Article Per Year (5 Year)
p-Index From 2021 - 2026
2.57
P-Index
This Author published in this journals
All Journal Journal of Business & Banking Jurnal Dimensi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN MOTIVASI International Research Journal of Business Studies (E-Journal) EKONOMIS : Journal of Economics and Business Jurnal Penamas Adi Buana Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen JURNAL EKSBIS Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kedaymas JWM (JURNAL WAWASAN MANAJEMEN) International Research Journal of Business Studies Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Soni Harsono
Universitas Hayam Wuruk Perbanas Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
Pengaruh Keahlian, Kejujuran dan Identifikasi Selebriti Terhadap Niat Pembelian Produk Sepatu Olahraga yang di Endors Setyawan, Fahmi Rachmat; Harsono, Soni
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.5632

Abstract

Penelitian ini menyelidiki pengaruh keahlian, kejujuran, dan identifikasi selebriti terhadap niat pembelian konsumen terhadap produk sepatu olahraga. Sampel dalam penelitian ini adalah berusia minimal 17 tahun dan tertarik untuk membeli sepatu Ortuseight setelah melihat celebrity endorser di Instagram, TikTok, dan YouTub. Penelitian ini melibatkan sejumlah 120 responden dengan teknik sampling menggunakan puroposive sampling dan  Warp PLS sebagai alat analisa. Bertindak sebagai endoser sepatu olah raga adalah dr.Tirta. Hasil penelitian ini menunjukan bahwa keahlian, kejujuran, dan identifikasi selebriti berpengaruh signifikan terhadap niat pembelian konsumen terhadap produk sepatu olahraga. Penting bagi pemiliki merek untuk memilih endorser yang sesuai dan kredibel dalam kegiatan promosi produk.
Service Recovery and Its Effect on Students’ Satisfaction, Trust, and WOM Communication Harsono, Soni
International Research Journal of Business Studies Vol. 11 No. 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.11.2.93-112

Abstract

Service failure is often inevitable; it affects the levels of satisfaction, trust, and WOM. The purpose of this study is to examine the effect of service recovery, by using distributive, procedural, and interactional justice approaches, on students’ satisfaction, trust, and WOM communication at different categories of private universities in East Java. The population is private universities classified in different levels of categories: excellent category, flagship category, and Non-flagship category. The unit analysis is 80-81 students for each university; its total sample is 242 students. Sampling by using an accidental sampling technique, which is based on coincidence. Data analysis using regression assisted by SPSS and WarpPLS program. The results of this study provide university managers in the deep understanding for that service recovery should always be the focus of attention. It is provided that service recovery has an insignificant effect either directly or indirectly on satisfaction, trust, and word of mouth.
The Influence of E-Government on Employee Performance Moderated by Age and Gender (A Study on Employees at Sawahan District, Surabaya City) Pariyem, Pariyem; Harsono, Soni
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7853

Abstract

This research aims to explore the impact of the implementation of E-Government on employee performance in the Sawahan District of Surabaya, considering the moderating effects of age and gender. E-Government is regarded as a significant innovation in enhancing the efficiency and transparency of public services. The study employs a quantitative approach, utilising data collection techniques through questionnaires distributed to 100 employees in the Sawahan District. Data analysis is conducted using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings of this research conclude that the implementation of E-Government significantly enhances employee performance in the Sawahan District. Age may act as a factor that weakens this influence, whereas gender may serve to strengthen it. Recommendations for future research include expanding the sample size and considering specific training for older employees to improve their adaptation to technology. The limitations of this study include a sample that is confined solely to employees in the Sawahan District, which may not represent the entire population of employees in Surabaya or other regions, as well as an imbalanced proportion of age and gender. It is suggested that future research involve a more diverse sample and implement training programmes for older employees to facilitate better adaptation to the E-Government system.
The Influence of Perceived Risk on Trust, E-WOM, and Purchase Intention in Shopee Users Pratama, Rizky Yudha; Harsono, Soni
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 2 No. 1 (2025): Mei 2025
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jremb.2.1.1-5

