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All Journal MediaTor: Jurnal Komunikasi Mediator Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Dinamisia: Jurnal Pengabdian Kepada Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL EDUCATION AND DEVELOPMENT J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Agristan Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Jurnal Inovasi Komunikasi Proceedings of Jogjakarta Communication Conference (JCC) INJECT Interdisciplinary Journal of Communication Global Review of Tourism and Social Sciences
O Hasbiansyah
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia.
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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IMPLEMENTASI SAPTA PESONA DAN KINERJA AGROEDUWISATA KAMPUNG PASIR ANGLING DESA SUNTENJAYA LEMBANG Djuwendah, Endah; Junawinata, M. Gunardi; Ernah, Ernah; Hasbiansyah, O.
Agricore Vol 9, No 1 (2024): Agricore Volume 9 Nomor 1
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v9i1.56657

Abstract

AbstrakAgroeduwisata  sebagai bentuk  pariwisata berkelanjutan  yang dapat terlaksana apabila berkineja baik  dan masyarakat berpartisipasi aktif dalam melaksanakan sapta pesona. Sapta pesona   harus diwujudkan di setiap destinasi wisata, baik  destinasi  alam, budaya, buatan maupun minаt khusus agar  menciptаkаn kenyаmаnаn  bagi  wisаtаwаn. Kampung Pasir Angling merupakan sаlаh sаtu destinаsi wisаtа yаng   menerapkan  konsep agroeduwisata berbasis  mаsyаrаkаt.  Penelitian ini dilakukan untuk menganalisis implementasi sapta pesona dan Kinerja agroeduwisata di Kampung Pasir Angling Kecamatan Lembang Kabupaten Bandung Barat. Desain penelitian yang digunakan adalah deskriptif kuantitatif, dengan metode survei.  Data yang digunakan berasal dari data  primer dan sekunder. Data Primer diperoleh melalui  wawancara dengan 42 orang masyarakat dan wisatawan, obervasi dan studi literatur.  Hasil penelitian menunjukkan bahwa persepsi masyarakat dan wisatawan terhadap implementasi sapta pesona termasuk kategori baik dengan rataan skor 3,86. Aspek kesejukan, keindahan dan kenangan termasuk kategori sangat baik sedangkan aspek keamanan masuk kategori cukup baik.   Kinerja agroeduwisata Kampung Pasir Angling dilihat dari aspek  kelamiahan dan optimalisasi penggunaan lahan  temasuk kategori sangat baik sedangkan pendidikan termasuk kategori baik. Penataan kawasan, pelibatan masyarakat dan keunikan  temasuk kategori  cukup baik. Kata kunci: Sapta pesona, Kinerja,  Agroeduwisata,  Kampung Pasir AnglingAbstractAgro-tourism is a form of sustainable tourism that can be implemented if it performs well and the community actively participates in implementing Sapta Pesona. Seven charms must be realized in every tourist destination, whether natural, cultural, artificial or special interest destinations in order to create comfort for tourists. Kampung Pasir Angling is one of the tourist destinations that applies the concept of community-based agro-education.  This research was conducted to analyze the implementation of Sapta Pesona and the performance of agro-tourism in Pasir Angling Village, Lembang District, West Bandung Regency. The research design used is quantitative descriptive, with a survey method.  The data used comes from primary and secondary data. Primary data was obtained through interviews with 42 local people and tourists, observations and literature studies.  The research results show that the perception of the public and tourists regarding the implementation of Sapta Pesona is in the good category with an average score of 3.86. The coolness, beauty and memories aspects are in the very good category, while the security aspect is in the quite good category.   The performance of Kampung Pasir Angling agro-tourism, seen from the aspects of nature and optimization of land use, is in the very good category, while education is in the good category. Area planning, community involvement and uniqueness are categorized as quite good.Keywords: Sapta Pesona, Performance, Agro-edutourism, Pasir Angling Village
Analisis SWOT Wisata di Kampung Pasir Angling Desa Suntenjaya Djuwendah, Endah; Rasmikayati, Elly; Hasbiansyah, O
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Volume 4 Nomor 2 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i2.4076

