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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Pendidikan Matematika Universitas Lampung IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Jurnal Pengabdian Kepada Masyarakat Mulawarman Jurnal Akademik Pengabdian Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia PENG: Jurnal Ekonomi dan Manajemen International Journal Of Synergi In Law, Criminal And Justice J+Plus: Jurnal Mahasiswa Pendidikan Luar Sekolah Jurnal Cakrawala Pendidikan dan Biologi (jucapenbi) International Journal of Economics and Management Research
Siti Annisa
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Veterinary Other

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Journal : RESLAJ: Religion Education Social Laa Roiba Journal

 1 
Pengaruh Kualitas Makanan dan Kualitas Layanan terhadap Kepuasan Pelanggan Melalui Harga di Waroeng Spesial Sambal (SS) di Tangerang Siti Annisa; Sugiyanto
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 11 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i11.3950

Abstract

In the current restaurant competition, many new restaurants are emerging so that restaurant competition is getting tougher. To win the restaurant competition, business actors must be smart in competing. One way to do this is to increase customers and retain them. The aim of this research is to understand how the quality of the food served at Waroeng Special Sambal affects the level of customer satisfaction. Data collection is through questionnaires distributed via Google Form and distributed online. We used SmartPls Structural Equation Modeling (SEM) to test this research model with a sample size of 175 respondents, the sample was selected using the Purposive Sampling method. The results of data processing show the effects, namely food quality has a positive effect on customer satisfaction, price has a positive effect on customer satisfaction, service quality has a positive effect on customer satisfaction, food quality has a positive effect on price, service quality has a positive effect on price, food quality has a positive effect on customer satisfaction which is mediated by price, service quality has a positive effect on customer satisfaction which is mediated by price. Future research is expected to involve more specific respondents and use different measurement techniques. To attract customer satisfaction, restaurants need to improve food quality and service quality and offer prices that match the menu served.  
Co-Authors Adinda Dwi Permatasari Ahmad Syukri Alya Sania Putri Amir Mahmud Hasibuan Ananda Putri Humayroh Anthony Chornelius Nadeak Apriyanda Aridah Aridah Asep Jamaludin Ayu Nadira Wulandari Devtian Putera Perdana Diki Ardiansyah Ernita Pasaribu Fajar Siddik Farah Nabila Fenny Rizky Amelia Hainim Kadir Haninda Bharata Husein, Muh Labib Ilham Maulana Indra Utama Tanjung Mardiana ' Muh Ihsan Munisa Putri Nadia Dwi Utami Nia Diana Situmorang Noven Christoper Butarbutar Nur Azizah Wandinia Ghozali Nur Maisaroh Harahap Pentatito Gunowibowo Rahma Rina Wijayanti Rahmadhani Tyas Rahmayani Rahmayani Rani Natalia Purba Siti Afiqa Rahma Manik SUGIYANTO Suyit Ratno T. Riza Zarzani N Uus Mohammad Darul Fadli Ventje Jany Kalukar Yeni Fajrin Yesika D. Simanjuntak