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All Journal Jurnal SOLMA Jurnal Mantik MANAJEMEN DEWANTARA Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Sasambo: Jurnal Abdimas (Journal of Community Service)
Syamsul Bachri
Program Studi Manajemen, Universitas Tadulako, Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF BRAND AWARENESS AND PRODUCT QUALITY ON REPURCHASE INTENTION OF MS GLOW SKINCARE PRODUCTS : MEDIATED BY BRAND TRUST Alya Nurkhaliza; Syamsul Bachri; Elimawaty Rombe; Setiawan Mandala Putra
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20587690

Abstract

This study aims to analyze the influence of brand awareness and product quality on repurchase intention of MS Glow skincare products with brand trust as a mediating variable. This study used a quantitative approach with a survey method of 120 students of the Faculty of Economics and Business, Tadulako University who have used MS Glow products. Sampling was carried out using a purposive sampling technique. Data analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS application. The results of the study indicate that brand awareness and product quality have a positive and significant effect on repurchase intention. In addition, brand awareness and product quality also have a positive and significant effect on brand trust. However, brand trust does not have a significant effect on repurchase intention and is unable to mediate the influence of brand awareness and product quality on repurchase intention. This study provides theoretical contributions to marketing studies as well as practical implications for companies in formulating marketing strategies that focus on strengthening brand awareness and improving product quality.
Co-Authors Alya Nurkhaliza Arvindo Arvindo Benyamin Parubak Citra Antasari Darman, Darman Elimawaty Rombe Erwan Sastrawan Fannya Azzahra Assirayatul Farid Farid Hilda Monoarfa IRA NURIYA SANTI Jefri Wandi Juliana Kadang Mahfud Supu Maskuri Sutomo Moh. Ali Murad Moh. Rio Ferdinand Mohammad Zeylo Auriza Muhammad Zeylo Auriza Muzakir Muzakir Neng Reka Nurmalasari Ponirin Ponirin Rosida P. Adam Salma Daud Setiawan Mandala Putra Suardi Suardi Surayya Surayya Suryadi Samudera Syamsul Bahri Dg.Parani Vitayanti Fattah Wahyuningsih Wahyuningsih Yeyen Anggreni Zakiyah Zahara