviour (SOCB) danKualitas Layanan (Servqual)” di BPD XXX dilaksanakan sebagai tindak lanjut dari hasilpenelitian PTUPT yang berjudul Pengembangan dan Implementasi Model SOCB dan Serqual padaIndustri Perbankan di Indonesia. Tujuan pelatihan ini untuk meningkatkan sikap kerja karyawanterkait dengan dimensi SOCB dan Servqual yang memiliki kesenjangan negatif agar menjadikesenjangan yang positif. Metode yang digunakan dalam pelatihan ini menggunakan metodeclassical yang dilengkapi dengan diskusi dan role play dengan pelibatan peran peserta pelatihansecara aktif. Hasil pelatihan tersebut, peserta memberikan respon yang positif ataspenyelenggaraan dan proses pembelajaran bersama narasumber. Selain itu, juga terjadipeningkatan pengetahuan sebelum dan setelah pelatihan. Peningkatan skor pemahaman tentangSOCB lebih besar daripada Servqual. Hal ini dikarenakan SOCB merupakan hal baru yangdipelajari, walaupun dalam layanan yang selama ini dilakukan juga telah mengandung perilakuSOCB. Selain itu dalam penugasan dan diskusi terkait dengan materi pelatihan, pesertamenyelesaikan dengan antusias. Saran-saran yang positif juga diberikan oleh peserta sebagaibentuk respon positif atas pelaksanaan pelatihan ini dan peserta dapat menerima materi denganpuas sehingga tercapai efektivitas pelatihan. Saran yang dapat disampaikan terkait tindak lanjutdari pelatihan ini adalah perlu adanya evaluasi tentang perubahan perilaku SOCB dan Servqualmelalui pengukuran sistematis. Pengukuran ini penting dilakukan karena akan dapatmenggambarkan capaian dari efektivitas pelatihan pada level tiga yaitu perubahan sikap atauperilaku. Selain itu sebaiknya pelatihan tentang SOCB dan Servqual dilaksanakan juga kepada stafyang lain secara kontinyu. Sebagai upaya dalam implementasi untuk membentuk danmeningkatkan SOCB serta kinerja Servqual, pengelola sumber daya manusia dapatmengaplikasikan metode coaching/ mentoring.
The Institution Image And Trust And Their Effect On The Positive Word Of Mouth Soni Harsono
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 1 (2014): April-July 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.1.1091

Abstract

Perilaku belanja online dan niat beli pada generasi “Z” di Indonesia Soni Harsono; Nathan Tidiend Haripraditya; Much Aji Rochman Soleh
Journal of Business & Banking Vol 12, No 1 (2022): Mei - Oktober 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v12i1.3111

Abstract

Generation Z that dominates the population and the development of e-commerce has changed their shopping patterns, especially in terms of purchase intention. For example they choose to shop online. This study has two objectives, frst: to examine the impact of attitudes, beliefs, value motives and social motives on online purchase intentions. Second, to examine the effect of attitudes, beliefs, value motives and social motives on purchase intentions moderated by subjective norms. Data were collected from 360 respondents and analyzed using the partial least squares structural equation model (PLS-SEM) method. It was found that online purchase intentions are influenced by attitudes, beliefs, value motives, and social motives. The results further reveal that subjective norms have a moderating effect on trust with online purchase intentions. However, subjective norms have no moderating effect on attitudes, value motives and social motives with online purchase intentions. This research is benefcial for understanding the online purchase intention behavior of Generation Z. It provides knowledge about consumer behavior and contributes methodologically through the introduction of the PLS approach.
Pengaruh Pengembangan Sumber Daya Manusia Serta Pemberian Motivasi terhadap Kinerja Karyawan di PT Istana Putra Astaguna Silvy Eka Ratna Sari; Soni Harsono
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1167

