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MEMAHAMI PERSEPSI KONSUMEN TERHADAP PERSONALISASI PRODUK YANG DIPENGARUHI KECERDASAN BUATAN (AI GENERATIF) DI SERANG, BANTEN Indar, Indar; Fuadi, Fuadi
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.396

Abstract

This study aims to analyze consumer perceptions in Serang, Banten, towards generative AI-based marketing personalization, focusing on factors of acceptance, concerns, and the influence of local culture. Using a qualitative phenomenological approach, data were collected through in-depth interviews with 18 consumers who actively use digital platforms. The results show that while consumers value the benefits of AI personalization, such as relevant product recommendations and time efficiency, they also voice deep concerns regarding data privacy and system accuracy. Unique findings reveal a strong preference for local brands and the importance of digital literacy in shaping technology acceptance. This study provides practical recommendations for businesses, including increasing data transparency and a hybrid development model that integrates AI with human interaction. Limitations of the study include the limited number of participants and the geographic focus on one region, so further research is recommended to expand the scope with a mixed-method approach and cross-regional comparative studies. This study contributes to the understanding of the application of AI in marketing in the local context of Indonesia, especially in non-metropolitan areas such as Serang
PENGARUH KUALITAS LAYANAN DAN MANAJEMEN FARMASI TERHADAP KEPUTUSAN BELI ULANG OBAT PASIEN RAWAT JALAN DI RUMAH SAKIT LABUANG BAJI MAKASSAR Hanisu, Hastuti; Indar, Indar; Rum, Muhammad
COMPETITIVENESS Vol. 10 No. 1 (2021): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v10i1.5515

Abstract

This study aims to analyze the influence of quality of pharmaceutical services and management on the decision to repur purchase outpatient medicines at the Pharmaceutical Installation of Labuang Baji Makassar Hospital in 2019. The research was conducted at Labuang Baji Makassar Hospital which began with a survey first until the research in February 2020. The population in the study was patients (Non BPJS / KIS) re-buyers in the Pharmaceutical Installation of RS Labuang Baji Makassar in February 2020 and the sample in this study amounted to 60 0rang Analysis method used in this study is a quantitative descriptive method, with double regression testing preceded by conducting validity and reliability tests of each variable question items as well as assumption tests. The results of this study show that: 1) Officer-friendly attitude has a significant positive influence on the decision to re-buy at the pharmacy Labuang Baji Hospital, 2) The completeness of the prescription has a significant positive influence on the decision to re-buy at the pharmacy Labuang Baji Hospital, 3) The price of the drug has an insignificant negative influence on the decision to re-buy at the pharmacy Labuang Baji Hospital , 4) Drug safety information has a significant positive influence on the decision to re-buy at the pharmacy Labuang Baji Hospital, 5) Drug safety information has a dominant effect on the buyback decision. This finding is in accordance with the results of the study at the Outpatient Installation Pharmacy of Labuang Baji Hospital Makassar. Keywords : Quality of Service, Pharmaceutical Management, Drug Buyback Decision
ANALISIS TINGKAT KEPUASAN PASIEN BPJS NON PBI PADA RUMAH SAKIT PEMERINTAH DI KOTA MAKASSAR Rahmadani, Rahmadani; Indar, Indar; Jam'an, Andi
COMPETITIVENESS Vol. 10 No. 1 (2021): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v10i1.5516

Abstract

Poor management and health services bpjs health participation provided by the hospital to patients turned out to cause a lot of losses both hospitals and for patients. The purpose of this study is to determine the factors that affect bpjs patient satisfaction with health services. The design of this study is cross sectional study. The population in this study was all BPJS Non PBI patients in the Inpatient Room of Labuang Baji Hospital. Sampling technique is accidental sampling. The measuring instrument used is a questionnaire sheet. Analysis using multiple linear regression. The results showed that there was an influence between reliability (p = 0.002), empathy (p = 0.000), responsiveness (p = 0.037), assurance (p = 0.000), with the satisfaction of inpatient BPJS Non PBI in Labuang Baji Hospital, Makassar City. While the tangible variable (p = 0.545) had no effect on the satisfaction of BPJS Non PBI patients at Labuang Baji Hospital, Makassar City. Based on the results of the logistic regression test, it shows that the empathy variable is the most dominant variable. Keywords : Patient Satisfaction, Empathy, Hospitalization.
PENGARUH BIAYA KUALITAS TERHADAP TINGKAT PROFITABILITAS PERUSAHAAN (STUDI KASUS PADA THE MAJESTY HOTEL AND APARTMENT, WAKATOBI) Sun Kim, Min; Indar, Indar; Abdullah, Rudi
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 3 No 01 (2024): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v3i01.974

