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Sosialisasi Peningkatan Efisiensi dan Efektivitas Produk Recycle Coconut Shell Melalui Pemberdayaan Masyarakat Dalam Persfektif Islam di Desa Kuala Lagan Kabupeten Tajung Jabung Timur Isnaeni, Nurida; Enggrani Fitri, Lucky; Dean Amri, Ary; Roihan, Muhammad; Pratiwi, Heni
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 2 No. 1 (2024): Maret
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v2i1.73

Abstract

The main objective of carrying out this service is to increase public understanding of the potential and value of recycled coconut shell products, encourage active community participation in coconut shell management and integrate Islamic values ​​in sustainable natural resource management practices. The implementation method used is through outreach and training to the community regarding the use of coconut shells as raw material for recycling coconut shells, an Islamic perspective approach to protecting nature and resources, providing technical support in the production process, and monitoring and evaluating program progress. The results obtained can increase the number of recycled coconut shell products produced by the community, and increase community participation and the application of Islamic values ​​in natural resource management practices.
Implementasi Digitalisasi Merek Dagang Dalam Perspektif Ekonomi Islam Untuk Meningkatkan Kompetitivitas UMKM di Desa Tirta Kencana Kecamatan Rimbo Bujang Kabupaten Tebo Lubis, Paulina; Isnaeni, Nurida; Ridhwan, Ridhwan; Amri, Ary Dean; Alissa, Evalina; Raudhatul Jannah, Dhivani
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 3 No. 1 (2025): Maret
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v3i1.223

Abstract

The implementation of trademark digitalization in Tirta Kencana Village, Rimbo Bujang District, Tebo Regency, aims to enhance the competitiveness of SMEs by integrating technology and Islamic economic values such as transparency, justice, and sustainability. This program includes digital training, the development of management and marketing platforms, and strengthening internet access. As a result, there was a 40% increase in revenue, a growth in the number of customers, and an improved understanding of digitalization and Islamic economics among business owners. Support from the community and digital infrastructure is expected to drive inclusive and sustainable economic growth in the village, while strengthening the competitiveness of SMEs in the local and regional digital markets.
Inovasi dan Kreativitas Untuk Optimalisasi Pengolahan Nanas Khas Tangkit Jambi oleh Kube Mega Buana Melalui Pendampingan Teknologi dan Pemasaran Digital Berbasis Prinsip Ekonomi Syariah Isnaeni, Nurida; Lubis, Paulina; Dean Amri, Ary; Zami Aprizal, Yusuf; Pratama, Aditya; Arfah, Arfah; Ramadhani Surya, Natasya
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 3 No. 2 (2025): (September)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v3i2.411

Abstract

Innovation and creativity are the main keys in increasing the competitiveness of Tangkit Jambi's pineapple processing managed by KUBE Mega Buana. Through the use of appropriate technology and digital marketing strategies, various significant outputs have been achieved. Pineapple processed products are developed with new variants that are more innovative, accompanied by improved packaging quality so that they are able to meet modern market standards. The application of digital marketing based on social media and marketplaces has also expanded the distribution reach, which was originally limited to the local scope, now reaching regional markets. Furthermore, strengthening halal branding developed in accordance with sharia economic principles increases consumer confidence and provides added value to products. The increase in the capacity of KUBE members can be seen from skills in business management, technology utilization, and consistency in maintaining product quality. These results show that the integration of innovation, technology, and sharia values not only encourages the economic growth of business groups, but also strengthens the position of Tangkit pineapple as a regional leading commodity with wider development potential.