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All Journal Agrikultura Jurnal Sosial Ekonomi Pertanian JAM : Jurnal Aplikasi Manajemen AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) International Research Journal of Business Studies
Novi Haryati
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Awareness of Household Food Waste Management with A Zero-Waste Concept: A Preliminary Study Aprilia, Anisa; Novi Haryati; Heptari Elita Dewi; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Rachman Hartono; Djoko Koestiono; Effy Yuswita; Fitria Dina Riana; Silvana Maulidah; Dwi Laila Maulida; Usda Kristina Tassariya
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.13

Abstract

This is pilot study designed to ascertain college students' understanding of domestic food waste management using an online questioner. The descriptive results section of the report is used to describe the central tendency of the data collected for each variable. Meanwhile, the people who took part in the research were all part of a webinar on waste management that was led by people from universities and environmental groups. The findings indicated that students' knowledge of domestic food waste management remained diverse. Some of them continue to view waste management as a time-consuming and demanding activity.  Community understanding about waste management, especially food, should be given early and started at home. As a result, environmentally friendly activities must be regularly promoted and implemented at the school, university, government, and community levels in order to improve people's quality of life.
How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach Nurirrozak, Muhamad Zahran; Maulidah, Silvana; Haryati, Novi; Isaskar, Riyanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.008

Abstract

Objectives: The objective of this research is to compare the influence of each dimension (first-order e-WOM) with its second-order e-WOM. This research also examined how e-WOM can influence tourists' decision behavior and satisfaction in Batu City agrotourism. Methodology: This research was conducted using primary data in 2023. The population in this study consists of 119 respondents who have visited agrotourism in Batu City and obtained information about agrotourism from e-WOM on Social Networking Services. The data was processed using Warp-Partial Least Square (WarpPLS) 8.0.Finding: E-WOM has proven itself as a valuable source of information for tourists visiting agrotourism in the city of Batu. With the help of e-WOM, tourists can obtain more up-to-date insights into the conditions of agrotourism. Agrotourism operators also benefit since they receive free marketing from their tourists.Conclusion: Overall, this research results indicate a contrasting comparison between the first-order e-WOM model and the second-order e-WOM. Only two dimensions of e-WOM, namely the valence of opinion and content, have a direct influence on visitation decisions and tourist satisfaction. Additionally, this study demonstrates that all three dimensions of e-WOM collectively have a significant impact on tourist behavior. Second-order e-WOM has a more substantial impact on tourists in influencing their decisions and satisfaction levels.
Evaluation of strawberry supply chain efficiency level with data envelopment analysis (DEA) model approach in Lumbung Stroberi, Pandanrejo Village, Batu City Ningsih, Eka Indah Suprapti; Maulidah, Silvana; Haryati, Novi; Nurirrozak, Muhamad Zahran
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 7, No 1 (2024)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2024.007.01.5

Abstract

Supply chain activities are one of the considerations for business actors. However, several problems within these activities lead to inefficiencies in the performance of supply chain actors. This study aimed to describe the strawberry supply chain system and analyze its efficiency level at Lumbung Stroberi, and evaluate supplier selection based on the supply chain performance efficiency results. The respondents of this study were five partner farmers who supplied Lumbung Stroberi and were interviewed directly using questionnaires. Data analysis was conducted using two methods, namely descriptive analysis and quantitative analysis using the Data Envelopment Analysis (DEA) model approach. The study’s findings revealed the occurrence of supply chain activities from suppliers to Lumbung Stroberi and the efficiency level of the strawberry supply chain, with three suppliers operating efficiently. This supplier selection based on supply chain performance efficiency results is crucial evaluation for maintaining the efficient suppliers and improving the inefficient ones.
Can Small and Medium Enterprises Survive in MEA 2025: A Case Study of Agro-industry SMEs in Indonesia Haryati, Novi; Lilavalicakul, Apichaya; Surrahman, Moch Adi
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.008.01.1