Abstract

Pasir Angling Village has tourism potential that can be developed as an agro-tourism destination in West Java, especially in the Lembang area. However, many tourist attractions in this village have not been managed optimally so they have not attracted many tourists. This Community Service Program aims to analyze and identify the Strengths, Weaknesses, Opportunities and Threats (SWOT) of each tourism potential in Pasir Angling Village, as well as formulate effective suggestions and recommendations to overcome weaknesses and threats in the context of revitalizing the Agroedutourism Village. Data collection methods include interviews, discussions, filling out questionnaires, and direct observation at each tourist attraction in Pasir Angling Village. Observation results show several potential tourist attractions in Kampung Pasir Angling, including Curug Luhur Cibodas, Jaipongan and Pencak Silat Cultural Tourism, Sheep Farming and Cow Milking Tourism, Strawberry Picking Agrotourism, Bincarung Campground Park, as well as community MSMEs for souvenirs tourists such as Angling Caramel Candy, Angling Banana Sale, Lemon Slice, and Angling Coffee. After carrying out a SWOT analysis, it was found that this village has strengths and opportunities such as adequate tourist capacity, many tourist destinations, and the availability of clean water. Pasir Angling Village only needs more intense and focused development and management so that its tourist value becomes higher quality in the eyes of tourists. However, there are several weaknesses and threats that need to be corrected, such as less strategic location, lack of public transportation, lack of labor, lack of directional facilities, and competition with other tourist locations in the local area. This program is expected to increase public awareness of existing tourism potential, the importance of maintaining this potential, and promoting it to the general public.
Tata kelola agroeduwisata di kampung Pasir Angling dan taman Bincarung, desa Suntenjaya Endah Djuwendah; Elly Rasmikayati; Bobby Rachmat Saefudin; O Hasbiansyah
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.23590

Abstract

Abstrak Agroeduwisata perpaduan antara konsep agrowisata dan edukasi. Agroeduwisata merupakan salah satu potensi ekonomi kreatif dibidang pertanian yang dapat meningkatkan kesejahteraan masyarakatnya. Kampung Pasir Angling  desa Suntenjaya  memiliki  panorama  keindahan alam sehingga cocok untuk dikembangkan menjadi desa  agroeduwisata. Terdapat dua kelompok sadar wisata (Pokdawis) yang mengelola agroeduwisata di Kampung  Pasir Angling  yaitu Pokdarwis Pasir Angling dan Pokdarwis Taman Bincarung.  Namun, keberadaan  dua  Pokdarwis  malah memunculkan permasalahan  berupa kurangnya  komunikasi dan kerjasama dalam pengelolaan wisata di Kampung Pasir Angling. Berdasarkan hal tersebut tujuan pengabdian ini adalah untuk mengidentifikasi potensi dan kendala dalam pengembangan agroeduwisata dan menganalisa sistem tata Kelola wisata di Kampung Pasir Angling. Metode yang digunakan pada pengabdian ini adalah pemberdayaan partisipatif  dengan teknis  wawancara, Focus Group Discussion (FGD), penyuluhan  dan pendampingan yang melibatkan peran serta mitra secara aktif, pengabdian ini melibatkan Pokdarwis, karang taruna dan  kelompok usaha bersama (KUB)  kuliner. Secara umum tata kelola wisata di Kampung Pasir Angling sudah baik terlihat dengan adanya atribut wisata berupa tanda penunjuk arah, papan denah wisata, dan arah evakuasi bencana. Selain itu, Pengabdian ini berhasil mengidentifikasikan potensi dan kendala yang dihadapi Pokdarwis dalam pengelolaan agroeduwisata. Berdasarkan hasil identifikasi kendala yang dihadapi oleh dua Pokdarwis tersebut adalah komunikasi yang kurang lancar  antar pihak pengelola serta kurangnya alat bantu komunikasi. Sedangkan kendala yang dihadapi Pokdarwis Taman Bincarung adalah rendahnya partisipasi  masyarakat dalam  pengembangan  wisata  Buper Taman Bincarung karena belum jelasnya aturan dan perizinan  pengelolaan wisata  Taman Bincarung yang belum selesai. Harapannya hasil pengabdian ini dapat menjadi acuan pihak Kampung Pasir Angling dalam mengembangkan agroeduwisatanya. Kata kunci: agroeduwisata; desa wisata; kendala; pokdarwis; tata kelola Abstract Agroedu Tourism The Combination of the Concept of Agro -Tourism and Education. Agroeduism is one of the potential of the creative economy in the field of agriculture that can improve the welfare of its people. Kampung Pasir Angling Suntenjaya Village has a panoramic view of natural beauty so it is suitable to be developed into an agroedu tourism village. There are two Tourism Awareness Groups (Pokdawis) that manage agroeduism in the angling sand village, namely pokdarwis sand angling and pokdarwis park bincarung. Howver, the existence of two pokdarwis actually raised problem in the form of lack of communication and cooperation in the management of tourism in Kampung Pasir Angling. Based on this, the purpose of this service is to identify the potential and obstacles in the development of agroeduism and analyze the tourism governance system in Kampung Pasir Angling. The method used in this service is participatory empowerment with interview technical, focus group discussion (FGD), counseling and assistance involving the participation of partners actively, this service involves pokdarwis, Youth Organization and Culinary Joint Business Group (CUB). In General, Tourism Governance in Kampung Pasir Angling has been like well with the presence of tourist attributes in the form of directions, tourist planning boards, and the direction of disaster evacuation. In addition, this dedication succeeded in identifying the potential and obstacles faced by pokdarwis in agroeduism management. Based on the results of the identification of the constraints faced by the two pokdarwis are substandard communication between the managers and the lack of communication aids. While the obstacles faced by Pokdarwis Taman Bincarung are the Low Participation of the Community in the Development of Taman Taman Tourism because the rules and licensing of Bincarung Park Tourism Management are not finished finished. It is hoped that the results of this service can be a reference for the angling sand village in developing its agroeduwis. Keywords: agro-education; tourism village; constraint; pokdarwis; governance
Ethnographic Exploration of Multinational Corporate Culture and Innovation at Lazada Logistics Bandung Ganjar Kurniawan Ramdani; Ike Juanita Triwardhani; O Hasbiansyah
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6874