Abstract

This study aims to determine the effect of quality costs on company profitability. The method used is a descriptive method with a case study approach. Descriptive method is a research method carried out by collecting, presenting, and analysing data based on existing facts in a company or a method that aims to describe the nature of something that is going on at the time the research is carried out that is going on at the time the research is carried out and examine the causes of a particular symptom. Data was obtained from a questionnaire using 30 respondents from each department. The data was analysed using simple regression analysis. Validity testing is done to determine whether the data measuring instrument is valid. Meanwhile, the reliability test is carried out to determine whether the measuring instrument used is relatively consistent and will produce the same data when used twice or more. The conclusion drawn by the author in this study based on simple regression analysis is that there is a significant difference between quality costs and profitability levels.
Pengaruh Konseling Home care Terhadap Kualitas Hidup Penderita DM Tipe 2 Di Puskesmas Talise Kota Palu Buchair, Nur Hikmah; Amiruddin, Ridwan; Indar, Indar
Preventif : Jurnal Kesehatan Masyarakat Vol. 12 No. 2 (2021): Volume 12 No.2 (2021)
Publisher : Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/preventif.v12i2.449

Abstract

Penderita Diabetes Melitus umumnya memiliki kualitas hidup yang buruk dibandingkan dengan orang yang tanpa penyakit sehingga membutuhkan perawatan diabetes yang tepat melalui intervensi perilaku berupa dukungan pendidikan dan konseling untuk mengaktifkan penderita diabetes untuk mengelola penyakitnya. Penelitian ini bertujuan untuk mengetahui pengaruh konseling dalam home care terhadap kualitas hidup penderita Diabetes Mellitus Tipe 2. Penelitian ini dilaksanakan di wilayah kerja Puskesmas Talise dan wilayah kerja Puskesmas Birobuli Kota Palu. Desain penelitian adalah Eksperimen Semu dengan jumlah sampel sebanyak 40 responden yang dipilih secara acak. Analisis data menggunakan Uji Beda Dua Mean yaitu Uji Wilcoxon dan Uji Beda Dua Mean Independen yaitu Uji Mann Whitney. Hasil penelitian menunjukkan ada pengaruh konseling home care terhadap kualitas hidup penderita DM baik pada Domain 1 (Kesehatan Fisik), Domain 2 (Kondisi Psikologis), Domain 3 (Hubungan Sosial), Domain 4 (Lingkungan) dimana skor rata- rata (mean) sebelum intervensi adalah 60,55 dengan standar deviasi 2,605 meningkat menjadi 71,35 dengan standar deviasi 4,107 setelah intervensi. Secara statistik terjadi perbedaan kualitas hidup sebelum dan setelah diberikan konseling dengan nilai p= 0,000 (p<0,05) yang berarti bahwa konseling home care efektif diberikan pada penderita DM untuk meningkatkan kualitas hidup penderita DM.
Co-Authors Abdullah, Rudi Alawiyah, Ratu Robiatul Asrul Syamsul, Muhammad Balqis Balqis Darmawansyah Darmawansyah Djafar, Lisa Franning Deisi Badu, Franning Deisi Fuadi Fuadi Hanisu, Hastuti HN, M. Rustam. Ibrahim, Sri Zeineke Ilyas, Amir Jam'an, Andi Kadir, Arisna Khairunnisa Assyarifah Lili Purnamasari Lilis Widiastuty Masnilawati, Andi Muhammad Alwy Arifin Novita Damayanti Nur Hikmah Buchair Nurhayani nurhayani Nurlinda Nurlinda, Nurlinda Putra Sedana, Agus Rahmadani Rahmadani Ridwan Amiruddin Rosmanely, St Rum, Muhammad Rustandi, Handi Salamena, Dian Hariani Saleha Saleha Samsualam, Samsualam Sun Kim, Min Suriani, Sari Syahrul Basri Syamsuddin Muchtar Tadda, Asri Yudi Adnan