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All Journal Gadjah Mada International Journal of Business Holistic Journal Of Management Research Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Abdimasku : Jurnal Pengabdian Masyarakat Economics and Digital Business Review Journal of Management and Entrepreneurship Research Journal of Management and Digital Business Dinamika Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Journal of International Conference Proceedings Neo Journal of economy and social humanities Jurnal Manajemen dan Dinamika Bisnis Paradoks : Jurnal Ilmu Ekonomi Darma Sabha Cendekia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Advances: Jurnal Ekonomi & Bisnis Journal of Community Service (Abdisci) Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Journal of Business and Management Innovations The Journal of Community Empowerment and Sustainability Services
Diana Aqmala
Universitas Dian Nuswantoro, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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ANTESEDEN KINERJA KARYAWAN PADA PT. SANCA SUMBER SEMEN Alam Sanca; Mahmud Mahmud; Diana Aqmal; Nanda Adhi Purusa
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3716

Abstract

Introduction: Employment contracts in the mining sector require employees to work away from home, determining the duration of their presence at the worksite, which typically spans several weeks or even months. This arrangement results in prolonged absence from their families and communities. Job performance is a critical aspect of organizational behavior, with higher levels of performance associated with fewer errors. In the mining industry, companies can sustain optimal working conditions despite the potential for human error arising from low individual performance, provided that overall performance levels remain high. The purpose of this study is to examine the effects of work–family conflict and family–work conflict on employee performance, with emotional exhaustion as a mediating variable, among employees of PT Sanca Sumber Semen, Indonesia. Method: This study adopts a quantitative research design, in which data are collected using a structured questionnaire employing a five-point Likert scale. A purposive sampling technique is applied, yielding a final sample of 160 employees of PT Sanca Sumber Semen. To test the proposed hypotheses, data are analyzed using partial least squares structural equation modeling (PLS-SEM).Results: The empirical results indicate that work–family conflict and family–work conflict have a positive and significant effect on emotional exhaustion. Furthermore, work–family conflict, family–work conflict, and emotional exhaustion negatively affect employee performance at PT Sanca Sumber Semen. These findings support the Conservation of Resources (COR) theory, which posits that when employees’ internal resources (such as emotional energy, time, and attention) are depleted by role conflict and emotional exhaustion, their capacity to maintain high performance declines significantly. Keyword: Employee Performance, Emotional Fatigue, Family-Work Performance, Work-Family Performance
PERAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING HUBUNGAN CUSTOMER EXPERIENCE, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PRODUK UNIQLO Finishia Malihah Hisyam; Diana Aqmala; Fakhmi Zakaria; Linda Ayu Oktoriza
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3762

Abstract

Introduction: This research analyzes the impact of customer experience, product quality, and price perception on repurchase intention for Uniqlo products.Method: This research used a quantitative approach, collecting data through questionnaires and interviews using a purposive sampling technique with 126 respondents who wear Uniqlo. Data analysis was conducted using SmartPLS 4 through outer model, inner model, and mediation testing.Results: The findings indicate that customer experience, product quality, and price perception have a positive and significant influence on repurchase intention, with brand image acting as an indirect mediating variable. These findings provide practical implications for developing marketing strategies to increase repurchase intention.Conclusions and Recommendations: Customer experience, product quality, and price perception have a significant positive influence on repurchase intention for Uniqlo products, both directly and indirectly through brand image. Further research is recommended to use different objects, add additional independent variables, and apply longitudinal data. For companies, it is important to maintain and strengthen a brand image that is aligned with product quality and service in order to maintain loyalty and encourage repeat purchases. Keywords: Brand Image, Customer Experience, Product Quality, Price Perception, Repurchase Intention
PENGARUH PERSEPSI KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z DI KOTA SEMARANG MELALUI MINAT BELI PADA SMARTPHONE XIAOMI Dimas Rizky Sutikno; Elia Resha Fatmawati; Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3844

Abstract

Introduction: This study aims to examine how perceived quality and price shape purchase decisions of Generation Z consumers in Semarang City when buying Xiaomi smartphones, both directly and through the mediating role of purchase intention. The rapid development of technology and the increasing reliance on smartphones among young consumers make it important to understand the behavioral factors behind their purchasing choices.Methods: This research is a quantitative approach; data were collected from 140 respondents who had purchased a Xiaomi smartphone. The analysis was conducted using SmartPLS 4 to evaluate measurement validity, structural relationships, and hypothesis testing.Results: The results indicate that perceived quality and price have a positive and significant effect on purchase intention. Furthermore, perceived quality also significantly influences purchase intention indirectly through the mediating role of purchase intention, demonstrating partial mediation in the relationship between perceived quality and purchase decision. These findings suggest that Generation Z consumers place strong emphasis on the evaluation of product quality and price suitability before forming purchase intention and making final purchase decisions. Based on the results, it is recommended that Xiaomi focus on strengthening consumers’ perceived quality and maintaining competitive pricing strategies to enhance purchase intention and purchasing decisions among Generation Z consumers. Conclusion and suggestion: These findings indicate that perceived quality and price significantly influence purchase decisions, both directly and through purchase intention as a partial mediator. Keywords: Perceived Quality, Price, Purchase Decision, Purchase Intention,
Peran Minat Beli dan WOM terhadap Peningkatan Keputusan Pembelian Produk Dema Antoya Putra; Diana Aqmala; Ariati Anomsari; Roymon Panjaitan
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 4 (2026): July - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i4.1051

