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Awareness of Household Food Waste Management with A Zero-Waste Concept: A Preliminary Study Aprilia, Anisa; Novi Haryati; Heptari Elita Dewi; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Rachman Hartono; Djoko Koestiono; Effy Yuswita; Fitria Dina Riana; Silvana Maulidah; Dwi Laila Maulida; Usda Kristina Tassariya
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.13

Abstract

This is pilot study designed to ascertain college students' understanding of domestic food waste management using an online questioner. The descriptive results section of the report is used to describe the central tendency of the data collected for each variable. Meanwhile, the people who took part in the research were all part of a webinar on waste management that was led by people from universities and environmental groups. The findings indicated that students' knowledge of domestic food waste management remained diverse. Some of them continue to view waste management as a time-consuming and demanding activity.  Community understanding about waste management, especially food, should be given early and started at home. As a result, environmentally friendly activities must be regularly promoted and implemented at the school, university, government, and community levels in order to improve people's quality of life.
How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach Nurirrozak, Muhamad Zahran; Maulidah, Silvana; Haryati, Novi; Isaskar, Riyanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.008

Abstract

Objectives: The objective of this research is to compare the influence of each dimension (first-order e-WOM) with its second-order e-WOM. This research also examined how e-WOM can influence tourists' decision behavior and satisfaction in Batu City agrotourism. Methodology: This research was conducted using primary data in 2023. The population in this study consists of 119 respondents who have visited agrotourism in Batu City and obtained information about agrotourism from e-WOM on Social Networking Services. The data was processed using Warp-Partial Least Square (WarpPLS) 8.0.Finding: E-WOM has proven itself as a valuable source of information for tourists visiting agrotourism in the city of Batu. With the help of e-WOM, tourists can obtain more up-to-date insights into the conditions of agrotourism. Agrotourism operators also benefit since they receive free marketing from their tourists.Conclusion: Overall, this research results indicate a contrasting comparison between the first-order e-WOM model and the second-order e-WOM. Only two dimensions of e-WOM, namely the valence of opinion and content, have a direct influence on visitation decisions and tourist satisfaction. Additionally, this study demonstrates that all three dimensions of e-WOM collectively have a significant impact on tourist behavior. Second-order e-WOM has a more substantial impact on tourists in influencing their decisions and satisfaction levels.
Evaluation of strawberry supply chain efficiency level with data envelopment analysis (DEA) model approach in Lumbung Stroberi, Pandanrejo Village, Batu City Ningsih, Eka Indah Suprapti; Maulidah, Silvana; Haryati, Novi; Nurirrozak, Muhamad Zahran
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 7, No 1 (2024)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2024.007.01.5

Abstract

Supply chain activities are one of the considerations for business actors. However, several problems within these activities lead to inefficiencies in the performance of supply chain actors. This study aimed to describe the strawberry supply chain system and analyze its efficiency level at Lumbung Stroberi, and evaluate supplier selection based on the supply chain performance efficiency results. The respondents of this study were five partner farmers who supplied Lumbung Stroberi and were interviewed directly using questionnaires. Data analysis was conducted using two methods, namely descriptive analysis and quantitative analysis using the Data Envelopment Analysis (DEA) model approach. The study’s findings revealed the occurrence of supply chain activities from suppliers to Lumbung Stroberi and the efficiency level of the strawberry supply chain, with three suppliers operating efficiently. This supplier selection based on supply chain performance efficiency results is crucial evaluation for maintaining the efficient suppliers and improving the inefficient ones.
Can Small and Medium Enterprises Survive in MEA 2025: A Case Study of Agro-industry SMEs in Indonesia Haryati, Novi; Lilavalicakul, Apichaya; Surrahman, Moch Adi
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.008.01.1

Abstract

Food processing agro-industry is a creative industry which immensely contributes to economic development, employment, and Gross Domestic Product (GDP) in Indonesia. Competitiveness is a combination of successful inside and outside of Small Medium Enterprise. Thus, this research aims to 1) get an overview related to the SME food sector and its competitiveness, and 2) understand the influence of entrepreneurial marketing and government policy to Tempe (soybean-cake) chips SME’s competitiveness by using Structural Equation Model (SEM) toward MEA 2025. This quantitative research is using 64 soybean cake chips entrepreneurs as a sample purposively. Data analysed with Entrepreneurial Marketing concept in 7 dimensions, and SEM PLS to understand the relation between the important factors in developing SME market. The result shows that the government policy is insignificant, influential policy but the effect is inconsiderably significant because there is actually technological assistance which is not targeted yet. Regarding capital, the craftsmen prefer using their owned-capital. The entrepreneurs expected for focusing on the service quality, raising the selling price while maintaining the quality, and innovating their business to have a different character than competitors. Good relationships with consumers must be maintained so that loyalty customer can achieve.
The Influence of Product Attributes on Organic Vegetable Purchase Decisions of Young Consumers Through Delivery Services Pramudita, Ranatasya; Muhaimin, Abdul Wahib; Haryati, Novi; Maulidah, Silvana
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2337

Abstract

The growing awareness of health and environmental concerns has led to an increase in the consumption of organic vegetables, especially among young consumers. This study aims to identify key factors influencing their purchasing behavior and provide insights for improving business service strategies. Data were collected from 162 purposively selected students at Brawijaya University and analyzed using Structural Equation Modeling (SEM) with WarpPLS. The results indicate that product actuality has the strongest influence on purchasing behavior (effect size = 0.229, p < 0.05), followed by delivery service (0.153, p < 0.05). Delivery service is significantly affected by product actuality, quality, health issues, appearance, freshness, and taste, as well as curiosity and prestige (all p < 0.05). Mediating effects are also significant for product actuality and appearance (p < 0.1). These findings highlight the importance of ensuring authentic products and optimizing delivery services to enhance business performance in the organic market segment.