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Journal : Public Policy Journal

Rational Voters and Emotional Voters: Analysis of Socio-Psychological Factors in Voting Behavior in the 2024 Presidential Election Hunawa, Robby; Polinggapo, Jefri
Public Policy Journal Vol 6, No 1 (2025)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ppj.v6i1.2872

Abstract

The 2024 Presidential Election in Indonesia reflects the increasinglycomplex dynamics of democracy, marked by the increasing role of social media,identity-based campaigns, and candidate personalization. This study aims toanalyze the socio-psychological factors that influence voting behavior, identifythe characteristics of rational and emotional voters, and examine the implicationsof the dominance of emotional behavior on the quality of electoral democracy.The approach used is a mixed-method, through a quantitative survey of youngvoters as well as in-depth interviews and analysis of digital campaign content. Theresults of the study show that factors such as identity affiliation, emotionalcloseness to candidates, and the intensity of social media exposure play asignificant role in shaping voting behavior. Rational voters tend to consider thetrack record and work programs of candidates, while emotional voters are moreinfluenced by symbolism, emotional narratives, and personal perceptions. Thesefindings indicate that the dominance of emotional behavior in elections has thepotential to weaken the quality of electoral democracy because politicaldecisions are often not based on informative rational considerations. This studyrecommends the importance of increasing political literacy, especially amongyoung voters, as well as the development of more ethical and educationalpolitical communication strategies to strengthen the foundations of a healthydemocracy that is oriented towards quality leadership.
WORK MOTIVATION IN INCREASING EMPLOYEE PRODUCTIVITY IN THE TOLINGGULA DISTRICT OFFICE Hunawa, Robby
Public Policy Journal Vol 4, No 1 (2023)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ppj.v4i1.2077

Abstract

This article aims to analyze and describe work motivation in increasing employee productivity in the Tolinggula District Office. The method used in this article is a qualitative descriptive method. This method refers to the identification or characteristics that distinguish groups of people, objects and events. Data analysis used in qualitative research is an interactive model analysis consisting of three components of analysis namely: 1) Data reduction; 2) Data Presentations; 3) Data Verification and Conclusion Drawing. The results of the study show that: 1) Employee knowledge in increasing employee work productivity has been effective. This is due to the motivation given by the leadership of the Tolinggula District Office to direct employee performance in a more productive direction; 2) Employee skills in increasing employee work productivity show that they are not optimal enough. This is due to the influence of the work environment which does not encourage employees to maximize work ethics and good creativity for organizational progress; 3) The ability of employees to increase employee work productivity has shown to be quite effective. This is due to good communication between leaders and staff employees so as to motivate employees to carry out tasks in accordance with organizational goals.