Abstract

Food processing agro-industry is a creative industry which immensely contributes to economic development, employment, and Gross Domestic Product (GDP) in Indonesia. Competitiveness is a combination of successful inside and outside of Small Medium Enterprise. Thus, this research aims to 1) get an overview related to the SME food sector and its competitiveness, and 2) understand the influence of entrepreneurial marketing and government policy to Tempe (soybean-cake) chips SME’s competitiveness by using Structural Equation Model (SEM) toward MEA 2025. This quantitative research is using 64 soybean cake chips entrepreneurs as a sample purposively. Data analysed with Entrepreneurial Marketing concept in 7 dimensions, and SEM PLS to understand the relation between the important factors in developing SME market. The result shows that the government policy is insignificant, influential policy but the effect is inconsiderably significant because there is actually technological assistance which is not targeted yet. Regarding capital, the craftsmen prefer using their owned-capital. The entrepreneurs expected for focusing on the service quality, raising the selling price while maintaining the quality, and innovating their business to have a different character than competitors. Good relationships with consumers must be maintained so that loyalty customer can achieve.
PENDAMPINGAN PEMANFAATAN APLIKASI TEMAN TANI PINTAR SEBAGAI MEDIA PERCEPATAN KOMUNIKASI PADA PENYULUHAN PETANI DI ERA TRANSFORMASI DIGITAL Haryati, Novi; Irwandi, Putra; Nurirrozak, Muhamad Zahran; Wavi, Muhammad Nur; Az-Zahra, Hanifah Muslimah
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 1 (2024): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i1.20640

Abstract

Abstrak: Transformasi Digital di sektor pertanian menjadi fokus dalam menghadapi Revolusi Industri 4.0. Universitas Brawijaya memperkenalkan Aplikasi Teman Tani Pintar untuk mempercepat pertukaran informasi di bidang pertanian melalui program penyuluhan pertanian. Sasaran melibatkan 20 petani hortikultura di Desa Landungsari, Kabupaten Malang. Pengabdian ini bertujuan untuk mengetahui kinerja aplikasi tani pintar yang diinisiasi oleh BPP Ketindan Malang dan Fakultas Ilmu Komputer Universitas Brawijaya. Evaluasi kegiatan dilakukan dengan memberikan kuisioner evaluasi pelaksanaan. Kegiatan telah mencapai indikator keberhasilan dengan merampungkan 4 tahapan, yaitu tahap perencanaan, pengorganisasian, pelaksanaan, serta evaluasi dan monitoring. Pada setiap tahap pengabdian, kegiatan telah mencapai indikator keberhasilan dengan menuntaskan rangkaian kegiatan 100%. Pengabdian ini telah memperoleh hasil positif karena berdasarkan hasil evaluasi menunjukkan bahwa aplikasi dapat berperan dalam mengubah perilaku petani menjadi lebih sadar terhadap informasi digital (Mean = 3,657) serta membantu mereka dalam meningkatkan kinerja pemasaran (Mean = 3,736). Maka dari itu, aplikasi ini dianggap memberikan nilai tambah usahatani dan diharapkan dapat dikembangkan menjadi terobosan teknologi informasi di bidang pertanian.Abstract: The focus on Digital Transformation in the agricultural sector is crucial in facing the challenges of Industry 4.0. Universitas Brawijaya introduces the Aplikasi Teman Tani Pintar as a solution to expedite information exchange in agriculture through agricultural extension programs. 20 horticultural farmers in Landungsari Village, Malang Regency involved with the aims to measure the performance of the application. Activities’ evaluation use evaluation questionnaire. Each stage of activities achieved indicators of success by completing the whole activities 100% (planning, organizing, implementing, and also evaluating and monitoring.). This service obtained positive results based on the evaluation results. It shows that the application can have advantage in changing farmers' behavior to become more aware of digital information (Mean = 3.657) and help them improve marketing performance (Mean = 3.736). Therefore, this application is considered to provide added value to farming and is anticipated to evolve as a groundbreaking information technology innovation in the agricultural field.
Sustainable business model for agro-industrial SMEs: A systematic literature review Yushila, Aulia Bayu; Citraresmi, Ardaneswari Dyah Pitaloka; Haryati, Novi; Deoranto, Panji
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 9, No 2 (2026)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2026.009.02.5