Abstract

Tujuan: Penelitian ini menganalisis hubungan antara bauran pemasaran dan kualitas pelayanan dengan keputusan pembelian melalui minat beli dan word of mouth (WOM) pada konsumen produk kaca dan aluminium. Metode: Penelitian ini menggunakan survei kuantitatif cross-sectional. Sampel mencakup 100 konsumen Mede Jaya Kaca dan Aluminium di Kabupaten Pati yang dipilih melalui purposive sampling. Data kuesioner dianalisis menggunakan PLS-SEM dengan SmartPLS 4. Hasil dan Pembahasan: Bauran pemasaran berhubungan positif dengan keputusan pembelian, tetapi berhubungan negatif dengan minat beli dan WOM. Kualitas pelayanan berhubungan positif dengan minat beli, WOM, dan keputusan pembelian. Minat beli dan WOM berhubungan positif dengan keputusan pembelian. Minat beli memediasi negatif hubungan antara bauran pemasaran dan keputusan pembelian, sedangkan WOM tidak memediasi hubungan tersebut. Sebaliknya, kedua mediator meneruskan hubungan positif antara kualitas pelayanan dan keputusan pembelian. Implikasi: Perusahaan perlu memprioritaskan kualitas pelayanan dan mengevaluasi produk, harga, lokasi, serta promosi secara terpisah tanpa mengasumsikan bahwa seluruh aktivitas pemasaran meningkatkan minat dan rekomendasi pelanggan. Originalitas: Penelitian ini mengintegrasikan mekanisme psikologis dan sosial dalam pengambilan keputusan pembelian dalam konteks distribusi material kaca dan aluminium.
Livestream Commerce: Dampak Daya Tarik Streamer terhadap Niat Beli Parfum Mykonos Ariel Leonardo Saviolla; Piji Pakarti; Diana Aqmala; Aries Setiawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 9 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i9.12981

Abstract

This study examines the effect of TikTok Live streamer attractiveness on the purchase intention of Mykonos perfume among Generation Z in Semarang, with trust and attitude as mediating variables. A quantitative method was used, involving 150 respondents through purposive sampling. Data analysis was conducted using the SEM-PLS approach with SmartPLS version 4.0 software. The results show that streamer attractiveness has a significant positive effect on trust and attitude, which subsequently drive purchase intention. However, streamer attractiveness has no direct effect on purchase intention. This finding confirms a full mediation phenomenon, where the streamer's charm effectively triggers purchases only if it successfully builds trust to reduce blind buy risks and forms a positive audience attitude.
Optimize Trust to Increase Purchase Intention in Smartphone Samsung Helmi Noor Nugroho; Diana Aqmala; Yohan Wismantoro; Handy Nur Cahya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 9 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i9.12997

Abstract

The rapid development of communication technology in the digital era has led to a high public dependence on smartphones. However, Top Brand Index data shows that Samsung's market share in Indonesia decreased by 5% from 2024 to 2026. This study aims to analyze the optimization of trust to increase purchase intention for Samsung smartphones in Central Java Province by examining the direct and indirect effects of customer satisfaction on purchase intention through brand trust and customer trust. This quantitative study utilized a purposive sampling method to collect data via digital questionnaires (Google Form). The respondents consisted of 150 consumers in Central Java who were aged 18 years or older and interested in buying a Samsung smartphone. Data analysis was conducted using Partial Least Squares-Based Structural Equation Modeling (PLS-SEM) through outer and inner model evaluations.
STRATEGY FOR MODERNIZING PRODUCTION PROCESSES AND PRODUCT STANDARDIZATION THROUGH THE IMPLEMENTATION OF THE KAIZEN FRAMEWORK (5S) AT THE “KUSUMARASA” TARO CHIP PRODUCER IN KARANGTEJO VILLAGE, TEMANGGUNG: background, research methodology, results and discussion, conclusion, references Brilian Lutfi; Dicky Fiondhani; Mochammad Eric Suryakencana Wibowo; Diana Aqmala; Elia Resha Fatmawati
Jurnal Abdisci Vol 3 No 8 (2026): Vol 3 No 8 Tahun 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v3i8.1310

