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PELATIHAN PENINGKATAN PEMAHAMAN KAPABILITAS INOVASI DAN KAPABILITAS TEKNOLOGI INFORMASI PELAKU UMKM KELURAHAN KRAPYAK Fauziyanti, Wachidah; Hendrayanti, Silvia; Handayani, Dewi Sri; Tamrin, Muh
Abdi Masya Vol 4 No 2
Publisher : Pusat Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52561/abma.v4i2.266

Abstract

Menurut Kementerian Komunikasi dan Informatika (Kemenkominfo), pada tahun 2022 ada sekitar 64 juta unit usaha mikro, kecil, dan menengah (UMKM) di seluruh Indonesia. Namun, jumlah UMKM digital yang mampu berbisnis secara online baru sekitar 19 juta unit usaha atau 29%. Hal ini terjadi karena kurangnya pelatihan digital dan tidak adanya mentor bisnis.  Di Indonesia, UMKM saat ini dianggap sebagai cara yang efektif dalam pengentasan kemiskinan. Kondisi UMKM sendiri masih terbatas dalam hal kapabilitas inovasi dan teknologi informasi. Berdasarkan permasalahan tersebut pengabdian ini bertujuan untuk memberikan pelatihan peningkatan pemahaman kapabilitas inovasi dan teknologi informasi bagi pelaku UMKM. Materi disampaikan kepada peserta pelaku UMKM di wilayah kelurahan Krapyak, Semarang Barat dengan metode penyuluhan. Pemahaman sebelum penyampaian materi sebesar 34% dan sesudah penyampaian sebesar 91%. Hal ini menunjukkan bahwa peserta pelaku usaha UMKM tersebut menjadi lebih paham terkait kapabilitas inovasi dan teknologi informasi. Kegiatan ini diharapkan dapat meningkatkan pemahaman pentingnya konsep tersebut, sehingga memberikan dampak bagi peningkatan pengembangan bisnis usaha pelaku UMKM di Krapyak Semarang Barat.
THE EFFECT OF WELFARE AND HEALTH ALLOWANCES ON THE WORK PERFORMANCE OF BRI EMPLOYEES OF THE PATI KARABAN UNIT Nindhita, Yoga; Hendrayanti, Silvia; Wanuri, Wanuri
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.211

Abstract

Work performance is a work result achieved by an employee which is seen from his personal characteristics and perception of his role in work, or a separate form of assessment in implementing and improving his work program. This research aims to determine the effect of welfare and health benefits on the work performance of BRI Karaban Pati unit employees. The population in this study were 31 BRI Karaban Pati unit employees. The sampling method used was non-probability sampling with an accidental sampling technique using the census method. The data analysis technique used in this research is multiple regression with the help of calculations via the SPSS application. The results of the calculations that have been carried out show that the t-calculated value of welfare benefits is 2.804 > t-table 2.048. This shows that the welfare benefits variable has a positive and significant effect on employee work performance, so the calculated t value for health benefits is 4.134 > t table 2.048. This shows that the occupational health benefits variable has a positive and significant effect on employee work performance. The coefficient of determination (R Square) is 0.752. This means that the welfare and health benefits variables have a role of 75.2%, together they are able to explain or explain employee work performance variables. It is best for the BRI Karaban unit to distribute bonuses or commissions in the form of performance levels or based on position and responsibility.
The Influence of Compensation, Career Development, and Job Satisfaction on Employee Retention Silvia Hendrayanti; Laksmi Larassati
Management Analysis Journal Vol. 13 No. 4 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i4.1787

Abstract

The development of a company cannot be separated from the support of all parties inside and outside the company. One of them comes from Human Resources (HR) which is closely related to employees. This study aims to analyze the implementation of company support in influencing employee retention of PT Oranje Nutrisi Global Semarang. The population in this study was all employees of PT Oranje Nutrisi Global Semarang. The sample was determined by saturated sampling technique according to the population of 31 respondents because the population was relatively small. This study also used multiple linear regression tests using the IBM SPSS Statistic 23 program. The findings of this study explain that: (1) Compensation has a significant positive effect on employee retention of PT Oranje Nutrisi Global Semarang because of the significance value of 0.023 < 0.05. (2) Career development has a significant positive effect on employee retention of PT Oranje Nutrisi Global Semarang because it has a significance value of 0.041 < 0.05. (3) Job Satisfaction has a significant positive effect on employee retention of PT Oranje Nutrisi Global Semarang because of the significance value of 0.043 < 0.05. Suggestions on compensation factors, based on these findings PT Oranje Nutrisi Global Semarang should evaluate the compensation given to its employees because to pay more attention to compensation adjustments to the performance that employees have given because compensation has the most influence 
Pelatihan Manajemen Keuangan Bagi Pelaku Home Industry Pupuk Organik Di Desa Kopeng Hendrayanti, Silvia; Wanuri, Wanuri; Sundari, Pipit
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.3403

