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Penguatan kepercayaan diri dan partisipasi komunitas perempuan melalui pelatihan public speaking Arlinda, Silvi Aris; Hastuti, Nurnawati Hindra; Herawati, Dewi Maria
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i2.23708

Abstract

Keterampilan public speaking merupakan aspek penting dalam membangun kepercayaan diri dan partisipasi aktif dalam kehidupan sosial. Namun, masih banyak komunitas perempuan di pedesaan yang menghadapi kendala dalam berbicara di depan umum akibat kurangnya pelatihan formal. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kepercayaan diri dan kemampuan berbicara di depan umum melalui pelatihan public speaking bagi anggota komunitas perempuan. Kegiatan dilaksanakan dengan metode partisipatif yang mencakup empat tahapan, yaitu: persiapan, pelaksanaan, evaluasi, dan refleksi partisipatif. Pelatihan dilangsungkan secara tatap muka dan melibatkan 23 peserta yang mengikuti serangkaian materi dan praktik intensif. Hasil evaluasi menunjukkan peningkatan signifikan pada pemahaman dan keterampilan peserta, sebagaimana ditunjukkan oleh perbandingan nilai pre-test dan post-test. Nilai rata-rata peserta meningkat dari 71,3 menjadi 88,3 setelah pelatihan. Temuan ini mengindikasikan bahwa pelatihan public speaking secara terstruktur mampu meningkatkan kepercayaan diri serta kesiapan peserta untuk terlibat aktif dalam kegiatan komunitas. Program ini menunjukkan kontribusi nyata dalam pemberdayaan komunikasi masyarakat dan dapat direplikasi di komunitas serupa dengan penyesuaian konteks lokal.
The Effect of Advertisement, Word of Mouth, and Brand Awareness towards Buying Decision on "Ruang Guru Apps" in SMU Negeri XYZ Surakarta Itasari, Andri Astuti; Hastuti, Nurnawati Hindra
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.155-169

Abstract

Besides studying at school, online tutoring is a non-formal method of education delivery. One online tutoring is Ruang Guru's app, and it is still among competitors such as Zenius, tutoring conventional, and others. This research focuses on Ruang Guru's apps, which have always existed among students in Surakarta until now. This research uses descriptive quantitative. This research analyzes advertisements, word of mouth, and brand awareness toward buying Decision on Ruang Guru apps for students. The population is all SMU Negeri XYZ Surakarta students, with a total of 1.191 students, and about 100 students were selected as the respondent through a random sampling technique. Data collection techniques using questionnaires as primary data and documents from journals and books as secondary data. Data were analyzed using the Structural Equation Modelling - Partial Least Square (PLS). This research shows that advertisement and word of mouth significantly positively affect brand awareness. In addition, advertisement, word of mouth, and brand awareness positively affect buying decisions. Furthermore, advertisement and word of mouth significantly affect buying decisions through brand awareness. Therefore, it is suggested that companies continue to increase word-of-mouth promotions and advertisements related to consumer behavior in purchasing decisions.
Public Speaking Training in Developing the Communication Skill of PKK Community in Ngidam Muncar, Susukan, Semarang Itasari, Andri Astuti; Hastuti, Nurnawati Hindra; Maria, Dewi
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7718

Abstract

This community service is entitled "Public Speaking Training in Developing Communication Skills in the PKK Community in Muncar Village, Susukan, Semarang. The role of the PKK Association is considered important to participate in developing and marketing this tourism village to outsiders by communicating about the tourism village to outsiders. The output target is that partners are able to carry out training on public speaking, so that this step indirectly contributes to increasing the promotion of the tourist village. The results of the activity showed that service participants experienced increased public speaking knowledge and skills, were able to manage emotions and nervousness, and tried to appear confident in public so that effective communication techniques could be created.