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Sarmin Sarmin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary Other

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Pengaruh Online Customer Rating dan Metode Pembayaran COD terhadap Keputusan Pembelian pada Aplikasi Tokopedia Erna Nur Ifah; Rachmat Ramadhani; Sarmin Sarmin
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 4 (2024): Oktober: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i4.4560

Abstract

The existence of online customer ratings, and COD payment services are expected to be able to influence purchasing decisions. The purpose of this study is to determine and analyze the influence of Online customer ratings on purchasing decisions, the influence of the COD Payment Method on purchasing decisions, on the Tokopedia application. The method used in this study is a quantitative method with a sampling technique using purposive sampling by taking respondent data according to the specified criteria, namely having used the Tokopedia application, the research sampling method using the questionnaire data collection method, using multiple regression analysis and hypothesis testing with IBM SPSS version 25.0. The results of the study showed that there was a positive and significant partial influence of online customer ratings (X1) on purchasing decisions (Y), namely 6,000> 1,985 with a significance value of 0.00 <0.05. The COD payment method (X2) partially had a significant effect on purchasing decisions (Y) on the Tokopedia application, namely 3.803> ttable 1.985 and a significance value of 0.00 <0.05. And simultaneous testing also has an influence between Online customer rating and COD payment method on purchasing decisions, namely the F count value of 36.453> F table 3.09 and a significance value of 0.00 <0.05, meaning that the independent variables of online customer rating and COD payment method simultaneously have a significant effect on the dependent variable of Purchasing Decisions.
Co-Authors Ananda Putri Rahmadhani Arif Setia Sandi A. Arrofie Darmawan Asih Kurniawati Bambang Suwignyo Cahyana Cahyana Claude Mona Airin Erna Nur Ifah Euis Ratnasari Fenika Bunga Prawida Suwanto Iin Aini Irkham Widiyono Khairil Anwar Nanda Nurkholillah Nur Indah Sari Prabowo Purwono Putro PUDJI ASTUTI Rachmat Ramadhani Ranuyoga Arsyiandi Rieska Indriani Ririn Uke Saraswati Siti Nurhalisa Soedarmanto Indarjulianto Sony Sonjaya Sri Winda Hardiyanti Damanik Trini Susmiyati Ulil Amri Wijaya Winda Neri Sari