Abstract

The growth of the home industry producing organic fertilizer in Kopeng Village is starting to grow. The large number of organic fertilizer businesses emerging has increasingly added to the competition in Kopeng Village. Home industry players must also be able to maintain the characteristics and quality so that they can produce quality and attractive organic fertilizer. However, in the midst of the development of the organic fertilizer home industry, various obstacles are often faced by home industry players, namely capital problems and poor financial management, making it difficult for business people to obtain credit/capital from banks. Realizing this, the PKM Team carried out service with the aim of providing knowledge and helping manage finances for home industry business actors as a result of the fairly high competition in the business world. In this service, PKM participants are given training in determining selling prices, making purchase and sales reports, as well as helping to calculate the desired profit and conducting training in preparing simple financial reports. The methods used in this service activity are observation, presentation of material and training practices regarding good financial management. The target audience for this service activity is home industry business actors in Kopeng Village and who are members of the Memayu Jogo Tonggo Kopeng cooperative, totaling 10 organic fertilizer home industry businesses. From the pre-test results, only 20% of participants had knowledge about financial management, while the other 80% of participants had no knowledge at all about financial management. Likewise with knowledge of financial reports and knowledge of general journals. From the post test results, it shows an increase in the participants' abilities and knowledge. The most significant increase was knowledge about financial management which provided an increase of up to 100% because the material provider succeeded in providing exposure and practicum in preparing simple financial reports directly for home industry business actors producing organic fertilizer.
PENGARUH DISKON DAN TAGLINE “GRATIS ONGKOS KIRIM” TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE (Studi Kasus Pada Masyarakat Kota Semarang) Aeni, Alfi Nur; Hendrayanti, Silvia
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of discounts and the tagline "free shipping" on purchasing decisions at Shopee (study of the people of Semarang city). The population of this research is all residents of the city of Semarang who use the Shopee application. The sample used in this research was 97 respondents. This research uses a quantitative method with purposive sampling. Data was collected using an online questionnaire distributed via a Google Form link to respondents. Data analysis uses SPSS 28 which includes validity, reliability, classical assumption tests, multiple linear regression analysis, hypothesis testing using the t test, f test and R2 test. The results of this research show that the discount variable has a positive effect with t count (3.299) > (1.665) t table and sig value. 0.001< sig.α (0.05), the tagline "free shipping" has a positive and significant effect with the calculated t value (6.091) > (1.665) t table and the sig value. <0.001 < sig.α (0.05). For further research, it would be better to add different variables such as payment by Spaylater, COD (Cash On Delivery), Consumer Reviews and develop research on factors that can influence purchasing decision variables.
PENGARUH PROFITABILITY, LEVERAGE, SIZE DAN CAPITAL INTENSITY RATIO TERHADAP EFFECTIVE TAX RATE PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR FOOD & BAVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022 Pasha, Dina; Nafiah, Zumrotun; hendrayanti, silvia
JURNAL STIE SEMARANG Vol 16 No 3 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i3.732

Abstract

Effective tax rate is the effective tax level in the form of a percentage of tax that must be paid by taxpayers based on the company's income or gross profit after considering various tax deductions in accordance with applicable tax regulations. This research aims to determine the influence of profitability, leverage, size and capital intensity ratio on the effective tax rate in manufacturing companies in the Food & Baverage Sub Sector listed on the Indonesia Stock Exchange in 2018-2022. The total population in this study was 88 companies. The total sample for this research was 32 companies taken using the purposive sampling method. The variables used in this research are profitability, leverage, size, capital intensity ratio and effective tax rate. The results of the analysis show that the profitability and leverage profitability variables influence the effective tax rate (ETR). Meanwhile, the variables size and capital intensity ratio have no effect on the effective tax rate. Meanwhile, the variables profitability, leverage, size, capital intensity ratio of 86.9% have an influence on the effective tax rate, and 13.1% are influenced by other factors not included in this research. It is recommended that further research expand the research year period and company sector and use proxies or other measuring tools so that the results obtained are different and more accurate, adding independent variables that are not included in this research
Empowering Women Creative Economy Actors in Semarang City Towards Financial Independence Sundari, Pipit; Hendrayanti, Silvia; Fauziyanti, Wachidah; Estuti, Erni Puji
Society : Jurnal Pengabdian Masyarakat Vol 4, No 3 (2025): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i3.579

