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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Jurnal Manajemen dan Agribisnis Indonesian Journal of Agricultural Science JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies International Journal of Social Service and Research JURNAL ILMIAH GLOBAL EDUCATION Journal of Business, Social and Technology Eduvest - Journal of Universal Studies Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Heny Kuswanti Suwarsinah
School Of Business, IPB University, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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MODEL PENGEMBANGAN USAHA PENANGKARAN BENIH PADI BERSERTIFIKAT DI KABUPATEN PINRANG, SULAWESI SELATAN Adhyta Puspita Summase; Lukman Mohammad Baga; Heny Kuswanti
Jurnal Agribisnis Indonesia Vol. 10 No. 1 (2022): Juni 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.1.1-14

Abstract

Indonesia telah melakukan berbagai upaya dalam mencapai swasembada pangan. Salah satu upaya yang dilakukan adalah menyediakan benih bersertifikat bagi petani. Penelitian ini bertujuan untuk mengembangan usaha penangkaran benih padi dengan memetekan model bisnis, mengidentifikasi kondisi ekternal dan internal yang dimiliki usaha, serta membuat rancangan pengambangan usaha penangkaran benih padi bersertifikat di Kabupaten Pinrang, Sulawesi Selatan. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Pada penelitian ini, penentual sampel yang digunakan yaitu purposive sampling dan terpilihlah UPB Tanete Tani Jaya sedangkan untuk pengumpulan data menggunakan teknik wawancara mendalam. Analisis yang digunakan yaitu analisis Business Model Canvas (BMC), SWOT, dan Blue Ocean Strategy (BOS) dalam merumuskan model pengembangan usaha penangkaran benih padi bersertifikat. Hasil penelitian menunjukkan bahwa perlu adanya perbaikan terhadap elemen-elemen yang ada pada model bisnis UPB Tanete Tani Jaya. Alternatif strategi yang dapat dilakukan dalam mengembangkan usaha penangkaran dapat difokuskan kepada elemen customer segment, channels, dan key partnerships yaitu dengan memperluas segmen pelanggan yang akan dilayani, mengoptimalkan penggunaan media sosial, menambah dan meningkatkan kemitraan yang kemudian akan berpengaruh terhadap peningkatan value proposition, key activities, key resourches, revenue streams, dan cost structure.
ANALISIS PEMASARAN BERAS ORGANIK DI PROVINSI SUMATERA BARAT Julia Mardalisa; Andriyono Kilat Adhi; Heny Kuswanti Suwarsinah
Jurnal Agribisnis Indonesia Vol. 11 No. 2 (2023): Desember 2023 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2023.11.2.262-276

Abstract

Berdasarkan data SPOI tahun 2020, komoditas beras organik merupakan salah satu produk organik yang paling banyak digunakan. Beras merupakan salah satu komoditas teratas untuk produk organik. Pada tahun 2017 dan 2018, luas lahan yang dikonversi menjadi organik tumbuh signifikan sebesar 53.000 hektar. Luas area komoditas beras organik yang dihasilkan sejauh tahun 2016 terdapat 5 kabupaten/kota yang paling luas. Berdasarkan data dari SPOI, Provinsi Sumatera Barat merupakan salah satu tempat di Indonesia dengan lahan padi organik terbanyak (2017). Sejak tahun 2006, Pemerintah Provinsi Sumatera Barat telah memiliki kebijakan untuk membantu pertumbuhan pertanian organik. Terdapat beberapa permasalahan dalam pemasaran beras organik di Sumatera Barat yaitu kurangnya akses pasar oleh petani sehingga hanya sebagian kecil hasil panen petani padi organik diserap sebagai produk akhir beras organik dan produk dijual dengan harga beras konvensional. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis efisiensi pemasaran dan operasional pemasaran (margin, farmer’s share dan rasio keuntungan) beras organik di Provinsi Sumatera Barat. Penentuan lokasi penelitian menggunakan metode purposive. Purposive sampling digunakan untuk menentukan responden petani, dan snowball sampling digunakan untuk menentukan responden pedagang. Penelitian ini menggunakan pendekatan kualitatif dan kuantitatif deskriptif. Rasio keuntungan terhadap biaya, farmer's share, dan analisis margin pemasaran adalah alat analisis kuantitatif. Temuan ini menunjukkan terdapat empat jalur pemasaran beras organik di Sumatera Barat, yang semuanya didukung oleh lima lembaga pemasaran yang berbeda yaitu pedagang pengumpul, pedagang besar, petani bandar, pedagang pengecer skala kecil dan pedagang pengecer skala besar (supermarket). Petani – pedagang pengumpul – pedagang besar - pengecer skala kecil (saluran 2) merupakan pola saluran yang paling banyak dipilih oleh petani yaitu sebesar 50%. Saluran 4 merupakan pola saluran yang paling efisien karena merupakan saluran terpendek, memiliki margin terendah sebesar Rp 5.500, dan memiliki nilai farmer's share tertinggi sebesar 50%.
Website Quality Evaluation of OKE Garden using WebQual, The Marketing Mix, and Importance-Performance Analysis Nadya Kamilia Faiqoh; Popong Nurhayati; Heny Kuswanti Suwarsinah
Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Vol. 11, No. 1, February 2026
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kinetik.v11i1.2420