Abstract

This study aims to examine the effect of human resource development and motivation on employee performance at Pt. Istana Putra Astaguna the research sample consists of 100. Then there are characteristics of the vulnerable age of 17-60 years. This sampling technique uses purposive sampling because only productive employees are taken. Analysis used validity, reliability, descriptive statistical analysis, multiple linear regression, and hypothesis testing and data collection using a questionnaire in the form of Google Form. The results of this study indicate that human resource development has a partial effect on employee performance. Motivation has a partial effect on employee performance. Human resource development and motivation simultaneously have an effect on employee performance.
Celebrity Support and Service Quality on Customer Satisfaction Mediated by Brand Image of Tokopedia Users Lastyawati, Trizki; Harsono, Soni; Abdillah, Ulil Absor Faiq
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.710

Abstract

Tokopedia, currently ranked second, trails behind Shopee, indicating the need for enhanced performance to secure the top spot. This study delves into understanding consumer behavior and the factors shaping customer satisfaction in the e-commerce landscape, with a specific focus on Tokopedia. With Indonesia witnessing a surge in e-commerce activity amidst technological advancements and fierce market competition, the research explores the impact of celebrity endorsements, service quality, and brand image on customer satisfaction. Through quantitative analysis, involving 160 participants, the study reveals that celebrity endorsements and service quality significantly influence brand image positively. However, while celebrity endorsements and service quality do not directly impact customer satisfaction, brand image emerges as a key mediator, positively affecting customer satisfaction. Thus, the findings underscore the pivotal role of brand image in shaping customer perceptions and satisfaction levels, indicating avenues for Tokopedia to enhance its performance and competitiveness in the e-commerce landscape.
PENGARUH INCOME LEVEL DAN EDUCATION LEVEL TER-HADAP BEHAVIORAL INTENTION TO OWN CREDIT CARD DENGAN DIMEDIASI PERCEIVED FINANCIAL COST DAN PER-CEIVED SELF EFFICACY PADA BANK BCA DI SURABAYA Prathama, Gibson; Harsono, Soni
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 11 No. 3 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v11i3.248

Abstract

Credit cards are becoming a trend among the people of Surabaya to have them with vari-ous consequences that must be accepted. Even its use has increased post-covid-19. Of course, individuals who had it had to consider their income and qualified knowledge regarding credit cards. This study seeked to reveal the role of income level and education level on behavioral intention to own a credit card of BCA in Surabaya mediated by per-ceived financial cost and perceived self-efficacy using a quantitative method using Struc-tural Equation Modeling (SEM) with a total sample of 190 respondents from customers who own credit cards of BCA Bank in Surabaya. The results showed that income level and education level had an effect on perceived financial cost. Income level, education level, perceived financial cost, and perceived self-efficacy had an effect on behavioral intention to own. Income level and education level had an effect on behavioral intention to own through perceived financial cost, and income level and education level influenced behavioral intention to own through perceived self-efficacy. Suggestions for research need to broaden the scope was not only in Surabaya and the Bank needed to pay attention to income levels and customers' understanding of BCA credit cards.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA PT BHIRAWA STEEL PASCA AKUISISI PT HUTAMA KARYA (PERSERO) Devira Rachmadayanti, Levia; Harsono, Soni
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was carried out with the aim of identifying the marketing strategies carried out by PT. Bhirawa Steel. This research's marketing strategy analysis uses SWOT analysis, using qualitative research design methods. Information related to marketing strategy was obtained from direct interviews with all informants, conducting field observations, and collecting secondary data on the company. The result of this research is that the implementation of marketing strategies at PT. Bhirawa Steel has been running well, even though it is not perfect. The most important thing in the successful implementation of this marketing strategy is the commitment of superiors and marketing managers to improve and control the competitive marketing strategy for steel products.
THE INFLUENCE OF SERVICE QUALITY, COMPANY IMAGE AND COMPLAINT HANDLING ON LOYALTY WITH SATISFACTION AS INTERVENING Odang, Laura Maria Jeanne; Harsono, Soni
JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to test and analyze the effect of service quality, corporate image and complaint handling on satisfaction. As well as to test and analyze Service Quality on Loyalty with Satisfaction as Intervening for Customers of Bank NTT Maumere Branch. This research is a type of explanatory research with a quantitative approach. The sample population is 220 customers of Bank NTT Maumere Branch. The sampling technique in this study was purposive sampling. The data analysis technique uses the Partial Least Square (PLS) approach with variance based SEM using PLS 4.01 smart tools. The results of the analysis can be concluded that Service Quality, Corporate Image and Complaint Handling have a significant effect on Customer Satisfaction of Bank NTT Maumere Branch; and Satisfaction has a significant effect on Customer Loyalty; and Service Quality, Corporate Image and Complaint Handling have a significant effect on Customer Loyalty through Customer Satisfaction of Bank NTT Maumere Branch
Niat Beli Ulang Generasi Milenial Masa Pandemi Covid-19: Peran Desain Produk, Citra Merek dan Persepsi Harga pada Produk Pakaian Harsono, Soni; Hadi, Muhamad Ferdian
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.7618