Abstract

This research aims to test and analyze the influence of risk perception on trust, trust in E-WOM and purchase intentions of Shopee users. This type of research is quantitative with a relational approach. The population of this research is Shopee users and the sample is Shopee users in Surabaya. The sampling technique uses purposive sampling with certain criteria and a sample size of 155 respondents. Data was collected through a questionnaire with five Likert scale measurements for all variables. This research uses Structural Equation Modeling - Partial Least Square (SEM-PLS). Validity and reliability tests have been carried out, the results are that all indicators are valid, and all variables are declared reliable. The research results confirm that perceptions of perceived risk have a negative and significant effect on trust, trust has a significant positive effect on E-WOM and purchase intentions of Shopee users. This research shows that Shopee users really consider risk when buying products on Shopee, apart from that trust is an important factor in E-WOM and also purchase intention.
Pendampingan Kemasan Produk Pada UKM Yulifood Surabaya Rachmat, Basuki; Indrawati, Trisa; Dhorifi, Ahmad; Iramani, Rr.; Harsono, Soni; Widyantoro, Harry; Ronny
Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Research Center and Community Services (PPPM) Universitas Hayam Wuruk "Perbanas" Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v7i1.5043

Abstract

UKM Yulifood merupakan salah satu UKM kuliner yang berlokasi di Surabaya Barat, dengan produk makanan dan minuman olahan. Walaupun mengalami perkembangan yang baik, UKM Yulifood dihadapkan pada tingkat persaingan yang semakin tajam, sehingga diperlukan terobosan baru untuk meningkatkan penjualan produknya. Berdasarkan hasil observasi dan diskusi yang dilakukan oleh tim pengabdian masyarakat Universitas Hayam Wuruk Perbanas pada pemilik UKM Yulifood, diperoleh informasi bahwa menghadapi persaingan yang semakin tajam, salah satu strategi yang dapat dilakukan adalah meningkatkan kualitas kemasan produk. Selama ini kemasan produk mitra masih sederhana, menggunakan kemasan plastik. Kemasan yang sederhana ini dirasa kurang menarik dan dapat berdampak pada kurangnya minat membeli. Berdasarkan kondisi yang dihadapi mitra dan informasi dari berbagai literatur bahwa kualitas kemasan produk berperan penting dalam meningkatkan penjualan, maka pengabdian masyarakat ini dilakukan dengan tujuan memberikan pendampingan, yaitu: 1) meningkatkan pemahaman kemasan produk, dan 2) membantu merancang kemasan baru produk mitra. Pelaksanaan pendampingan dilaksanakan melalui tiga tahap, yaitu pra-pendampingan, pendampingan, dan pelaporan. Materi pendampingan dikelompokkan menjadi dua, yaitu materi pemahaman kemasan produk, dan materi perancangan desain kemasan produk. Hasil pendampingan adalah adanya peningkatan pemahaman mitra akan pentingnya kemasan produk, dan alternatif rancangan baru kemasan produk yang ditawarkan kepada mitra.
PENINGKATAN PERSONALITY DEVELOPMENT (GROWTH MINDSET, COMMUNICATION SKILL, ATTITUDE, DAN TEAMWORK): STUDI PADA GENERASI Z DALAM BERKARIR BIDANG BISNIS Hasanah Uswati Dewi, Nurul; Purnama Sari, Linda; Hudiwinarsih, Gunasti; Harsono, Soni; Yody Metana, Nosy; Dica Fitrani, Laqma
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1359-1365