Abstract

The rapid advancement of digital technologies has significantly impacted various service sectors, including the garden landscaping industry. In response to this development, OKE Garden has implemented a website-based e-commerce platform aimed at improving service accessibility and operational efficiency. This study seeks to evaluate the usability and service quality of this digital platform from the user’s perspective by adopting the Technology Acceptance Model (TAM) as the analytical framework. Within this framework, Perceived Ease of Use (PEOU) is assessed using WebQual 4.0 indicators, while Perceived Usefulness (PU) is measured through the four elements of the marketing mix, namely Product, Price, Place, and Promotion. To analyze the alignment between user expectations and actual service performance, the Importance-Performance Analysis (IPA) method was utilized. Data were obtained from 57 respondents in the Greater Jakarta area (Jabodetabek), primarily first-time users who had previously interacted with the OKE Garden website. Prior to analysis, the data underwent validity and reliability testing to ensure robustness. The findings show that users rated the importance of website attributes higher than their actual performance, indicating a gap that highlights areas requiring improvement. Several key indicators were identified—including ease of navigation, clarity of information, data security, and pricing strategy—which were categorized in Quadrant I (high importance, low performance), indicating areas that require immediate attention. Overall, the results suggest that although digital technology adoption has taken place, user acceptance remains suboptimal. Therefore, a more comprehensive enhancement of usability and service quality is necessary to meet user expectations and improve overall satisfaction.
The Role of Information Quality, Creator Credibility, and E-Service Quality in Enhancing Customer Satisfaction and Loyalty on Tiktok Shop Yasmin Rahima Jazuli; Popong Nurhayati; Rr. Heny Kuswanti Suwarsinah
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 3 (2026): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i3.7111

Abstract

The precipitous expansion of social commerce has reconfigured consumer purchasing behaviour by consolidating product information, interactions with creators, and digital transactions within a singular platform. Endeavoured within this study is an examination of the influence exerted by information quality, creator credibility and e-service quality upon customer satisfaction and customer loyalty on TikTok Shop, particularly amongst consumers who procure beauty products. A quantitative approach was espoused in this study, whereby a questionnaire was disseminated to 147 consumers who have purchased beauty products via TikTok Shop. Subsequently scrutinised through variance-based structural equation modelling were the research data, so as to appraise both direct and indirect relationships amongst the research variables. Disclosed by the findings is that e-service quality and creator credibility exert a salutary and significant effect upon customer satisfaction, whereas information quality evinces no significant effect. Moreover, customer satisfaction is shown to exert a positive and significant effect upon customer loyalty and to mediate the influence of e-service quality and creator credibility upon customer loyalty. Accounted for by the research model is 68.9% of the variance in customer satisfaction and 47.9% of the variance in customer loyalty. This study concludes that customer loyalty on TikTok Shop is chiefly determined by satisfaction, which is, in turn, shaped by e-service quality and creator credibility.
Digital Transformation, Cost-to-Income Ratio, and Profitability of Digital Banks in Indonesia Mulyadi, Raden Achmad Rendy Ashari; Jahroh, Siti; Suwarsinah, Heny Kuswanti
Journal of Business, Social and Technology Vol. 7 No. 4 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/bustechno.v7i4.825

Abstract

Background: Digital banking has expanded rapidly in Indonesia, yet growth in assets and transaction activity has not consistently translated into stronger profitability. This tension raises the question of whether the transition to a digital operating model and the accompanying cost structure are associated with short-term financial performance. Objective: This study examines the relationship between post-digital-transformation status and bank profitability and separately evaluates the association between the Cost-to-Income Ratio (CIR) and Return on Assets (ROA). Method: The analysis uses an unbalanced panel comprising 79 valid bank-period observations drawn from quarterly reports of 10 Indonesian digital banks over 2019–2024. Panel-model selection relied on the Chow, Hausman, and Lagrange Multiplier tests, followed by diagnostic assessment and hypothesis testing. Results: Post-transformation status is negatively associated with ROA (B = -13.9108; p < 0.001). CIR also shows a negative association with ROA (B = -0.0525; p < 0.001). The estimates indicate that profitability remained under pressure during the observed transition period and that a heavier operating-cost burden corresponded with weaker asset returns. Conclusion: For the banks and periods observed, both digital-transformation status and higher CIR are associated with lower ROA. The findings highlight the importance of operating efficiency during digital transition, while the transformation coefficient should be interpreted as a short-term empirical association rather than evidence of a permanent causal effect.
Co-Authors ., Harianto Adhyta Puspita Summase Aditya Kusuma Mahabirama Aldha Hermianty Alang Amzul Rifin Andina Dyah Rahmadhani Aditya Andriyono Kilat Adhi Angelia Leovita Arif Imam Suroso Arifah Qurrotu Aina Burhanuddin Burhanuddin Decy Ekaningtias Diyah Ratna Fauziana Eko Agus Prasetio Endang Gumbira Sa'id Firdaus, Muhammad Firdaus Gultom, Novianti Br Hastuti Hastuti Hepi Risenasari Illah Sailah Julia Mardalisa Kuntjoro Kuntjoro Lainatussifa Lukman M. Baga Maria Trisanti Saragih Marimin , Megawati Simanjuntak Muhammad Firdaus Muhammad Irfan Ghifari Mulyadi, Raden Achmad Rendy Ashari Naafi Fatimah Harwanti Nadya Kamilia Faiqoh Natalia Puteri Widiastuti Palupi Permata Rahmi Popong Nurhayati Puspi Eko Wiranthi Putri Kusumaningtyas Qiki Qilang Syachbudy Radha Niska Fratama Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ririn Wulandari Riza, Chiko Muhamad Rizma Aldillah Rizqi Eka Sukmayasa Sahara Saputra, Prabetti Amriyadi Simajuntak, Megawati Siti Jahroh Sugiharto Soeleman SULISTIOWATI Suwarsinah Daryanto Syaprudin, R. Trisnal Trisnal Ujang Sumarwan Utami Nuraniputri Wahyu Budi Priatna Yasmin Rahima Jazuli Yusuf, Eva Zhoriva Zhafirah Zhafirah