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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen At-Tadbir : jurnal ilmiah manajemen Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Ilomata International Journal of Tax and Accounting JIEB : Jurnal Ilmiah Ekonomi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Ekonomi Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Penelitian Pendidikan Indonesia Mimbar Administrasi International Journal of Economics, Management and Accounting
Khuzaini Khuzaini
Universitas Islam Kalimantan (UNISKA) MAB Banjarmasin
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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MODEL OF HOSPITAL SERVICE COMMUNICATION IN MULTI-ETNICAL COMMUNITIES IN RSUD Dr. H. SOEMARNO SOSROATMODJO KUALA KAPUAS Popo Subroto; Muzahid Akbar Hayat; Khuzaini Khuzaini; Sanusi Sanusi
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The hospital service communication model has a role in supporting the success of health services. A good and effective communication model in health services to patients in a hospital is the main thing in maintaining the quality and image of an institution that is engaged in health services. Application of appropriate communication model in multiethnic society in RSUD dr. H. Soemarno Sosroatmodjo Kuala Kapuas has a challenge in terms of the use of various regional languages ​​according to the ethnicity of the patient. This is what makes it unique in the implementation of the communication model for hospital services in multiethnic communities at RSUD dr. H. Soemarno Sosroatmodjo Kuala Kapuas. The purpose of this study was to determine the Communication Model for Hospital Services in Multiethnic Communities in RSUD dr. H. Soemarno Sosroatmodjo Kuala Kapuas. The research method used is a qualitative research method with a phenomenological study approach. Data collection techniques using observation techniques, interviews, and documentation. The results obtained from the research found that the communication model for hospital services in multiethnic communities in RSUD dr. H. Soemarno Sosroatmodjo Kuala Kapuas is using King's Interaction Communication Model.
Huma Betang's philosophical values in the character of Dayak cultural communication Rico Rico; Muzahid Akbar Hayat; Khuzaini Khuzaini; Sanusi Sanusi; Didi Susanto
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 3 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221510

Abstract

Huma Betang is a hereditary heritage, containing philosophical values in the form of brotherly ties, kinship ties and an attitude of tolerance, which is still practiced by the Dayak Tribe. The philosophy of huma betang has seven elements of culture, namely: religious system, social system, knowledge system, language, art, livelihood system, and technology system. This study aims to analyze and find out in depth the preservation, character of cultural communication and the application of cultural values of the huma betang philosophy in the midst of globalization in the Dayak tribe in Mandomai. The researcher used a qualitative method with a descriptive phenomenological study approach. Data obtained from the Dayak tribe in Mandomai by interview technique. From the results of the research obtained, the Dayak tribe in Mandomai is very concerned about preserving the character of cultural communication and the application of cultural values . The philosophy of Huma Betang in the midst of globalization is one of them by making Huma Betang as a model in making homes as a form of planting the meaning contained in the philosophy. The conclusion of this research for the Dayak community is the huma betang philosophy means the same as a view of life that contains religious meaning, believing that we are all God's people, tolerant of the lives of others, learning and teaching knowledge. Whatever the situation, whatever the form of the era as long as the Dayak tribe exists, as long as the huma betang and its philosophy must exist in the life of the Dayak tribe.
Peran Penting Komunikasi Pemasaran dalam Mewujudkan Usaha yang Mandiri bagi para Pelaku UMKM di Wilayah Kotabaru Khuzaini Khuzaini; Junaidi Junaidi; Noorlaily Maulida; Ilisa Fajriyati; Sanusi Sanusi; M. Haris Syafitri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i2.2485

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have the same understanding and intention of the products and brands being sold. Every MSME, in addition to focusing on producing competitive products, must also be able to market what they produce. In the early stages, every MSME must be able to read market needs, so that they can produce products according to the targeted market segment. Furthermore, MSMEs can use the communication facilities they have and join MSME centers according to the type of business they have. By using good marketing communication, it will have an impact on the progress of the business being carried out and MSMEs will grow into competitive MSMEs
Mengembangkan Ide Kreatif Penjualan Produk Purun Melalui Digital Marketing Khuzaini Khuzaini; Periyadi Periyadi; Sri Bulkia; Dewi Ariefahnoor
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 2 No. 2 (2024): April : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v2i2.731

Abstract

One of the businesses that is affected by changes in times and technology is purun crafts . Based on observations, it shows that the biggest problem with the existence of this business is the inability to access the market in a sustainable manner. On the other hand, there is a limited amount of raw materials taken directly from nature in swamp areas that have been converted into housing, and a limited number of craftsmen. Other problems are related to the availability of skilled labor, product durability and the involvement of creativity in producing the product.
Peran Hukum Bisnis dan Economic Analysis Of Law (EAL) dalam Konteks Sumber Daya Manusia Elektronik (E-SDM) Sebagai Legitimasi dan Media Pengelolaan SDM Yang Multiguna di Era Society 5.0 dan Era Digitalisasi di Bidang Pertambangan Hernawan, Rosyanto Yudha; Susilo, Hendra; Bayu, Benediktus; Budiwaty Budiwaty; Khuzaini Khuzaini; Shaddiq, Syahrial; Fahmanadie, Daddy
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 2 (2024): Oktober: Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i2.2006