Abstract

Dalam mendukung visi pendidikan Indonesia, Kementrian Pendidikan, Kebudayaan, Riset dan Terknologi mengeluarkan kurikulum merdeka belajar. Keterkaitan antara Profil Pelajar Pancasila (P5) serta Kurikulum Merdeka Proyek adalah program P5 jadi salah satu penerapan dari Kurikulum Merdeka yang berupaya buat menumbuhkan kepribadian serta nilai- nilai Pancasila pada partisipan didik. SMA Antartika merupakan salah satu SMA swasta di Sidoarjo yang ingin mendukung Kurikulum Merdeka, selain itu para guru juga merasakan kurangnya potensi siswa SMA Antartika Sidoarjo dalam aspek personality development terutama dibidang soft skill. Tim pengabdian masyarakat memberikan solusi dengan melakukan pelatihan terkait personality development yang menyangkut growth mindset, communication skill, attitude, dan teamwork. Pelatihan ini dilaksanakan pada 23 Januari 2024, berlokasi di aula SMA Antartika Sidoarjo dan diikuti oleh 80 siswa. Metode yang digunakan adalah presentasi, diskusi, dan melakukan evaluasi dari pengisian pre-test dan post-test. 100% peserta pelatihan menunjukkan kemampuan dalam menyerap ilmu dan materi yang dipaparkan oleh narasumber, terbukti dari adanya kenaikan hasil evaluasi pre-test dan post-test. Hasil evaluasi tersebut juga ditunjukkan dengan hasil uji t yang terbukti signifikan artinya pelatihan Personality Development ini memiliki pengaruh dan mengalami peningkatan pengetahuan setelah mengikuti pelatihan tersebut.
The Institution Image and Trust and Their Effect on the Positive Word of Mouth Harsono, Soni
International Research Journal of Business Studies Vol. 7 No. 1 (2014): April - July 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.1.69-78

Abstract

In marketing, it is important to see how competitive a university is. Among public universities (PTN) and private universities (PTS), it shows a very competitive situation recently. To overcome this problem, it requires shaping up the institution image and trust for increasing the positive word of mouth among students. This study aims to determine the effect of the institution image, trust both partially and simultaneously on the positive word of mouth by the students of private universities in Surabaya with their accreditation levels of A, B and C. The sample consists of students from six colleges with accreditation ratings A, B, and C totaling 125 students. Accidental sampling technique was done using a sampling technique of multiple regression analysis with SPSS version 17. It shows, for the college with accreditation category C, the image of the institution both partially and simultaneously has significant positive effect on the positive word of mouth. For the college accreditation category B, the image of the institution and trust simultaneously has significant positive effect on the positive word of mouth and, finally, trust in accreditation category A has significant positive effect on the positive word of mouth and the institution image and trust simultaneously have significant positive effect on the positive word of mouth.
The Moderating Role of Non-Financial Compensation in the Relationship Between Job Satisfaction, Motivation, Work Environment, and Employee Performance in Public Health Centers in Surabaya Nurmalasari, Yulia; Harsono, Soni; Sari, Linda Purnama
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8203

Abstract

This study aims to evaluate the impact of satisfaction, motivation, and work environment on employee performance, with non-financial compensation as a moderating variable. This study was conducted at a Public Health Center (Puskesmas) in Surabaya, involving 206 employees selected using a purposive sampling method. The collected data were analyzed using SEM PLS through Smart PLS 4. The findings of this study indicate that motivation and work environment have a positive significant influence on employee performance. Moderation analysis shows that non-financial compensation strengthens the influence of job satisfaction on employee performance. It is recommended that the integration of non-financial compensation in human resource management policies be used as a sustainable approach to improve employee performance in public health institutions.
Co-Authors Abdillah, Ulil Absor Faiq Apriyanto, Eko Basuki Rachmat Basuki Rachmat Basuki Rachmat Devira Rachmadayanti, Levia Dhorifi, Ahmad Dica Fitrani, Laqma Dwi Karya Yuris Prabawati Emma Yulianti Erlinda, Sela Sefrina Geby Laylany Widjanarko Gunasti Hudiwinarsih Hadi, Muhamad Ferdian Harry Widyantoro Harry Widyantoro Haryo Agung Prasetyo Lastyawati, Trizki Linda Purnama Sari, Linda Purnama Maretia Mega T. Mochamad Syaifudin Al Azis Much Aji Rochman Soleh Nathan Tidiend Haripraditya Nurmalasari, Yulia Nurul Hasanah Uswati Dewi Odang, Laura Maria Jeanne Pariyem, Pariyem Pratama, Rizky Yudha Prathama, Gibson Purnama Sari, Linda Ronny Rr. Iramani Setyawan, Fahmi Rachmat Silvy Eka Ratna Sari Tiya Gita Pawitra Tjahjani Prawitowati Tjahjani Prawitowati Trisa Indrawati Yody Metana, Nosy