Abstract

The sustainability transition in the agro-industrial sector increasingly relies on small and medium enterprises (SMEs) adopting business models that align with digitalization and circular economy principles. However, existing research on Sustainable Business Models (SBMs) for agro-industrial SMEs remains fragmented, limiting the understanding of how these models enhance resilience and sustainable performance. This study aims to systematically review types of SBMs implemented by agro- industrial SMEs, evaluate their impact and examine the key barriers and enablers influencing their adoption. This study conducts a systematic literature review (SLR) guided by the PRISMA 2020 protocol and the PICO framework to ensure methodological transparency and thematic precision. 415 articles were screened from Scopus, ScienceDirect, and Google Scholar then 20 met the inclusion criteria. A mixed-method synthesis was employed, combining VOS viewer keyword mapping in thematic analysis. The analysis revealed five SBMs typologies: circular bioeconomy, digital and platform based, cooperative cluster, hybrid strategic, and value-driven ethical models. These models improve economic performance through efficiency and competitiveness, foster social inclusion and stakeholder collaboration, and advance environmental outcomes via resource circularity. Implementation challenges include financial, digital, and institutional barriers, while collaboration, policy support, and leadership capacity act as key enablers.
Building Loyalty to Healthy Noodles Through Brand Image, Communication, and Trustd Loyalty with Brand Trust as Mediation Alifah, Fairuz; Abdul Wahib Muahimin; Novi Haryati
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of brand image and brand communication on brand loyalty, with brand trust as a mediating variable. The research focuses on consumers of healthy instant noodles in Malang who are aged 18 and above and have previously consumed the product. A quantitative approach was applied using a questionnaire distributed to 100 respondents selected through purposive sampling. Data were analyzed using Warp PLS to test the direct and indirect relationships among variables. The results indicate that both brand image and brand communication have a positive and significant effect on brand trust. Brand image and brand trust significantly influence brand loyalty, while brand communication has a positive but not significant effect on loyalty. Furthermore, brand trust significantly mediates the relationship between brand image and brand loyalty, but not between brand communication and brand loyalty. These findings suggest that a strong brand image plays a crucial role in building trust, which subsequently fosters consumer loyalty. Meanwhile, effective brand communication enhances trust, but must be strategically implemented to drive repeat purchases and long-term loyalty in the healthy instant noodle market.
Co-Authors Abdul Wahib Muahimin Abdul Wahib Muhaimin Alifah, Fairuz Andrean Eka Hardana Anisa Aprilia Ardaneswari Dyah Pitaloka Citraresmi Aulia Bayu Yushila, Aulia Bayu Aulia, Balqis Mufti Az Zahra, Wara' Geffa Budi Setiawan Choirunnisa, Yusti Mauriska Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Dwi Laila Maulida EFFY YUSWITA Fitria Dina Riana Hanifah Muslimah Az-Zahra, Hanifah Muslimah Heptari Elita Dewi Herdianti, Dinda Febry Imaniar Ilmi Pariasa Lilavalicakul, Apichaya Lim, Grace Cintana Maulidya, Hasnada Nur Napitupulu, Simon Azriel Nasa, Alda Rizkino Wega Intan Naufal, Aammar Arul Ningsih, Eka Indah Suprapti Nugroho, Bagus Cahyo Nurirrozak, Muhamad Zahran Panji Deoranto Pratama, Rahmat Yoga PUTRA - IRWANDI Putri, Rosita Widya Rachman Hartono Ramadhani, Mirza Rayesa, Neza Riyanti Isaskar Rohman, Ach. Ainur Romadhon, Muhammad Fauzi Rosyaadah, Nur Aini Irbah Silvana Maulidah Sujarwo Sujarwo Surrahman, Moch Adi Syah, Nisrina Qotrunnada Yafi Alam Usda Kristina Tassariya Wahyuningtyas, Agustina Shinta Hartati Wavi, Muhammad Nur Yustitia, Belinda Putri