Abstract

Current developments in technology and information systems This is progressing quite rapidly. Electronic human resource management (E-HRM) as an organizational unit consisting of personnel who process human resource data using computer and non-computer technology. This study uses the literature review method related to business law (BL), economic analysis of law (EAL), and E-HRM research. Literature sources in this study used books, information sources from official government agencies and international organizations as well as scientific articles accredited by Science and Technology Index (SINTA) or SCOPUS. The search strategy uses keywords related to related topics. E-HRM is the embodiment of the intelligent society 5.0 culture in managing the staffing system. Various scopes of personnel management such as planning, administration, payroll and staff evaluation can be carried out effectively and efficiently in mining industry
Relevansi Tujuan Era Society 5.0 terhadap Complex Problem Solving, Social Skill, Marketing, dan Process Skill dalam Perilaku Sumber Daya Manusia (PSDM) dan Pemasaran Digital (PD) di Bidang Pertambangan Susanti, Yeni; Rizki Maulida, Emelia; Shaddiq, Syahrial; Khuzaini Khuzaini; Fahmanadie, Daddy
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 2 (2024): Oktober: Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i2.2007

Abstract

The main goal of designing the Society 5.0 concept is to build a human-centered society, balance economic and social progress, and create new value through technological developments. The development of human resources (HR) in the era of digitalization has become the focus of attention of many companies. In this era, information and communication technology has changed the way of working and interaction between individuals and organizations. Therefore, the main focus of this article is to find out how the relevance of the goals to be achieved in the Society 5.0 era to the aspects needed in human resource management, namely Complex Problem Solving (CPS), Social Skills (SS), and Process Skills (PS) in Human Resource Behavior (PSDM) and Digital Marketing (PD) which are studied using qualitative research methods. The results of the study show that in synthesis, Complex Problem Solving, Social Skill, Marketing, and Process Skill are three very important abilities in HR behavior in the Society 5.0 era. They help HR to solve complex problems, interact with others, and manage industrial processes effectively and efficiently. The relevance of the goals of the Society 5.0 era to Complex Problem Solving, Social Skills, Marketing, and Process Skills in PSDM and PD is very significant. The Society 5.0 era prioritizes the use of technology to improve the quality of human life, so human resources must have the ability to adapt to technological changes and build competencies that are in accordance with the needs of organizations in the mining world.
Impact of Viral Marketing and Gimmick Marketing on Transformation of Customer Behavior Mediated by Influencer Marketing Yoesoep Edhie Rachmad; Budiyanto Budiyanto; Khuzaini Khuzaini
International Journal of Economics, Management and Accounting Vol. 2 No. 1 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i1.419

Abstract

The rapid advancement of digital technology has unlocked new opportunities in marketing, especially through social media platforms like TikTok. This study explores the synergy between viral marketing, gimmick marketing, and influencer marketing in driving the transformation of customer behavior from passive consumers to active participants within the digital marketing ecosystem. A quantitative approach was employed, collecting data from 200 respondents actively involved in digital marketing on TikTok as resellers, dropshippers, affiliates, and co-creators. Using the Partial Least Squares method for analysis, the findings reveal that viral marketing significantly influences the transformation of customer behavior. Similarly, gimmick marketing demonstrates a direct and significant impact on this transformation. Moreover, influencer marketing serves as a mediator, amplifying the effects of both viral and gimmick marketing on transformation of customer behavior. This behavioral shift is evident in the transition of consumers from passive roles to active contributors, taking on positions such as resellers, dropshippers, affiliates, and co-creators. At the same time, sellers are evolving from traditional marketing practices to utilizing e-commerce, social media, and live streaming to reach wider audiences. By actively engaging consumers, sellers foster a collaborative ecosystem where consumers play a pivotal role in expanding the marketing framework. To sustain long-term consumer engagement in this digital marketing ecosystem, it is essential to prioritize the selection of credible and relevant influencers while providing continuous education and support for resellers, dropshippers, and affiliates. This research strengthens the theory of planned behavior and the diffusion of innovations theory, offering fresh insights into designing marketing campaigns based on the 4Ps of digital marketing (Platform, Page, Program, and Posting) to address the needs of the digital era.
Co-Authors Abdul Kadir MS Apriya Santi Bayu, Benediktus Budiwaty Budiwaty Budiyanto Budiyanto Burhannudin Burhannudin Bustani, Bustani Dewi Ariefahnoor Didi Susanto Dwi Wahyu Artiningsih Fahmanadie, Daddy Firdaus Firdaus Hernawan, Rosyanto Yudha Ilisa Fajriyati Junaidi Junaidi Kaspul Ridani Lina Paulina M. Haris Syafitri Maskur Maskur Mohammad Zainul Muhammad Rizalni Muzahid Akbar Hayat Muzahid Akbar Hayat Muzahid Akbar Hayat Muzahid Akbar Hayat Noorlaily Maulida Periyadi Periyadi Popo Subroto Rafikah Rafikah Rahmi Widyanti Rico Rico Rizki Maulida, Emelia Sanusi Sanusi Sanusi Sanusi SANUSI SANUSI Sri Bulkia Susilo, Hendra Syahrial Shaddiq Thomas S Kaihatu Yeni Susanti Yoesoep Edhie Rachmad Zakky Zamrudi