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All Journal Gadjah Mada International Journal of Business Holistic Journal Of Management Research Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Abdimasku : Jurnal Pengabdian Masyarakat Economics and Digital Business Review Journal of Management and Entrepreneurship Research Journal of Management and Digital Business Dinamika Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Journal of International Conference Proceedings Neo Journal of economy and social humanities Jurnal Manajemen dan Dinamika Bisnis Paradoks : Jurnal Ilmu Ekonomi Darma Sabha Cendekia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Advances: Jurnal Ekonomi & Bisnis Journal of Community Service (Abdisci) Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Journal of Business and Management Innovations The Journal of Community Empowerment and Sustainability Services
Diana Aqmala
Universitas Dian Nuswantoro, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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MENELISIK PERAN PERSEPSI KONSUMEN MELALUI MINAT BELI: PROMOSI PRODUK RICHEESE FACTORY Ahmad Farih Awwalunnajjah; Roymon Panjaitan; Diana Aqmala; Handy Nur Cahya
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1206

Abstract

This research investigates how the characteristics of virtual influencers influence consumers’ purchase intention, with consumer perception acting as a mediating variable. A quantitative explanatory method was applied, involving 134 social media users who had been exposed to promotional content by the virtual influencer Arbie Seo for Richeese Factory. Data analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM). Results reveal that credibility and authenticity exert a positive influence on purchase intention, whereas attractiveness shows a significant negative effect. In addition, credibility, attractiveness, and authenticity positively affect consumer perception. Consumer perception subsequently increases purchase intention and serves as a mediator in the relationship between virtual influencer characteristics and purchase intention.
Peran Self-efficacy dan Internship Experience terhadap Job Readiness melalui Work Interest pada Mahasiswa Tingkat Akhir Anggraini Putri Widyastuti; Hertiana Ikasari; Diana Aqmala; Awanis Linati Haziroh
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11056

Abstract

This study aims to analyze the effect of work experience and Self-efficacy on work readiness with Work Interest as a mediating variable among final-year students of the Faculty of Economics and Business, Dian Nuswantoro University. This study uses a quantitative approach with a causal associative design. Data were obtained through a closed-ended questionnaire using a five-point Likert scale distributed to 112 respondents according to multivariate sampling criteria, then analyzed using SEM-PLS through SmartPLS 4.1.1.6. The results revealed that Self- efficacy and work experience had a positive and significant effect on Work Interest, with Mastery experience and culture as the dominant indicators. Work Interest was also found to increase Job Readiness, particularly through aspiration, while internship experience had a direct effect through relevance. Conversely, Self- efficacy had no direct effect on Job Readiness because the confidence indicator was relatively weak. However, Work Interest was found to be a significant mediator between Self- efficacy and work experience with Job Readiness, confirming the important role of Work Interest in increasing the Job Readiness of final-year students.
Beban kerja sebagai determinan utama keinginan berpindah di kalangan pegawai: Studi pada perusahaan BUMN di Semarang Tri Uswatun Khasanah; Tito Aditya Perdana; Sih Darmi Astuti; Diana Aqmala
Journal of Management and Digital Business Vol. 5 No. 3 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i3.1681

Abstract

This study investigates the Influence of work environment, workload, and work stress on turnover intention among employees of a state-owned enterprise (BUMN) located in Semarang. Turnover intention reflects an employee's desire to voluntarily leave the organization, which can disrupt operational stability and productivity. A quantitative research design was adopted, using a survey of employees as respondents. Data were collected through structured questionnaires and analyzed using multiple linear regression. The empirical findings reveal that the work environment, workload, and work stress simultaneously exert a positive and significant effect on turnover intention. A less supportive work environment, excessive workload, and heightened stress levels were identified as key drivers influencing employees' intention to resign. Furthermore, these three variables collectively explain the variance in turnover intention. Based on these results, it is recommended that the company enhance its work environment, implement better workload management strategies, and provide effective stress management programs to minimize the risk of high employee turnover.
The Role of Adaptive Selling Behavior in Mediating Sales Orientation and Customer Orientation on Salesperson Performance Citra Amanah; Diana Aqmala; Aries Setiawan
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 5 No. 2 (2026): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v5i2.2130

