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All Journal Kitektro JURNAL NASIONAL TEKNIK ELEKTRO Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control JITK (Jurnal Ilmu Pengetahuan dan Komputer) Journal of Electronics, Electromedical Engineering, and Medical Informatics International Journal of Engineering, Science and Information Technology Jurnal Riset Rumpun Agama dan Filsafat Jurnal Rekayasa elektrika Tashdiq: Jurnal Kajian Agama dan Dakwah jes Indonesian Journal of Electronics, Electromedical Engineering, and Medical Informatics Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin Jurnal Pengabdian Rekayasa dan Wirausaha
Muhammad Irhamsyah
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Implementasi E-Relationship Marketing melalui Media Sosial dalam Menjaga Loyalitas Jemaah di Era Digital pada PT. Al-Amar Madani Masyhur Medan: Laporan Hasil Magang Nur Madiah Harahap; Indah Salsabila Harahap; Salman Salman; Mhd. Habib Alhabsyi; Muhammad Irhamsyah; Hafis Hanafi Nasution
Jurnal Riset Rumpun Agama dan Filsafat Vol. 3 No. 2 (2024): Oktober: Jurnal Riset Rumpun Agama dan Filsafat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrafi.v3i2.8649

Abstract

This study aims to analyze the E-Relationship Marketing strategy implemented by PT. Travel Al-Amar Madani Masyhur Medan through social media in an effort to maintain pilgrim loyalty amidst the increasingly competitive Umrah travel industry in the digital era. The research method used is descriptive qualitative with a case study approach. Data collection was conducted through in-depth interviews with management and pilgrims, observation of social media activities (Instagram, Facebook, and WhatsApp), and documentation. Data analysis used data reduction, data display, and conclusion drawing techniques. The results show that the implementation of E-Relationship Marketing is carried out through four main dimensions: service personalization, digital community building, responsive interaction, and consistency of Islamic brand character. The use of social media is proven effective in increasing trust and emotional closeness of pilgrims, leading to loyalty in the form of repeat orders and recommendations (advocacy). The main obstacle found is the digital literacy gap among elderly pilgrims, which the company addressed through simpler and more intensive communication approaches on the WhatsApp platform.
Co-Authors . Roslidar A'yuni, Qurrata Akbar, Muhazir Amalia Amalia Basir, Nurlida D Acula, Donata Ega Aulia Sarfina Ernita Dewi Meutia Fahmi Fahmi Farhan Fathur Rahman, Imam Hafis Hanafi Nasution Idris Siregar, Idris Indah Salsabila Harahap Ira Devi Sara Islamy, Fajrul Juwita, Frasiska Sari Karlisa Priandana Khairah, Alfita Lailatul Qadri Zakaria Leo, Hendrik Melinda Melinda Mhd. Habib Alhabsyi Miftahujjannah, Rizka Mirza Rahmat, Muhammad Muhammad Reza Syahputra Muharratul Mina Rizky Mulkan Azhary Munthe , Khoirotun Nisah Br Nasaruddin Nasaruddin Nur Madiah Harahap Pransetia, Arya Handika Putri Mauliza, Putri Putri Rizky Febriani Rafiqi, Ashaf Rifa’i, M. Mashduqi Rini Safitri Rizal Munadi Salman Salman Syahrial Syahrial Syakir, Fakhrus Syukriyadin, Syukriyadin Utama, Muhammad Yoga Wong, W. K Wong, W.K. Yudha Nurdin Yunidar Yuwaldi Away Zulhelmi, Zulhelmi