Abstract

This community service program aims to empower women creative economy actors in Semarang City to increase financial independen. The program is implemented through a participatory approach with the Participatory Action Research (PAR) method, including idenfification of needs, thematic training, intensive mentoring, and joint evaluation. The program targets 25 women micro-entrepreneurs engaged in processes food, handicrafts, and local fashion. The training focuses on increasing managerial capacity and digital marketing skills, such as the use of social media, creating marketplace accounts, financial records, and product packaging. In addition to the technical impact, this activity also fosters self-confidence and a more mature entrepreneurial mindset. Evaluation is carried out through pre-test, post-test and in-depth interviews. This training is able to build networks between pasticipants and show that the active involvement of women in community-based empowerment activities can increase economic independence in a sustainable manner while strengthening the role of women as drivers of the creative economy at the grassroots level.
PENGARUH PERENCANAAN PAJAK, BEBAN PAJAK TANGGUHAN DAN TARIF PAJAK TERHADAP MANAJEMEN LABA PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA Nafiah, Zumrotun; Hendrayanti, Silvia; Sopi, Sopi; Chasanah, Nur
JURNAL STIE SEMARANG Vol 17 No 2 (2025): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i2.812

Abstract

The evaluation of a company can be measured by how much profit the company makes. Inmanagements intention and desire to reduce and achieve tax minimization, management will tend to work towards tax reduction. This study aims to examine the effect of Tax Planning, Deferred Tax Expenses and Tax Rates on Earnings Management. The population in this study are manufacturing companies in the Consumer Goods Industry Sector listed on the Indonesia Stock Exchange (IDX). Based on the purposive sampling method, the number of samples in this study were 32 companies. The analysis used in this study is descriptive statistical test, classical assumption test (normality test, heteroscedasticity test, multicollinearity test, and autocorrelation test), multiple linear regression test analysis, and hypothesis testing (coefficient of determination test and t test). The measuring tool used for this analysis is the SPSS Version 26 program. That based on the partial test (t test), Tax Planning has a negative and insignificant effect on Earnings Management and Deferred Tax Expense has a positive and insignificant effect on Earnings Management, while Tax Rates have a positive and significant effect on Earnings Management. Together (f test), Tax Planning, Deferred Tax Expenses and Tax Rates have an effect on Earnings Management with a significance value of 0.003 <0.05. For further research, it is recommended to expand the number of samples, not only using one sector but using all sectors listed on the Indonesia Stock Exchange.
Digitalisasi UMKM Desa melalui Pelatihan AI dan Pemasaran TikTok Shop fidyah yuli ernawati, fidyah; hendrayanti, Silvia; Nindhita, Yoga
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 02 (2025): Mei - Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i02.1755

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy. Based on data from the Ministry of Cooperatives and SMEs, MSMEs contribute more than 60% to the national GDP and absorb around 97% of the workforce (Kemenkop UKM, 2023). However, the majority of MSMEs in rural areas still face major challenges in terms of digitalization, market access, and technology utilization. One of the popular digital platforms is TikTok Shop, which allows MSMEs to market their products more widely through short video content. Training on the use of TikTok Shop has been proven to help MSMEs increase sales and expand market reach (Arum & Hidayat, 2023). TikTok Shop as an e-commerce platform based on short videos is becoming a new trend in digital marketing strategies. Its massive use by the younger generation opens up great opportunities for MSMEs to enter a wider market at a relatively low cost. With a combination of AI training (such as the use of chatbots for customer service or simple sales data analysis) and the use of TikTok Shop, village MSMEs can increase their business scale sustainably. The implementation of community service was carried out in Karangtengah Village, Demak. The problem raised in this PKM is to increase the scale of marketing based on technology or online media, encouraging people to increase their knowledge, skills, and awareness in utilizing the TikTok Shop application to improve digital marketing.
THE EFFECT OF INFLATION, EXPORT AND IMPORT ON ECONOMIC GROWTH IN CENTRAL JAVA Hendrayanti, Silvia; Nafiah, Zumrotun; Aminah, siti
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 5 No 2 (2023): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v5i2.189

Abstract

Economic growth is one of the indicators used to measure the success rate of a region's development. The purpose of this study is to determine the effect of inflation, exports and imports on economic growth in Central Java Province. The type of data used is monthly time series data from January 2017 to December 2021. The number of samples used is 60 samples. The analytical method used is multiple linear regression analysis.The results of the data processing carried out, the t test on the inflation variable shows a positive but not significant relationship to economic growth. This is based on a probability value greater than 0.05, namely 0.0731. For the export variable, the probability value is 0.0186, which means that the export variable has a negative and significant effect on economic growth. As for the import variable, the probability value is 0.0000. So that it can be interpreted that the import variable has a positive and significant influence on economic growth. From the results of this study, it is suggested that the government be able to implement policies to control inflation and apply export restrictions and increase imports while still paying attention to price balance and people's needs.