Abstract

This study aims to analyze the effect of product design, brand image, price perception on satisfaction and repurchase intentions for millennial generation apparel products during the Covid-19 pandemic. The research was conducted on 209 consumers using purposive sampling, data were collected through questionnaires, validity and reliability tests were carried out and data were analyzed with SEM WarpPLS. The results showed that product design, brand image and price perception have a significant positive effect on satisfaction and repurchase intentions. Satisfaction mediates the relationship between product design, brand image, price perception and repurchase intention. Product design has a stronger relationship with repurchase intentions. The results of the study can help increase the purchase of clothing products through strategic marketing management that focuses on product design, pricing strategy and brand image.
Analisis Pengaruh Kepercayaan Merek, Pengalaman Merek, dan Ekuitas Merek Terhadap Loyalitas Merek Pada Vespa Matik di Surabaya Erlinda, Sela Sefrina; Rachmat, Basuki; Widyantoro, Harry; Harsono, Soni
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 1 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i1.4892

Abstract

This research aims to analyze and identify the influence of brand trust, brand experience and brand equity on brand loyalty. The research was conducted on automatic Vespa consumers or customers with a total population of 115 people. The sample used was only 100 respondents because some samples did not match the criteria. Data collection techniques used were questionnaires via Google forms and conventional ones directly. Variable measurement uses a Likert scale with a scale of 1-7 and analysis for data processing uses the multiple linear regression method with the SPSS ver. 25. The research results show that brand trust and brand experience have a significant effect on brand loyalty, while brand equity has no effect on brand loyalty.
Co-Authors Abdillah, Ulil Absor Faiq Ahmad Syagif Apriyanto, Eko Basuki Rachmat Basuki Rachmat Basuki Rachmat Devira Rachmadayanti, Levia Dhorifi, Ahmad Dica Fitrani, Laqma Dwi Karya Yuris Prabawati Emma Yulianti Erlinda, Sela Sefrina Geby Laylany Widjanarko Gunasti Hudiwinarsih Hadi, Muhamad Ferdian Harry Widyantoro Harry Widyantoro Haryo Agung Prasetyo Junaidin, Junaidin Lastyawati, Trizki Maretia Mega T. Mochamad Syaifudin Al Azis Much Aji Rochman Soleh Nathan Tidiend Haripraditya Nur, Shania Ayanda Nurul Hasanah Uswati Dewi Odang, Laura Maria Jeanne Pariyem, Pariyem Pratama, Rizky Yudha Prathama, Gibson Purnama Sari, Linda Ronny Rr. Iramani Setyawan, Fahmi Rachmat Silvy Eka Ratna Sari Tiya Gita Pawitra Tjahjani Prawitowati Tjahjani Prawitowati Tjahjani Prawitowati Trisa Indrawati Yody Metana, Nosy