Abstract

Background. This community service activity aimed to analyze the effectiveness of implementing the Kaizen concept through the 5S method in supporting the modernization of production processes and product standardization at the “Kusumarasa” Taro Chips Producer in Karangtejo Village, Kedu District, Temanggung Regency. The main problems faced by the partner included an unsystematic production area layout, the absence of written Standard Operating Procedures (SOPs), inconsistent workplace cleanliness, and varying product quality. Method. This activity used an educational outreach program consisting of presentations and question-and-answer sessions. The materials delivered covered the Kaizen concept, the 5S method, production process modernization, and product standardization. Results. The program's effectiveness was evaluated using Pre-Test, Post-Test, and N-Gain Score analyses involving 10 participants, including the business owner and production workers. The results demonstrated a significant improvement in participants’ understanding. The average Pre-Test score increased to 64.00 points in the Post-Test, with an average N-Gain score of 1.00 (high category). In addition to improving participants’ knowledge, the program produced several outputs, including simple production SOPs, educational posters on 5S implementation in the workplace, and a more organized, clean, and disciplined work culture aligned with Kaizen principles. Conclusion. Implementing the Kaizen concept through the 5S method successfully improved workplace organization, production area cleanliness, work discipline, and understanding of the importance of process standardization and product quality. Therefore, implementing the Kaizen Framework (5S) was effective for modernizing production processes and standardizing products in small-scale food processing enterprises, while also supporting increased competitiveness and business sustainability.
Social Commerce Tiktok Shop Kahf: Integrasi Social Media Marketing, Influencer Marketing, dan Brand Image Dalam Keputusan Pembelian Muhammad Arif Danendra; Vincent Didiek Wiet Aryanto; Diana Aqmala; Mochammad Eric Suryakencana Wibowo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.19521

Abstract

Perkembangan pesat social commerce melalui platform TikTok Shop menuntut pelaku bisnis untuk menerapkan strategi pemasaran digital yang efektif guna memengaruhi perilaku belanja konsumen. Penelitian ini bertujuan menganalisis pengaruh pemasaran media sosial dan pemasaran influencer terhadap keputusan pembelian produk Kahf di TikTok Shop, dengan menempatkan citra merek sebagai variabel perantara. Pendekatan kuantitatif deskriptif diterapkan dalam penelitian ini menggunakan metode survei yang melibatkan 100 konsumen dengan riwayat pembelian produk Kahf di TikTok Shop sebagai responden. Penentuan sampel menggunakan pendekatan purposive sampling, sedangkan pengujian hipotesis dilakukan melalui analisis SEM-PLS menggunakan SmartPLS 4. Hasil analisis data menunjukkan bahwa pemasaran media sosial dan pemasaran influencer berkontribusi positif dan signifikan dalam meningkatkan citra merek serta keputusan pembelian. Selain itu, citra merek terbukti berperan penting sebagai variabel mediasi dalam memperkuat pengaruh kedua strategi pemasaran tersebut terhadap keputusan pembelian. Temuan ini menegaskan bahwa kombinasi konten digital yang interaktif dan pemilihan influencer yang tepercaya sangat krusial dalam membentuk citra merek yang positif dan mendorong transaksi pembelian di TikTok Shop.
Co-Authors Adilla Kustya Ulfa Agung Sedayu Ahmad Farih Awwalunnajjah Ahmad Reza Alam Sanca Anggraini Putri Widyastuti Ardhilla Rossynta Panca Ariati Anomsari Ariati Anomsari Ariel Leonardo Saviolla Aries Setiawan Aries Setiawan Awanis Linati Haziroh Brilian Lutfi Citra Amanah Dema Antoya Putra Dian Yustika Rini Dicky Fiondhani Dimas Rizky Sutikno Elia Ardyan Elia Resha Fatmawati Elia Resha Fatmawati Elia Resha Fatmawati Erin Kristina Estefania Azzura Fakhmi Zakaria Febrianur Ibnu Fitroh Sukono Putra Finishia Malihah Hisyam Grazella Bella Pradanti Guruh Taufan Hariyadi Guruh Taufan Hariyadi Guruh Taufan Hariyadi Handy Nur Cahya Helmi Noor Nugroho Hertiana Ikasari Icha Vallyncia Rahma Ida Farida Lannita Febiyanti Mahmud Mahmud Mahmud Mahmud Marsya Indana Zahara Mashita Fahmi Wardhani Mochammad Eric Suryakencana Wibowo Mochammad Eric Suryakencana Wibowo Muhammad Arif Danendra Mutiara Sapitri Nanda Adhi Purusa Oktoriza, Linda Ayu Piji Pakarti Rian Adi Suseno Rika Wijayani Roymon Panjaitan Rudi Kurniawan Satria Afif Naufal Pramudya Sih Darmi Astuti Suhita Whini Setyahuni Syamsul Arifin Tabitha Ellen Natasya Tiara Apriliani Tito Aditya Perdana TITO SURYAWIJAYA Tri Uswatun Khasanah Vincent Didiek Wiet Aryanto Vivi Gusfiani Yohan Wismantoro