Abstract

This study employs an ethnographic communication approach to explore how multinational corporate culture influences innovation at Lazada Logistics Indonesia’s Bandung Regional branch, with a focus on communication practices, organizational culture, and multicultural dynamics. Findings reveal a complex relationship among factors contributing to innovation. Lazada’s multinational culture, characterized by workforce diversity and inclusive communication, fosters creativity and collaboration. Data were collected over two months through participant observation, five in-depth interviews, and fifteen focus group discussions with participants across management, operational, and support staff. The use of multiple languages, primarily Bahasa Indonesia supplemented by English, promotes inclusivity while also presenting challenges such as language barriers. Leadership emerged as a key facilitator, with transformational leadership styles effectively inspiring employees. However, challenges include balancing operational demands with innovation, managing cultural diversity, and addressing communication barriers. These findings contribute to understanding how trusted community-embedded structures mediate the translation of organizational culture into innovative behavior in LMIC-adjacent corporate settings.This study employs an ethnographic communication approach to explore how multinational corporate culture influences innovation at Lazada Logistics Indonesia’s Bandung Regional branch, with a focus on communication practices, organizational culture, and multicultural dynamics. Findings reveal a complex relationship among factors contributing to innovation. Lazada’s multinational culture, characterized by workforce diversity and inclusive communication, fosters creativity and collaboration. Data were collected over two months through participant observation, five in-depth interviews, and fifteen focus group discussions with participants across management, operational, and support staff. The use of multiple languages, primarily Bahasa Indonesia supplemented by English, promotes inclusivity while also presenting challenges such as language barriers. Leadership emerged as a key facilitator, with transformational leadership styles effectively inspiring employees. However, challenges include balancing operational demands with innovation, managing cultural diversity, and addressing communication barriers. These findings contribute to understanding how trusted community-embedded structures mediate the translation of organizational culture into innovative behavior in LMIC-adjacent corporate settings.
Tourism Activity Without Equitable Income: The Benefit Capture Gap in Upland West Java, Indonesia Endah Djuwendah; Tuti Karyani; Elly Rasmikayati; Zumi Saidah; O Hasbiansyah
Global Review of Tourism and Social Sciences Vol. 2 No. 3 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i3.519

