Article Per Year (5 Year)
p-Index From 2021 - 2026
2.429
P-Index
This Author published in this journals
All Journal Agrikultura Jurnal Sosial Ekonomi Pertanian JAM : Jurnal Aplikasi Manajemen AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Ekonomi dan Bisnis JMM (Jurnal Masyarakat Mandiri) Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal International Research Journal of Business Studies
Novi Haryati
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Habitat

 1 
Decoding Organic Food Buying Intention: The Interplay of Health Consciousness and Perceived Value Among Urban Consumers in Malang Napitupulu, Simon Azriel; Setiawan, Budi; Rayesa, Neza; Haryati, Novi; Rohman, Ach. Ainur
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.14

Abstract

This study investigates the role of health consciousness and consumer perceived value (CPV) in shaping organic food purchase intentions among urban consumers in Malang City, Indonesia. Amid rising health awareness and growing demand for organic products, this research explores how functional, emotional, economic, and social value dimensions mediate the link between health consciousness and purchasing intention. A quantitative approach was employed, gathering data from 90 purposively sampled individuals with prior organic food purchasing experience. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings reveal that while health consciousness does not directly influence purchase intention, it significantly enhances perceptions of functional, emotional, and economic value. Among CPV dimensions, functional and economic values have the strongest positive impact on purchase intention, whereas emotional value shows no significant effect, and social value is found to be insignificant. These results highlight that consumers primarily pursue organic food for utilitarian benefits related to health safety, reliability, and cost-effectiveness rather than for social recognition or emotional gratification. The study underscores the importance of targeted marketing strategies that emphasize tangible product benefits and consumer education to boost organic food consumption. Implications include the need for policy support and certification transparency to bridge gaps between health awareness and sustainable consumption behavior. This research contributes to the literature by clarifying the indirect pathways through which health consciousness influences purchase decisions via CPV constructs.
Awareness of Household Food Waste Management with A Zero-Waste Concept: A Preliminary Study Aprilia, Anisa; Novi Haryati; Heptari Elita Dewi; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Rachman Hartono; Djoko Koestiono; Effy Yuswita; Fitria Dina Riana; Silvana Maulidah; Dwi Laila Maulida; Usda Kristina Tassariya
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.13

Abstract

This is pilot study designed to ascertain college students' understanding of domestic food waste management using an online questioner. The descriptive results section of the report is used to describe the central tendency of the data collected for each variable. Meanwhile, the people who took part in the research were all part of a webinar on waste management that was led by people from universities and environmental groups. The findings indicated that students' knowledge of domestic food waste management remained diverse. Some of them continue to view waste management as a time-consuming and demanding activity.  Community understanding about waste management, especially food, should be given early and started at home. As a result, environmentally friendly activities must be regularly promoted and implemented at the school, university, government, and community levels in order to improve people's quality of life.
Co-Authors Abdul Wahib Muhaimin Andrean Eka Hardana Anisa Aprilia Aulia, Balqis Mufti Az Zahra, Wara' Geffa Budi Setiawan Choirunnisa, Yusti Mauriska Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Dwi Laila Maulida EFFY YUSWITA Fajariyah, Aulia Sabilatul Fitria Dina Riana Fitrotul Laili Hanifah Muslimah Az-Zahra, Hanifah Muslimah Hardana, Andrean Eka Heptari Elita Dewi Herdianti, Dinda Febry Ifanida, Bernica Intan Imaniar Ilmi Pariasa Irbah, Nur Aini Lasitya, Daffa Sandi Lilavalicakul, Apichaya Lim, Grace Cintana Maulidya, Hasnada Nur Napitupulu, Simon Azriel Nasa, Alda Rizkino Wega Intan Naufal, Aammar Arul Ningsih, Eka Indah Suprapti Noor, Arif Yustian Maulana Nugroho, Bagus Cahyo Nurirozak, Muhamad Zahran Nurirrozak, Muhamad Zahran Pramudita, Ranatasya Pratama, Rahmat Yoga PUTRA - IRWANDI Putri, Hayyu Nurabida Putri, Rosita Widya Rachman Hartono Rachman Hartono Ramadhani, Mirza Rayesa, Neza Rif’aa, Ans Rini Mutisari Riyanti Isaskar Rohman, Ach. Ainur Romadhon, Muhammad Fauzi Rosyaadah, Nur Aini Irbah Silvana Maulidah Sujarwo Sujarwo Surrahman, Moch Adi Syah, Nisrina Qotrunnada Yafi Alam Syarif, Hilmi Dzakwan Usda Kristina Tassariya Wahyuningtyas, Agustina Shinta Hartati Wavi, Muhamad Nur Wavi, Muhammad Nur Wibowo, Ramadhan Hokian Yustitia, Belinda Putri Yuswita, Effy