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All Journal Jurnal S2 Pendidikan Matematika Al-Adzka: Jurnal Ilmiah Pendidikan Guru Madrasah Ibtidaiyah JURNAL EVALUASI PENDIDIKAN SMART BUSINESS JOURNAL Jurnal Rekayasa Material, Manufaktur & Energi Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman Socius (Jurnal Pendidikan dan Pembelajaran Ilmu Pengetahuan Sosial) (Edisi Elektronik) MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering Jurnal Mekanik Terapan Humanism : Jurnal Pengabdian Masyarakat Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Rekayasa Energi dan Mekanika Journal of Energy, Material, and Instrumentation Technology Darris: Jurnal Pendidikan Madrasah Ibtidaiyah Jurnal PADE: Pengabdian & Edukasi Jurnal Pengabdian Masyarakat Bangsa Recent in Engineering Science and Technology
Noor Hidayati
Prodi Magister Pendidikan Matematika Pascasarjana, FKIP - UNS
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Journal : SMART BUSINESS JOURNAL

 1 
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI PADA OFFICE COFFEE BANJARMASIN Ramadhana, Fitri; Hidayati, Noor; Utomo, Setio
Bisnis Smart Vol 1, No 1 (2020): Bisnis Smart, Volume 1, Nomor 1, Januari 2020
Publisher : Universitas lambung Mangkurat

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Abstract

Fitri Ramadhana, D1A213069, 2018, Effect of Service Quality on Consumer Loyalty through Satisfaction as Mediation Variables in Office Coffee Consumers Banjarmasin. Guided by  Noor Hidayati and Setio Utomo. This study aims to determine the Effect of Service Quality (X) on Consumer Loyalty (Y) through Satisfaction (Z) as Mediation Variables in Office Coffee Banjarmasin. Respondents in this study amounted to 120 people who are Banjarmasin Office Coffee taken using accidental sampling techniques. Data collection techniques in this study were observation and questionnaires. Data analysis techniques using Path Analysis.The results of this study indicate that there is a direct positive and significant effect of Service Quality (X) on Consumer Loyalty (Y) produces a T statistics value of 2.920 with a probability of 0.004. There is a direct positive and significant effect on Service Quality (X) on satisfaction (Z) resulting in T statistics of 6.611 with a probability of 0.000. Satisfaction (Z) on Consumer Loyalty (Y) produces a T statistics value of 16.142 with a probability of 0.000.
PENGARUH STORE ATMOSPHERE, INOVASI PRODUK DAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN PELANGGAN CAFE WARUNK UPNORMAL DI BANJARMASIN KALIMANTAN SELATAN Mukti, Waluyo; Maryono, Maryono; Hidayati, Noor
Bisnis Smart Vol 1, No 1 (2020): Bisnis Smart, Volume 1, Nomor 1, Januari 2020
Publisher : Universitas lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (21.683 KB)

Abstract

This study aims to determine the effect of Store Atmosphere, Product Innovation and Customer Experience on Cafe Warunk UpNormal Customer Satisfaction in Banajarmasin. This research uses a quantitative approach in the form of explanatory. The sample in this study is Warunk UpNormal customers with 155 respondents with the sampling technique using simple random sampling. Data collection techniques using questionnaires and data analysis using multiple linear regression analysis. The test results prove that there is no partial significant effect of Store Atmosphere (X1) on Customer Satisfaction sig value of ? 0.05 and calculated t value of 0.920 and There is a significant effect partially Product Innovation (X2) on Customer Satisfaction because the sig value is 0,000 <0 , 05 and the value of t count 3.131 and also there is a partially significant effect of Customer Experience (X3) on Customer Satisfaction because the sig value is 0,000 <0,05 and the value of t is 4,791. The test together shows that there is a simultaneous significant effect of Store Atmosphere (X1) and Product Innovation (X2) and Customer Experience (X3) on Customer Satisfaction (Y) because the sig value is 0,000 <0,05 and the calculated F value is 40,489.
Co-Authors Adhi, Pribadi Mumpuni Adi Syuriadi Al Qorni, Muhammad Uwais Andi Ulfiana Bel, Belyamin Belyamin Belyamin Eka Ary Wibawa Ekayuliana, Arifia Ekayuliana, Arifia Firdaus, muhammad Rafsya Huriyah Huriyah, Huriyah Isnanda Nuriskasari Jovan, Arya Kamal, Dianta Mustofa Maladzi, Radhi Malik, Miftahul Fahrizal Nur Mardiyana Mardiyana Maryono Maryono Matsaany, Bayun Miftahul Janah, Miftahul Mukti, Waluyo Nabila Yudisha Pramono, Agus Edy Rahman, Haolia Rahmat Subarkah Ramadhana, Fitri RATNA KHOIRUNNISA Riyadi Riyadi Saidatuningtyas, Ifa Silitonga, Muhammad Prasha Risfi Sitorus, Andre Halomoan Suhardi, Devantri Lismada Wulan Kirani Sumadipraja, Berlian Firdaus Tatun Hayatun Nufus Utomo, Setio Widiyatmoko Widiyatmoko, Widiyatmoko Yuliana, Arifia Eka