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All Journal Agrikultura Jurnal Sosial Ekonomi Pertanian JAM : Jurnal Aplikasi Manajemen AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Ekonomi dan Bisnis Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal International Research Journal of Business Studies
Novi Haryati
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : AGRISE

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DYNAMICS OF SUGARCANE AGRIBUSINESS IN EAST JAVA: HOW CAN PARTNERSHIPS ASSIST SMALL FARMERS IN ACCESSING THE MARKET? Haryati, Novi; Rosyaadah, Nur Aini Irbah; Pratama, Rahmat Yoga; Herdianti, Dinda Febry; Aulia, Balqis Mufti; Nurirrozak, Muhamad Zahran
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.2

Abstract

In response to the growing demand for sugar that surpasses national production, enhancing sugar production capacity becomes imperative. This study, conducted in Watugede Village, Puncu District, Kediri Regency, East Java, from March to April 2019, explores the partnership dynamics between sugarcane farmers and sugar factories. Employing in-depth interviews and purposive sampling, the research assesses sugarcane farming feasibility, highlighting a favorable R/C ratio of 1.2 and a BEP unit of 37,837 kg, indicating the economic viability of sugarcane cultivation with revenues reaching Rp. 65,615,000. The agribusiness collaboration model identified is a subcontracting pattern between PG. Tjoekir and sugarcane farmers. Additionally, utilizing Porter's diamond model, the analysis reveals conducive factors supporting farmers' market access. These include favorable environmental conditions for sugarcane cultivation, a rising demand for sugar, and access to market information. In conclusion, fostering partnerships and improving farming practices showcase promising avenues for bolstering the sugar production sector.
THE LEVEL OF CUSTOMER SATISFACTION WITH THE MARKETING MIX (9P) IN KOPI NAKO SLIPI Djauharie, M. Edo Nanda Pratama; Muhaimin, Abdul Wahib; Haryati, Novi; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.2

Abstract

Marketing strategy is a way to gain competitive advantage for companies that produce goods or services. The importance of analyzing the value of the level of customer satisfaction with the company's marketing mix to determine the characteristics of consumers, the level of importance and performance of the company's marketing mix and the level of customer satisfaction. With this research, it is hoped that the company can improve and develop its marketing strategy and provide recommendations to improve the performance of the marketing mix (9P). This research uses a descriptive quantitative approach and was conducted in December 2021-February 2022. The research method used is Importance Performance Index and Customer Satisfaction Index. The research respondents were 90 people using purposive sampling method and processed using SPSS 26 and Microsoft Excel. Based on the results of the Importance Performance Analysis, the overall results have an average value of the indicator suitability level at the Nako Slipi Coffee Shop of 91.37 %. This value is included in the good category. However, the indicator performance level has not reached 100% so that the store needs to improve the performance indicators of the marketing mix attributes which are still unsatisfactory, especially on the promotional media indicator (X4.2). Based on the results of the analysis using the Customer Satisfaction Index, the general level of customer satisfaction is 87.20 % and is included in the very satisfied category. This explains that most consumers are very satisfied with the performance of the marketing mix attributes (9P) carried out by the Nako Slipi Coffee Shop in general.
Co-Authors Abdul Wahib Muhaimin Andrean Eka Hardana Anisa Aprilia Aulia, Balqis Mufti Az Zahra, Wara' Geffa Budi Setiawan Choirunnisa, Yusti Mauriska Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Dwi Laila Maulida EFFY YUSWITA Fitria Dina Riana Heptari Elita Dewi Herdianti, Dinda Febry Imaniar Ilmi Pariasa Lilavalicakul, Apichaya Lim, Grace Cintana Maulidya, Hasnada Nur Napitupulu, Simon Azriel Nasa, Alda Rizkino Wega Intan Naufal, Aammar Arul Ningsih, Eka Indah Suprapti Nugroho, Bagus Cahyo Nurirrozak, Muhamad Zahran Pramudita, Ranatasya Pratama, Rahmat Yoga Putri, Rosita Widya Rachman Hartono Ramadhani, Mirza Rayesa, Neza Riyanti Isaskar Rohman, Ach. Ainur Romadhon, Muhammad Fauzi Rosyaadah, Nur Aini Irbah Silvana Maulidah Sujarwo Sujarwo Surrahman, Moch Adi Syah, Nisrina Qotrunnada Yafi Alam Usda Kristina Tassariya Wahyuningtyas, Agustina Shinta Hartati Yustitia, Belinda Putri