Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : JRMB (JURNAL RISET MANAJEMEN

Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Skin Care Ms Glow Ismi, Nurul; Iriani, Iriani; Syafrizal, Syafrizal
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 1 (2023): Juni
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i1.9375

Abstract

The purpose of this research is to determine the influence of product quality and brand image on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. This type of research is associative with a sample of 62 students from the 2020 Management Study Program at the Faculty of Economics and Business, Islamic University of North Sumatra, using multiple linear regression analysis. The results of this study indicate that product quality has a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. Brand image also has a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. Both product quality and brand image have a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra
Pengaruh Pelatihan dan Lingkungan Kerja terhadap Kinerja Karyawan PT. Perkebunan Nusantara IV Kebun Adolina Perbaungan Siregar, Adek Gustina; Iriani, Iriani; Yudha, Tri Kartika
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 1 (2023): Juni
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i1.9379

Abstract

This research aims to determine how much influence training and the work environment partially have on the performance of PT employees. Perkebunan Nusantara IV Taman Adolina Perbaungan. This research method is quantitative and the sample determination in this study used the Slovin formula from 242 respondents to 71 respondents. The data sources use primary data, namely questionnaires, interviews, observations, and secondary data obtained from documentation studies and literature studies. The data analysis technique used is multiple linear regression test, f test, t test, and determination test using SPSS version 22. The results of research using the t statistical test show that the training variable (X1) partially has a positive and significant effect on employee performance (Y), namely the value obtained tcount ttable (4.171 1.667) with a significance level of 0.000 0.05 and the work environment variable (X2) partially has a positive and significant effect on employee performance (Y), obtained by the value tcount ttable (4.078 1.667) with a significance level of 0.000 0.05. The results of the F test on the training variable (X1) and work environment (X2) can be concluded that the training variable (X1) and work environment (X2) simultaneously have a positive and significant effect on employee performance (Y), namely the value obtained Fcount Ftable(143.850 3.22) with a significance level of 0.000 0.05
Pengaruh Komunikasi dan Kerja Sama Tim terhadap Kinerja Pegawai PT Perkebunan Nusantara II Kebun Patumbak Ramadhana, Ilham; Iriani, Iriani; Husin, Ahmad
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 2 (2024): NOVEMBER
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i2.11089

Abstract

The formulation of the problem in this study is whether communication and teamwork have an effect on the performance of employees of PT Perkebunan Nusantara II Kebun Patumbak. The purpose of this study is to determine the effect of communication and teamwork on the performance of employees of PT Perkebunan Nusantara II Kebun Patumbak. The population in this study was 34 people, and the sample was 34 employees. The approach to this research is a quantitative approach. Data collection techniques were carried out through questionnaires to respondents, and interviews. The testing method used SPSS.20. Data analysis in this study used validity tests, reliability tests and multiple linear regression analysis. The classical assumption test in this study used normality tests, multicollinearity tests, and heteroscedasticity tests. The hypothesis in this study used partial tests (t-tests), simultaneous tests (f-tests) and determination tests (R2). Based on the results of the study, it can be concluded that Communication has a positive and significant influence on employee performance, namely the t-count value t-table (3.261 1.693) with a significance level of 0.003 0.05. Teamwork has a positive and significant influence on employee performance, namely the t-count value t-table (2.446 1.693) with a significance level of 0.020 0.05. And Communication and Teamwork simultaneously have a positive and significant influence on employee performance, namely the F-count value F-table (47.1363.30) with a significance level of 0.0000.05. And the result of the determination coefficient R2 is 0.753. This shows that in terms of employee performance at PT. Perkebunan Nusantara II, Kebun Partumbak is influenced by Communication and Teamwork as much as 75.30% while 24.70%. The rest is influenced by various other factors that are not used as objects in this study
Pengaruh Pelatihan dan Lingkungan Kerja terhadap Kinerja Karyawan PT. Perkebunan Nusantara IV Kebun Adolina Perbaungan Siregar, Adek Gustina; Iriani, Iriani; Yudha, Tri Kartika
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 1 (2023): Juni
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i1.9379

Abstract

This research aims to determine how much influence training and the work environment partially have on the performance of PT employees. Perkebunan Nusantara IV Taman Adolina Perbaungan. This research method is quantitative and the sample determination in this study used the Slovin formula from 242 respondents to 71 respondents. The data sources use primary data, namely questionnaires, interviews, observations, and secondary data obtained from documentation studies and literature studies. The data analysis technique used is multiple linear regression test, f test, t test, and determination test using SPSS version 22. The results of research using the t statistical test show that the training variable (X1) partially has a positive and significant effect on employee performance (Y), namely the value obtained tcount ttable (4.171 1.667) with a significance level of 0.000 0.05 and the work environment variable (X2) partially has a positive and significant effect on employee performance (Y), obtained by the value tcount ttable (4.078 1.667) with a significance level of 0.000 0.05. The results of the F test on the training variable (X1) and work environment (X2) can be concluded that the training variable (X1) and work environment (X2) simultaneously have a positive and significant effect on employee performance (Y), namely the value obtained Fcount Ftable(143.850 3.22) with a significance level of 0.000 0.05
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Skin Care Ms Glow Ismi, Nurul; Iriani, Iriani; Syafrizal, Syafrizal
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 1 (2023): Juni
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i1.9375

Abstract

The purpose of this research is to determine the influence of product quality and brand image on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. This type of research is associative with a sample of 62 students from the 2020 Management Study Program at the Faculty of Economics and Business, Islamic University of North Sumatra, using multiple linear regression analysis. The results of this study indicate that product quality has a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. Brand image also has a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. Both product quality and brand image have a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra