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DIGITALISASI PEMASARAN HASIL PRODUKSI UMKM DESA Novi Mardiana; Ade Geovania Azwar; Lina Nurhayati; Nurwathi Nurwathi; Wisnu Wijaya; Ahmad Munandar; Inayati Nasrudin; Dyah Kusumastuti; Sofiani Nalwin Nurbani
Jurnal Abdimas Sang Buana Vol 3, No 1 (2022): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v3i1.1150

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) sebagai salah satu pilar perekonomian bangsa menghadapi tantangan besar akibat pandemi Covid-19 dan kemajuan teknologi yang tak terelakkan. Desa Dayeuhmanggung di Kabupaten Garut sebagai salah satu sentra UMKM di Jawa Barat adalah salah satu pihak yang terkena dampak gelombang Covid-19 yang melanda dunia dan bermunculannya marketplace online. Pandemi memaksa pelaku UMKM memiliki keterbatasan dalam pemasaran produk-produknya karena adanya penutupan tempat-tempat wisata di Kabupaten Garut yang menjadi tempat pemasaran produk secara langsung. Keterbatasan pengetahuan tentang kemajuan teknologi juga membuat pelaku UMKM kesulitan untuk memperluas pangsa pasar. Dalam rangka mendorong UMKM Desa Dayeuhmanggung untuk bangkit, bertahan dan lebih maju, diperlukan terobosan dalam pemasaran produk-produk UMKM dengan memanfaatkan kemajuan teknologi. Digitalisasi pemasaran produk UMKM yang dilakukan melalui pengembangan website pemasaran desa adalah salah satu solusi yang dapat diambil pelaku UMKM. Website pemasaran akan dikelola oleh pelaku UMKM setelah rangkaian kegiatan PKM selesai dilaksanakan.
Pembelajaran Berbasis Kompetensi Bagi Pengusaha Kuliner Dyah Kusumastuti; Friday Fitricia Nur
Jurnal Manajemen dan Bisnis Indonesia Vol 1 No 3 (2014): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2014
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v1i3.34

Abstract

Entrepreneurship its meaning two things: entrepreneurship as a career opportunity, or as competency. This study aims to analyze the needs of culinary competencies for successful entrepreneurs have the superior performance and how entrepreneurial learning competency for culinary entrepreneurs . Research Methods by doing Competency Based Interview with models of entrepreneurship competencies include : Achievement , Thinking and Problem Solving , Personal Maturity , Influence , Directing & Controlling, Orientation to others of the 18 samples of culinary successful entrepreneur in the city and around Bandung - West Java . The finding that there is a need for competency 6 competencies and 14 culinary skills . Furthermore, Competency Based Learning ( CBL ) starting by identifying Skills Competency, Competency Based Learning Requirements ( ( CBLRs) and lessons are required. Competency evaluation conducted by Competency Based Assessment ( CBA ) of " behavior that arises from the CBL . CBL needs to be done to stimulate entrepreneurial culinary talent and motivate to become entrepreneurs and to develop new innovation that will create jobs , create economic and social wealth . As the government's accelerated learning should be the initiator for building entrepreneurial learning culinary that can be accessed by culinary entrepreneurs which is required to develop competency and stimulate innovation . Key Word: Learning, Competency, Entrepreneurship, Culinary
Peningkatan Keterkaitan Karyawan Melalui Sistem Rekrutmen, Desain Pekerjaan, Kompensasi dan Iklim Organisasi dengan Lingkungan Kerja Sebagai Variabel Moderasi Dematria Pringgabayu; Dyah Kusumastuti
Bina Ekonomi Vol. 20 No. 2 (2016)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2621.659 KB) | DOI: 10.26593/be.v20i2.2307.141-162

Abstract

Kesuksesan sebuah perusahaan tidak bisa hanya diukur melalui perolehan pendapatan secara tahunan, tapi juga harus dilihat berdasarkan sebaik apa pengelolaan sumber daya manusia yang ada di dalamnya. Pengelolaan tersebut salah satu tujuannya adalah untuk membentuk keterikatan karyawan, karena pada saat karyawan sudah merasa terikat dengan tempatnya bekerja, ia akan memberikan segenap usahanya untuk bekerja sebaik mungkin bagi perusahaan. Populasi dalam penelitian ini adalah karyawan perusahaan asuransi swasta pada divisi claim health provider, dengan jumlah sebanyak 94 orang, dan teknik pengambilan sampel menggunakan sampel jenuh. Hasil penelitian menunjukkan bahwa sistem rekrutmen, kompensasi dan iklim organisasi memiliki pengaruh langsung dalam membentuk keterikatan karyawan di divisi claim health provider, sedangkan variabel desain pekerjaan tidak memiliki pengaruh secara langsung. Selain itu lingkungan kerja ternyata tidak bisa menjadi variabel moderator yang dapat mendukung terbentuknya keterikatan karyawan. Kata Kunci: Keterikatan Karyawan, Lingkungan Kerja, Sistem Rekrutmen, Kompensasi, Desain Pekerjaan, Iklim Organisasi
MODEL PELATIHAN BERBASIS KOMPETENSI BAGI MANAJER ACCOUNT OFFICER (AO) (STUDI DI BANK BADAN USAHA MILIK DAERAH (BUMD) DI JAWA BARAT) Kusumastuti, Dyah
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 7 No. 2: Oktober 2017
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.794 KB) | DOI: 10.34010/jurisma.v7i2.460

Abstract

The purpose of this resarch is to find the competencies that predict to lead to an effective performance for Account Officer (Funding Sales) managers and that AO can be developed through these competencies. Research Methodology use sample AO managers that average and superior performance at a government bank which numbered 40 in West Java. Data was collected by questionnaire ordinal of competence and questions about the need for technical competence. Respondents were shown a selection of the level of competence and technical competence. Then the data is processed by classifying AO average and superior performance, furthermore use statistically test with Mann-Whitney test. Research Finding that there are eight competencies that differentiate AO average and superior performance, namely: Achievement Orientation, Information Seeking, Relationship Building, Problem Solving, Self Confidence, Organization Commitment, Communication and Flexibility. The implications of this research could be used for development & training AO, through Competencies are means of ensuring that an organization’s investment in her people supports the achievement of strategic goals. They can be used to hire the best available people, align behaviour with organizational strategies and values. Keywords: Competency, Superior Performance, Training
Identifikasi Kompetensi Emosional dan Sosial Bagi Anggota DPR RI yang Secara Efektif Terpilih Lebih dari Satu Kali oleh Rakyat: Studi Kasus pada Anggota DPR RI Periode 2019-2024 Akbar, Fauzi; Kusumastuti, Dyah; Mulyani, Sri Rochani
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 2 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i2.5380

Abstract

From the main duties of members of the DPR RI and how members of the DPR RI can be elected for several periods as well as the results of interviews with members of the DPR RI who have been elected more than once. From table 1 it can be analyzed that with a total of 11 commissions and the average number of members of each commission is 53 members. So from the data obtained, the number of members of the DPR RI who were elected for more than 1 period still dominates in the 2019-2024 elections. Of the 575 elected members of the DPR RI, as many as 286 people or 49.74 percent are non-incumbents. (only once elected) as many as 298 people or 50.26 percent are incumbents (elected more than once). Of course, for members of the DPR who have been elected several times, they have abilities that can be realized and felt by the people who voted for them. SWOT Analysis Identification of Social and Emotional Competencies for Members of the Indonesian House of Representatives who were Effectively Elected by the People More than once (Study on Members of the Indonesian House of Representatives for the 2019-2024 Period) In analyzing the data collected, using SWOT analysis (Strengthness, Weakness, Opportunities, Threatment). The basic concept of this SWOT approach is to first identify the strengths and weaknesses as well as opportunities and threats so that the problems faced, how to achieve them and the actions that need to be taken to maximize strengths and seize existing opportunities and overcome weaknesses and threats can be identified. As for the factors of social competence and emotional competence for members of the DPR RI who have been effectively elected more than once. Emotional Self Awareness, describes how members of the DPR RI understand their own emotions so that they do not have an impact on others. The results of interviews with sources at the Democratic Party, Golkar and PDIP can explain that as a member of the DPR, one must be able to have self-comfort, the ability to think positively, recognize one's weaknesses to be able to control oneself. The second dimension in this study is self-management, with three measurements, namely self-control, achievement orientation and positive outlook. Self-control measures the efforts of members of the DPR RI in facing work challenges and criticism, the results of interviews that have been conducted explain that challenges must be faced, for that it is important for members of the DPR RI to equip themselves with knowledge and information in order to be able to face work challenges. The third dimension in this research is Relationship Management. Where relationship management is measured by four measurements, namely Communication to Influence, Conflict Management, Inspirational leadership and Negotiation. In the Communication to Influence measurement, analyzing the efforts of members of the DPR RI who were elected more than once in building communication with other people in overcoming problems in order to achieve an agreed solution .The fourth dimension in this study is Social Awareness, with four measurements, namely Empathy, Teamwork, Organizational awareness and National Adhesives. The results of the interview explained that as a member of the DPR RI, it is necessary to understand the problems presented by other people, receive messages with a calm attitude so that with a calm attitude they can find the best solution.
Studi Kasus: Analisis Pengendalian dan Manajemen Risiko Kesehatan dan Keselamatan Kerja di Rumah Sakit (K3RS) Irgi Biantara; Dyah Kusumastuti
Jurnal Ilmu Kedokteran dan Kesehatan Indonesia Vol. 3 No. 2 (2023): Juli : Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jikki.v3i2.1665

Abstract

Risk management as a process for analysis, identification, evaluation, control, and overcoming risks faced by organizations or Hospital Agencies. This control is carried out by implementing Hospital Work Safety Health (HWSH). The purpose of this case study is to find out the analysis of occupational health and safety risk control and management in hospitals. The method in the case study is by implementing the Hospital Occupational Health Safety Risk Management system (HOH SRMS). Hospital management system as a whole which includes the organizational structure, planning, responsibilities, implementation, procedures, processes and resources needed for the development, implementation, achievement and maintenance of occupational health and safety policies. The results of the analysis state that the Occupational Safety & Health (OSH) plan in the hospital is the key as a reference for performance in health worker safety with risk identification, risk analysis, risk assessment, implemented solutions, and risk monitoring. It can be concluded that risk management in hospitals is a comprehensive control activity in the form of identification and evaluation to reduce the risk of injury and loss to patients, hospital employees and to improve the quality of health services. Hospital Agencies have the duty and obligation to identify and control thoroughly both in the service area, infectious area and hospital environment area. HOH SMRS as an important aspect designed to prevent negative impacts on business processes or minimize financial loss. It is hoped that the hospital will carry out risk management by identifying weaknesses in the system and correcting these weaknesses.
Pengembangan Bisnis UMKM Produk Khas Desa Wangunsari Inayati Nasrudin; Novi Mardiana; Nurwathi; Azwar, Ade Geovania; Ahmad Munandar; Djoko Pitoyo; Nurbani, Sofiani Nalwin; Dyah Kusumastuti
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 1 (2024): Juli 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i1.3015

Abstract

MSMEs are one of the business sectors in Indonesia that are able to survive amidst the pandemic and weakening global economic conditions. One of these MSME groups is the Kecimpring MSMEs in Wangunsari Village, Sindangkerta District, West Bandung Regency. Wangunsari Village is located in a very strategic area as it is an alternative route for tourists to and from Lembang. Apart from this, the quality and variety of Kecimpring products, a typical Sundanese food, is an added value to the development potential of this business. See this valuable potential, it is necessary to make sustainable development efforts such as supporting the production process, optimising inventory, improving packaging and digital marketing. Sangga Buana University's Industrial Engineering study programme, which has resources in product development, production management and digital marketing, is trying to play an active role in the evolving MSMEs in Wangunsari village. This active role is excecuted under the umbrella of Community Service (PKM) activities initiated by a team from the Faculty of Engineering, Sangga Buana University, in collaboration with the Wangunsari Village Government. The coaching activities will take the form of conducting focus group discussions on the importance of digital marketing for MSME stakeholders. It is imminent that the understanding gained by the MSME players about digital marketing can encourage the MSME players to start moving towards the use of digital media in the marketing of their products to a far-reaching area. Keyword : MSMEs, Business Development, Digital Marketing, AIDA Method, Focus Group Discussion
Integration of Artificial Intelligence in Education: Opportunities, Challenges, Threats and Obstacles. A Literature Review. Saputra, Indra; Astuti, Murni; Sayuti, Muhammad; Kusumastuti, Dyah
The Indonesian Journal of Computer Science Vol. 12 No. 4 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i4.3266

Abstract

The research background is the rapid development of AI which affects various aspects of education. The purpose of this study is to analyze in depth about the opportunities, challenges, threats and obstacles to the implementation of AI in education. The research method used in this study is semy-systematic literature review. The analysis technique used is a meta-narrative approach that includes the process of identifying, analyzing, recognizing patterns and topic-related themes. The results describe that AI opportunities in education are related to the delivery of learning materials, evaluation, management systems, and educational policy making. Meanwhile, the challenges are related to pedagogy, educational frameworks, and literacy. Threats that arise are related to the security of personal data, character building and educational ethics. Finally, obstacles that arise include the high costs required, limited teacher and professional training schemes in preparing AI competencies, and slow changes in curriculum structure and structural level of education.
Pengaruh Kualitas Pelayanan Farmasi terhadap Tingkat Kepuasan Pasien Rawat Jalan di Rumah Sakit Umum Bella Bekasi Setyorini, Budi; Dyah Kusumastuti; Chevie Wirawan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8385

Abstract

Pelayanan kefarmasian di rumah sakit memegang peranan penting dalam meningkatkan mutu pelayanan rumah sakit. Mutu pelayanan rumah sakit berpengaruh signifikan terhadap kepuasan pasien rawat jalan. Tingkat kepuasan ditentukan oleh kesenjangan antara kinerja yang dipersepsikan dengan harapan. Kepuasan pasien berdampak langsung terhadap mutu rumah sakit secara keseluruhan. Penelitian ini bertujuan untuk mengkaji pengaruh mutu pelayanan kefarmasian terhadap kepuasan pasien rawat jalan di rumah sakit Tipe C Kota Bekas. Penelitian ini menggunakan metodologi kuantitatif. Populasi adalah seluruh pasien rawat jalan di rumah sakit Tipe C. Sampel adalah pasien rawat jalan yang memenuhi kriteria inklusi. Pengumpulan data dilakukan melalui kuesioner dengan menggunakan purposive sampling. Analisis data multivariat dilakukan dengan menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa di antara dimensi mutu pelayanan kefarmasian, empati berpengaruh signifikan terhadap kepuasan pasien rawat jalan. Dimensi lainnya yaitu bukti fisik, keandalan, daya tanggap, dan jaminan tidak berpengaruh signifikan terhadap kepuasan pasien rawat jalan. Secara keseluruhan mutu pelayanan kefarmasian yang meliputi kehandalan, daya tanggap, kepastian, empati, dan bukti fisik berpengaruh signifikan terhadap kepuasan pasien rawat jalan di Rumah Sakit Tipe C Kota Bekas (t = 7,239; p = 0,000).
PENINGKATAN KEMAMPUAN MANAJEMEN PERSEDIAAN PADA USAHA DAGANG FROZEN FOOD Firdarini, Khoirunnisa Cahya; Subkhan, Muhammad; Anisa, Siti Nur; Wicaksana, Joan Kurniawan; Kusumastuti, Dyah
Jurnal Pengabdian Masyarakat Widya Wiwaha Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat Widya Wiwaha
Publisher : Jurnal Pengabdian Masyarakat Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jpm.v2i2.993

Abstract

Sofia Mart Frozen Food merupakan usaha yang menjual aneka macam makanan beku yang mulai didirikan sejak tahun 2020. Jenis usaha ini juga memiliki kelemahan yaitu memiliki sifat bawaan fast moving yang mengharuskan produk harus memiliki perputaran persediaan yang cepat sehingga mitra perlu melakukan manajemen persediaan secara tepat untuk menghindari penumpukan persediaan dan kerusakan/keusangan persediaan karena tersimpan terlalu lama. Usaha ini telah menggunakan sistem penjualan dan pencatatan persediaan menggunakan komputer sehingga semua data dan laporan yang diperlukan telah dibuat secara otomatis oleh sistem. Masalah yang dihadapi oleh mitra adalah belum optimalnya pemanfaatan laporan yang dihasilkan oleh sistem sehingga mitra tidak mengetahui perputaran persediaan masing-masing jenis produk sehingga seringkali terjadi kelebihan atau penumpukan di satu jenis produk akan tetapi justru mengalami kekosongan di jenis produk yang lain yang mengalami perputaran yang cepat. Solusi yang dapat dilakukan untuk menyelesaikan masalah yang dialami oleh mitra adalah dengan meningkatkan pengetahuan mengenai sistem manajemen persediaan yang baik sehingga kegiatan ini difokuskan pada pelatihan manajemen persediaan dengan metode penyusunan dan analisis laporan stock aging bagi manajemen Sofia Mart Frozen Food. Hasil dari kegiatan ini adalah mitra memiliki ketrampilan menganalisis laporan nilai persediaan dan umur persediaan yang dihasilkan oleh sistem dan menguasai teknik mengelola fisik persediaan secara komprehensif.