Abstract

Community based agroecotourism is promoted in rural Indonesia as a means of improving livelihoods while supporting environmental conservation and cultural preservation. This study examines who benefits economically from such initiatives through a questionnaire survey of 139 residents involved in agroecotourism across four villages in Bandung Regency, West Java. Sustainability was assessed across six dimensions and disaggregated by village, sex, and principal occupation. The findings reveal a benefit capture gap. Although social, cultural, ecological, and technological sustainability received moderate scores, economic sustainability remained the weakest dimension. Perceived improvement in monthly household income was the lowest rated economic attribute, despite favourable assessments of job creation and business diversification. Women, housewives, traders, and respondents in other occupations reported comparatively lower economic indices, whereas farmers and village officials reported higher scores. Weak benefit sharing arrangements and limited formal partnerships may contribute to this pattern. The study recommends prioritising market access, transparent benefit sharing, and targeted inclusion.
Interpersonal Communication by Tour Guides in Psychosocial Trauma Healing Services for Child Victims of Landslide Disaster in West Bandung Regency Salman Alfarisyi Lesmana; Tresna Wiwitan; Atie Rachmiatie; Rini Rinawati; O Hasbiansyah
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cisarua District landslide caused trauma to the victims. Trauma recovery is a crucial stage in the long process of psychological recovery after a disaster. Post-disaster psychological support is essential to reduce the level of trauma in the community, especially for children. One program implemented by the local government is to provide tourism experiences to tourist destinations. The purpose of this study is to examine and analyze the interpersonal communication of tour guides in the context of psychosocial trauma healing for child landslide victims in Cisarua District, West Bandung Regency in 2026. In this study, the researcher used interpersonal communication theory with the concept of interpersonal communication according to Joseph A. DeVito. This study uses a constructivist paradigm, a qualitative method with a Cresswell case study approach and was conducted at an educational tourism destination selected by the West Bandung Regency Government as a destination for the psychosocial trauma healing program. The research subjects were five people, selected purposively because they were considered capable of providing accurate and relevant information. The data used were qualitative and came from two sources, namely primary and secondary data. The data collection method was carried out through literature studies, interviews, observation, and documentation. The study results show that tour guides apply elements of openness, positivity, support, equality, and empathy in their interpersonal communication to promote trauma healing for children after a disaster. In addition to verbal communication, they also use nonverbal communication through body language and expressions, as well as clothing and decorations at tourist destinations. Trauma healing communication can be delivered by non-medical personnel using an interpersonal communication approach. Tour guides can integrate interpersonal communication techniques into psychosocial trauma healing services for children after a disaster.
Kemitraan Media sebagai Strategi Komunikasi Humas Pemerintah Kota Bandung Ghiok Riswoto; Ike Junita Triwardhani; O. Hasbiansyah
Jurnal Inovasi Komunikasi Volume 4, No. 2, September 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i2.11276

Abstract

This study explores how the Public Relations (PR) department of the Bandung City Government constructs and implements media partnership strategies to support the "Bandung Utama" development vision. A qualitative case study design was employed, gathering data through multi-technique collection, including in-depth interviews with key officials from Diskominfo and local media practitioners, field observations, and document analysis, analyzed via thematic analysis. The results indicate that media partnerships function as an integrated strategic instrument combining daily media monitoring, multi-channel dissemination, and verified digital governance through the Sadayana application. This mechanism shifts transactional relations into a professional, mutually beneficial ecosystem without relying strictly on formal contractual agreements. Furthermore, potential challenges such as media framing autonomy and budget limits are addressed through executive political support, issue management strategies, and professional media personnel involvement. These findings highlight the importance of institutionalizing verified media partnerships to support information transparency and city branding in local government communication, while their implications for public trust require further examination.
Co-Authors Anne Maryani Atie Rachmiatie Bobby Rachmat Saefudin Dadi Ahmadi Elly Rasmikayati Elly Rasmikayati Ema Khotimah Endah Djuwendah Endah Djuwendah Ernah Ernah Ery Supriyadi R. Fadhilah Razanah Syazwina Faikar Hafizh Ganjar Kurniawan Ramdani Ghiok Riswoto Hammam Alwi Mahfudz Hantoro, Naditha Rizkya Ike Juanita Triwardhani Ike Junita Triwardhani Junawinata, M. Gunardi Muhammad Alif Alfasyah Muhammad Gurmilang Sukasah Muhammad Rasyid Nathania Evanna Chandra Nurul Risti Mutiarasari Rahmah, Ulya Rini Rinawati Rizaldy Rizki Mochamad Hanafi Salman Alfarisyi Lesmana Sari, Arfika Nurvita Septian Ardiyansyah Hidayat Shafira Alifiya Putri Tresna Wiwitan Tuti Karyani Tuti Karyani Yuniar Suciati Zahra Zahidah Zumi Saidah Zumi Saidah