Abstract

The decline in Mitsubishi Xpander sales indicates problems in sales force performance. Based on preliminary field reports, the suspected problem is related to the suboptimal sales orientation and customer orientation in shaping adaptive sales behaviour. Accordingly, this inquiry endeavors to elucidate the influence of sales orientation and customer orientation on the performance of the Mitsubishi Xpander sales force in Semarang, positioning adaptive sales behaviour as an intervening mechanism. Adopting a quantitatively driven research design, empirical evidence was garnered from 104 purposively selected respondents. The analytical procedure employed Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The empirical findings demonstrate that both sales orientation and customer orientation exert a statistically robust and affirmative effect on adaptive sales behaviour, which in turn manifests a significant and positive contribution to sales force performance. Notably, customer orientation, in conjunction with adaptive sales behaviour, emerges as the most potent conduit for enhancing the performance of Mitsubishi Xpander sales personnel within the Semarang context. Customer orientation enables salespeople to understand customer needs and provide appropriate services, while adaptive sales behaviour helps them adjust their approach to different customer characteristics and situations. The findings imply that sales orientation and customer orientation can shape more adaptive sales behaviour, thereby playing a role in driving improvements in sales personnel performance in achieving targets and retaining customers.
Peningkatan Kualitas Layanan Driver ShopeeFood di Kota Semarang melalui Personal Value dan Kepuasan Kerja dengan Peran Organizational Citizenship Behavior sebagai Mediasi Satria Afif Naufal Pramudya; Awanis Linati Haziroh; Diana Aqmala; Aries Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11227

Abstract

This study was motivated by the suboptimal quality of ShopeeFood driver services in Semarang, particularly in terms of speed, responsiveness, and consistency of professionalism, amid fierce competition in the food delivery service industry, which indicates internal problems related to driver work behavior. This study aims to analyze the role of personal value and job satisfaction in improving the service quality of ShopeeFood drivers in Semarang City, with Organizational Citizenship Behavior (OCB) as a mediating variable. The study used a quantitative approach with purposive sampling of 120 active ShopeeFood drivers in Semarang City, data collection through a five-point Likert scale questionnaire, and analysis using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 4, which included outer model testing, inner model testing, and hypothesis testing. The results show that personal value does not have a significant direct effect on service quality but has a significant effect on OCB, while job satisfaction has a significant effect on both service quality and OCB. Furthermore, OCB has a significant effect on service quality and mediates the effect of personal value and job satisfaction on service quality, where OCB mediation makes the effect of personal value on service quality significant. These findings indicate that improving the service quality of ShopeeFood drivers is more effectively achieved by strengthening job satisfaction and OCB behavior, while personal value provides optimal contributions when manifested in voluntary behavior that supports service quality.
UPAYA PENINGKATAN KESADARAN MEREK UNIQLO PADA GENERASI Z Grazella Bella Pradanti; Diana Aqmala; Mochammad Eric Suryakencana Wibowo; Fakhmi Zakaria
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Globalization and advances in the retail industry have driven the rapid growth of fast fashion in Indonesia, with Uniqlo as one of the major players. This research aims to analyze the influence of social media, product innovation, and brand collaboration on Uniqlo brand awareness among Generation Z in Semarang City. Using a quantitative approach, data was collected using a questionnaire with purposive sampling techniques from 121 Generation Z respondents in Semarang City who are Uniqlo product users. The results of the study show that social media has a positive and significant effect on brand awareness, product innovation has a positive and significant effect on brand awareness, and brand collaboration has a positive and significant effect on brand awareness. Further research is recommended to compare the effectiveness of Instagram and TikTok social media in building brand awareness and to examine differences in consumer behavior across cities and generations. The results of this study are expected to serve as a reference for Uniqlo in improving its marketing strategies, product innovation, and brand collaboration so that brand awareness can be optimized among Generation Z.
Augmented Retail Marketing: Comprehending Customer Satisfaction by AR Marketing Media Tito Suryawijaya; Diana Aqmala
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.139

