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All Journal EKONOBIS (JURNAL EKONOMI DAN BISNIS) MIX : Jurnal Ilmiah Manajemen Emerging Science Journal Petra International journal of Business Studies (IJBS) ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pengabdian Teratai Indonesian Journal of Society Development (IJSD) Jurnal Pepadu Jurnal Oportunitas : Ekonomi Pembangunan IIJSE Jurnal Wicara Desa
Didy Ika Supryadi
Lecturer At Faculty Of Economics And Business, University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : IIJSE

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The Effect of Brand Trust and Customer Relationship Management on Customer Loyalty with Brand Image as a Mediating Variable in Pelindo Lembar Stevedoring Services Tariyansah, Agus; Athar, Handry Sudiartha; Supryadi, Didy Ika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8408

Abstract

This study aims to determine and analyze the role of brand image as a mediating variable in the influence of brand trust and customer relationship management on customer loyalty in Pelindo lembar stevedoring services. This type of research is associative causal. The method used in this study is a census sample. The population in this study were all customers of Pelindo lembar stevedoring services. The analysis tool used is SmartPLS version 4. The result of this study establish several key relationships between brand trust, customer relationship management, brand image, and customer loyalty. The analysis indicates that both brand trust and effective customer relationship management are significant, positive determinants of customer loyalty. These two factors also exert a substantial positive influence on brand image. Furthermore, the investigation confirmed that a favorable brand image directly and significantly enhances customer loyalty. When examining indirect influences, the research identified brand image as a significant mediator for the effect of customer relationship management on customer loyalty. In contrast, while the connection from brand trust to customer loyalty through the lens of brand image was positive, this particular mediating pathway was not found to be statistically significant
Service Quality and Brand Image on Saving Intention in Syariah Banks in Indonesia, Moderated by Religiosity Suheri, Tommy; Saufi, Akhmad; Supryadi, Didy Ika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9121

Abstract

The Islamic banking industry in Indonesia has experienced steady institutional development, yet its market share remains relatively low, indicating stagnant public interest, particularly in savings products. This study investigates the influence of Service Quality and Brand Image on Saving Intention in Islamic banks, with Religiosity serving as a moderating variable. Using a quantitative associative approach, data were collected from 170 respondents across different regions of Indonesia through an online questionnaire measured with a five-point Likert scale. The analysis was conducted using Partial Least Square (PLS) with SmartPLS software. The findings show that both Service Quality and Brand Image significantly and positively influence Saving Intention, with Brand Image identified as the most dominant factor. Religiosity functions as a pure moderator, strengthening the relationship between Service Quality and Saving Intention as well as between Brand Image and Saving Intention, although it does not directly affect Saving Intention. The model demonstrates strong explanatory power, reflected in an R-square value of 0.912, indicating that 91.2% of the variance in Saving Intention is explained by the examined variables. These results suggest that saving behavior in Islamic banking is shaped not only by rational and functional factors but also by emotional and spiritual considerations. Therefore, Islamic banks should focus on improving service quality, strengthening brand image, and consistently embodying Islamic values ​​to enhance customer loyalty and increase saving intention, while contributing to more effective customer-oriented strategies in the Islamic banking sector.
Co-Authors Abdurahman Abdurrahman Akhmad Saufi Arief, Harefan Arijanto, Agus Athar, Handry Sudiartha Azzahro, Adistya Revolista Bagaskara, Muhammad Adrian Baiq Handayani Rinuastuti, Baiq Handayani Christian Kuswibowo Cupydo, Cussiana Daru Asih Didin Hikmah Perkasa Dori Heza Morales Eko Tama Putra Saratian Fadliyanti, Luluk Herman, Lalu Edy Himawan Sutanto Himawan Sutanto, Himawan Irwan Suriadi Irwan Suriadi Kadnezar, Ahmad Ariel Karyatun, Subur Lestari, Febbyola Tri Li-Wei Liu Listiawati, Nadya Maulana, Aldian Mochamad Soelton Muhammad Mujahid Dakwah Pahrudin Pahrudin Putra, Taufan Handika Putri, Aprila Anjani Putri, Deffi Cantika Rahmad, Khozaeni Bin Ramdhani, Azzahra Raudia Sallahuddin, Imam Soleh Santy Nururly Shao-Yu Li Shine Pintor Siolemba Patiro Suheri, Tommy Tariyansah, Agus Taufan Handika Taufan Handika Putra Tri Wahyono, Tri Vanita, Baiq Enjie Putri Wiwik Wulandari, Wiwik Zamroni Alpian Muhtarom