Article Per Year (5 Year)
p-Index From 2021 - 2026
3.298
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat AKTUAL Jurnal Kewarganegaraan Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen dan Pemasaran Jasa Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Manajemen Jurnal Pengabdian Masyarakat Manage Proceeding UMSurabaya
Umi Farida
Universitas Muhammadiyah Ponorogo
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK SEPEDA POLYGON DI MASA PANDEMI COVID 19 PADA CIVITAS AKADEMIKA UNIVERSITAS MUHAMMADIYAH PONOROGO Umi Farida; Andhi Anarta; Edi Santoso
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT This study aims to determine the effect of brand image, product quality, lifestyle on purchasing decisions for polygon bicycle products in the academic community of Muhammadiyah University of Ponorogo. The sample in this research is 100 respondents. The testing stages used include instrument testing, coefficient of determination test and hypothesis testing. The analysis used in this study is multiple linear regression analysis. The results of this study indicate that: (1) Brand image has a positive and significant effect on purchasing decisions. (2) Product quality has a positive and significant effect on purchasing decisions. (3) Lifestyle has a positive and significant effect on purchasing decisions. (4) Brand image, product quality, and lifestyle simultaneously have a positive and significant effect on purchasing decisions. Keywords                    : Brand Image; Product Quality; Lifestyle;  Purchase DecisionABSTRAK Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek, Kualitas Produk, Gaya Hidup Terhadap Keputusan Pembelian Produk Sepeda Polygon Pada Civitas Akademika Universitas Muhammadiyah Ponorogo. Sampel dalam penelitiamn ini yakni 100 responden. Tahapan pengujian yang digunakan meliputi uji instrumen, uji koefisiensi determinasi dan uji hipotesis. Analisis yang di gunakan dalam penelitian ini yaitu analisis regresi linier berganda.Hasil penelitian ini menunjukan bahwa : (1) Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian. (2) Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. (3) Gaya hidup berpengaruh positif dan signifikan terhadap keputusan pembelian. (4) Citra merek, kualitas produk, dan gaya hidup secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci                  : Citra Merek; Kualitas Produk; Gaya Hidup; Keputusan Pembelian
Co-Authors Adi Santoso Agum Gumelar Andhi Anarta Anggi Arsita Indriyadini Anis Setiyorini Bintang Vian Tri prasetya Chamidah, Siti Diana Pramudya Wardhani Edi Santoso Eka Destriyanto Pristi Eka Wulandari Fery Setiawan Fitriana Fitriana Hasan Nursukma Isnaini Rahayu Mahmudah Kharis Nuril Huda La Ode Sugianto Laila Fijannatin Naim Lailatul Affifah Lilik Dwi Wulandari Naning Kristiyana Norma Hapsary Oki Juwa Angger Madona Prasuditya Rimba Saputri Prestilia Windy Pratiwi Purwanto . Qhori Agistina Ratri Widya Wulandari Restiana ana Riska Amalinda Anugrawati Rizki Listyono Putro Rizki Listyono Putro Rizki Putro Sekar Widari Setyo Adjie Setyo Aji Siti Julaika SITI MUNAWAROH Sri Hartono Tegoeh Hari Abrianto Titi Rapini Titis Purwaningrum Wahna Widhianingrum Widiya Belle Pransiska Wijianto Wijianto Yuliya Pratiwi Yurike Meida Trisnaningtyas Zulfan Cholid Bahtiar