Abstract

This research aims to explore the role of Augmented Reality (AR) as a marketing medium in the context of the post-pandemic retail sector. This research adopts a quantitative approach using the SEM - PLS model. Data was obtained through an online survey using a Google Form-based questionnaire filled out by 100 respondents who had used the AR feature to purchase retail products more than twice. Research findings indicate that AR has great potential to increase customer satisfaction and influence consumer purchasing behavior in the post-pandemic retail sector. The implication of this research is that retail companies can utilize AR technology as an effective marketing tool to improve consumer experience, customer satisfaction and business growth. This research also contributes to the AR-based marketing literature, especially in the post-pandemic retail sector, which can be called "Augmented Retail Marketing". Thus, this research illustrates the important role of AR in shaping the future of retail marketing.
Efforts To Increase Employee Performance Through Workload Factors, Motivation And Human Resource Management(Msdm) Practices (Study On Employees Of Pt. Bank Negara Indonesia (Bni) Kudus Branch) Tabitha Ellen Natasya; Diana Aqmala
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.968

Abstract

This study analyzes efforts to improve employee performance through workload factors, motivation, and human resource management practices in PT. Bank Negara Indonesia (BNI) Kudus Branch. This study uses a quantitative approach to determine the relationship between variables. This study aims to determine the effect of workload (X1), motivation (X2), and human resource management practices (X3) on employee performance (Y). The data collection method used in this study was distributing questionnaires through Google Forms. The population of this study is all employees who work at PT. Bank Negara Indonesia (BNI) Kudus Branch totaled 67 respondents, and the sample was taken using the Census Sampling Technique. The location of this research is at PT. Bank Negara Indonesia (BNI) Kudus Branch is located at Jl. A. Yani 55 Kel. Panjunan Kec. Kota Kab. Kudus – Central Java. The collected data will then be processed with SPSS Version 25 software analysis. The results of this study show that there is a significant influence of partial workload on employee performance. Subsequent analysis showed that motivation had no partial effect on employee performance. Finally, the results of the analysis show that there is a significant influence between human resource management practices and employee performance. Thus, the performance of employees at PT. Bank Negara Indonesia (BNI) Kudus Branch increased significantly influenced by workload and human resource management practices.
Pengaruh Kompensasi, Lingkungan Kerja, dan Perceived Organizational Support (POS) Terhadap Retensi Karyawan Pada PT. Saprotan Utama Nusantara Semarang Ardhilla Rossynta Panca; Nanda Adhi Purusa; Diana Aqmala; Mochammad Eric Suryakencana Wibowo
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1000

Abstract

Saat ini mobilitas karyawan semakin meningkat yang diakibatkan oleh faktor dari ekonomi, lokasi, politik maupun faktor dari internal perusahaan itu sendiri. Oleh itu, retensi karyawan dinilai sangat penting dalam perusahaan. Tujuan dari riset ini ialah melihat pengaruh Kompensasi, Lingkungan Kerja, serta Perceived Organizational Support terhadap Retensi Karyawan di PT Saprotan Utama Nusantara Semarang. Sampel yang terolah pada riset ini ialah 130 sampel. Riset ini menerapkan metode pendekatan kuantitatif dengan analisis data regresi linier berganda serta menggunakan uji koefisien determinasi (R2) dengan memakai program SPSS Version 26. Temuan riset ini memperlihatkan variabel Kompensasi terbukti berpengaruh positif dan signifikan terhadap retensi karyawan, variabel Lingkungan Kerja terbukti berpengaruh positif dan signifikan terhadap retensi karyawan, serta variabel Perceived Organizational Support terbukti berkorelasi secara signifikan serta positif terhadap retensi karyawan.
Fear of Missing Out, Viral Marketing, dan Sales Promotion Sebagai Determinan Keputusan Pembelian Konsumen di Aeon DP Mall Semarang Marsya Indana Zahara; Guruh Taufan Hariyadi; Diana Aqmala; Elia Resha Fatmawati
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2177

Abstract

Riset ini bemaksud untuk mengkaji pengaruh fear of missing out (FoMO), viral marketing, dan promosi penjualan pada keputusan pembelian konsumen di pusat perbelanjaan AEON DP Mall. Penelitian ini menerapkan metode kuantitatif dengan pemodelan persamaan struktural partial least squares (PLS-SEM). data didapatkan melalui pembagian kuesioner ke 115 responden yang sesuai persyaratan sebagai konsumen yang pernah berbelanja di AEON DP Mall menggunakan purposive sampling. Data diolah menggunakan SmartPLS 4.0 untuk menguji validitas, reliabilitas, dan hipotesis. Riset menunjukkan bahwa FoMO memiliki dampak positif dan signifikan terhadap keputusan pembelian yang mengindikasikan bahwa dorongan psikologis untuk mengikuti tren memotivasi konsumen untuk melakukan pembelian. Pemasaran viral telah terbukti secara signifikan memengaruhi keputusan pembelian dengan mempromosikan konten kreatif di media sosial yang meningkatkan kesadaran dan minat konsumen. Promosi penjualan menunjukkan pengaruh paling dominan yang mengindikasikan bahwa strategi promosi berupa discount, product bundling, dan flash sale sangat efektif dalam memengaruhi keputusan pembelian. Model  penelitian dapat menjelaskan 52,4% (R² = 0,524) variasi dalam keputusan pembelian, sisanya sebesar 47,6% ditentukan aspek lain di luar model. Implikasi dari penelitian ini menunjukkan bahwa ritel modern perlu mengintegrasikan strategi pemasaran yang memanfaatkan psikologi konsumen, viralitas konten digital, dan insentif promosi untuk mengoptimalkan konversi penjualan. Penelitian lebih lanjut disarankan untuk mengeksplorasi aspek lain seperti kualitas produk, citra merek, dan pengalaman pelanggan yang dapat melengkapi pemahaman tentang penentu keputusan pembelian di industri ritel modern.
Co-Authors Adilla Kustya Ulfa Agung Sedayu Ahmad Farih Awwalunnajjah Ahmad Reza Alam Sanca Anggraini Putri Widyastuti Ardhilla Rossynta Panca Ariati Anomsari Ariati Anomsari Ariel Leonardo Saviolla Aries Setiawan Aries Setiawan Awanis Linati Haziroh Brilian Lutfi Citra Amanah Dema Antoya Putra Dian Yustika Rini Dicky Fiondhani Dimas Rizky Sutikno Elia Ardyan Elia Resha Fatmawati Elia Resha Fatmawati Elia Resha Fatmawati Erin Kristina Estefania Azzura Fakhmi Zakaria Febrianur Ibnu Fitroh Sukono Putra Finishia Malihah Hisyam Grazella Bella Pradanti Guruh Taufan Hariyadi Guruh Taufan Hariyadi Guruh Taufan Hariyadi Handy Nur Cahya Helmi Noor Nugroho Hertiana Ikasari Icha Vallyncia Rahma Ida Farida Lannita Febiyanti Mahmud Mahmud Mahmud Mahmud Marsya Indana Zahara Mashita Fahmi Wardhani Mochammad Eric Suryakencana Wibowo Mochammad Eric Suryakencana Wibowo Muhammad Arif Danendra Mutiara Sapitri Nanda Adhi Purusa Oktoriza, Linda Ayu Piji Pakarti Rian Adi Suseno Rika Wijayani Roymon Panjaitan Rudi Kurniawan Satria Afif Naufal Pramudya Sih Darmi Astuti Suhita Whini Setyahuni Syamsul Arifin Tabitha Ellen Natasya Tiara Apriliani Tito Aditya Perdana TITO SURYAWIJAYA Tri Uswatun Khasanah Vincent Didiek Wiet Aryanto Vivi Gusfiani Yohan Wismantoro